Boston 2014 Speakers

Review Conference Agenda for full program details

Feras Alhlou

Feras Alhlou

President & Principal Consultant

E-Nor

Feras Alhlou is the Co-Founder and Principal Consultant of E-Nor serving some of the world’s most recognized brands, Fortune 500s and governmental agencies. Feras is a frequent national/international speaker at industry conferences including SES, SMX, Conversion Conference, mLearnCon, eMetrics and Google Analytics user conferences. Under his leadership, E-Nor achieved multiple Google qualifications including Google Analytics Certified Partner and Google Analytics Premium Authorized Reseller.

Feras is passionate about improving his client’s ROI and led his organization to implement and launch successful analytics and marketing optimization strategies for E-Nor’s diversified client base. Feras has traveled the globe educating businesses and marketing consultants on the subjects of web analytics and digital marketing optimization.

Feras is a Certified Web Analyst, a member the Digital Analytics Association (DAA) and serves on the DAA Examination sub-committee, and is the co-chair of the DAA San Francisco Bay Area Chapter. Feras is married and has three children, and enjoys volunteering, reading, skiing and martial arts.

Session: Four Frameworks in Forty Minutes

Gary Angel

Gary Angel

Partner

EY

Widely considered one of the leading digital measurement experts in the world, Gary leads EY’s Digital Analytics Practice. EY acquired Gary’s previous company – Semphonic – in March of 2013. As Semphonic’s President and co-Founder, Gary led Semphonic’s growth over a 15 year period from a 2-person practice to the one of the leading digital analytics practices in the United States. Voted the most Influential Industry Contributor by the Digital Analytics Association in 2012, Gary writes an influential blog (http://semphonic.blogs.com/semangel), has published more than twenty whitepapers on advanced digital analytics practice and is a frequent speaker at industry events.

Session: Big Data

Frederick Barber

Frederick Barber

Chief Analytics Officer

MXM

Fred is an industry leader in analytics, with over 25 years of experience in delivering effective solutions for global marketers. At MXM Fred oversees analytic strategy and delivery of analytic services across the MXM network.

He was a co-founder of Directive Corporation, a direct and interactive marketing strategy firm that was acquired by Meredith in 2007. While there, he provided operational management for the database marketing and analytics division of Meredith Integrated Marketing.

Prior to this, he served as Executive VP of Conclusive Strategies in Austin, TX, where he partnered with such agencies as DDB, FCB, and Targetbase to deliver enterprise analytic services.

Session: Measuring the Success of Your Content

Zack Barresse

Zack Barresse

Excel MVP, Senior Trainer

Excel and Access, LLC

Zack has been a Microsoft Excel MVP since 2006. He loves working with Excel and the entire Office suite. He’s been facilitating training groups of all size for more than 17 years. In addition, he’s worked directly for Microsoft to Excel 2013 templates, many of which you’ve likely seen if you use Excel 2013 regularly. He has worked with a ride range of customers developing targets solutions and training. In a previous life he was a firefighter, today, he uses his experience to put out spreadsheet fires.

Workshop: Mastering Excel for Analytics Success

Todd Belcher

Todd Belcher

Digital Analytics Manager

Putnam Investments

Todd Belcher manages digital analytics at Putnam Investments, where he brings over 10 years of digital analytics and online marketing experience. Starting with a degree in music, and necessarily moving on to web development, server administration,
entrepreneurship, and online marketing, Todd fell in love with web analytics and spent seven years with web/digital analytics vendor IBM/Unica. Todd was certified by the DAA as a Certified Web Analyst in 2010.

Session: Analytics Hygiene: Diseased Reports, Stinky Processes, Rotten Data

Brooks Bell

Brooks Bell

Founder & CEO

Brooks Bell Inc.

Brooks Bell is the founder and CEO of Brooks Bell Inc. She launched the company in 2003 by combining her study of psychology with a passion for digital design. In doing so, Brooks became a pioneer in bringing the scientific disciplines of A/B testing and optimization to the traditionally subjective field of marketing. Since then, she has worked to grow the company and develop its culture—efforts that were recognized with “Best Place to Work” awards in 2012, 2013 and 2014.

A passionate entrepreneur, Brooks co-founded HQ Raleigh and ThinkHouse Raleigh—two communities that help empower, foster, and cultivate companies that produce long-term job growth and positive social impact.

Session: Four Frameworks in Forty Minutes

Michelle Bellettiere

Michelle Bellettiere

Senior Manager of Digital Analytics

NPR

Michelle Bellettiere is the Senior Manager of Digital Analytics at NPR Digital Services and works closely with stations to help them use available analytics tools to guide their digital strategy.

Over the past 3 years she has worked to create a station focused analytics service for NPR and guide the development of a custom dashboard and tag management system to supports over 200 stations.

In her previous roles, she has worked for various e-commerce and content sites and has over a decade of experience in digital analytics.

Session: How NPR Built an Analytics System for All of Public Radio

Karen Bellin

Karen Bellin

VP, Insights & Action

Digitaria

Karen leads Digitaria’s Insights & Action team, which puts forth data driven ideas and communicates clearly the meaning behind the data. Her team of insights experts are not just analyzing, but synthesizing data to craft cohesive narratives and making worthy data visually compelling. Karen draws upon her 15-years of experience in digital marketing to lead strategists who provide clients with actionable recommendations that take into account business impact, level of effort, competitive landscape, industry applicability, and resource availability. Her team of social media and search marketing experts plan and execute on those recommendations to garner measurable results.

