Welcome to Sterne Measures
February 22, 2012

 In This Issue:

    1. eMetrics Right Around the Corner
    2. WAA Awards for Excellence Gala
    3. Scariest Video Ever
    4. Jeff Jonas on Big Data
    5. eMetrics FAQ
    6. Pre-Order for April 3
    7. Really Tough Math
    8. PDU’s for CWA’s
    9. That’s Me All Over
   10. Where in the World is Jim Sterne?
   11. Brought to You By

 ===================================
 1. eMetrics Right Around the Corner
 ===================================
 eMetrics San Francisco is less than Two Weeks Away!!
 How excited am I? I don’t use exclamation
 points very often and *very* seldom two!!!

 Er, three.

 Hope to see you there:
 http://bit.ly/wdCF51

 ==================================
 2. WAA Awards for Excellence Gala
 ==================================
 The controversy over “gahlah” vs “gaylah” continues,
 but there’s no doubt about the numbers. By the time
 the digital analytics community was finished, there
 were:
       84 nominees and
       27 finalists in
        5 categories
 Now, it’s up to 33 judges to select the winners whose
 identities will be hermetically sealed and kept in a
 mayonnaise jar on Funk & Wagnalls’ porch until they are
 announced at the WAA Gala Dinner on March 6.
 (Points for reference recognition.)

 Buy a ticket!  http://bit.ly/zwlCx3

 BTW – I say “toe-may-toe”

 ======================
 3. Scariest Video Ever
 ======================
 If you work in marketing, you’d better start upping
 your game.

 I’ve seen this 2 minute clip about 20 times and it still
 gives my goose bumps and nightmares. After showing it at
 the occasional event, lots of people have asked for a link
 so they can scare themselves silly as well:

 http://www.youtube.com/watch?v=P81bb0Tzwbo
 [shudder]

 =========================
 4. Jeff Jonas on Big Data
 =========================
 How is Big Data changing the world?
 Listen in as an IBM Chief Scientist, Distinguished Engineer
 and past keynoter at eMetrics gives you a new way to think
 about it: http://bit.ly/wcxveu

 ===============
 5. eMetrics FAQ
 ===============
 You’ve got questions? I’ve got answers.
 And I would love it if you had more questions that
 I can answer. Email me, please. jsterne [at] targeting [dot] com

 eMetrics Marketing Optimization Summit FAQ
 http://t.co/mpWX61ir

 ========================
 6. Pre-Order for April 3
 ========================
 Brian Clifton’s “Advanced Web Metrics with Google Analytics”
 *Third Edition* is showing up soon. Pre-Order and save a
 bunch:   http://amzn.to/zHxD6L

 Someday, I gotta get me one of them affiliate accounts.

 ====================
 7. Really Tough Math
 ======================
 What we SHOULD have been taught in our senior
 year of high school
 http://theoatmeal.com/pl/senior_year/math

 ==================
 8. PDU’s for CWA’s
 ==================
 Are you a Certified Web Analyst? Did you know that 40
 Professional Development Units (PDU) are required every
 two years to maintain certification?

 Did you know that three days of the eMetrics Marketing
 Optimization Summit will get you 9 PUD’s?
 Register now: http://bit.ly/wdCF51

 Did you know that speaking at eMetrics will get you 5?
 Call for Speakers:
 https://www.emetrics.org/call_for_speakers.php

 WAA Details:
 http://bit.ly/xkfygi

 =====================
 9. That’s Me All Over
 =====================

 Interviews
 ============
 It’s always the same when I talk to the inimitable Larry
 Chase (@LarryChaseWDFM). We talk a mile a minute for hours.
 He has such a deep knowledge of the online marketing industry
 and his experience covering it stretches back so far, that
 we always spark off each other.

 He then has a way of editing things down to a tolerable
 length for publication. This time, he zeros in on Measuring
 Social Media: bit.ly/woRMLr

 Articles / Blog Posts
 =====================
 What do Burma Shave and Net Promoter Score have in common?
 They remind me that there is so much to learn.
 http://bit.ly/z13wQN

 Delivering a Consistent Customer Experience is about –
 well – just that. If you are a marketing analyst, just
 be sure you are measuring things from the customer’s
 point of view.
 http://bit.ly/waGBKz

 Analytics problems that will Eat Your Braaaains:
 http://bit.ly/wt7vBz

 Honors(?)
 ======
 On Valentine’s Day, I was thrilled to be listed on Web
 Marketing Therapy’s Top Web Crushes. Nice seeing myself
 alongside Tim Ash and Ellen Degeneres … but I did have
 a moment’s pause when I saw Kim Kardashian on the list.
 Kim Kardashian? Really?
 bit.ly/yZwrQy

 =====================================
 10. Where in the World is Jim Sterne?
 =====================================
 Monday – Friday, March 5 – 9
 eMetrics Marketing Optimization Summit, San Francisco
 http://bit.ly/ymwt2a

 Monday – Wednesday, April 23 – 25
 eMetrics Marketing Optimization Summit, Toronto
 http://bit.ly/z7BT7o

 Monday & Tuesday, June 25 & 26
 eMetrics Marketing Optimization Summit Chicago.
 http://bit.ly/wSCY5k

 October 1 – 5
 eMetrics Marketing Optimization Summit Boston,
 Yes – Boston!
 Save the date.

 ====================
 11. Brought to You by Jim Sterne at Target Marketing:
 ====================

    Practical strategy
    for getting the most
    from your Web site

 Eighteen years of online experience:
        http://www.targeting.com
 Eight books on online marketing:
        http://www.targeting.com/books.html
 One industry conference series:
        http://www.emetrics.org
 One industry association:
        http://www.WebAnalyticsAssociation.org
 And boy, are my arms tired.

  ====================================================
 Please forward this to your friends, your colleagues,
 heck – even your boss. Why not? They can subscribe
 themselves at www.emetrics.org/sterne_measures.php
 ====================================================
 Jim Sterne         Target Marketing of Santa Barbara
 jsterne [at] targeting [dot] com       http://www.targeting.com
 Author, Speaker, Consultant          +1 805-965-3184
 Blog: http://emetrics.wordpress.com
 Twitter: http://twitter.com/jimsterne
 —————————————————–
 Copyright 1994-2011
 Target Marketing of Santa Barbara
 211 East Victoria, Suite E
 Santa Barbara, CA 93101
 805-965-3184

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