Speakers

Boston, September 30-October 4, 2012

Feras Alhlou

President & Principal Consultant

E-Nor

Feras Alhlou is the president of E-Nor (serving Fortune 500-25). Feras is a frequent national/international speaker at industry conferences including SES, SMX and eMetrics/Google Analytics User Events (GAUGE). Under his leadership, E-Nor achieved multiple Google qualifications including Google Analytics Certified Partner.

Feras is passionate about improving his client’s ROI and led his organization to implement and launch successful analytics and marketing optimization strategies for E-Nor’s diversified client base. Feras has traveled the globe educating businesses and Internet consultants on the subjects of web analytics and marketing optimization.

Feras is also a member the Digital Analytics Association (DAA) and serves on the DAA Examination sub-committee, and is the co-chair of the DAA San Francisco Bay Area Chapter. Feras is married and has three children, and enjoys volunteering, reading, skiing and martial arts.

Moderator: Optimization In Practice

Gary Angel

President & CTO

Semphonic

Gary Angel is President and CTO at Semphonic. He co-founded Semphonic and continues to lead and develop our industry-leadering online measurement practice. Under his leadership, Semphonic has become the leading independent digital measurement consultancy. Since our founding, Gary has led the consulting teams for our largest enterprise clients. His ground-breaking work in hands-on web analytics includes the development of Functionalism (our public-domain methodology for tactical web analysis), pioneering work in the creation of SEM analytics as a discipline, and numerous methodological improvements to the field of web analytics and the study of online behavior. Gary’s background in CRM, survey analysis, database marketing and large-scale data mining and business-intelligence are key factors in driving Semphonic to the leading-edge of online measurement. He has spoken at countless conferences including the X Change Conference, SMX, AIM, EUCI, OMMA Global. Gary is the recipient of the Digital Analytics Association’s Award for Excellence as the Most Influential Industry Contributor.

Keynote: Socially Adept - Getting Down to Business

Adamya Ashk

Head of User Experience & Analytics

adidas Group

Adamya has spent the last 16 years building great online user experiences. He has consulted with leading brands, built cross functional UX teams and pioneered processes that strengthen revenue paradigms.

At present, Adamya heads the User Experience center of excellence at adidas-Group where his team is focused on the burgeoning eCommerce business.

Previously, Adamya worked at Staples for 11 years and led the group responsible for e-commerce user insight and enterprise wide information architecture. Most of his time was spent crafting the UX for Staples online, which is now the no. 2 eCommerce business in the world. His team brought a deep understanding of the customer to the company culture and worked on diverse interfaces that impact customers and front line associates.

Earlier in his career Adamya created the first web-sites for the Indian Parliament and the Embassy of France in India amongst others. He also consulted on various multimedia titles and New media training applications.

Adamya has an M.Des in industrial design from the Indian Institute of Technology, Bombay (IITB) and a Bachelor of Architecture from Lucknow University in India.

Customer Experience Optimization: Theory, Thinking, and Data: Great Customer Experience Decisions at adidas

Leon Barsoumian

VP, Director of Analytics & Insights

Media Contacts

Leon Barsoumian has over 10 years of experience helping large and small companies optimize their marketing efforts through analytics. Currently, Leon Barsoumian is VP Director of Analytics and Insights at Media Contacts. He leads the Boston office analytics practice, developing proprietary analyses and solutions across the agency’s Boston-based client group. Prior to Media Contacts, Leon led the analytics team at Digitas that serviced 12 P&G brands across two offices in addition to servicing financial services clients.
Leon has helped clients with analytics solutions across a variety of industries, including Consumer Packaged Goods, Restaurants, Financial Services, Frozen Foods, Travel, Manufacturing and For Profit Higher Education.
Leon holds a B.S.BA in in Management Information Systems from Boston University School of Management and an MBA in marketing from Babson College.

Driving Traffic: Inside Agency Analytics: What a Client Needs to Know

Thomas Bosilevac

Director of Analytics

Digitaria

Thomas is the Director of Analytics at Digitaria. Prior to Digitaria, Thomas served as CEO and Founder of MashableMetrics, a web analytics agency specializing in automating, transforming and presenting disparate data. While playing a diverse role in the Internet space, Thomas has kept data-driven management at the forefront of his interactive strategies since 1996. Starting as a "bandwidth salesman" at a time when it still took persuading to sell companies a T-1 broadband pipe, Thomas has since managed and consulted some of the most influential organizations including Microsoft, Caterpillar, Orbitz, MetLife, and State Farm on how to make the most out of the digital channel.

Optimization in Practice: Reducing Time to Insight

Elizabeth Brady

Founder & Principal Web Analyst

EWB Analytics

EWB Analytics Founder and Principal Web Analyst Elizabeth Brady has over 12 years of web experience, 10 years at Monster Worldwide.

Web analytics experience includes key performance indicator (KPI) definition, shopping cart conversion analysis, campaign tracking, traffic attribution, customer segmentation, navigation analysis and A/B split testing. She has extensive experience defining reporting requirements, designing tags, creating custom reports, and providing analysis and business recommendations. She has worked with WebTrends, Google Analytics, Unica NetInsight and Omniture Insights (formerly Visual Sciences).

Elizabeth Brady completed the Award of Achievement in Web Analytics from the University of British Columbia in June 2010 and has passed the Google Analytics Individual Qualification (IQ). She is an active member of the Digital Analytics Association and is a Digital Analytics Association Certified Web Analyst.

Driving Traffic: Inside Agency Analytics: What a Client Needs to Know

Bill Bruno

CEO

Stratigent

Bill has worked actively in the analytics space at Stratigent for over 7 years and currently holds the position of CEO. He currently manages Business Development/Sales, Account Management, Marketing and Strategy. In prior years, Bill has been a consultant and led the Stratigent services team. He has extensive experience helping clients with a wide range of business requirements to optimize their marketing initiatives. Additionally, Bill is viewed as a leader in the space due to his technical background and ability to create and execute actionable strategies for his clients. He has a true passion for analytics and has spoken on best practices at numerous industry events including eMetrics, Ad:Tech, Content Week, Affiliate Summit, DMA B2B and ACCM, VisCon, Online Marketing Summit, WebTrends Marketing Optimization Tour and many more.

Metrics Management: Optimize Your Optimization Program

Anne Cable

Sr. Analytics Manager

Dell

Anne Cable is a Senior Analytics Manager at Dell Inc., responsible for strategic analytics and optimization testing for Dell’s largest ecommerce market, US Consumer. Anne is passionate about using data to drive business improvements. As a trusted business advisor, her stakeholders leverage her insights to achieve quarterly and long-term financial goals. She has generated hundreds of A/B testing concepts delivering material upside on Dell.com.

Anne’s experience has focused on ecommerce, demand generation, and advanced customer segmentation analysis. She currently serves as president of the Austin chapter of the DAA and was the recipient of the 2011 DAA Rising Star Award for Excellence.

Blandon Casenave

VP, Digital Media Research & Analytics

NBCUniversal

Blandon Casenave is currently Vice President of Digital Media Research for NBCUniversal. In his current role, Blandon is responsible for metrics and analysis for NBC.com and NBC Sports. He is also responsible for the measurement of centralized products and services across all brands within NBCUniversal as they relate to video and mobile. His team also provides general consulting for affiliated brands within the company. During his tenure at NBCUniversal, Blandon has overseen the digital measurement and reporting of two Olympics, led the first direct cross-platform measurement of TV & Online via a partnership with Arbitron and developed a patent pending method for measuring unique visitors and visits on the mobile web. Prior to landing at NBCUniversal Blandon worked at MTV.com and CourtTV, totaling over a decade in digital media with about half of that time spent in TV ratings research as well.