Session: Less is More: B2B Social Media Marketing

Christopher Berry

Christopher Berry

Data Scientist in Residence

500px

Christopher Berry is the Data Scientist in Residence at 500px. Prior to this role, he was Co-Founder, Chief Science Officer at Authintic, an analytics technology company recently acquired (March 2014) by 500px. As an experienced, data-driven professional, Christopher built the measurement science and labs groups at Syncapse, a leading social media technology company, and the marketing science department at top-ranked digital agency, Critical Mass. Christopher has developed breakthrough global social analytics programs for AB-Inbev, Research In Motion, and Coca-Cola. He participated in eCommerce redesigns at Gucci and Dell, mobile integrations for Best Buy USA, banking innovation at Citi, and social at JP Morgan Chase and USAA. He was also part of the team responsible for the Webby awarded redesign of NASA.gov. He’s an organizer of the Toronto Data Science Group, and active among INFORMS researchers. He is co-chair of the Web Analytics Association’s Research Committee and leads the Peer Review Journals Project. He is published in the Canadian Journal of Transportation, wrote the 2010 “Value of a Facebook Fan” paper (65,000 downloads and counting), and completed over ten reviews for the Digital Analytics Association.

Session: Personalization Strategy

Chris Chapo

Chris Chapo

Vice President, Data Science and Analytics

Intuit

With over 15 years experience in data analytics and science, Chris Chapo is currently the VP Data Science and Analytics at Intuit.

Prior to Intuit, he spent time in companies such as Apple, Gap, and JCPenney. As a former scientist (M.S. in Physical Chemistry from UC Berkeley), Chris brings a scientific method and rigor to his work, but specializes in bringing them to life through observation, visualization, and real-world examples.

Keynote: Design Thinking Meets Big Data

Barbara Coll

Barbara Coll

CEO

Webmama.com Inc.

Barbara “WebMama” Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her current focus is in taking companies that have done all the basics and looking at ‘what is next?’ with search marketing. She founded WebMama.com in 1996 and has been highly successfully in helping start-up companies and brand-name clients achieve their goals of driving high quality visitors to their websites. She prides herself in understanding the ins and outs of B2B enterprise marketing and the unique challenges B2B companies face in implementing SEO and paid search optimization recommendations. Barbara has been involved with product and program marketing in Silicon Valley for 27 years, including marketing positions with Sun Microsystems and other leading edge startups. Barbara was a co-founder, first President, and the first Chair of the Search Engine Marketing Professionals Organization (SEMPO). Her passion about the industry leads her to be an entertaining speaker and an advisor to many Valley start-ups and venture capitalists. She was instrumental in promoting the value of search engine advertising to enterprise businesses and influential in the feature set and construct of the past and current evolutions of the search advertising products available today.

Session: Awareness, Intent and Lifecycle: Practical SEO Analytics

Jerie Dahlman

Jerie Dahlman

 (Invited) 

Lead Mobile Web Analyst

Allstate Insurance

Jerie Dahlman is a Digital Analyst at Allstate Insurance. She has a passion for social, mobile web and mobile app analytics implementation and analysis. She has also served in a variety of technical roles including Database Administrator, Developer, and Quality Assurance Manager, all of which are still relevant to the contributions she makes in the analytics area.

Session: The Joy of Mobile Analytics

Greg Dowling

Greg Dowling

Senior Manager

EY

An expert in mobile measurement and enterprise analytics with eighteen years in the industry, Greg is a Senior Manager within EY’s Enterprise Intelligence – Digital Analytics advisory practice. Formerly, Greg was the head of Semphonic’s New York office (acquired by EY in March 2013) and led their mobile strategy and measurement practice. Prior to Semphonic, Greg was Head of Analysis for Nokia’s Services Intelligence & Analytics organization and responsible for the analysis of all consumer data within the organization’s Music, Media, Messaging, Games, and Social Location domains. He was also Vice President of Strategy & Analysis for Digitas, where he led web analytics efforts for clients including Delta, Kraft, Heineken, and Time Warner Cable. Greg has also worked for Jupiter Research as a senior analyst focused on the best practices for Web site operations including web site analytics, site search, content management and usability. Prior to JupiterResearch, Greg was Senior Manager of Strategic Web Analysis for Scholastic Inc., Director of Web Design & Production for Cendant Marketing Group, and Regional Operations Manager for an online database service distributing digital maps and data to the environmental consulting industry. Greg began his career as a professional Geologist supporting clients such as Mobil, Shell, and Exxon.

Session: Getting S.M.A.R.T. with Mobile Apps

Oz du Soleil

Oz du Soleil

Data Management Consultant & Excel Trainer

DataScopic

Oz is a consultant who’s worked with Excel and data for 15 years. He teaches public and private workshops and is passionate about sharing insights into what it takes to unleash the power of data.

Oz is also co-host of Excel TV, has taught at University of Illinois-Chicago and Northwestern University, and presented at IgniteChicago.

