by Jim Sterne | Mar 31, 2016 | Uncategorized
It’s Thursday! So here’s a still-relevant article from six years ago… Earlier this year (2010), I wrote a column called “It Takes a Village,” describing the different types of talent required to get the most out of measuring your online...
by Jim Sterne | Mar 28, 2016 | eMetrics Marketing Optimization Summit
TL;dr How do you get the decision makers in IT to take analytics seriously? Members of the Digital Analytics Association come to the aid of one of their own with sage advice including: Data Solution Architect within the IT department Grow your internal education...
by Jim Sterne | Mar 11, 2016 | eMetrics Marketing Optimization Summit, Speaker Insights and Interviews
Got one of those emails last week that stopped me from doing whatever it was I was supposed to be doing before I even started looking at Twitter: Good day! I would like a little help convincing our company to send a couple of us to the eMetrics Summit. What would be...
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