by Jim Sterne | Mar 24, 2015 | marketing optimization, Uncategorized
What if your analytics tool simply wrote your report for you? When Cat Iuga and Daniel Herdean first approached me about their startup I was intrigued – their tool was cool, but I had seen something similar as couple of years back. Andy Crestodina, Strategic...
by Jim Sterne | Sep 6, 2013 | eMetrics Marketing Optimization Summit, marketing optimization
In 1904, Italian Botanist, Francesco Franceschi, purchased 40 acres on Mission Ridge in Santa Barbara. The City acquired the property in 1931 and turned it into a park. The view from up there is impressive. Photo credit Lewis Y. That’s where I took Tim Goudie in...
by Jim Sterne | Aug 19, 2013 | marketing optimization
This webinar is not for you. No, really. This webinar is for your colleagues. This webinar is for people who are not steeped in the history, the lore and the love of analytics. This webinar is for people who have not been exposed to digital analytics before. I’m...
by admin | Aug 19, 2013 | marketing optimization
This webinar is not for you. No, really. This webinar is for your colleagues. This webinar is for people who are not steeped in the history, the lore and the love of analytics. This webinar is for people who have not been exposed to digital analytics before. I’m...
by Jim Sterne | Sep 8, 2011 | eMetrics Marketing Optimization Summit, marketing optimization, web analytics industry
The eMetrics Marketing Optimization Summit is garnering record breaking crowds and it ain’t the economy … it must be the speakers and the content. A while back I wrote a deposit check to the Hilton New York large enough keep me awake. Taking over a premier...
by Jim Sterne | Jul 19, 2010 | marketing optimization, web analytics industry
When somebody walks into my office with a spreadsheet, a chart, or a graph in their hand, my first response is to duck. In my gut, I think they’re coming after me…with evidence of where I screwed up. When the offending reports are laid before me, my fear...
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