Sponsor Presentations

Boston 2012

Monday, October 1, 2012 • 10:00-10:30AM • DIAMOND SPONSOR PRESENTATION

Managing Forward: Analytics For Today’s Multi-Channel,
Multi-Device Consumer

Eric Feinberg, Senior Director,
Mobile, Media & Entertainment, ForeSee

The rapidly emerging use of mobile phones and tablets has accelerated the multi-channel and multi-device behavior of consumers. This has made it now more daunting for organizations to understand and improve the customer experience as a whole by analyzing behavioral data by channel or device. In many cases, the often relied upon “traditional” behavioral metrics have become inconclusive and misleading. Learn how to evolve your analytics and measure the customer experience in today’s changing environment. Use the insights and intelligence gained from your analytics to manage your business forward.

Monday, October 1, 2012 • 11:30-11:35AM • PLATINUM SPONSOR PRESENTATION

Make the Web Work for You: Effective Marketing in the
Age of Data

Laura Holmes, Product Manager, Google

It’s an amazing time to be a marketer. We live in a world of data which leads to exciting advances that were once impossible, like social measurement, attribution modeling, and audience targeting. But there are challenges -- the technology that drives marketing innovation seems to change on a monthly basis. Now marketers have to spend time running and analyzing their campaigns, as well as maintaining their marketing tools. At Google, we’ve been exploring these challenges, and today we’re sharing some insights on how to get technology out of the way and make your marketing programs more effective.

Monday, October 1, 2012 • 11:45-12:15PM • MARKETING LAB

Digital Analytics Acceleration at NBC Sports

David Millrod, Managing Partner, Insight Rocket
Mark Ruzomberka, Senior Manager of Analytics, Comcast SportsNet

The Comcast SportsNet division of NBC Sports manages regional digital properties in eleven media markets. Senior Manager of Analytics Mark Ruzomberka will describe the challenges he faces in delivering timely, relevant analysis across multiple data sources and digital properties. In a live demo he will show how Insight Rocket’s cloud-based software has accelerated his workflow and increased his group’s efficiency and effectiveness.

Monday, October 1, 2012 • 12:25-1:15PM • LUNCH & LEARN SESSION

Using new Google Technologies for Marketing Success

Rachel Witalec, Global Google Analytics Lead

As marketing technology evolves, the need for more data is growing exponentially. But the realities of collecting more data often prevent marketers from taking advantage of new marketing opportunities. Join us for an interactive session and learn how Google’s latest technologies can help make the web work for you and improve your marketing success.

Monday, October 1, 2012 • 3:50-4:40PM