Mobile Marketing Metrics: Mobile Media Measurement - a Media Company Perspective

Betsey Childress

Web Analyst

Intel

Bio is forthcoming.

Metrics Management: Analytics Adoption in Real Life

Kimberly Chulis

Co-Founder, Consumer Scientist and CEO

Core Analytics, LLC and Game Loyalty

Kimberly Chulis is one of the original founders of Core Analytics, LLC. With over 17 years of professional advanced analytics experience, she's demonstrated analytic expertise on projects at several companies and industries, including WellPoint, HCSC, UHG, Great West, Accenture, Ogilvy, Microsoft, Sprint/Nextel, Commonwealth Edison, TXU, Eloyalty, SPSS, Allstate, Cendant, and others in the financial, telecommunications, healthcare, energy, nonprofit, retail, and educational sectors. Kimberly has conducted PhD research at Purdue University's Consumer Behavior program, and has a Masters degree in economics from the University of Illinois at Chicago. She is an organizer of the Chicago and Bay Area Web, Social Media and Game Analytics Meetups and a frequent contributor on industry blogs and technical sites.

Social Media Metrics: Unstructured Social Media Big Data Analytics: Quantifying Brand Activation and Loyalty
Mobile Marketing Metrics: Big Data Analytics for Mobile/Social Game Monetization

Shari Cleary

VP Strategic Insights & Research

Viacom Entertainment Group

Shari Cleary has more than 11 years of experience in Web analytics and is currently the vice president of digital media research for MTVN's Entertainment and Games group. In this role, she is responsible for all Web analytics for Comedy Central Digital, Spike Digital and TV Land Digital. Prior to joining MTVN, Cleary was a digital marketing consultant for Visual Sciences (acquired by Omniture) and worked closely with Media and Content customers to optimize their Web analytics. She was also the director of research for CBS Digital Media from 2002-2006. Cleary was first introduced to digital media research when she joined Media Metrix (acquired by comScore) in 1999. At Media Metrix, she was a research analyst and was also responsible for training Media Metrix analysts worldwide. Cleary has spoken at numerous industry conferences including Emetrics Summits and Stanford's Web Publishing Conferences. She graduated from Binghamton University's School of Management in 1997.

Career Optimization: We're Hiring! But Whom?

Terry Cohen

SVP - Strategy & Analysis

Digitas

Terry Cohen is the SVP - Strategy and Analysis - at Digitas. With over 20 years of experience in online advertising, interactive marketing, database marketing and technology, Terry has built online and offline marketing and technology solutions for leading Fortune 100 companies, across a variety of industries, including Financial Services, Telecommunications, Pharmaceuticals, Consumer Packaged Goods, Technology and Entertainment. Terry holds an BS in computer science and applied mathematics from State University of NY at Albany and an MBA in marketing from Babson College.

Driving Traffic: Making Measurement Make Sense: In the Real World

Barbara Coll

CEO

Webmama.com Inc.

Barbara "WebMama" Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her current focus is in taking companies that have done all the basics and looking at 'what is next?' with search marketing. She founded WebMama.com in 1996 and has been highly successfully in helping start-up companies and brand-name clients achieve their goals of driving high quality visitors to their websites. She prides herself in understanding the ins and outs of B2B enterprise marketing and the unique challenges B2B companies face in implementing SEO and paid search optimization recommendations. Barbara has been involved with product and program marketing in Silicon Valley for 24 years, including marketing positions with Sun Microsystems and other leading edge startups. Barbara was a co-founder, first President, and the first Chair of the Search Engine Marketing Professionals Organization (SEMPO). Her passion about the industry leads her to be an entertaining speaker and an advisor to many Valley start-ups and venture capitalists. She was instrumental in promoting the value of search engine advertising to enterprise businesses and influential in the feature set and construct of the past and current evolutions of the search advertising products available today.

Search Optimization: Identifying Your Key Keywords

James Czekalski

Director, Product Development, Mobile Web

Viacom

James Czekalski is a Director of Product Development at Viacom Media Networks, managing mobile products for brands including MTV, VH1, CMT, Comedy Central, Spike, Nick and LOGO. In this role, James is focused on developing central solutions to improve site performance, usability and content availability, as well as streamlining workflows for more than 20 mobile sites. James is also responsible for managing mobile messaging campaigns, including recurring content delivery and participation television through mobile. Prior to working at Viacom, James studied at Rutgers University and worked at Zingy Inc,, at a time when polyphonic ringtones were all the rage.

Mobile Marketing Metrics: Mobile Media Measurement - a Media Company Perspective

Greg Dowling

Vice President of Mobile Strategy & Measurement

Semphonic

An expert in mobile measurement and enterprise analytics with fifteen years in the industry, Greg heads Semphonic's New York office and leads their mobile strategy and measurement practice. Prior to Semphonic, Greg was Head of Analysis for Nokia’s Services Intelligence & Analytics organization and responsible for the analysis of all consumer data within the organization’s Music, Media, Messaging, Games, and Social Location domains. He was also Vice President of Strategy & Analysis for Digitas, where he led web analytics efforts for clients including Delta, Kraft, Heineken, and Time Warner Cable. Greg has also worked for Jupiter Research as a senior analyst focused on the best practices for Web site operations including web site analytics, site search, content management and usability. Prior to JupiterResearch, Greg was Senior Manager of Strategic Web Analysis for Scholastic Inc., Director of Web Design & Production for Cendant Marketing Group, and Regional Operations Manager for an online database service distributing digital maps and data to the environmental consulting industry. Greg began his career as a professional Geologist supporting clients such as Mobil, Shell, and Exxon.

Mobile Marketing Metrics: Getting S.M.A.R.T. with Mobile Apps < /br> Moderator: Mobile Marketing Metrics

Susan Etlinger

Industry Analyst

Altimeter Group

Susan Etlinger is an industry analyst at Altimeter Group, where she works with global companies to develop both social media listening and measurement strategies that support their business objectives. Susan has a diverse background in marketing and strategic planning within both corporations and agencies. She’s a frequent speaker on social media and analytics and has been extensively quoted in outlets including Fast Company, BBC, New York Times and The Wall Street Journal. Find her on Twitter at @setlinger and at her blog, Thought Experiments, at susanetlinger.com.

Social Media Metrics: Building a Measurement Organization for the Big Data World

Leigh Ann Evans

Web Systems Specialist

The Nature Conservancy

Leigh Ann is a Web Systems Specialist with The Nature Conservancy, the largest nonprofit conservation organization in the world. Part developer, part analyst, part teacher and part evangelist, she has led a very decentralized group of field marketers through the implementation of a new web analytics program.

Leigh Ann has a BS in Chemistry from Lafayette College. Before joining The Nature Conservancy in 2000, Leigh Ann was an environmental chemist with 9 years of experience in the environmental consulting field.

Metrics Management: Analytics Adoption in Real Life

Eric Feinberg

Senior Director of Mobile, Media and Entertainment

DAA Board of Directors

As Senior Director of Mobile, Media & Entertainment, Eric provides leadership to ForeSee’s mobile solutions as well as solutions related to the media and entertainment industries. He is responsible for working with product, delivery, sales, and marketing teams to ensure that ForeSee continues to bring innovation and operational excellence to its mobile offerings. Since joining ForeSee in 2004, Eric has been contributing to the strategic growth of the organization. He brings 15 years of customer-focused experience to the team, and is a frequent presenter at conferences in the U.S. and UK.