Workshop: Mastering Excel for Analytics Success

Roman Dzadzic

Roman Dzadzic

Sr. Product Manager, Mobile

CareerBuilder.com

Roman Dzadzic is a Senior Product Manager at CareerBuilder, helping companies target and attract the best talent. In his current role, he works with an amazing group of individuals delivering the most effective and usable mobile website in the HR Industry. Roman completed major in psychology and minors in economics and IT from University of Nevada, Reno. He is an online industry veteran with over a decade of online product excitement under his belt. His specialty is building versatile online products in response to enigmatic business challenges by strategically reinventing existing ideas and using analytical approach. Roman is equally passionate about building usable mobile solutions, and about helping clients make great hires.

Session: Moving to Mobile: Navigating the Creation of an Exceptional Mobile Experience

Hope  Friedland

Hope Friedland

Product Marketing Manager

Google

Hope Friedland is a product and brand marketing manager at Google in NYC. She’s been at Google for over four years and currently focuses on marketing Google’s Enterprise solutions, including products like Apps for Business, Maps for Business, Google Cloud Platform and more. She leads the Google Enterprise earned awareness channel marketing, share of voice tracking and creates content strategies for the global Google Enterprise Blog, YouTube, Twitter, Google+ and LinkedIn channels.

Session: Rocking Community Management with B2B Social Data

Vaibhav Garde

Vaibhav Garde

Marketing Principal, Interactive Marketing Analytics, Global Brand Engagement Marketing

FedEx Services

Vaibhav is a DAA certified Digital/Web Analyst and has worked in the analytics space for 12+ years with stints in financial analysis, customer analytics, and customer identity (CDI/MDM) management.

Current focus areas include search engine marketing, social media, mobile, cross-channel attribution and large campaign optimization to improve Return on Marketing Investment. He works with internal and external teams to develop testing strategies, determine key performance metrics and implement analytics processes to measure and optimize programs through continuous testing and learning.

He has lectured on analytics at the Kelley school of Business (Indiana University), Fogelman School of Business (University of Memphis) and spoken on the topic of digital measurement at analytics focused summits/conferences.

He is passionate about digital and its tremendous potential to quickly test and learn!

Session: Sustaining and Scaling Digital Analytics for Social Media

Matt Gershoff

Matt Gershoff

CEO

Conductrics

Matt Gershoff is Co-founder of Conductrics, an intelligent decision engine platform (www.conductrics.com). Matt has over 15 years experience in database marketing and web analytics. He holds MS degrees in both Economics & Artificial Intelligence.

Session: It’s All One Big Decision: AB Testing, Predictive Analytics, and Behavioral Targeting

Neil Gogate

Neil Gogate

Manager, Digital Analytics

Mattel

Neil Gogate is a marketer and analyst with over 10 years of experience in the CRM and Digital Analytics space. During that period, he has spent time on both sides of the fence, between brand and agency roles, focusing the majority of his efforts on creating structured digital marketing campaigns. Utilizing web and mobile analytics as well as email marketing and social data, he continues to help clients and brands optimize KPI’s for success and demonstrate campaign performance.

He is currently the CRM Manager at Mattel within the Digital Analytics Group, focusing his efforts on creating and maintaining a 1:1 marketing program to create personalized communications with customers on various platforms worldwide.

Session: Digital Analytics for Consumer Packaged Goods

Jordan Goldmeier

Jordan Goldmeier

Excel MVP, Senior Developer

Excel and Access, LLC

Jordan Goldmeier is a senior developer for Excel and Access LLC and author of the up and coming book, Dashboards for Excel (Apress Publishing, Spring 2014). He is an internationally recognized expert in spreadsheet development and data visualizations, and has been awarded the Most Valuable Professional (MVP) designation by Microsoft for his contributions to and technical expertise within the Excel community. He is passionate about teaching others how to use and design spreadsheets to correctly present data and provide meaningful insight. You can read his blog on spreadsheet development and Visual Basic for Applications at www.OptionExplicitVBA.com.

Workshop: Mastering Excel for Analytics Success

Mike Grehan

Mike Grehan

CMO & Managing Director

Acronym Media

Mike is currently CMO & Managing Director at Acronym where he is responsible for directing thought leadership programs and cross platform marketing initiatives, as well as developing new, innovative content marketing campaigns.

Prior to joining Acronym Mike was the publisher of Search Engine Watch and ClickZ, and the producer of the SES global conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is the author of numerous books and white papers on the subject and is currently in the process of writing his new book, “From Search To Social: Marketing To The Connected Consumer” to be published by Wiley later in 2014. He is the current Chairman of global trade association SEMPO, having been elected to the board of directors in 2010 and serving two years as President.

Session: Searching for Metrics – Left to Our Own Devices

Allison Hartsoe

Allison Hartsoe

President & Consulting Partner

Allison Hartsoe LLC

As Group Director of Digital Intelligence at Cardinal Path, Allison Hartsoe is charged with growing the firm’s digital intelligence practice.

Alison was previously VP of Analytics at Ernst & Young’s Semphonic, a web analytics consultancy, where she led several of their largest engagements including Genentech/Roche, GlaxoSmithKline and Nike. During this time, Hartsoe provided clients with digital transformation strategies – outlining and architecting the way in which to land meaningful data, create processes to continually add in new data, and accelerate the path of predictive analytics.

Prior to joining Semphonic, Allison was the founder and CEO of Aspyro,an eBay analytics company. In addition, she co-founded iSyndicate in San Francisco, which was a venture-backed marketplace that sold digital content to Fortune 500 corporations from media publishers. While in this role, Allison led three international offices, and was responsible for launching iSyndicate’s first European office in London.

