eMetrics Marketing Optimization Summit

What the Bloggers Say About the eMetrics Marketing Optimization Summit!

The web marketing blogging community is passionate about the eMetrics Summit and its leader Jim Sterne. The last event resulted in more than 50 positive unique articles and blog posts. Below is a selection of positive quotes from industry bloggers.

January 6, 2011

eMetrics Thank You

Elizabeth Brady, Founder & Principal Analyst, EWB Analytics LLC

I wanted to reach out to personally thank you - and let you know how much your eMetrics conference, and great work with the WAA, changed my career- and frankly - life. I met you briefly to at the eMetrics Washington DC conference in October 2009. At the time I was working as a web analyst at Monster, where I had been for almost 10 years. I will always be grateful for what I learned at Monster and the people I worked with, but it was time for a change and I wasn't sure where to go next. I did have some flexibility in my work schedule - which I didn't want to give up - so taking a new full-time job didn't have much appeal.

Thanks to the WAA/UBC courses, as well as the eMetrics conference, I gained confidence that the experience I learned at Monster was transferable and I could see the opportunities in the industry. I signed up to 'test the test' for the WAA certification, took it cold and learned I had scored in the top 20% (I'm signed up to take the 'real thing' this year). Late last spring, I became a freelancer and I haven't looked back yet. I've had the opportunity to learn new tools and work in new industries. I have more control over my workload, and even in my first six months in business I completely replaced my former salary. I work from home and meet my children at the bus stop 3 days a week.

Most recent (and first) blog post documenting a solution from a recent engagement:

http://www.ewbanalytics.com/blog/2011/1/5/google-analytics-setcampaigncookietimeout-issue-with-interne.html

January 3, 2011

Digital Marketing Analytics Wish List 2011

Director of Analytical Consulting, Foviance

Neil reflects on digital marketing analytics and mentions a few highlights, including the eMetrics Marketing Analytics Summit.

http://www.clickz.com/clickz/column/1934430/digital-marketing-analytics-wish-list-2011

November 2, 2009

eMetrics Fall Wrap-Up

John Lovett, Forrester Research (Now at Semphonic)

The details of the presentations and buzz at the event were all captured tremendously through the help of social media. Yet, the one thing that couldn’t be bottled up or summarized in 140 characters was the hallway conversations, post-session chats and late night debauchery. These off-the-record activities deliver the real value of eMetrics and similar conferences. So, while you may be able to get the play-by-play sitting by your laptop and chasing hashtags - the real deal is live and in person. I’m thankful to Jim Sterne and his team for delivering yet another successful eMetrics.  

I’ll close by quoting a tweet of my own... “Hey #emetrics DC was a blast. Walking away with new ideas, new friends and new lobby bar stories.”

http://www.analyticsevolution.com/2009/11/emetrics-fall-wrap-up.html

October 27, 2009

eMetrics Marketing Optimization Summit Recap

MaassMedia, LLC

There are few conferences I’ve been to over the years that I’ve found really valuable. Not having been to eMetrics before I went with low expectations and was pleasantly surprised. There was a healthy amount of vendor speak, of course, but that was offset by an almost equal number of presentations by real users of web analytics. Kimberly Stegner, who runs analytics for IBM.com, for instance was particularly helpful by providing an inside look into IBM.com’s organization and the managing processes by which her team socializes the power of analytics to stakeholder groups throughout IBM.

It was also very nice to hang out with some of the web analytics industry’s top personalities like Eric Peterson, Avinash Kaushik, Bryan Eisenberg, Jim Sterne and Stephane Hamel.

Perhaps most useful, though, was meeting the key players of all the major analytics software providers like Omniture, Google Analytics, Webtrends, Coremetrics and Unica.

http://maassmedia.com/blog/2009/10/emetrics-marketing-optimization-summit-recap/

October 21, 2009

eMetrics Marketing Optimization Summit: Keynote by Jim Sterne

Beth Kanter

The morning key was delivered by Jim Sterne, founder of eMeterics who is an amazing speaker. His engaging and funny presentation was called "Tough Times call for Tough Measures." There was a lot to his fast-paced talk - I found that his style was so engaging that I had trouble taking notes.

http://beth.typepad.com/beths_blog/2008/10/e-metrics-marke.html

October 8, 2009

Batter up! eMetrics DC, October 19-23

Google Analytics Blog

We love this conference because it brings together a bunch of analysts, marketers, vendors, thought leaders and general wild cards who are agitating over the methods and tools that help them focus their organizations towards the best data-driven practices. Wire to wire, it's a good week of learning, arguing, networking and information sharing. We'll be there, and hope you will too!

http://analytics.blogspot.com/2009/10/batter-up-emetrics-dc-october-19-23.html

May 12, 2009

eMetrics Summit Pays Heed to Customer Experiences

“...Megibow washed some of his dirty laundry in public by explaining how he and his team had uncovered problems with the site through the voice of the customer, the impact that the problems were having on the customer experience, and steps they took to solve problems.”

http://www.clickz.com/3633683

September 25, 2008

TagMan at eMetrics USA

“[I]n order to catch up with all the movers and shakers in the web analytics world we’ve decided to sponsor Jim Sterne’s eMetrics summit in Washington next month. We’ve got a small stand (well table!) so will be able to demo the product and I’m really looking forward to it.”

http://blog.tagman.com/?p=86

September 23, 2008

eMetrics Washington DC: speaker at Industry Insight day

“Industry Insight is a pre-conference event for industry analysts, leading analytics authorities, experts consultants or deeply engaged practitioners, journalists and bloggers. Not too sure in which category I fall, but I'm delighted to be invited again!”

http://blog.immeria.net/2008/09/emetrics-washington-dc-speaker-at.html

September 22, 2008

Speaking about Search Engine Optimization at eCommerce seminar

Pete Box of Analytics, blogspot.com

“This week I will be at eMetrics Summit in Stockholm so if you are there, please feel free to catch me. Although I won't be speaking this time, I really look forward to meeting new people and “old web analytics buddies”.”

http://mertanen.blogspot.com/2008/09/speaking-about-search-engine.html

Web Metrics Demystified

By Suzanne Harris, Magnificent Publications, Inc.