Eric is currently on the Board of Directors for the Digital Analytics Association (DAA) and serves as an instructor for various trade groups on the importance and application of attitudinal analytics. Previously, he has held positions that include web analyst, multichannel strategy consultant, usability specialist and focus group moderator. His goal is to best understand and motivate multi-channel consumers on behalf of his clients.

Eric is a graduate of the University of Michigan.

Diamond Sponsor Presentation: Managing Forward: Analytics For Today’s Multi-Channel, Multi-Device Consumer
Moderator: Metrics Management

Jeff Ferguson

CEO

Fang Digital Marketing

Jeff Ferguson is the CEO of Fang Digital Marketing. With over 15 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, Napster, and Local.com. Jeff has also served as a consultant for renowned clients such as American Airlines, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, and Toyota.

No stranger to the industry speaking circuits throughout the US, Europe, and Asia, Jeff is a regular presenter at Digital Hollywood, Online Marketing Summit (OMS), Search Marketing Expo (SMX), Consumer Electronics Show (CES), Ad:tech, and Search Engine Strategies (SES), where he also served as a member of the advisory board. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.

Jeff can be found on Twitter @fangdigital and @countxero.

Larry Freed

President and CEO

ForeSee

As President and CEO of ForeSee, Larry is responsible for managing the company's strategy and growth. Since the company's founding in 2001, he has overseen significant growth in its client base, revenues and staff. Larry brings more than 20 years experience in senior management and in directing e-commerce and technology initiatives to ForeSee.

An expert on web customer satisfaction, Larry speaks extensively on the topic at private and public sector industry events and has been quoted in numerous publications and media, including CNN, the Wall Street Journal, the Washington Post, Investor's Business Weekly, Internet Retailer, Multichannel Merchant, DM News, Computerworld, Federal Computer Week and Government Executive, among many others. Larry is the author of a new book on customer satisfaction released in 2011, Managing Forward: How to Move from Measuring the Past to Managing the Future.

Previously, Larry held several senior executive positions at Compuware Corporation, leading a variety of e-commerce and professional services programs. Most recently, he served as Vice President of e-Business, where he was responsible for directing the national e-Business practice and for the design, development and implementation of e-Business strategies for numerous companies.

Before joining Compuware, Larry held various positions including Chief Technology Officer at Bank One (formerly First Chicago NBD and NBD Bank).

Larry is currently on the Board of Directors and the executive committee of the Ann Arbor IT Zone, and previously held leadership positions at ASC X12, a national EDI standards group, and various other industry groups.

Larry holds a B.S. in computer science from the University of Michigan and an M.B.A. from Wayne State University.

Bill Gassman

Research Director

Gartner

Bill Gassman is a research director in Gartner Research, where he is part of the Business Intelligence infrastructure team. He is the lead analyst for the topics of business activity monitoring and Web analytics.

Mr. Gassman has more than 35 years of experience in the IT industry, including application development, quality assurance, computer networking, security and Internet service provider operations. Before joining Gartner in 1997, Mr. Gassman worked at Digital Equipment for 17 years, holding a variety of engineering, marketing and product management positions. He holds a B.S. in Electrical Engineering from Michigan Technological University.

Social Media Metrics: Social Media Analysis: From Strategy to Best Practices

Rachael Gerson

CWA, Analytics & SEO

SEER Interactive

Rachael leads the analytics division at SEER Interactive, a Search Agency based in Philadelphia. Rachael’s work developing tracking recommendations and strategies has always focused on aggressively pursuing the most positive and tangible ROI possible. As a Google Analytics Qualified Individual and consummate educator, Rachael has been named by Google as one of a select group of “Top Contributors” to the Google Analytics product forum.

With an extensive background in search engine optimization and telecommunications, Rachael has applied her analytical mind to a wide variety of industries over the past 11 years. Clients have run the gamut from finance to healthcare and retail, as well as highly competitive spaces such as coupons and marketing automation. Rachael is also a regular contributor to Mashable and the SEER Interactive blog, where she shares her research on the latest Google Analytics changes and methods to create efficiencies in analytics. Rachael frequently speaks to local organizations, as well as high school and college students, about the basics of analytics and SEO and the role the two play in the broader spectrum of marketing and advertising.

Rachael has a BS in Marketing and Business Law from Villanova University. In her free time, Rachael volunteers with multiple organizations, including serving on the Board of Directors for Laurel House, a comprehensive domestic violence agency in Pennsylvania.

Career Optimization: What Makes a Successful Analytics Consultant? Moderator: Career Optimization

Adam Greco

Senior Partner

Web Analytics Demystified

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. As one of the founders of the Omniture Consulting group, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. In addition, Mr. Greco was the author of the popular “Inside SiteCatalyst” blog that taught SiteCatalyst customers how to apply SiteCatalyst at their organizations. After Omniture, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire web analytics function, turning it into a world-class program. During this time, Mr. Greco continued sharing his web analytics expertise though his popular "Omni Man" blog and co-founded the award-winning Beyond Web Analytics podcast. In October 2012, Mr. Greco will be releasing the first-ever published book on Adobe SiteCatalyst entitled The Adobe SiteCatalyst Handbook: An Insider's Guide.

Workshop: Adobe SiteCatalyst "Top Gun" Training

Kris Groulx

Web Analytics Manager

KPMG

Kris has been an online marketer focusing for close to 7 years in a number of major media companies in Canada. He has experience in many areas of digital marketing including everything from banner placements to planning complete digital marketing campaigns, but has focused primarily on digital analytics. During his career he has helped various companies build reporting cultures from the ground up which include interviews with internal stakeholders to understand business objectives from an individual level to overall business strategies, and implementing/configuring tools such as Google Analytics and Adobe SiteCatalyst. Currently, Kris is managing digital analytics at a global level for KPMG which entails developing KPIs that specifically reflect on business objectives and marketing efforts and is going to lead the implementation of a new enterprise level clickstream analytics tool while managing other data sources such as voice of customer surveys and mobile analytics.

Metrics Management: Analytics Adoption in Real Life

Stéphane Hamel

Author of the Online Analytics Maturity Model (OAMM), Director, Strategic Services

Cardinal Path

Named one of the most influential industry contributors by the Digital Analytics Association. With over twenty years’ experience empowering organizations to analyze and optimize their online channels, Stéphane has cemented his position as a leading voice for online analytics and optimization.
Innovator, speaker and renowned consultant, Stéphane holds an MBA in eBusiness from Laval University (Québec City) where he teaches a graduate class on web analytics.
He is Director of Strategic Services at Cardinal Path, where his responsibilities include creating innovative company-wide solutions and digital measurement strategies to deliver maximum value and insight for Cardinal Path clients.

Workshop: Road Map to Online Analytics Success
Metrics Management: Measuring Your Organization's Web Analytics Maturity

Brian Hawkins

Web Analytics Demystified

Brian Hawkins has been in the Optimization and Personalization space for many years supporting dozens of clients both big and small across every industry vertical. Brian has worked in a variety of Strategic Consulting roles at Offermatica, Omniture, and Adobe creating integrated testing and optimization solutions that have successfully delivered tremendous additional value for his clients.

