After 16 years and 83 conferences in 20 cities around the world, the eMetrics Summit has come to a close.

By all accounts, the eMetrics Summit was wildly successful at building a community, inventing an industry, and founding the Digital Analytics Association.

Since 1993, I’ve been traveling the world giving presentations (United 1K, 3 Million Mile Flier) and writing books and articles about how wonderful the Internet is.

I spent years trying to explain how this is the greatest thing since sliced bread. Somebody finally asked me, “How much better than sliced bread is it?” and I knew I needed to come up with an answer.

I had been presenting at Internet World conferences all over the planet and was always intrigued by Matt Cutler’s presentations. He was the founder of NetGenesis (purchased by SPSS) and we were determined to co-author a white paper called “E-Metrics – Business Metrics For The New Economy”. That led to a book called Web Metrics, which led to the eMetrics Summit.

There are far too many people to thank… the hundreds who got up on stage and shared their wisdom… the thousands who came and paid close attention… the dozens who helped chair, moderate, promote, support, and evangelize… and the 55 people so far who have served on the DAA Board of Directors. Thank you all!

What started as a small collection of analytics practitioners, consultants, and vendors, grew to be a large conference. But eMetrics (“electronic yardstick”) has run its course and it’s time to bring the next generation along.

It’s time to:
Bring experts together to teach the next ring of individuals
Grow the understanding of analytics into the Marketing Department
Raise up the people who use analytics insights to make marketing decisions
Bring forward the Marketing Evolution Experience

Look back over the good times of our Previous Summits and then get yourself over to Marketing Evolution Experience (MEE) where the learning continues, and the focus is on the individual. This is a whole, new adventure and I hope you’ll come along… and bring a friend.

MEE, it’s all about YOU!


Jim Sterne

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