President & Principal Consultant
Feras Alhlou is the Co-Founder and Principal Consultant of E-Nor serving some of the world’s most recognized brands, Fortune 500s and governmental agencies. Feras is a frequent national/international speaker at industry conferences including SES, SMX, Conversion Conference, mLearnCon, eMetrics and Google Analytics user conferences. Under his leadership, E-Nor achieved multiple Google qualifications including Google Analytics Certified Partner and Google Analytics Premium Authorized Reseller.
Feras is passionate about improving his client’s ROI and led his organization to implement and launch successful analytics and marketing optimization strategies for E-Nor’s diversified client base. Feras has traveled the globe educating businesses and marketing consultants on the subjects of web analytics and digital marketing optimization.
Feras is a Certified Web Analyst, a member the Digital Analytics Association (DAA) and serves on the DAA Examination sub-committee, and is the co-chair of the DAA San Francisco Bay Area Chapter. Feras is married and has three children, and enjoys volunteering, reading, skiing and martial arts.
Session: Four Frameworks in Forty Minutes
Widely considered one of the leading digital measurement experts in the world, Gary leads EY’s Digital Analytics Practice. EY acquired Gary’s previous company – Semphonic – in March of 2013. As Semphonic’s President and co-Founder, Gary led Semphonic’s growth over a 15 year period from a 2-person practice to the one of the leading digital analytics practices in the United States. Voted the most Influential Industry Contributor by the Digital Analytics Association in 2012, Gary writes an influential blog (http://semphonic.blogs.com/semangel), has published more than twenty whitepapers on advanced digital analytics practice and is a frequent speaker at industry events.
Session: Big Data
Vladimir Barash is a Senior Researcher and Engineer at Graphika. He has received his Ph.D. from Cornell University, where he studied Information Science and wrote his thesis on the flow of rumors and virally marketed products through social networks. At Graphika, Vladimir’s research focuses mainly on the intersection of social media and large-scale social phenomena, ranging from online political activism in Russia to the cross-cultural patterns of emoticon use in Twitter to leveraging social media for the prediction of emergency events.
In addition to his research duties, Vladimir has a decade’s experience working with big data, from scientific computing (Matlab, scipy) to parallel processing technologies (Hadoop / Hive) to data storage and pipelining (Redis, mongodb, MYSQL) at the terabyte scale. At Graphika, Vladimir has co-designed and implemented systems that process tens of millions every six hours to deliver timely information on influencers and conversation leaders in online communities tailored to client interests. Vladimir is proficient in over a dozen programming languages and frameworks and has designed production-ready systems for every stage of big data analysis, from collection to client-facing presentation via web, spreadsheet or graphic visualization.
Vladimir has been active in the Social Media Research Foundation (SMRF) and the NodeXL project, helping build a network analysis package that brings relational data analysis at scale to the fingertips of any interested user, without requiring specialized knowledge or technical training beyond familiarity with Microsoft Excel. NodeXL has enabled users in academia, industry and the general public to analyze tens of thousands of social networks, from networks of politicians voting on bills to networks of motorcycle enthusiasts working together. As part of his work with SMRF and the NodeXL team, Vladimir has contributed a chapter on Twitter analysis to Analyzing Social Media Networks with NodeXL: Insights from a Connected World.
Vladimir’s work has received awards at the International Conference for Weblogs in Social Media and Bits on Our Minds. He has presented his research at academic and industrial campuses all over North America and Europe, including: Xerox/PARC, Microsoft, Colgate University, Northeastern University, UMCP and Oxford University (Oxford Internet Institute). He currently resides in Somerville, MA.
Workshop: Big Data: Proven Methods You Need to Extract Big Value
Chief Analytics Officer
Fred is an industry leader in analytics, with over 25 years of experience in delivering effective solutions for global marketers. At MXM Fred oversees analytic strategy and delivery of analytic services across the MXM network.
He was a co-founder of Directive Corporation, a direct and interactive marketing strategy firm that was acquired by Meredith in 2007. While there, he provided operational management for the database marketing and analytics division of Meredith Integrated Marketing.
Prior to this, he served as Executive VP of Conclusive Strategies in Austin, TX, where he partnered with such agencies as DDB, FCB, and Targetbase to deliver enterprise analytic services.
Session: Measuring the Success of Your Content
Excel MVP, Senior Trainer
Excel and Access, LLC
Zack has been a Microsoft Excel MVP since 2006. He loves working with Excel and the entire Office suite. He’s been facilitating training groups of all size for more than 17 years. In addition, he’s worked directly for Microsoft to Excel 2013 templates, many of which you’ve likely seen if you use Excel 2013 regularly. He has worked with a ride range of customers developing targets solutions and training. In a previous life he was a firefighter, today, he uses his experience to put out spreadsheet fires.