Deep Data Diving: Best Practices with Optimization in the Offline World

Laura Holmes

Product Manager

Google

Laura Holmes is a Product Manager for conversion and attribution features at Google, where she has helped develop products such as Multi-Channel Funnels, Search Funnels, and AdWords Conversion Tracking. Before joining the conversion and attribution team, Laura launched Google Instant, as well as working on Video Search, Image Search, and Google’s URL shortener goo.gl. Prior to Google, Laura worked on product and user experience at Cooliris.

Laura holds a B.S. in Computer Science from Stanford University, and was a fellow in the Mayfield Fellows Program focusing on technology entrepreneurship.

Platinum Sponsor Presentation: Make the Web Work for You: Effective Marketing in the Age of Data

Andrew Janis

Senior Marketing Consultant

Evantage

Andrew Janis is a Senior Marketing Consultant with Evantage Consulting. Andrew has a passion for helping companies use the data they collect to make better, more strategic decisions to improve their online presence. Andrew has more than ten years of experience in ecommerce management, digital marketing strategy, and marketing analytics.

Moderator: Customer Experience Optimization

Chris Johannessen

Director of Digital Analytics

TPG Direct \ Omnicom DAS

@measurefuture

Chris is Director of Digital Analytics at TPG Direct \ Omnicom DAS, where he is focused on continuing the growth of TPG Direct and Omnicom's digital analytics offerings. Prior to TPG Direct, Chris was the Digital Marketing Analytics Lead at Barclaycard US \ Barclays, where he focused on digital analytics, testing and optimization across Barclaycard's credit card, internet banking and emergent mobile commerce platforms.

Before joining Barclaycard, Chris was the Analytics Product Manager for GSI Commerce \ eBay, where he oversaw a variety of digital analytics related software and service products. Prior to GSI, Chris served in a variety of digital marketing and analytics roles with General Electric. During his lengthy tenure at GE, Chris received several GE awards for internet marketing, analytics, and knowledge management, and filed several US Patent applications, resulting in one US Patent thus far - with more applications still in process.

In addition to his work with TPG Direct \ Omnicom DAS, Chris is deeply involved with the digital analytics community and local charitable activities. Within the digital analytics community, Chris notably serves on the Research Council of the Wharton Customer Analytics Initiative, as a member of the Research Committee of the Digital Analytics Association, and has been (and continues to be) a speaker at digital analytics venues such as eMetrics, Semphonic XChange, Wharton School conferences and other venues. When not at work, Chris is a busy parent of 4 - or chasing after the latest musical act (Chris is a keen music aficionado :)).

Optimization in Practice: Building Cultures of Digital Analysis and Optimization

Beth Kanter

Blogger and Consultant

Beth’s Blog: How Nonprofits Can Use Social Media

Beth Kanter is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits. She co-authored the book titled “The Networked Nonprofit” with Allison Fine published by J Wiley in 2010 that received Honorable Mention for the Terry McAdams Award. Beth has over 30 years working in the nonprofit sector in technology, training, capacity building, evaluation, fundraising, and marketing. Her second book, Measuring the Networked Nonprofit, with Co-Author, KD Paine, will be published in October, 2012.

In 2009, she was named by Fast Company Magazine as one of the most influential women in technology and one of Business Week’s “Voices of Innovation for Social Media.” She was named Visiting Scholar for Social Media and Nonprofits for the David and Lucile Packard Foundation in 2009-2012. She was a Society of New Communications Research Fellow for 2010.

Beth was honored with the inaugural PepsiCo Women’s Inspiration Award at the 2011SxSW Interactive Festival.

Keynote: Embrace Data, Change the World

Phil Kemelor

Vice President of Strategic Analytics

Semphonic

Phil Kemelor is Vice President of Strategic Analytics at Semphonic. Kemelor, a noted author and speaker on Web analytics, is the head of Semphonic's Washington, DC office. He has spent over a decade supporting enterprise level clients and has a breadth of hands-on Web analytics experience.

Since joining Semphonic in 2007, Kemelor has led the company's strategic planning, government and nonprofit practices. He is the lead analyst for The CMS Watch Web Analytics Report, a semi-annual evaluation of web analytics software vendors and the author of The Executive's Guide to Web Site Measurement and Testing.

Prior to joining Semphonic, Kemelor co-founded and served as Principal Consultant for NetGenesis. He also headed the Web analytics programs at Bell Atlantic and Web development, business process and operations initiatives for Verizon, SAIC and the United States Postal Service. Kemelor received a Bachelor of Arts in Radio-TV-Film from The University of Maryland.

Metrics Management: Analytics Adoption in Real Life

Patricia Kendall

Sr. Consultant

Stratigent

Patricia is a Sr. Consultant at Stratigent where she specializes in assisting clients with developing and optimizing digital media strategies through the use of analytics. Patricia has over 10 years of web analytics, online marketing and consulting experience.

Prior to joining Stratigent, Patricia most recently held the position of Sr. Online Marketing Consultant for Evantage Consulting where she specialized in improving clients’ marketing effectiveness and return on investment utilizing web analytics to plan, develop and implement online marketing campaigns. Prior to Evantage Consulting, Patricia was an E-Marketing Services Program Manager at Digital River where she consistently increased client’s revenue by utilizing analytics to test, optimize and improve marketing campaigns.

Michele Kiss

Partner

Web Analytics Demystified

Michele Kiss is a recognized digital analytics leader, with experience in web, mobile, marketing and social analytics. Her experience ranges across a variety of verticals, including ecommerce, telecommunications and technology, automotive, restaurant, travel and home building, as a client-side, consultant and agency practitioner.

Michele is an active member of the digital analytics community, including holding a leadership position as Co-Chair of the Digital Analytics Association (DAA) Membership Committee and volunteering as a mentor in the Analysis Exchange, helping aspiring digital analysts provide free consulting to non-profit organizations.

Michele was the winner of the inaugural DAA Awards for Excellence “Rising Star” award, is a frequent speaker at conferences like the eMetrics Summit, Accelerate, Adobe Digital Marketing Summit and the Online Marketing Summit, has written for publications like Marketing Profs and Website Magazine and is a regular contributor to industry podcasts. You can read her thoughts at http://michele.webanalyticsdemystified.com or @michelejkiss on Twitter.

Career Optimization: From Grasshopper to Digital Analytics Master
Optimization in Practice: The Most Undervalued Analytics Tool - Communication

Alex Langshur

Co-Founder & Senior Partner

Cardinal Path

Cardinal Path is three leading companies that have come together to deliver the forefront of online marketing and digital intelligence to the people that matter most to us: our clients. Our goal is simple: we help our clients learn by listening to the stories in their data and help them succeed by acting upon the truths we uncover. Alex Langshur is the Past-President of Web Analytics Association and an instructor for WAA Base Camp workshops.

Driving Traffic: Inside Agency Analytics: What a Client Needs to Know

Pat LaPointe

Executive Vice President, Americas

MarketShare

#Measureman

Pat LaPointe is Executive Vice President, Americas, for MarketShare, responsible for all client services and development in the areas of marketing analytics adoption. Pat is an expert in the development of client solutions for CMOs that include skills, structure, processes and tools for improving marketing measurement through greater alignment and accountability.

MarketShare recently acquired MarketingNPV, a highly specialized advisory firm that helps CMOs and CFOs measure and improve the payback on marketing investments, where Pat was founder and Managing Partner. He remains Editor-in-Chief of MarketingNPV Journal and author of the book Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments.

