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Pimp Your Reports
Boston, Thursday, October 4, 2012

Brought to you by:
Patricia Kendall, Senior Consultant, Stratigent
Patricia Kendall

Pimp Your Reports is a hands-on workshop packed with tips and concrete techniques for creating meaningful dashboards and reports while applying strategy to the overall design. The concept for the Pimp Your Reports workshop series derived from watching Pimp My Ride on MTV™. The premise of the show is customizing a vehicle to reflect the unique interests and preferences of the people who are going to drive them.

Pimping reports is similar in that the goal of report creation should be about customizing reports for the people who are going to use them. If you want reports that people act on, they have to be meaningful and if you want to drive action in your companies, you have to go beyond canned reporting options and learn how to Pimp Your Reports!

Pimp Your Reports Workshop is ideal for anyone interested in obtaining an effective, broad-based overview of the functional areas critical to successful dashboard reporting creation.

BONUS: Participants who bring a sample dashboard or executive report to the workshop will receive specific feedback on how to improve it.

Reserve your space and register today!


Workshop starts at 9.00am
Morning Coffee Break at 10.30am
Lunch provided at 12.30
Afternoon Coffee Break at 2.30pm
End of the Workshop: 4.00pm

Workshop Instructor

Patricia Kendall, Sr. Consultant, Stratigent

Patricia is a Sr. Consultant at Stratigent where she specializes in assisting clients with developing and optimizing digital media strategies through the use of analytics. Patricia has over 10 years of web analytics, online marketing and consulting experience.

Prior to joining Stratigent, Patricia most recently held the position of Sr. Online Marketing Consultant for Evantage Consulting where she specialized in improving clients’ marketing effectiveness and return on investment utilizing web analytics to plan, develop and implement online marketing campaigns. Prior to Evantage Consulting, Patricia was an E-Marketing Services Program Manager at Digital River where she consistently increased client’s revenue by utilizing analytics to test, optimize and improve marketing campaigns.

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