eMetrics Management

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eMetrics Management
Optimizing the organization
Technology is seriously hard work but people and process are tricky. Finding good people and keeping them motivated in a hot market requires significant soft skills and substantial psychology. Planning and integrating new technologies, implementing solid processes, explaining the niceties of online analytics to senior executives, building a cost effective and high value analytics team – these things are not found in the manual. These are people skills you learn from people – in this track.
Moderators: Mark Hansen, Founder & President, Megalytic
Jesse Weissman, Web Analytics Manager, Staples.com

Tuesday, October, 07, 11:30am – 12:10pm •Room: Harborview 1
Instituting Data Governance

Kelle O’Neal, Managing Partner and Founder, First San Francisco Partners
Not every company creates a data governance organization in the same way. However, there are some common roles that are essential to data governance program success. As a first step in implementing a data governance program—and after selecting a Data Governance Lead—program sponsors and the Data Governance Lead typically identify executive, LOB and IT resources. Kelle answers the burning questions: What resources are needed to get the data governance organization off the ground? What are the critical early activities? How do you make it sustainable over time?

Tuesday, October, 07, 1:30pm – 2:15pm •Room: Harborview 1
How to Present Results to Get Results

Lea Synefakis-Pica, Manager, Digital Insights & Analytics, Prudential Financial
Even the most seasoned analyst can make very simple changes to a presentations to make a big impact. If everyone in your audience is catching up on email or sleep, chances are your presentation design and/or data charts are obscuring your valuable insights and hurting you rather than helping you. Lea can help you inspire action and build credibility with a fresh new toolbox of tips and techniques to set your presentations apart and get the results you’re looking for.

Tuesday, October, 07, 2:20pm – 3:05pm •Room: Harborview 1
How to Master the Art of Dashboard Design

Jennifer Veesenmeyer, VP, Digital Analytics, Merkle Analytics
Executive dashboards are often the most high profile expression of analytics in an organization. Jennifer delivers a crash course on creating exceptional dashboards that give you much-coveted visibility with the executive team. Jennifer will compare all the top dashboard tools and a few lesser-knowns. Then she’ll share her best tips for dashboard layouts and data visualization. If you’re looking for a way to boost your digital analytics career, you won’t want to miss this session.

Tuesday, October, 07, 3:30pm – 4:15pm •Room: Harborview 1
How Successful Marketing Analysts Master Career Transitions

Erica Seidel, Executive Recruiter, The Connective Good
While the hiring market for analytical marketers is strong, there are still many mistakes that could separate you from your dream job and more dollars in your pocket. Erica delivers specifics on how the most successful professionals are landing career-enhancing roles. Additionally, she shares what she has learned from interviewing hundreds of analytical marketing professionals and dozens of hiring managers on what it takes to recognize and keep good analysts on your team.

Wednesday, October, 08, 2:20pm – 3:05pm •Room: Harborview 1
How to Mobilize & Energize Your Analytics Team

Rachelle Maisner, Analytics Account Manager, Digitaria
In the advertising biz, nothing is more sacred than a well-written project brief. For years, great project briefs have enabled creative departments to develop award winning and effective advertising. But the brief isn’t just for creatives, or even just for agencies. Rachelle (@5ftdynamite) shows how to leverage this agency artifact for your analytics team to inspire creative, out-of-the-box analytical thinking while also driving your projects forward on-time and on-budget.

Wednesday, October, 08, 3:30pm – 4:15pm •Room: Harborview 1
Analytics Hygiene: Diseased Reports, Stinky Processes, Rotten Data

Todd Belcher, Digital Analytics Manager, Putnam Investments
What is good analytics hygiene? It’s not just about scrubbing your data. Take a walk through some useful principles and tested methods that can help keep an analytics organization clean. Todd describes anomaly detection, dealing with discrepancies, non-human traffic, dirty data, collaborative reporting techniques and so much more… from a practitioners point of view. This is one man’s story of how he keeps his data clean so you can too.

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