Prior to launching MarketingNPV, Pat was an equity partner and Senior Vice President at Frequency Marketing Inc., a consulting and software company known for design and operation of large-scale customer retention and loyalty programs. Pat also directed the operation of a marketing and sales department at Bell Atlantic (now Verizon), creating and implementing customer acquisition and business development programs for Verizon’s B2B clients in both SMB and enterprise markets. He started his career in global account management in the Young & Rubicam network and at Ketchum Advertising, where he managed large client portfolios in all aspects of marketing strategy and communications. In his 20+ years of strategic consulting, Pat has worked with over half of the Fortune 500 Companies and across dozens of industry sectors.

Pat is an MBA graduate of the Stern School at NYU and holds a B.S. in Communications from McGill University in Montreal. He is a frequent keynote speaker for the Association of National Advertising, the American Marketing Association and the Marketing Leadership Council, and also is a guest lecturer at leading business schools such as Wharton, MIT, Dartmouth and Columbia.

Keynote: Analytics Finds Sweet Spot for Social in the Marketing Mix

Paul Legutko

Vice President of Analytics

Semphonic

Paul Legutko is Vice President of Analytics at Semphonic. Legutko has over a decade of experience in research and analysis with a specialty in designing and applying analytical solutions to a wide range of datasets and problems. He leads Semphonic's Boston office and is an expert in Web design, data management and statistical analysis.

Since joining Semphonic in 2004, Legutko has overseen a number of challenging Web analytics and SEM analysis projects. He is a lead contributor to many of the research and design initiatives which are the framework for the company's software and consulting solutions.

Prior to joining Semphonic, Legutko was a data analyst and research consultant at the Center for the Social Organization of Schools. He oversaw the design, processing and analysis of hundreds of thousands of surveys and tests. He was able to quadruple the center's data capture and cut data processing costs in half. Legutko received a Doctorate and Masters degree from the University of Michigan and a Bachelor's degree from Harvard University.

Deep Data Diving: Scorecarding from Verbatims, a Case Study

TJ Leonard

Senior Principal, Mobile Product Marketing

Nuance Communications

TJ has been working at the intersection of digital and consumer products for more than a decade, with a strong analytics focus throughout. Currently he leads consumer marketing for Nuance's flagship mobile product, Dragon, responsible for acquiring and retaining new customers.

He joined Nuance through the acquisition of Vlingo, where he held a similar role. Under TJ's direction, Vlingo products were downloaded more than 15 M times, making it the most downloaded virtual assistant on the planet.

Previously, TJ led a Strategy & Analytics team at Digitas that served brands like AT&T Wireless and Bank of America, and was responsible for testing, learning and optimization across their digital acquisition programs.

TJ holds an MBA from MIT's Sloan School of Management, as well as a degree in Economics from the University of Virginia. You can track him down @tj_leonard on Twitter.

Mobile Marketing Metrics: Mobile App Optimization - Going Beyond the Download

June Li

Founder and Managing Director

ClickInsight

June Li is eMetrics Toronto Conference Program Chair and Managing Director of ClickInsight, a consultancy focused on digital analytics and marketing optimization. ClickInsight is a Google Certified Partner in Google Analytics and Google Adwords, and also works with Adobe, WebTrends and other tools. A recognized independent expert in Digital Analytics and a Certified Web Analyst, June is an instructor for two courses at University of Toronto’s iSchool Institute also serves on the Web Analytics Advisory Board for McMaster University. For the University of British Columbia (UBC), she helped create their online Web Analytics Course Program, the first of its kind in the world.

Workshop: WAA Base Camp: Introduction to Web Analytics 101

Grace Liau

SVP

Vivaki

Grace Liau leads the Ad Operations Center of Excellence (Ad Ops COE) for the VivaKi Nerve Center. The Ad Ops COE is an internal consultancy focused on establishing a community of world-class digital advertising professionals that develop and lead digital ad operations best practices across VivaKi. In her role, she is responsible for supporting the VivaKi agency teams by assessing and integrating best-in-class technology partners that generate efficiencies in the implementation, procurement and optimization of digital advertising.

One large component of the Ad Ops COE is consumer privacy and ensuring agency-wide adherence of industry standards in this arena. Liau also serves as lead for VivaKi's strategic partnership with privacy and compliance solutions provider Evidon, who is leading an industry-wide self-regulation initiative that provides a more transparent means of advertising online.

Liau is a digital marketing pioneer; driving client businesses with the latest media technologies and helping them keep tabs on the developments. She currently serves on the advisory board at the Interactive Advertising Bureau (IAB), where she helps influence and drive agency and publisher relationships. She has also served as the Media Data Committee Chairperson for the Association of American Advertising Agencies (4As).

Prior to VivaKi, she spent time at Digitas, where she led the Media Operations & Technology practice. Developing many bespoke strategies for clients and leading their Advanced Targeting technologies work.
Prior to Digitas, she worked at Family Education Network where she was responsible for yield management, monetizing and setting ad product strategy for all of the company's sites. She oversaw the integrating of the company's eleven sites into the extended Family Education Network.

Liau was Magna Cum Laude at Northeastern University, where she earned dual Bachelor’s of Science degrees in Advertising and Public Relations. Originally from Singapore, Liau resides and works in Boston.

Driving Traffic: Making Measurement Make Sense: In the Real World

John Lovett

Senior Partner

Web Analytics Demystified

John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. Prior to joining Web Analytics Demysti!ed, John was a Senior Analyst at Forrester Research where he led the Analytics and Optimization practice. John is currently the President of the Digital Analytics Association and author of Social Media Metrics Secrets (Wiley, 2011).

Keynote: Socially Adept - Getting Down to Business
Social Media Metrics: Social Media Metrics Secrets
Moderator: Social Media Metrics

Jodi McDermott

Vice President, Digital Analytix Product Management and North American Consulting

comScore, Inc. and Board Director and Treasurer, Digital Analytics Association

Jodi has been working in Web Analytics since 2002 and joined comScore’s Product Management team in 2010 where she is responsible for developing and managing comScore’s Digital Analytix platform and oversees the North American consulting team. Prior to joining comScore, Jodi served as Director of Data Strategy and Analytics for Clearspring Technologies where she was responsible for utilizing data to develop and test business models and drive product strategy for the Clearspring widget platform and AddThis sharing products.

In previous roles Jodi oversaw the Web Analytics team of InPhonic, a multi-hundred million dollar ecommerce website, and also worked in the Consulting Services group of Visual Sciences where she led implementations for leading companies in the airline, retail, financial services and hotel industries. For five years prior to that, Jodi managed the Business Solutions team and oversaw the implementation of the first off-the-shelf Web Analytics package at USATODAY.com.

She is a Board Member for the Web Analytics Association where she serves as the association’s Treasurer, a frequent industry speaker and contributor to Media Post’s Metrics Insider newsletter. Jodi graduated from Pepperdine University with a B.S. in Business Administration and holds an MBA from American University with an emphasis in Finance and Management of Global Information Technology.

Driving Traffic: Making Measurement Make Sense: In the Real World Moderator: Driving Traffic

Andy Miller

Director of Mobile Products

Constant Contact

Bio is forthcoming.

Mobile Marketing Metrics: Big Data Comes to Mobile - a Loyalty Card Perspective

David Millrod

Managing Partner

Insight Rocket

David’s passion is developing creative technology solutions to business challenges. David began his career with ten years at Morgan Stanley’s renowned IT organization, and went on to manage large scale web projects as a Partner at the agency USWeb/marchFIRST. Then as a founder of Technology Leaders he redefined the art of web analytics. A patented inventor, David is currently Managing Partner at Insight Rocket, the experts in Digital Analytics Acceleration. Their cloud-based Insight Hub software automates the workflow of digital analysts, thereby increasing their productivity and impact.

