by Jim Sterne | Aug 1, 2016 | #measure, analytics, eMetrics Marketing Optimization Summit, global, marketing optimization
The eMetrics Summit in Chicago is behind us but the hints and tips linger on. Any one of these is worthy of its own post, but I’m going to summarize here because… who has time? So, here’s the Too Long ;Didn’t Read version of the most recent...
by Jim Sterne | Jul 19, 2016 | #measure, analytics
Winning the eMetrics Summit, Top Tip Award may not be the most prestigious honor you’ve ever hoped to secure, but it did come with a cash prize of $20 for each winner. Plus, the advice was illuminating and instructive. The “One Weird Trick I Wish I’d...
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