Digital Analytics Manager
Todd Belcher manages digital analytics at Putnam Investments, where he brings over 10 years of digital analytics and online marketing experience. Starting with a degree in music, and necessarily moving on to web development, server administration,
entrepreneurship, and online marketing, Todd fell in love with web analytics and spent seven years with web/digital analytics vendor IBM/Unica. Todd was certified by the DAA as a Certified Web Analyst in 2010.
Session: Analytics Hygiene: Diseased Reports, Stinky Processes, Rotten Data
Founder & CEO
Brooks Bell Inc.
Brooks Bell is the founder and CEO of Brooks Bell Inc. She launched the company in 2003 by combining her study of psychology with a passion for digital design. In doing so, Brooks became a pioneer in bringing the scientific disciplines of A/B testing and optimization to the traditionally subjective field of marketing. Since then, she has worked to grow the company and develop its culture—efforts that were recognized with “Best Place to Work” awards in 2012, 2013 and 2014.
A passionate entrepreneur, Brooks co-founded HQ Raleigh and ThinkHouse Raleigh—two communities that help empower, foster, and cultivate companies that produce long-term job growth and positive social impact.
Session: Four Frameworks in Forty Minutes
Senior Manager of Digital Analytics
Michelle Bellettiere is the Senior Manager of Digital Analytics at NPR Digital Services and works closely with stations to help them use available analytics tools to guide their digital strategy.
Over the past 3 years she has worked to create a station focused analytics service for NPR and guide the development of a custom dashboard and tag management system to supports over 200 stations.
In her previous roles, she has worked for various e-commerce and content sites and has over a decade of experience in digital analytics.
Session: How NPR Built an Analytics System for All of Public Radio
VP, Insights & Action
Karen leads Digitaria’s Insights & Action team, which puts forth data driven ideas and communicates clearly the meaning behind the data. Her team of insights experts are not just analyzing, but synthesizing data to craft cohesive narratives and making worthy data visually compelling. Karen draws upon her 15-years of experience in digital marketing to lead strategists who provide clients with actionable recommendations that take into account business impact, level of effort, competitive landscape, industry applicability, and resource availability. Her team of social media and search marketing experts plan and execute on those recommendations to garner measurable results.
Session: Less is More: B2B Social Media Marketing
Data Scientist in Residence
Christopher Berry is the Data Scientist in Residence at 500px. Prior to this role, he was Co-Founder, Chief Science Officer at Authintic, an analytics technology company recently acquired (March 2014) by 500px. As an experienced, data-driven professional, Christopher built the measurement science and labs groups at Syncapse, a leading social media technology company, and the marketing science department at top-ranked digital agency, Critical Mass. Christopher has developed breakthrough global social analytics programs for AB-Inbev, Research In Motion, and Coca-Cola. He participated in eCommerce redesigns at Gucci and Dell, mobile integrations for Best Buy USA, banking innovation at Citi, and social at JP Morgan Chase and USAA. He was also part of the team responsible for the Webby awarded redesign of NASA.gov. He’s an organizer of the Toronto Data Science Group, and active among INFORMS researchers. He is co-chair of the Web Analytics Association’s Research Committee and leads the Peer Review Journals Project. He is published in the Canadian Journal of Transportation, wrote the 2010 “Value of a Facebook Fan” paper (65,000 downloads and counting), and completed over ten reviews for the Digital Analytics Association.
Session: Personalization Strategy
Session: Big Time Mobile Analytics
Founder and President
As founder of Napkyn, the only managed services provider of web analysis services in North America, Jim Cain’s role involves the wearing of many (often heavy) hats: program manager, senior web analyst, sales, business development, barrista, etc.
Jim finds and develops talented business analysts who in turn provide ongoing web analysis to a growing portfolio of amazing online retailers, publishers, non-profits and lead generation businesses. He has never had this much fun at work.
Session: Five Big Analytics Project Lessons
Vice President, Data Science and Analytics
With over 15 years experience in data analytics and science, Chris Chapo is currently the VP Data Science and Analytics at Intuit.
Prior to Intuit, he spent time in companies such as Apple, Gap, and JCPenney. As a former scientist (M.S. in Physical Chemistry from UC Berkeley), Chris brings a scientific method and rigor to his work, but specializes in bringing them to life through observation, visualization, and real-world examples.
Keynote: Design Thinking Meets Big Data
Terry Cohen Consulting
Bio is forthcoming!