Marketing Lab: Digital Analytics Acceleration at NBC Sports

Jim Novo

Owner

The Drilling Down Project

Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the 80s to TV shopping in the 90s and now to the Internet.

Workshop: Applying Web Analytics 102
Driving Traffic: The Evolution of an Attribution Resolution

Katie Delahaye Paine

Owner

KDPaine & Partners

Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC a communications research consultancy that provides custom research to measure the effectiveness of social media and traditional public relations. She is the author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. Her second book, Measuring What Matters to your organization will be published by Wiley & Sons in the fall. She also writes the first blog and the first newsletter dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies.

Keynote: Embrace Data, Change the World

Michael Parker

VP, Corp Marketing

Symantec Corporation

Michael is a pioneer in the use of viral B2B videos and a leading innovator in developing “social networking” marketing solutions designed to generate awareness to increasingly “message bombarded” business audiences. Michael is responsible for developing actionable marketing and sales tools for Symantec’s leading and emerging solutions. He is also responsible for consistently and repeatedly delivering revenue generating product launches. In 2008 Michael was OMMA Award winner for Best Integrated Online Campaign.

Keynote: The Myth of Viral Video

Rachel Pasqua

VP, Mobile

iCrossing

Rachel Pasqua is a digital strategist, author, and speaker with expertise in mobile, social, and ambient marketing. She joined iCrossing (www.icrossing.com), a global digital marketing agency owned by the Hearst Corporation, in 2005 to build out its emerging media group and continues to serve as vice president of mobile, helping iCrossing’s many Fortune 500 clients connect successfully with their audiences in a multiplatform, always–on world. A 15-year digital industry veteran, she writes regularly about digital innovation on her personal blog, Mobile, Social, Ambient (www.rachelpasqua.com) and is co-author of Mobile Marketing: An Hour a Day.

Mobile Marketing Metrics: Mobile Search Tactics

Corry Prohens

Managing Consultant

IQ Workforce

Corry Prohens is the Founder and President of IQ Workforce, a global recruiting firm for the Web Analytics and Search Marketing communities. He is a member of the Web Analytics Association, SEMPO and a frequent public speaker, blogger and community advocate. Corry's specialties include: Web Analytics, Marketing Analytics, SEO, SEM, BI, eCRM, Social Media, and Online Marketing.

Career Optimization: We're Hiring! But Whom?

Balaji Ram

Senior Leader in Site Analytics & Optimization

Walmart.com

Balaji Ram is currently the Director of Site Analytics & Optimization of Walmart.com, part of Wal-Mart Stores, Inc. the World's largest retailer & Fortune #1 company. In his role, Balaji manages all areas of Walmart.com's site analytics including analytic platforms, business analysts, site conversion engineers & AB testing optimization experts.

Prior to this role, Balaji was the Director of Web Analytics & Optimization at Expedia. He had global responsibility for Expedia's web analytics & eCommerce customer experience measurement initiatives, including mobile, social and local commerce analytics. Balaji also lead various analytic platforms & integration aspects of click-stream analytics, experimentation platforms (both AB & MVT), customer experience monitoring, voice of customer tools, enterprise data warehouse integrations, & text analytics tools. He also managed third party and home grown analytics, AB testing product management & engineering development responsibility for all areas of analytics platform roadmap. Balaji joined the Expedia, Inc. group in 2008, heading up web analytics, closed loop re-marketing initiatives & site experimentation for hotels.com.

Prior to hotels.com, he worked for Meijer, Inc. the leading mid-western retailer, building their eCommerce analytics & site monitoring initiatives. Prior to that, Balaji held management consultant positions at Toyota Motor Sales where he managed all aspects of customer facing web performance monitoring & analysis. Prior to that he held six sigma strategy consultant & engineering positions for Big 3 Automotive supplier companies.

Balaji was recognized in March 2011 as the recipient of the Expedia's Gold Standard Award for excellence in web analytics. He also serves as the Customer Advisory Board Member for various Enterprise Digital, Mobile Analytics & Multivariate Testing solutions.

Balaji has a BS in Electrical Engineering specialized in Instrumentation Engineering & a MS in Engineering Management.

Keynote: Multi-Tiered Complex Ecommerce Optimization

Bruce Rogers

Chief Insights Officer

Forbes

A veteran of the online and print publishing industries, Bruce Rogers is the Chief Insights Officer for Forbes Media, responsible for managing the Insights division, which creates and distributes thought-leadership, research-based content to blue-chip customers such as IBM, Google, KPMG, SAP, CIT and Deloitte. He is also responsible for the company’s CMO Practice overseeing the group’s creation of content through the Forbes CMO Network section of Forbes.com, and events such as the annual Forbes CMO Summit. He also retains his leadership role within the organization for media research and advertising accountability innovation.
Prior to this role, Mr. Rogers was the Chief Brand Officer responsible for all integrated marketing, brand communication, research and sales support activities for Forbes Media.

Mr. Rogers is a member of the adjunct faculty at New York University School of Continuing and Professional Studies and serves on the boards of the Business Marketing Association of New York , Media Ratings Council and the advisory boards for Crowd Science, Adtech and BPA (Business Publishers Association). He is also an established writer and sought after speaker and presenter on the topics of branding, online marketing and the affluent marketplace. He is the co-author of “In the Line of Money: Branding Yourself Strategically to the Financial Elite.” The book is available on Amazon http://amzn.to/oO9MEG

He has a BA in Human Communication from Rutgers University and resides in Waldwick, New Jersey, with his wife and their two children.

Driving Traffic: Making Measurement Make Sense: In the Real World

Carol Rozwell

VP, Distinguished Analyst Content, Collaboration and Social Research Team

Gartner, Inc.

Carol Rozwell is a vice president and distinguished analyst on the social software and collaboration team at Gartner. Ms. Rozwell explores the relationship dynamics of social networks, social media and the impact on business models. Prior to her current assignment, Ms. Rozwell focused her research on technology and standards for R&D productivity in the pharmaceutical industry.

Social Media Metrics: Social Media Analysis: From Strategy to Best Practices

Mark Ruzomberka

Senior Manager of Analytics

Comcast SportsNet

Mark Ruzomberka is a Sr. Web Analyst based out of Philadelphia. Mark works for the Comcast Sports Group, which recently became part of the NBC Sports after the Comcast NBC Universal merger. Mark’s current focus is on Web Analytics Automation. With so many unique events to follow in multiple regions timeliness of data is key in the sports industry. Prior to his role at Comcast Sports Group Mark worked for many years at Traffic.com. While at Traffic.com he saw the company go through an IPO, and two mergers. First, to Chicago based NAVTEQ and ultimately to Finish based Nokia. Mark’s work incorporating rain and snow data into the Search Engine bidding process at Traffic.com eventually lead him to working full time for a boutique Search Engine Marketing agency. An avid sports fan, Mark is also purple belt in Brazilian jiu-jitsu and occasional MMA contributor at Comcast SportsNet.

Marketing Lab: Digital Analytics Acceleration at NBC Sports

Mark Ryan

Founder

Extractable

Mark Ryan has an extensive background in web application development, Search Engine Marketing, and Web Analytics. As a founder of Extractable, Mark manages the Strategy, Creative, Engineering, and Project Management groups at Extractable. Mark enjoys working with Web Analytics and sits on various committees of the Web Analytics Association. Mark started his career in Internet development at Applied Materials where he served an integral role in the design and development of the companies first online Inventory and Support Management System. He also developed applications for premiere clients such as Intel, AMD, and Siemens. After Applied Materials, Mark served as Senior Applications Engineer for USWeb's Content Management group and worked on the design and implementation of the company's first web based content management application.

