Welcome to Sterne Measures
February 6, 2012
In This Issue:
1. What Comes After Big Data?
2. eMetrics Early Bird Ending Friday
3. eMetrics Videos
4. Catching Lighting in a Jar
5. Analytics Scholarships
6. Where in the World is Jim Sterne?
7. Brought to You By
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1. What Comes After Big Data?
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In the last issue of Sterne Measures, I asked: What comes
after Big Data?
Of the many responses that hurtled in over the Intertubes,
these deserved mention:
David Mcbride who has an email address that ends with
@Comcast.com because he works there, said that the natural
progression would be:
Non-linear regressions via neural network models
Acronym: NLRVNNM
Also known as Intelligent Network
Also known as Skynet
We better have our questions ready, because once we
turn it on, we’ll only have a minute before the
system becomes self-aware and decides to enslave us.
SPIE, the international society for optics and photonics
did some crowd sourcing and came up with:
Define and understand assumptions. Don’t be a hedge fund.
– Doug Milam
The mind boogles (like boggles, only bigger) at the
opportunity this suggests. Let me ponder (or is it
poonder?) But it’s certainly bigger than a google
in size, so maybe it’s a poonderplex!
– Roger Parker
and
A Big Corporate Choice: either learn to respond quickly
or keel over.”
– Kerstin Bailey
Eric Siegel, the Main Man over at Predicative Analytics
World http://www.pawcon.com suggested that after Big Data:
We all live happily ever after. The prequel is much more
interesting than the sequel, because, from a purely
analytical perspective, the challenges come when you have
too *little* data. The prequel dramatically depicts all
sorts of developments in machine learning, decision trees,
neural networks and leveraging a few puny hundred rows
of data – wow! It’s in black and white but always a classic.
There’s no such thing as Big Data since analytically you
will always wish for more data, no matter what.”
I’m inclined to believe Eric, but I’d need more data.
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2. eMetrics SF: Now With Retail Analytics
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Since the last time you checked, I am thrilled to report that
we’ve added Adam Kmiec, the Director, Social Media from
Walgreens and Balaji Ram, Senior Leader in Site Analytics &
Optimization at Walmart.Com to our list of keynotes for
the eMetrics Marketing Optimization Summit, San Francisco,
March 5-9.
Check out the entire line-up here:
http://bit.ly/ymwt2a
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3. eMetrics Videos
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Not sure if you *want* to go to the eMetrics Marketing
Optimization Summit? Look over these (continuously updated)
videos from past conferences. Thanks to @danielwaisberg
for: http://online-behavior.com/emetrics
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4. Catching Lighting in a Jar
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Google Analytics in a jar?
Believe it.
http://bit.ly/zyxZKe
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5. Analytics Scholarships
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Web Analytics Demystified – you know, the people behind
The Web Analytics Forum, Web Analytics Wednesday, Twitalyzer,
the ACCELERATE events and the Analytics Exchange? Yeah,
them – have now announced the Analysis Exchange Scholarship
Fund.
Whazzat? Glad you asked.
It’s money –
…to recognize and promote ‘stand out’ talent
in the digital measurement field. Funded in part
by donations from the 2012 Analysis Exchange
sponsors IQ Workforce and ObservePoint, these
funds will allow web analytics workers who
participate in the Analysis Exchange to request
and receive monies to attend conferences, pay
for relevant classwork, and pay association dues.
How can it be spent?
… to attend great conferences like ACCELERATE and
eMetrics or to take the University of British
Columbia’s Award of Web Analytics Achievement courses.
I thought that was such a cool idea that I threw in three
free tickets to the eMetrics Marketing Optimization Summit
so scholarship winners could use their $$ for travel.
Eric, Adam, John and (now) Brian have done it again.
http://bit.ly/Ayh57u
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6. Where in the World is Jim Sterne?
====================================
Monday – Friday, March 5 – 9
eMetrics Marketing Optimization Summit, San Francisco
http://bit.ly/ymwt2a
Monday – Wednesday, April 23 – 25
eMetrics Marketing Optimization Summit, Toronto
http://bit.ly/z7BT7o
And – save the dates, details to follow –
eMetrics Marketing Optimization Summit Chicago. June 25 & 27
eMetrics Marketing Optimization Summit Boston, October 1 – 5
Yes – Boston!
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7. Brought to You by Jim Sterne at Target Marketing:
====================
Practical strategy
for getting the most
from your Web site
Eighteen years of online experience:
http://www.targeting.com
Eight books on online marketing:
http://www.targeting.com/books.html
One industry conference series:
http://www.emetrics.org
One industry association:
http://www.WebAnalyticsAssociation.org
And boy, are my arms tired.
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Please forward this to your friends, your colleagues,
heck – even your boss. Why not? They can subscribe
themselves at www.emetrics.org/sterne_measures.php
====================================================
Jim Sterne Target Marketing of Santa Barbara
jsterne [at] targeting [dot] com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
Blog: http://emetrics.wordpress.com
Twitter: http://twitter.com/jimsterne
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Copyright 1994-2011
Target Marketing of Santa Barbara
211 East Victoria, Suite E
Santa Barbara, CA 93101
805-965-3184
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