Allison has appeared on programs such as CNN Europe, CNBC Europe, NPR’s Real Computing, and spoken at eBay Live, Internet Content West and Internet World. Outside work, she has climbed the Great Wall of China in 2008, scaled Mt. Kilimanjaro in 2000 and biked across the USA in 2002.

Session: Tomorrow’s Analytics Tools

David Hollender

David Hollender

Senior Systems Analyst Online Communication Strategies and Tools

American Institutes for Research

David specializes in measuring the impact of online outreach and engagement. He has years of experience creating and applying technology tools for government and nonprofit organizations with an emphasis on goal-oriented approaches with measurable results. He has been at American Institutes for Research for 23 years providing digital metrics, dashboards, analysis and web-based tools that help researchers and policy-makers share promising and best practices in education, workforce and health domains.

Session: Privacy Principles and Practices

Andrew Janis

Andrew Janis

Consumer Insights

General Mills

Andrew helps companies use the data they collect to better understand their customers, and make decisions that better meet their customer’s needs. Andrew currently works in Consumer Insights at General Mills, where he helps brand teams leverage the power of connected data. Previously, he was a Senior Marketing Consultant with Evantage Consulting, where he helped Fortune 500 companies craft their digital marketing strategies. Andrew has more than 15 years of experience in ecommerce management, digital marketing strategy, and marketing analytics.

Session: Digital Analytics for Consumer Packaged Goods

Thad Kahlow

Thad Kahlow

CEO

BusinessOnline

Thad Kahlow is the CEO of BusinessOnline and is responsible for the entrepreneurial leadership of all operations. His visionary leadership style has helped propel the company into the online marketing spotlight; making BusinessOnline one of the nation’s leading digital agencies. He focuses on the alignment of business goals and customer needs so our clients can make business decisions guided by information that matters. Thad’s “roll-up-the-sleeves and get it done” attitude coupled with a commitment to client relationships allows him to effectively direct the agency to support large engagements with sophisticated, global clients.


Thad is considered an authority on online marketing. He has presented at numerous industry and executive conferences including the DMA, HTMA, AMT and Online Marketing Summit, is published in leading trade and business publications like iMedia, ERA and B2B Magazine, and was one of the original founding members of the SEMPO institute.

Session: Attribution Across All Channels & Campaigns

Emer Kirrane

Emer Kirrane

Product Manager

Prezi

Emer Kirrane is a Product Manager at Prezi, the zooming presentation software.

Previously at Yahoo, she has a strong background in data with experience in web, product and social analytics.

Emer volunteers at the Digital Analytics Association and Analysis Exchange and has a passion for educating her peers on the value of analytics as a business input.

Session: Full circle Product Analytics at Prezi

Michele Kiss

Michele Kiss

Partner

Web Analytics Demystified

Michele Kiss is a recognized digital analytics leader, with expertise ranging across web, mobile, marketing and social analytics. She is currently a Partner at Web Analytics Demystified, the leading global digital analytics consulting firm, responsible for their analysis and analyst mentoring practice.

Michele is the winner of the Digital Analytics Association “Rising Star” award (2011) and “Practitioner of the Year” award (2013.) She is a frequent blogger, writer, podcast contributor and speaker. You can read her thoughts at http://michele.webanalyticsdemystified.com or on Twitter as @michelejkiss.

Session: Wearable Tech, the ‘Quantified Self’ and REALLY Personal Data

Ronny Kohavi

Ronny Kohavi

General Manager, Analysis and Experimentation

Microsoft

Ronny Kohavi is the General Manager for Microsoft’s Analysis and Experimentation team at Microsoft’s Application and Services Group. He was previously Partner Architect in the Online Services Division at Microsoft (Bing). He joined Microsoft in 2005 and founded the Experimentation Platform team in 2006.

He was previously the director of data mining and personalization at Amazon.com, and the Vice President of Business Intelligence at Blue Martini Software, which went public in 2000, and later acquired by Red Prairie.

Prior to joining Blue Martini, Kohavi managed MineSet project, Silicon Graphics’ award-winning product for data mining and visualization. He joined Silicon Graphics after getting a Ph.D. in Machine Learning from Stanford University, where he led the MLC++ project, the Machine Learning library in C++ used in MineSet and at Blue Martini Software.

Kohavi received his BA from the Technion, Israel. He was the General Chair for KDD 2004, co-chair of KDD 99′s industrial track with Jim Gray, and co-chair of the KDD Cup 2000 with Carla Brodley.

He was an invited speaker at the National Academy of Engineering in 2000, a keynote speaker at PAKDD 2001, an invited speaker at KDD 2001′s industrial track, a keynote speaker at EC 10 (2010) and at Recsys 2012. His papers have over 23,000 citations and three of his papers are in the top 1,000 most-cited papers in Computer Science.

Keynote: Seven Rules of Thumb for Web Site Experimenters

Christian Kugel

Christian Kugel

VP, Consumer Analytics & Research

AOL

As a veteran of Denuo, Millward Brown, Starcom, and Publicis Groupe’s VivaKi, Christian has developed a unique and expansive perspective on how people interact with brands, each other and media. In his current role, Christian is VP, Consumer Analytics & Research at AOL. Christian works with senior leadership on corporate strategy, has created proprietary consulting tools that measures the degree and influence of conversations and recommendations among groups of consumers, managed multi-national research initiatives for blue chip technology clients and was named an ‘Agency Innovator’ by Internationalist as well as his work with Socialight named the ‘Most Innovative Research’ award by WOMMA.