Customer Experience Optimization: Data Driven Personalization

Nasser Sahlool

Director of Client Strategy

DAC Group

Nasser Sahlool joined DAC Group as Director of Client Strategy in
2009. Upon joining, he established and helped to grow the digital strategy
team within DAC.

In his role, he is responsible for ensuring that campaign strategies align
with client business goals. He currently leads a team that is responsible
for the design and optimization of all client programs, the development of
strategy for new channels such as social and mobile as well as all DAC
Group digital communications for lead generation opportunities.
Nasser brings over 15 years of leadership experience in strategic
management and planning in the SEM/SEO arena for clients across North
America, Europe and the Far East in a wide variety of industries.
His background is built of experience in financial services, consumer
packaged goods and public advocacy on the national and international
levels. He holds a Masters from London University’s School of Oriental and
African Studies.

Driving Traffic: Inside Agency Analytics: What a Client Needs to Know

Krista Seiden

Product Marketing Manager

Google

@kristaseiden

Krista Seiden is a Product Marketing Manager at Google, leading web analytics, reporting, testing and optimization for the Enterprise Marketing Team. Krista joined Google from the Apollo Group where she worked as a product analyst responsible for analytics for their mobile apps and in-house social media network. Prior to Apollo, Krista worked as a web analytics manager at Adobe Systems for their Acrobat Services group.

Krista is involved with the San Francisco chapter of the Digital Analytics Association, recently helping to put on their inaugural symposium event. She also enjoys occasionally blogging and tweeting in her spare time. She holds a B.A. in Economics and Political Science from the University of California, Berkeley.

Moderator: Social Media Metrics

Satnam Singh

VP, Business Intelligence & Site Optimization

Travelocity

Satnam Singh is the Vice President of Business Intelligence & Site Optimization at Travelocity, where he leverages his expertise and 10+ year career in analytics and digital marketing to provide a single source of truth on business performance and to develop capabilities to optimize key business functions. In his role, he is responsible for the overall business and site analytics for Travelocity and leads teams across multiple disciplines including business intelligence, reporting, enterprise analytics infrastructure, site optimization, experimentation and statistical models.

Prior to joining Travelocity, Satnam was the Vice President of Analytics for Javelin Marketing Group, a part of Omnicom Media Group. There, he led a team across North America comprised of marketing analysts, statisticians, database administrators and business intelligence professionals and provided analytics and strategic thought leadership throughout the organization.

Over the course of Satnam’s career in analytics and digital marketing, he has been instrumental in launching the first-ever physician CRM analytics platform for Fortune 100 pharmaceutical company, improving marketing ROI for a client delivering $800+ million in additional return, establishing a marketing analytics platform for a Fortune 100 telecommunication company launching an IPTV product, and designing and launching a self-service marketing ROI scenario planning platform for a major financial client.

At Razorfish, Satnam helped significantly grow the analytics budget of its largest client. Other highlights there include leveraging Atlas ad-server technology to launch new digital analytics and targeting services and increasing the scope of advanced statistical modeling services for marketing optimization.

Satnam earned his M.S. in Operations Research & Statistics, from the University of North Carolina at Chapel Hill and a B.E., Industrial Engineering, from the Indian Institute of Technology (IIT), in Roorkee, India.

Keynote: Data as a Platform: Multi-Channel Business Performance Analysis at Travelocity

Howard Smallowitz

Manager, ISM Architecture

IBM Strategic Outsourcing Delivery

Howard Smallowitz, PMP, is an ITIL-certified and PMI-certified project manager. He currently is a first-line manager overseeing a group of IT architects that design and implement service management solutions for some of the world’s largest governments and corporations. He has been with IBM for more than a decade, during which he has done everything from chairing a baseline control board, to training people around the globe on systems engineering tools and methodologies. He is also a dance instructor in Austin, TX, where he teaches swing, Latin, country-western and ballroom dancing. He is a widely-published author, who also enjoys bicycling, birdwatching, and writing about himself in the third person. He has worked at IBM for ten years and can be reached at hsmall@us.ibm.com.

Keynote: From the Dance Floor to the Raised Floor - Project Management Secrets of a Ballroom Dance Instructor

Elizabeth Smalls

Web Analyst

Abercrombie & Fitch

Bio is forthcoming.

Career Optimization: From Grasshopper to Digital Analytics Master

Dr. Craig Stacey

Director of Research

NYU Stern’s Center for Measurable Marketing

E. Craig Stacey, Ph.D., is a recognized expert in the area of marketing productivity analysis with a special emphasis on marketing mix modeling and online versus offline marketing resource allocation. He guides The Center’s research direction, and identifies potential research projects. He is a founding partner of The Analytic Consulting Group and previously served as Analytics Director for MarketShare Partners. Prior to joining MSP, he was Managing Partner at ACG Solutions and Industry Liaison for Emory University’s Zyman Institute of Brand Science. He was previously employed as Director of Marketing Science for The Coca-Cola Company and as Vice President of Marketing Science at DemandTec. He has also served as Senior Vice President, Analytic Product Management and Development, at Information Resources, Inc. Craig received his Ph.D. in Marketing and Statistics from the University of Alabama, where he specialized in econometric applications of marketplace data. Craig has consulted on projects for many industries, including consumer products, entertainment, financial services, quick-service restaurants, telecommunications, and transportation. He has served as a faculty member at leading business schools, teaching marketing productivity analysis, pricing strategy and tactics, and marketing management. He has been a regular speaker at events sponsored by the Advertising Research Foundation, American Marketing Association, the Institute for Operations Research and the Management Sciences, and the Institute for International Research. Craig has served as a Trustee of the Marketing Science Institute and as a member of the Advisory Board for The University of Georgia’s Master of Marketing Research program.

Keynote: Marketing Mix Modeling in the Age of Attribution Headaches

Jim Sterne

Founder

eMetrics Summit

@jimsterne

Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing, produces the eMetrics Summit - www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association - www.DigitalAnalyticsAssociation.org

Moderator: eMetrics Keynotes
Keynote: Sterne Measures
Keynote: A Few Sterne Questions

Hila Strong

Director, Digital Intelligence

Keystone Solutions

Hila leads the Digital Intelligence practice at Keystone Solutions, the industry’s most experienced full-service digital measurement group. At Keystone, Hila’s team delivers innovative solutions to leading Enterprise companies. Prior to Keystone Solutions, Hila was a Sr. Web Analyst at Myspace where she worked with the executive team through the acquisition of the company in June 2011. Hila has a thirst for data exploration and takes an investigative forensic approach to anything she does. Her main goal with clients is to tell a story with data, and she’s a firecracker of ideas. Hila is on the Omniture Customer Advisory Board, she is a committee member on the Web Analytics Association, and she’s currently teaching Analytics & Measurement classes at UC Irvine.

