by Haylee | Jan 10, 2017 | analytics, marketing optimization
One of the downsides of the skillful use of data and analytics in Internet marketing:exposing poorly performing lead generation websites. And truth be told, here at Straight North, our sales team talks to companies every day whose commitment to high-performance...
by Haylee | Dec 15, 2016 | analytics, marketing optimization
All companies seriously engaged in online lead generation marketing want to know the marketing source of every website form submission and phone inquiry. Without that data, they cannot even begin to assess the effectiveness of their campaigns or implement A/B split...
by Haylee | Nov 17, 2016 | analytics, marketing optimization
Wrapping one’s head around online lead generation marketing is a daunting task, even for us. One of the larger SEO companies in Chicago, Straight North asked its creative team to map out the entire campaign process to help with our internal training. The visual proved...
by Jim Sterne | Sep 16, 2016 | marketing optimization, social media metrics, Sterne Measures
I recently tripped over the idea of a Key Performance Indicator Hierarchy. It was one of those slap-your-forehead moments. the premise being so obvious I felt dumb for not having thought of it. But there doesn’t seem to be much floating around about the subject...
by Jim Sterne | Aug 1, 2016 | #measure, analytics, eMetrics Marketing Optimization Summit, global, marketing optimization
The eMetrics Summit in Chicago is behind us but the hints and tips linger on. Any one of these is worthy of its own post, but I’m going to summarize here because… who has time? So, here’s the Too Long ;Didn’t Read version of the most recent...
by Jim Sterne | Jan 11, 2016 | eMetrics Marketing Optimization Summit, marketing optimization
In Ian Flemming’s Goldfinger, Auric Goldfinger is annoyed when James Bond shows up a third time and says, “Once is happenstance. Twice is coincidence. Three times, it’s enemy action.” So far, I’ve only come across this twice so this is...
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