Monday, September 30, 2013 8:55am–9:15am
Diamond Sponsor Presentation:
Measure Right, Manage Forward, Mobile Makes a Difference
Eric Feinberg, Senior Director of Mobile, Media and Entertainment, ForeSee
Modern consumers are everywhere, all of the time. As this new generation of customer continues to evolve, with mobile customer experience as the change agent, so must the analytics used to measure the experiences they have with companies and organizations. ForeSee Senior Director of Mobile, Media and Entertainment, Eric Feinberg , will discuss Next Generation Customer Experience Analytics as a system of metrics that goes beyond single-number measurements and eliminates outdated metric silos to better support today’s multi-channel, multi-device world we live in. He will explain what this new generation of predictive analytics needs to be and how it can help you create an analytics platform that allows you to measure right and manage forward.
Tuesday, October 1, 2013 8:50am-9:10am
What Savvy Marketers Do That You Don’t
Jeff Allen, Director, Product Marketing, Analytics, Adobe
In the ever-evolving landscape of marketing analytics, sometimes it’s easy to get bogged down in a monotonous cycle of analysis and diagnosis. If that describes you, you may be missing out on big opportunities. While it’s true: you know your way around a web analytics report, that doesn’t mean you have what it is going to take to ride the massive demand wave for quantitatively savvy marketers.
In this session, Jeff Allen will share a few things the best analytics practitioners in the industry know and do that you may not. Getting these right could mean the difference between you climbing the organizational ladder, and you becoming an irrelevant number-cruncher.