Career Optimization: What Makes a Successful Analytics Consultant? Customer Experience Optimization: Finding Optimization Opportunities by Cheating on my Web Analytics Vendor

Eric Swayne

Director, Social Analytics and Insights

M/A/R/C Research

Eric is the Director of Social Analytics & Insights and leader of the digital practice at M/A/R/C Research, providing strategic thinking in all forms of digital media, as well as frameworks that leverage these channels to gain deeper insight from and relationship with consumers. He has worked with clients across verticals including Dr Pepper Snapple Group, Sam’s Club, Walmart, Best Buy, HP, Bank of America, H-E-B, SuperValu, Bicycle Playing Cards, Famous Footwear, Texas Instruments, American Airlines and the U.S. Treasury. He is an active member of the Social Media Club of Dallas, and is on the board of Digital Dallas, a collective of entrepreneurs, digital marketers, developers and content creators (meetup.com/digitaldallas).

Keynote: Socially Adept - Getting Down to Business

Brian Thopsey

Sr. Analyst, Web Analytics

Iron Mountain

Brian has spent 5 years developing and implementing strategies for Web Technology. He currently works at the world’s largest records and information management company, Iron Mountain. Brian works on the Enterprise Information Systems team delivering results across corporate divisions. Brian creates awareness and support of digital analytics for data driven business decisions. Prior to Iron Mountain Brian spent 4 years at a global security technology enterprise, Kaspersky Lab. He helped lead the Americas Online Operations Division where they oversaw an average increase in initiated revenue 265 percent per year, for a period of 4 years. Brian is an active member of the Digital Analytics Association serving on the Research Committee Board. Brian is a candidate for his Masters of Science in Finance.

Moderator: Deep Data Diving

Jennifer Veesenmeyer

VP, Digital Analytics

Merkle

Jennifer has helped nearly 100 companies leverage digital analytics to better understand their customers and influence customer behavior. Leveraging a background in digital marketing, Jennifer has 7 years of experience as a digital analytics consultant. She has led projects in digital measurement strategy, site optimization, social media measurement, mobile measurement and multi-channel executive dashboards. Jennifer has developed a reputation in the industry for her ability to translate digital data into meaningful reports and actionable insights. She is a frequent speaker at digital marketing and analytics conferences. Not to mention one of our top rated speakers.

Career Optimization: What Makes a Successful Analytics Consultant? Moderator: Career Optimization

Tom Ward

Web Analytics Manager

Financial Times

Tom Ward is the Financial Times' Web Analytics Manager for the US. With over 8 years of experience in digital analytics and consulting, he has focused on producing actionable data-driven insights for a wide range of projects, from multichannel marketing campaign valuation to mobile media strategy to automated fraud detection. Tom holds a BS in Systems Engineering from the University of Virginia.

Mobile Marketing Metrics: Mobile Media Measurement - a Media Company Perspective

Amanda Watlington, Ph.D., APR

Owner

Searching for Profit

Before setting up Searching for Profit, Amanda was Director of Research for a leading Search Engine Optimization firm. She brings to Searching for Profit over twenty years of experience as a communications, sales and business strategy consultant, and ten years as a Web marketer. Amanda has developed for clients award winning print, web, training and presentation media. Visitors to searchingforprofit.com and clients can expect this site and their engagements to reflect the depth and diversity of Amanda’s experience.

Amanda’s creativity and expertise enabled her to develop patent pending language-based analytic tools and methodologies to support search engine marketing campaigns. She is a renowned expert on blogs, podcasting, and the language and psychology of search. The clients she has worked with include 3M, Sharp Electronics, Medtronic, Mercedes-Benz and Washington Mutual, to name just a few.

She was also previously associated with Chi Systems, Ann Arbor, Michigan, a health care consulting and publishing group where she was the associate editor of Health Care Strategic Management and Hospital Materials Management, two monthly health care management and strategy journals.

Amanda is the author of two books and has written feature articles for over thirty magazines and journals. Her most recent book is Business Blogs: A Practical Guide, co-authored with Bill Ives. She is currently working on a workbook to accompany this guide.

Her education includes a Bachelors Degree in Classical Civilization from Douglass College in New Jersey, a Ph.D. in Classics from the University of North Carolina at Chapel Hill, and an M.B.A. in Marketing from Eastern Michigan University. She is a member of the Direct Marketing Association (DMA), the Web Analytics Association (WAA), the Public Relations Society of America (PRSA) and has an APR accreditation.

Search Optimization: Measuring Your SEO Traffic is Not Enough

Scot Wheeler

Marketing Science Sr. Director

Critical Mass

Scot Wheeler is Marketing Science Sr. Director at Critical Mass in Chicago, where he helps companies develop measurable objectives from business and marketing goals. He advises clients in web and social media analytics strategy, directs marketing sciences technology planning and guides online optimization in data-driven marketing and management practices.

Scot is also a Founding Partner of Intelitecht Solutions, which provides resources for emerging Social Business and Semantic Web technologies and practices. He is a member of the Web Analytics Association where he is leading the effort to develop a set of foundational social media measurement standards. Scot is a frequent speaker and moderator on the topics of social media and digital analytics, data-driven strategy and digital experience delivery.

Scot received his MBA in strategy, finance and marketing from Northwestern University’s Kellogg School of Management. Scot’s professional background includes senior leadership in marketing analytics technology and consulting services and over 15 years of technology experience.

Deep Data Diving: Key Performance Indicators for Big Data

Tim Wilson

VP of Analytics and Measurement

Clearhead

@tgwilson is the VP of Analytics and Measurement at Clearhead, a digital optimization agency. He has worked with the many dimensions of marketing and customer data for over a decade. From running the business intelligence department for a $500 million high-tech business-to-business company, to driving initiatives to clean up customer data at a major insurance and financial services company, to working at a leading digital agency to help consumer brands ranging from Hewlett-Packard to Purina to act on their digital and social data, Tim is a marketer-friendly data geek.

While his heart remains in Austin, Tim has been based in Columbus, Ohio, since 2007, where he started and continues to run monthly Web Analytics Wednesdays, and where he blogs about measurement and analytics at gilliganondata.com. He holds a B.S. in Architecture from Massachusetts Institute of Technology and an M.B.A. from The University of Texas at Austin.

Social Media Metrics: The Community Manager's Best Friend: You and Twitter & Facebook Analytics

Rachel Witalec

Global Google Analytics Lead

Google

Rachel Witalec has been at Google since 2007 and currently works as the Global Google Analytics Lead. In her current role, Rachel works between the Sales and Product teams to commercialize features and help businesses use Google Analytics to better understand their customer funnels and incorporate their feedback into the product development process. She primarily focuses on proper measurement and attribution strategies to inform more efficient marketing decisions. Rachel works to evangelize the power of web analytics internally with Google account management teams and externally with clients of all sizes.
Prior to joining the Google Analytics team, Rachel worked as an Account Executive within the Financial Services industry. Rachel also serves on the Alumni Association Executive Board at the London School of Economics as Chair of the Communications Subcommittee.

Rachel earned a Bachelor’s degree in Economic and Business from Kalamazoo College, spending a year abroad studying Industrial Relations at the London School of Economics.

Lunch & Learn Session: Using new Google Technologies for Marketing Success

Scott Zakrajsek

Global Web Analytics Manager

adidas Group

Scott has spent the last 6 years leading measurement and optimization teams for several leading brands including Victoria's Secret, Staples, and currently adidas Group, where he manages Global eCommerce Analytics.

Scott strives to bring a customer-centric and common sense approach to any data project he touches. His specialties include A/B & Multivariate Testing, Web Analytics, Customer Behavior Analysis, Data Visualization, and Conversion Optimization.

Scott received his CWA certification in 2010 and has a B.S. in Financial Management from The Ohio State University.

Customer Experience Optimization: Theory, Thinking, and Data: Great Customer Experience Decisions at adidas