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Analyzing the Time you Spend Analyzing

by Jim Sterne | May 14, 2015 | eMetrics Marketing Optimization Summit, Uncategorized

Joe Megibow’s 45% 45% 10% Analytics Blend It is always a pleasure speaking with Joe Megibow, Chief Digital Officer at American Eagle Outfitters and member of the Board of Directors of the Digital Analytics Association. But this time, it was recorded for...

Post-Click Analytics

by Jim Sterne | May 11, 2015 | eMetrics Marketing Optimization Summit, Uncategorized

Would you do me a favor? I am just starting to delve into this one and need some feedback: What’s different about digital analytics after they log in? So much of the work we do and the focus of blogs, articles and events is on conversion. So much so that last...

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