I recently posted a PPT to Slideshare called “Ten Ways the eMetrics Summit Will Not Torture You” because I’ve been to many bad conferences (some of them my own!) and am fervent about making the eMetrics Summit the most valuable event it can possibly be.
It all has to do with two, critical factors;
Making it great and keeping it from sucking.
Making it Great
I want to include as many great moments as possible. You know, those moments when the lightbulb goes on and you’ve just been given a fresh idea to take home and put to good use.
I’m a big fan of the writings of Kerry Lambeth, an ex-pat American in London who, among other interests, writes about theater. She recently included the following in a review of Tom Hiddleston’s performance in Shakespeare’s Coriolanus:
He continued outstanding in Coriolanus, doing that thing where other people are onstage acting and being really good, and you’re going “ah, I love theater, this is great!” and then he walks onstage and starts talking and you go OH, RIGHT, THAT. WOW.
It’s terrific when stuff is good, but it’s really good stuff is terrific.
When really wonderful people show up on the eMetrics Summit stage, I am wowed. “Yes!” I think, “THAT! That’s what I want to see more of. That’s what makes me proud to put on this event time and again. That’s what I want to be when I grow up!”
So I bring them back when I can.
In San Francisco, from March 16 – 20, I’m thrilled to be bringing back the following people who are a joy to behold. They are back by personal demand. I know you will enjoy listening to them, learning from them and enjoy the bejeepers out of talking with them.
His Occam’s Razor blog is a tour de force in keeping the world educated and entertained about how to get the work done.
But his style on stage? Masterful. Avinash is a font of wisdom, a powerhouse of insight and a man with his feet planted firmly on the ground. He helps major corporations get a handle on their digital strategy and delivers in-your-face sagacity to audiences worldwide. And he’s very funny at the same time. How does he do it?
Avinash is a public speaking phenomenon and one not to be missed.
Our closing keynote will be from Joe Megibow, Senior Vice President and General Manager of Omni-Channel eCommerce at American Eagle Outfitters. Joe first came to the eMetrics Summit when he was responsible for Online Marketing and Customer Experience for hotels.com which was bought by Expedia where Joe became Vice President and General Manager.
Now, at American Eagle Outfitters, Joe lends his hand to a brick-and-mortar company with a significant online operation. His enthusiasm for optimization and his very personal passion for doing the job the right way comes through in spades when he gets on stage. His fast-paced delivery is clear, specific and enchanting.
The list of repeat, tried-and-tested speakers at this eMetrics Summit includes master consultants like Gary Angel, testing specialists like Brooks Bell, data scientists like Christopher Berry, Corporate Vice Presidents of Digital Media Research, Analytics and Strategic Insights like Blandon Casenave, and Shari Cleary, and industry association founders like Barbara Coll … and that’s just through the C’s!
But I would be truly remiss if I didn’t mention industry luminaries like Bryan Eisenberg, industry analysts like Susan Etlinger, industry maturity model makers like Stéphane Hamel, industry authors like John Lovett, Ian Lurie, Jim Novo and Laura Patterson, dashboard divas like Jennifer Veesenmeyer and Gilligan’s Island aficionados like Tim Wilson.
And there are plenty more on the list of speakers.
Keep it From Sucking
The second thing I focus on is keeping away the stuff that makes you drop out of your flow state. That highly energized focus where the whole world shrinks down to learning and realization and connection and time just seems to whiz by.
There are two categories: stuff that goes wrong and stuff that wasn’t that good to start with.
After producing enough conferences, one is able to minimize the stuff that goes wrong. You can create contingencies for about half of the 147 things that can go wrong. The rest (power outages, stage lights falling from the sky, drunk speakers, flooded auditoriums, etc.) you just have to grin and bear.
Trying to mitigate the stuff that wasn’t that good to start with is what I endeavored to
address in “Ten Ways the eMetrics Summit Will Not Torture You”
I hope you enjoy it.