Keynote: Rethinking Metrics to Align with the Path to Purchase

Alex Langshur

Alex Langshur

Co-Founder & Senior Partner

Cardinal Path

Alex Langshur is a co-founder and Senior Partner of Cardinal Path, a web analytics, search optimization and marketing consulting firm. Cardinal Path is one of the largest pure-play digital performance measurement firms in North America, committed to helping clients leverage their web, mobile, social media, email and search initiatives to convert visits to value, and prospects into customers.

Alex is the past-President and a Director Emeritus of the Web Analytics Association (WAA), teaches web analytics and online marketing optimization courses for the University of British Columbia, the US Federal Governments’ Web Manager University and WAA Base Camp, and has been published in journals and magazines including Government IT Week, Government Executive, CNN Money and others.

Alex lives in Boston with his wife, two sons and golden retriever.

Workshop: Mastering the Digital Analytics Process

Session: Four Frameworks in Forty Minutes

June Li

June Li

Founder and Managing Director

ClickInsight

June Li is eMetrics Toronto Conference Program Chair and Managing Director of ClickInsight, a consultancy focused on digital analytics and marketing optimization. ClickInsight is a Google Certified Partner in Google Analytics and Google Adwords, and also works with Adobe, WebTrends and other tools. A recognized independent expert in Digital Analytics and a Certified Web Analyst, June is an instructor for two courses at University of Toronto’s iSchool Institute also serves on the Web Analytics Advisory Board for McMaster University. For the University of British Columbia (UBC), she helped create their online Web Analytics Course Program, the first of its kind in the world.

Workshop: DAA Base Camp Workshop 101

John Lovett

John Lovett

Senior Partner

Web Analytics Demystified

John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. Prior to joining Web Analytics Demysti!ed, John was a Senior Analyst at Forrester Research where he led the Analytics and Optimization practice. John is currently the President of the Digital Analytics Association and author of Social Media Metrics Secrets (Wiley, 2011).

Session: Establishing a Digital Analytics Center of Excellence

Andy Ma

Andy Ma

 (Invited) 

Manager, Web Analytics

Disney Parks and Resorts Online

Andy Ma is the Manager, Web Analytics for Disney Parks and Resorts Online and is responsible for both web and mobile analytics.

Prior to Disney, Andy managed web analytics at Intuit, Seagate, Ancestry.com and Adobe. He has a passion for digital analytics and helping business create better product experiences for guests.

Session: TBA

Robb MacDonald

Robb MacDonald

Director of Marketing Analytics

SAP

Robb MacDonald is the Director of Marketing Analytics for SAP Cloud CRM & Financials. He has an undergraduate degree in Media, Information and Technoculture from Western University in London, Canada and an MBA from the Schulich School of Business in Toronto, Canada specializing in Strategic Management.

Session: Launching a Data-driven B2B Content Marketing Strategy

Rachelle Maisner

Rachelle Maisner

Analytics Account Manager

Digitaria

When her dreams of becoming a monster truck driver, an international secret agent, and a NASA astronaut fell through, Rachelle settled on being a digital marketing professional. She currently works as an Account Manager at Digitaria specializing in analytics engagements, drawing on her experience as a former Sr. Analyst at Digitaria, and partnering with clients to maximize marketing investments by leveraging the best digital analytics solutions.

With a marketing degree, a short stint managing a small web design firm, and more than six years of agency experience, Rachelle has a diverse background that expands beyond your typical account manager. Rachelle has worked as a freelance graphic designer, an interactive producer, and a full-time analyst prior to working in account management. Her well-rounded perspective brings value to her clients, which have ranged from mom and pop shops with a shoestring budget, to international Fortune 500 clients.

Rachelle has been published on iMediaConnection and the Google Analytics Blog, and was recognized earlier this year as the first Analytics Idol in a competition at the Adobe Summit in Salt Lake City.

Session: How to Mobilize & Energize Your Analytics Team

Wendi Malley

Wendi Malley

Sr. Strategy Consultant

Reed Elsevier

Bio is forthcoming!

Session: A Forest of Decision Trees: Joining Statistics and Big Data for Customer Retention

Nadine McHugh

Nadine McHugh

 (Invited) 

VP Global Integrated Media Communications

Colgate Palmolive

Bio is forthcoming!

Session: Digital Analytics for Consumer Packaged Goods

Steve Mulder

Steve Mulder

Director of User Experience & Analytics

NPR

Steve Mulder is Director of User Experience & Analytics at NPR Digital Services, which supports NPR stations across the country in online audience growth and engagement. Through his expertise in digital strategy, design, usability, and business intelligence, he delivers products, services, and consulting that help stations become as powerful online as they are on air. He is also the author of The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web.

Session: How NPR Built an Analytics System for All of Public Radio

Jim Novo

Jim Novo

Owner

The Drilling Down Project

Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the ’80s to TV shopping in the ’90s, and now to the Internet.