Barbara “WebMama” Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her current focus is in taking companies that have done all the basics and looking at ‘what is next?’ with search marketing. She founded WebMama.com in 1996 and has been highly successfully in helping start-up companies and brand-name clients achieve their goals of driving high quality visitors to their websites. She prides herself in understanding the ins and outs of B2B enterprise marketing and the unique challenges B2B companies face in implementing SEO and paid search optimization recommendations. Barbara has been involved with product and program marketing in Silicon Valley for 27 years, including marketing positions with Sun Microsystems and other leading edge startups. Barbara was a co-founder, first President, and the first Chair of the Search Engine Marketing Professionals Organization (SEMPO). Her passion about the industry leads her to be an entertaining speaker and an advisor to many Valley start-ups and venture capitalists. She was instrumental in promoting the value of search engine advertising to enterprise businesses and influential in the feature set and construct of the past and current evolutions of the search advertising products available today.
Session: Awareness, Intent and Lifecycle: Practical SEO Analytics
VP of Product Management
Julien is a digital analytics expert, consultant, author and evangelist who now develops Hub’Scan, a SaaS platform for digital analytics data quality and conversion optimisation.
He brings years of experience in analytics implementation to help make Hub’Scan the ultimate quality assurance solution, ensuring that Big Data does not end up being Bad Data.
Learn more about Hub’Scan at http://www.hub-scan.com
Sponsor Presentation: Sponsor Presentation: Why Big Data Needs Quality Data
Lead Mobile Web Analyst
Jerie Dahlman is a Digital Analyst at Allstate Insurance. She has a passion for social, mobile web and mobile app analytics implementation and analysis. She has also served in a variety of technical roles including Database Administrator, Developer, and Quality Assurance Manager, all of which are still relevant to the contributions she makes in the analytics area.
Session: The Joy of Mobile Analytics
Vice President of Social Measurement
Jeff relates the story of how he built a vital, growing social analytics practice from the ground up for one of the most active and respected social brands in the world. He will discuss his methods for creating a cross-disciplinary team, for choosing the right tools and vendors, for generating buy-in, trust (and excitement) from stakeholders, and how to decide which metrics matter — including those that may be predictive of brand performance.
Keynote: Going Further at Ford
An expert in mobile measurement and enterprise analytics with eighteen years in the industry, Greg is a Senior Manager within EY’s Enterprise Intelligence – Digital Analytics advisory practice. Formerly, Greg was the head of Semphonic’s New York office (acquired by EY in March 2013) and led their mobile strategy and measurement practice. Prior to Semphonic, Greg was Head of Analysis for Nokia’s Services Intelligence & Analytics organization and responsible for the analysis of all consumer data within the organization’s Music, Media, Messaging, Games, and Social Location domains. He was also Vice President of Strategy & Analysis for Digitas, where he led web analytics efforts for clients including Delta, Kraft, Heineken, and Time Warner Cable. Greg has also worked for Jupiter Research as a senior analyst focused on the best practices for Web site operations including web site analytics, site search, content management and usability. Prior to JupiterResearch, Greg was Senior Manager of Strategic Web Analysis for Scholastic Inc., Director of Web Design & Production for Cendant Marketing Group, and Regional Operations Manager for an online database service distributing digital maps and data to the environmental consulting industry. Greg began his career as a professional Geologist supporting clients such as Mobil, Shell, and Exxon.
Oz du Soleil
Data Management Consultant & Excel Trainer
Oz is a consultant who’s worked with Excel and data for 15 years. He teaches public and private workshops and is passionate about sharing insights into what it takes to unleash the power of data.
Oz is also co-host of Excel TV, has taught at University of Illinois-Chicago and Northwestern University, and presented at IgniteChicago.
Marketing Principal, Interactive Marketing Analytics, Global Brand Engagement Marketing
Vaibhav is a DAA certified Digital/Web Analyst and has worked in the analytics space for 12+ years with stints in financial analysis, customer analytics, and customer identity (CDI/MDM) management.
Current focus areas include search engine marketing, social media, mobile, cross-channel attribution and large campaign optimization to improve Return on Marketing Investment. He works with internal and external teams to develop testing strategies, determine key performance metrics and implement analytics processes to measure and optimize programs through continuous testing and learning.
He has lectured on analytics at the Kelley school of Business (Indiana University), Fogelman School of Business (University of Memphis) and spoken on the topic of digital measurement at analytics focused summits/conferences.
He is passionate about digital and its tremendous potential to quickly test and learn!
Session: Sustaining and Scaling Digital Analytics for Social Media
Matt Gershoff is Co-founder of Conductrics, an intelligent decision engine platform (www.conductrics.com). Matt has over 15 years experience in database marketing and web analytics. He holds MS degrees in both Economics & Artificial Intelligence.
