by Jim Sterne | Sep 16, 2016 | marketing optimization, social media metrics, Sterne Measures
I recently tripped over the idea of a Key Performance Indicator Hierarchy. It was one of those slap-your-forehead moments. the premise being so obvious I felt dumb for not having thought of it. But there doesn’t seem to be much floating around about the subject...
by Jim Sterne | Aug 8, 2016 | eMetrics Marketing Optimization Summit, social media metrics, web analytics industry
The eMetrics Summit continues to evolve as the ultimate digital marketing analytics conference. Beginning with the launch of the first eMetrics Summit held in Santa Barbara in 2002, through the 74 conferences held around the world to date, over 13,200 alumni have...
by Jim Sterne | Mar 22, 2012 | social media metrics
Klout says I’m a Klout Addict because I have visited Klout only seven times. And they want me to believe anything else they have to say after that? Woo Hoo. Klout says I have a score of 49, that I am a specialist and influence 2,000 regarding 13 topics. Top of...
by Jim Sterne | Apr 8, 2010 | social media metrics
I’m seeing more people tweet that they are reading Social Media Metrics: How to Measure and Optimize Your Marketing Investment If YOU are, then you might want one of these on your...
by Jim Sterne | Mar 30, 2010 | social media metrics
My dad got the first one – This one’s for me.
by Jim Sterne | Dec 3, 2009 | social media metrics, web analytics industry
I just finished hearing Gary Angel, CEO and CTO of Semphonic and Scott Wilder, GM – Online Communities / Social Media at Small Business Division Intuit give a webinar entitled How do you Measure Social Media ROI? If you didn’t hear/see it, you will be able...
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