“When people come to your site, what do they do? How do they feel about your organization and its Web site? How do you stack up against your competitors? What results from all these visits? These are the broad concepts that were laid out at Friday’s invitation-only Web Managers Roundtable by metrics author and consultant Jim Sterne.”

http://theeditorialadvantage.com/?p=265

Anil Batra says:

“Overall the conference was great. Thanks to Jim Sterne, all the volunteers, speakers and attendees and sponsors for making it such a great event. If [you] have never attended an eMetrics Summit, make all attempts to attend the next one, I heard it is getting bigger and bigger every year. This was definitely worth the time and effort.”

Web Analysis, Behavioral Targeting and Advertising

Aurélie Pols says:

“Thank you for your support and dedication to this passionate field. I’m sure we’ll all experience some very interesting times ahead and I’m really looking forward to future collaborations.

“As Jim Sterne, our very own Godfather, said to all of us at the end of the summit “You guys rock!” and I couldn’t agree more. eMetrics is a place where I feel a lot less lonely in daily battles for accountability and actually get a feeling that we can change the world. So, indeed, all these people rock, discuss, say Happy Birthday (thank you again) and push this industry forward, like never before. It’s really great to be surrounded by so many smart and curious people!”

Web Analytics .be Blog

Avinash Kaushik says:

“Another wonderful eMetrics summit is behind us, I want to thank Matthew Finlay and Jim Sterne for inviting me to be a part of it. I continue to be astounded by the progress that keeps getting made in our industry, new stuff all around us all the time. Does that not sound like fun? It really is.”

Occam’s Razor

Bob Page says:

“Wow. There were a lot of people. Many faces from Emetrics Santa Barbara 2005 and 2006, but lots of new faces as well. The surge in attendees meant I was running into a lot of people new to web analytics, but I also took note of people representing sub-specialties such as SEO and SEM, now as legitimate peers of web analytics. I don’t remember the number of attendees, but there’s no way all of us would have fit in the Four Seasons in Santa Barbara.”

Information Overload

Charles Thrasher says:

“What we need are evangelists, zealots, missionaries people championing analytics, testing, and data-driven decisions with religious fervor, people raising their voices in the metaphoric wilderness. We need people to recognize that advertising becomes effective as it becomes more relevant, that analytics are essential for a deeper understanding of customer intent, and that understanding intent is a precursor to providing relevance. That’s what I need to do for my team. That’s why I need to attend the eMetrics Summit.”

Micro Marketing

Dennis Mortensen says:

“Thanks a lot for another fantastic Emetrics show and I must say that this was for me the best "Web Analytics" show I attended so far—both from a vendor point of view but certainly also from a personal point of view!—EVERYBODY was there.”

Visual Revenue

“I think [I met] every single person who matters in the Web Analytics industry [...] — and that alone justifies going there.”

Visual Revenue: San Francisco 2007

Dave Rhee says:

“I'm partial to the “big” Summit in San Francisco (formerly in Santa Barbara), but all of Jim and Matthew's Marketing Optimization Summits are amazing, and definitely well, well worth the investment.”

Influence Analytics

“I tell others that eMetrics is the one conference they must attend, even if they have to take vacation days and pay for the travel and conference costs out of their own pockets.”

Lunametrics Blog

Eric Peterson says:

“I think the most important thing [for a new web analyst to do] is to go to the eMetrics Summit. Anywhere in N. America or Europe, you have a great conference where you can go and learn. Book learning is good, really talking to people about the challenges you face is better. It’s the hallway conversations, the dinner parties that specifically helps people who are new to this — as long as they are willing to put themselves out there and say, ‘Hi, I’m [name] and am new to web analytics.’”

Web Analytics Demystified

Jim Novo says:

“The most significant thing going on at the eMetrics Summit in my mind was the hard core interest IT folks now have in the business side. It was stunning - a pure geekfest just a few years ago, you now have a lot of these same folks attending and digging sessions on Marketing Strategy. A real win on the analytical culture issue.”

Marketing Productivity Blog

Marshall Sponder says:

“Jim's presentations are always great - he is the eMetrics Summit, as far as I'm concerned”

Web Metrics Guru

Mark Gibbs says:

“Thirteen years later, Jim Sterne is still putting on events way ahead of their time.”

NetWork World

René Dechamps Otamendi says:

Webanalytics.be Blog

Robbin Steif says:

“I could spend the whole day writing about why one should go to the eMetrics Summit. You’ll come home with many more tools in your kit and the ability to do a better job of increasing your company’s sales and the effectiveness of your organization’s website.”

Lunametrics

Scott Baldwin says:

“Jim has created a fantastic conference. Everyone should be going to this. [...] There are some really fantastic people in this industry. I’ve met a ton of people down here that are passionate, willing to share their ideas and help move this industry forward. Especially impressive is that even the ‘gurus’ are accessible and interested in talking. Something you don’t see elsewhere.”

Benry Blog