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What the Bloggers Say About the eMetrics Marketing Optimization Summit!
The web analytics blogging community is passionate about the eMetrics Summit and its leader Jim Sterne. The last event resulted in more than 50 positive unique articles and blog posts. Below is a selection of positive quotes from industry bloggers.
Anil Batra says:
“Overall the conference was great. Thanks to Jim Sterne, all the volunteers, speakers and attendees and sponsors for making it such a great event. If [you] have never attended an eMetrics Summit, make all attempts to attend the next one, I heard it is getting bigger and bigger every year. This was definitely worth the time and effort.”
Web Analysis, Behavioral Targeting and Advertising
Aurélie Pols says:
“Thank you for your support and dedication to this passionate field. I’m sure we’ll all experience some very interesting times ahead and I’m really looking forward to future collaborations.
“As Jim Sterne, our very own Godfather, said to all of us at the end of the summit “You guys rock!” and I couldn’t agree more. eMetrics is a place where I feel a lot less lonely in daily battles for accountability and actually get a feeling that we can change the world. So, indeed, all these people rock, discuss, say Happy Birthday (thank you again) and push this industry forward, like never before. It’s really great to be surrounded by so many smart and curious people!”
Avinash Kaushik says:
“Another wonderful eMetrics summit is behind us, I want to thank Matthew Finlay and Jim Sterne for inviting me to be a part of it. I continue to be astounded by the progress that keeps getting made in our industry, new stuff all around us all the time. Does that not sound like fun? It really is.”
Bob Page says:
“Wow. There were a lot of people. Many faces from Emetrics Santa Barbara 2005 and 2006, but lots of new faces as well. The surge in attendees meant I was running into a lot of people new to web analytics, but I also took note of people representing sub-specialties such as SEO and SEM, now as legitimate peers of web analytics. I don’t remember the number of attendees, but there’s no way all of us would have fit in the Four Seasons in Santa Barbara.”
Charles Thrasher says:
“What we need are evangelists, zealots, missionaries people championing analytics, testing, and data-driven decisions with religious fervor, people raising their voices in the metaphoric wilderness. We need people to recognize that advertising becomes effective as it becomes more relevant, that analytics are essential for a deeper understanding of customer intent, and that understanding intent is a precursor to providing relevance. That’s what I need to do for my team. That’s why I need to attend the eMetrics Summit.”
Dennis Mortensen says:
“Thanks a lot for another fantastic Emetrics show and I must say that this was for me the best "Web Analytics" show I attended so far—both from a vendor point of view but certainly also from a personal point of view!—EVERYBODY was there.”
“I think [I met] every single person who matters in the Web Analytics industry [...] — and that alone justifies going there.”
Visual Revenue: San Francisco 2007
Dave Rhee says:
“I'm partial to the “big” Summit in San Francisco (formerly in Santa Barbara), but all of Jim and Matthew's Marketing Optimization Summits are amazing, and definitely well, well worth the investment.”
“I tell others that eMetrics is the one conference they must attend, even if they have to take vacation days and pay for the travel and conference costs out of their own pockets.”
Eric Peterson says:
“I think the most important thing [for a new web analyst to do] is to go to the eMetrics Summit. Anywhere in N. America or Europe, you have a great conference where you can go and learn. Book learning is good, really talking to people about the challenges you face is better. It’s the hallway conversations, the dinner parties that specifically helps people who are new to this — as long as they are willing to put themselves out there and say, ‘Hi, I’m [name] and am new to web analytics.’”
Jim Novo says:
“The most significant thing going on at the eMetrics Summit in my mind was the hard core interest IT folks now have in the business side. It was stunning - a pure geekfest just a few years ago, you now have a lot of these same folks attending and digging sessions on Marketing Strategy. A real win on the analytical culture issue.”
Marshall Sponder says:
“Jim's presentations are always great - he is the eMetrics Summit, as far as I'm concerned”
Mark Gibbs says:
“Thirteen years later, Jim Sterne is still putting on events way ahead of their time.”
René Dechamps Otamendi says:
“As Jim Sterne, our very own Godfather, said to all of us at the end of the summit “You guys rock!” and I couldn’t agree more. eMetrics is a place where I feel a lot less lonely in daily battles for accountability and actually get a feeling that we can change the world. So, indeed, all these people rock, discuss, say Happy Birthday (thank you again) and push this industry forward, like never before. It’s really great to be surrounded by so many smart and curious people!”
Robbin Steif says:
“I could spend the whole day writing about why one should go to the eMetrics Summit. You’ll come home with many more tools in your kit and the ability to do a better job of increasing your company’s sales and the effectiveness of your organization’s website.”
Scott Baldwin says:
“Jim has created a fantastic conference. Everyone should be going to this. [...] There are some really fantastic people in this industry. I’ve met a ton of people down here that are passionate, willing to share their ideas and help move this industry forward. Especially impressive is that even the ‘gurus’ are accessible and interested in talking. Something you don’t see elsewhere.”
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