Workshop: DAA Base Camp Workshop 102

Kelle O'Neal

Kelle O’Neal

Managing Partner and Founder

First San Francisco Partners

Having worked with the software and systems providers key to the formulation of master data management (MDM), Kelle O’Neal has played important roles in many of the ground-breaking initiatives that confirm the value of MDM and Data Governance to the enterprise. Recognizing an unmet need for clear guidance and advice on the intricacies of designing and implementing MDM solutions, she founded First San Francisco Partners in early 2007. Under her leadership, First San Francisco Partners immediately established a reputation as the first-call resource for companies looking to tap the value of MDM, Data Governance and Information Management. Kelle developed her ability to work through organizational complexity, build consensus and drive results in senior roles at companies such as Siperian, GoldenGate Software, Oracle and Siebel Systems. She has worked at the executive level in the U.S., Europe and Asia. Kelle’s strong background in customer relationship management, enterprise software and systems integration enables her to provide expert counsel to any organization seeking to execute an MDM project. Prior to FSFP, Kelle served as General Manager, EMEA for Siperian. She earned her B.A. from Duke University and holds an M.B.A. from the University of Chicago Booth School of Business.

Session: Instituting Data Governance

Laura Patterson

Laura Patterson

President and Co-Founder

VisionEdge Marketing

Laura Patterson is a proven marketing practitioner, respected consultant and dynamic speaker. She is known for her practical, no-nonsense approach to proving and improving the value of B2B marketing. Inventive and engaging, Laura quickly gets to the heart of the matter to provide actionable recommendations and solutions.

Because her 20+ year career began in sales and now spans customer relationship management and marketing, her recommendations are always cross-functional friendly. An early pioneer on the science side of marketing, Laura is recognized as one of the leading authorities in marketing measurement and performance, marketing operations, and marketing data and analytics.

A strategic marketer, data and metrics master, she has helped over a hundred companies in a variety of industries fulfill their marketing potential and achieve competitive advantage.

Session: Making Marketing Analytics More Relevant to the C-Suite

Michelle Peterson

Michelle Peterson

UX Research Manager

Rackspace

I am an expert in human cognition and quantitative and qualitative research methods. I have a robust knowledge of Human-Computer Interaction (HCI) theory and best practices. I have outstanding strategic, analytical, problem solving, planning, interpersonal, and
business skills.

Specialties:I am experienced with rapid prototyping and evaluation of software products in all stages of the product development lifecycle, using a variety of techniques including ethnography/contextual inquiry, heuristic evaluations/expert reviews, formative and summative user tests, focus groups, questionnaires & surveys, card sorts, storyboards, cognitive walk-throughs, persona development, use scenarios, verbal (think aloud) protocols, and web analytics.

Session: From Subjective to Objective

Lauren Polinsky

Lauren Polinsky

Sr. Account Manager, SEO

Merkle | IMPAQT

Lauren Polinsky is currently an Account Manager with Merkle | IMPAQT, a division of Merkle, Inc, and has nearly 10 years of experience in online & offline marketing, project management, and social & mobile media optimization experience. Lauren brings these worlds of expertise together by working with dozens of enterprise companies to develop strategic recommendations for improving their organic search channel performance.

With a few conference presentations under her belt, Lauren is excited to be presenting on mobile optimization tactics at eMetrics Boston this year. She mixes marketing and optimization with training in her day-to-day roles to show colleagues and clients how to read their analytics to understand the naturally happening conversions in their channels.

Session: Maximizing the Mobile Experience

Aurélie Pols

Aurélie Pols

Pan-European Privacy & Digital Analytics Specialist; Co-Founder & Chief Visionary Officer

Mind Your Privacy

Aurélie Pols pioneered digital analytics in Europe by supporting vendor independence and focusing on the interaction of tools and data to support her clients’ strategies. This allowed her to co-found OX2 in Belgium, which was successfully sold to UK-based LBi in 2008. In 2012 she co-founded Mind Your Group in Spain to address similar issues revolving around digital analytics while also broadening the scope to include social media and privacy. Dedicated to Web analytics since 2001, she was on Avinash Kaushik’s 2007 list of top 10 blogs related to analytics. In 2009 she became Web Analytics Demystified’s initial principal consultant for US-based Web analytics guru Eric T. Peterson. Aurélie has also served as globalization chair for the Digital Analytics Association in order to foster collaboration outside the US, and today serves on the board of Stockholm’s eMetrics Marketing Optimization Summit and continues to be quoted in a variety of industry-related publications. After a decade of gathering technical knowledge about the use of Web analytics tools through a range of certifications, she focuses on delivering value to the bottom line. Her main focus, besides continuing to coach Web analysts and data officers, are data integrations and mashups; digital analytics teams with their HR setups; and privacy within the context of big-data.

Session: Privacy Principles and Practices

Leonardo  Ruiz

Leonardo Ruiz

 (Invited) 

Web Analytics Manager

Verizon Wireless

Session: Giving Credit Where Credit is Due

Jeff Sauer

Jeff Sauer

Founder

Knowledge Land

Jeff Sauer is a Digital Marketing Consultant, Speaker and Teacher based out of Minneapolis, USA. Jeff is an expert in WordPress, Google Analytics, Google AdWords and SEO and has spoken to groups of 500+ people on these topics over 25 times since 2012.

As Partner of Three Deep Marketing, a Google Analytics Certified Partner, Jeff has been instrumental in helping the firm grow to be listed on the Inc. 5000 list of fastest growing companies in America (2010 – 2013).

Household names such as Gerber, James Hardie, Travelers, Medtronic and Nestle have relied on Jeff’s advice to guide their online marketing programs. In 2012, Jeff was named CIO of the Year in Minneapolis and currently serves on the board of directors for the Minnesota Search Marketing Association and the Minnesota Interactive Marketing Association.

Session: Measuring Social Media Through Google Analytics

Erica Seidel

Erica Seidel

Executive Recruiter

The Connective Good

Erica Seidel is the founder of The Connective Good, an executive recruiting practice that focuses on marketing technology and marketing services firms. She primarily places senior quantitative marketing talent – professionals who have a head for numbers and a heart for people. Previously, Erica managed businesses at Forrester Research that served CMOs and digital marketers of Fortune 500 companies. She has an MBA in Marketing from the Wharton School of the University of Pennsylvania and a BA in International Relations from Brown University.

Session: How Successful Marketing Analysts Master Career Transitions

Ryan Sleeper

Ryan Sleeper

Manager of Data Visualization & Analysis

Evolytics

Ryan Sleeper is a leader in the Data Visualization space and serves as the reigning international Tableau Iron Viz Champion. In 2013, Ryan won Tableau’s third annual Iron Viz Championship by creating his winning viz, Do Old Movies Get Better With Age?, in just 20 minutes.

Ryan is Manager of Data Visualization & Analysis at Evolytics, one of the leading digital analytics consultancies in the United States. Evolytics focuses on digital measurement and marketing optimization for business evolution and brand growth. At Evolytics, Ryan provides thought leadership on data visualization best practices as well as digital measurement and analytics support for forward-thinking flagship brands such as Intuit, Dr Pepper Snapple Group, Hightail and others.

Ryan also is a frequent speaker at the Tableau Conference, leads the Kansas City Tableau User Group and is an avid sports fan and data junkie. He often shares unique sports data visualizations on his personal blog OSMGuy.com as well as innovative data visualizations on Evolytics’ blog at Evolytics.com.

Session: Data-Driven Storytelling: Tips from the Tableau Iron Viz Champion

Dr. Marc A.  Smith

Dr. Marc A. Smith

Chief Social Scientist

Connected Action Consulting Group

Marc Smith is a sociologist specializing in the social organization of online communities and computer mediated interaction. Smith leads the Connected Action consulting group and lives and works in Silicon Valley, California. Smith co-founded the Social Media Research Foundation (http://www.smrfoundation.org/), a non-profit devoted to open tools, data, and scholarship related to social media research.

Smith is the co-editor with Peter Kollock of Communities in Cyberspace (Routledge), a collection of essays exploring the ways identity; interaction and social order develop in online groups. Along with Derek Hansen and Ben Shneiderman, he is the co-author and editor of Analyzing Social Media Networks with NodeXL: Insights from a connected world, from Morgan-Kaufmann which is a guide to mapping connections created through computer-mediated interactions.

Workshop: The Big Picture on Big Data: Proven Methods You Need to Extract Big Value

Thoryn Stephens

Thoryn Stephens

Vice President Data Science

Tillster

Thoryn is the Vice President of Data Science at Tillster, the global leader in customer engagement programs and self-service ordering for the quick service restaurant and casual dining industries. Their digital platform gives large multi-unit chains control over their enormous datasets, permitting the optimization of the customer lifecycle, driving increases in average check and loyalty engagement across kiosk, mobile, web and call center. A published scientist, Thoryn began his career as a molecular biologist in the SF Bay Area biotech industry, focused in small molecule drug therapeutics. His intellectual curiosity led him to online analytics where he had his first Google Analytics account in 2002. He has built data products and platforms for some of the world’s largest brands, including the first optimization program at the Fox Network Group (Fox Broadcasting/Fox Sports/FX), Beachbody (P90X), and MySpace.

When Thoryn isn’t in the Tillster data science laboratory he enjoys his time doing triathlon, backcountry/heli snowboarding and composing music.

Session: Mining for Consumer Value in an App

Jim Sterne

Jim Sterne

Founder

eMetrics Summit

Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing, produces the eMetrics Summit – www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association – www.DigitalAnalyticsAssociation.org.

Reception: Newcomers Orientation

Remark: Conference Chair Welcome & Opening Remarks
Remark: Conference Chair Welcome Remarks
Remark: Conference Chair Welcome

Keynote: From Bits and Bytes to Business Insights

Lea Synefakis-Pica

Lea Synefakis-Pica

Manager, Digital Insights & Analytics

Prudential Financial

Lea Synefakis-Pica is responsible for stewarding the digital analytics practice for Prudential Retirement, where she brings over 10 years of digital marketing experience spanning finance, publishing, apparel and home furnishings categories. Starting her career as an internal marketer at a rich media company, she fell in love with web analytics while working at Scholastic and subsequently managed search marketing programs for brands including Victoria’s Secret, Bath & Body Works and Ralph Lauren. Today Lea manages the Prudential Retirement analytics program from the ground up, and is a staunch practitioner of leveraging thoughtfully presented data and insights to effect change within her organization. She frequently presents about better presenting to audiences throughout t her company as well as in the analytics industry.

Lea holds a B.S. in Management Information Systems from The College of New Jersey and an M.B.A. in Business Administration/E-Commerce from Norwich University. In her spare time she enjoys cooking and gardening with her husband and son while helping others learn about holistic wellness and the nourishing real food movement.

Session: How to Present Results to Get Results

Jennifer Veesenmeyer

Jennifer Veesenmeyer

VP, Digital Analytics

Merkle Analytics

Jennifer has helped nearly 100 companies leverage digital analytics to better understand their customers and influence customer behavior. Leveraging a background in digital marketing, Jennifer has 7 years of experience as a digital analytics consultant. She has led projects in digital measurement strategy, site optimization, social media measurement, mobile measurement and multi-channel executive dashboards. Jennifer has developed a reputation in the industry for her ability to translate digital data into meaningful reports and actionable insights. She is a frequent speaker at digital marketing and analytics conferences. Not to mention one of our top rated speakers.

Session: How to Master the Art of Dashboard Design

Carey  Wilkins

Carey Wilkins

Partner & President

Evolytics

Carey Wilkins is a veteran digital marketer, bringing over 16 years of digital marketing and digital analytics experience to enterprise organizations in financial services, personal communications, retail, software development, entertainment, telecommunications, consumer packaged goods and non-profit industries.

Carey is a Partner and President of Evolytics, one of the leading digital analytics consultancies in the United States. Evolytics focuses on digital measurement and marketing optimization for business evolution and brand growth. Having spent the entirety of her career on the agency and consulting side of the business, Carey has become an expert consultant providing strategic guidance for building innovative, actionable and profitable digital measurement teams and programs as well as providing game-changing digital measurement techniques that drive business results.

Carey is an active member of the Digital Analytics Association. She graduated from the University of Kansas with a Bachelor of Science degree in Journalism/Advertising and received her MBA from the University of Missouri.

Session: Four Frameworks in Forty Minutes

Tim Wilson

Tim Wilson

Partner

Web Analytics Demystified

Tim has worked with the many dimensions of marketing and customer data for over a decade. From running the business intelligence department for a $500 million high-tech business-to-business company, to driving initiatives to clean up customer data at a major insurance and financial services company, to working at a leading digital agency to help consumer brands ranging from Hewlett-Packard to Purina to act on their digital and social data, Tim is a marketer-friendly data geek.

While his heart remains in Austin, Tim has been based in Columbus, Ohio, since 2007, where he started and continues to run monthly Web Analytics Wednesdays, and where he blogs about measurement and analytics at tim.webanalyticsdemystified.com. He holds a B.S. in Architecture from Massachusetts Institute of Technology and an M.B.A. from The University of Texas at Austin.

Keynote: Optimizing Your Process for Being Data-Driven

Michael Wu

Michael Wu

Chief Scientist

Lithium Technologies

Dr. Michael Wu is the Chief Scientist at Lithium, where he currently applies data-driven methodologies to investigate and understand the social web. Michael has developed many predictive social analytics with actionable insights. His R&D work has won him the recognition as a 2010 Influential Leader by CRM Magazine. His insights are made accessible through “The Science of Social,” and “The Science of Social 2”—two easy-reading e-books for business audience. Prior to industry, Michael received his Ph.D. from UC Berkeley’s Biophysics program, where he also received his triple major undergraduate degree in Applied Math, Physics, and Molecular & Cell Biology.

Session: Understanding Sentiment Analytics

Tim Zue

Tim Zue

VP, Business Development; SVP Business Operations

Boston Red Sox; Fenway Sports Management

Tim Zue initially joined the Boston Red Sox in 2003 as a Business Analyst to help provide the financial and analytical support behind a variety of business decisions including but not limited to: ticket pricing, the impact of Fenway Park renovations, the viability of non-baseball events, and many other new business ventures. He was instrumental in the recent decision to introduce both variable and dynamic pricing at Fenway and led the research, design, and implementation of the Red Sox Rewards Loyalty program which has been offered to all Season Ticket Holders in 2014. He has also helped conduct the financial due diligence related to the acquisitions of Roush Fenway Racing, Liverpool Football Club, and LeBron James’ marketing rights.

In addition, Zue serves as a Senior Vice President of Fenway Sports Management (FSM) overseeing the business operations department which includes startup ventures and subsidiaries as well as corporate consulting clients. Under his direction, the Fanfoto concept expanded from three teams to more than thirty and Red Sox Destinations, the FSM subsidiary that serves as the Official Travel Provider of the Boston Red Sox, has taken more than 15,000 fans on more than 150 different road trips to various ballparks throughout the country. FSM now manages similar fan road trip programs for the Chicago Cubs, Texas Rangers, Washington Nationals, and Cleveland Indians. Tim’s responsibilities also include oversight of the Red Sox Fantasy Camp, Youth Baseball Summer Camps program, and the Salem Red Sox, the Advanced A affiliate of the Boston Red Sox that was acquired by FSM in 2007.

Tim received a Bachelor’s Degree in Mechanical Engineering from MIT in 1999, where he won a robotics design contest and competed in an international robotics design competition in Tokyo, Japan. Prior to joining the Red Sox and FSM, Tim worked for Bain & Company as an Associate Consultant in Boston and taught 8th grade math in the Boston Public School system while running the school website, an after-school tutoring program, and an after-school basketball program for boys and girls.

Tim grew up in Winchester, Massachusetts and currently lives in Lexington with his wife Nicole, their daughter Adelyn, and their English bulldog Henry.

Keynote: Boston Red Sox – One Year Later