Session: It’s All One Big Decision: AB Testing, Predictive Analytics, and Behavioral Targeting
Excel MVP, Senior Developer
Excel and Access, LLC
Jordan Goldmeier is a senior developer for Excel and Access LLC and author of the up and coming book, Dashboards for Excel (Apress Publishing, Spring 2014). He is an internationally recognized expert in spreadsheet development and data visualizations, and has been awarded the Most Valuable Professional (MVP) designation by Microsoft for his contributions to and technical expertise within the Excel community. He is passionate about teaching others how to use and design spreadsheets to correctly present data and provide meaningful insight. You can read his blog on spreadsheet development and Visual Basic for Applications at www.OptionExplicitVBA.com.
Rob ‘Spider’ Graham is a 20 year veteran of the digital media buying, selling and production industries and is currently the CEO of Trainingcraft, LLC, a company providing digital advertising strategies, marketing and sales consulting and training solutions to publishers and advertisers. They provide industry leading training specifically for publisher sales teams through their CertifiedSalesTraining.com site and have just recently rolled out a training and education community for digital marketers and advertisers at spidergraham.com.
Spider is a long time industry columnist covering interactive marketing, digital media sales, web analytics and audience targeting topics since 1999. He is currently a bi-monthly columnist at bizJournals.com. He is also the author of “Fishing From a Barrel,” a guide to using audience targeting in online advertising, and “Advertising Interactively,” which explores the development and uses of rich-media-based advertising. His new book ‘Taking Down Goliath’ is being publish in November by Palgrave Macmillan Press.
CMO & Managing Director
Mike is currently CMO & Managing Director at Acronym where he is responsible for directing thought leadership programs and cross platform marketing initiatives, as well as developing new, innovative content marketing campaigns.
Prior to joining Acronym Mike was the publisher of Search Engine Watch and ClickZ, and the producer of the SES global conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is the author of numerous books and white papers on the subject and is currently in the process of writing his new book, “From Search To Social: Marketing To The Connected Consumer” to be published by Wiley later in 2014. He is the current Chairman of global trade association SEMPO, having been elected to the board of directors in 2010 and serving two years as President.
Session: Searching for Metrics – Left to Our Own Devices
Martin Greif is an entrepreneur, software executive, team leader and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to his role at SiteTuners, where he is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base.
Martin joined SiteTuners in 2013, following a 10-year stint as President of PrivacyPartners, a company he founded in 2003. Over the course of his career, he has served in executive-level sales and marketing roles at COMTEX News Network, Microsystems Technology, INSO Corporation, CompuServe and Cullinet Software. He currently serves on the Board of Directors for DocuVantage Corporation, and is a former board member of both the Association for Information and Image Management and ObjectWorld Corporation.
Martin is known for being a strong leader, excellent team builder and a man of his word. Colleagues and clients have called him “a straight shooter,” “tenacious and loyal,” and “easy to work with.” He has a knack for understanding people and developing long-lasting professional relationships. Martin brings passion, creativity, and a great sense of humor to every business challenge.
Sponsor Presentation: Sponsor Presentations: Analytics and Conversion, the Map and the Destination
Founder & President
Mark Hansen is the Founder and President of Megalytic, the leading SaaS tool for building and publishing analytics reports. He loves math, programming, and marketing – a combination of interests which eventually led to web analytics. You can read his blog at http://megalytic.com/blog.
In the 1990s, Mark founded and grew the Kinderhook Systems e-business consultancy to over 100 employees. Proving that it is better to be lucky than smart, he sold it in 2000 – right before the Internet stock bubble burst.
Back in the day, he earned a PhD in Computer Science from MIT.
President & Consulting Partner
Allison Hartsoe LLC
As Group Director of Digital Intelligence at Cardinal Path, Allison Hartsoe is charged with growing the firm’s digital intelligence practice.
Alison was previously VP of Analytics at Ernst & Young’s Semphonic, a web analytics consultancy, where she led several of their largest engagements including Genentech/Roche, GlaxoSmithKline and Nike. During this time, Hartsoe provided clients with digital transformation strategies – outlining and architecting the way in which to land meaningful data, create processes to continually add in new data, and accelerate the path of predictive analytics.
Prior to joining Semphonic, Allison was the founder and CEO of Aspyro,an eBay analytics company. In addition, she co-founded iSyndicate in San Francisco, which was a venture-backed marketplace that sold digital content to Fortune 500 corporations from media publishers. While in this role, Allison led three international offices, and was responsible for launching iSyndicate’s first European office in London.
Allison has appeared on programs such as CNN Europe, CNBC Europe, NPR’s Real Computing, and spoken at eBay Live, Internet Content West and Internet World. Outside work, she has climbed the Great Wall of China in 2008, scaled Mt. Kilimanjaro in 2000 and biked across the USA in 2002.
Session: Tomorrow’s Analytics Tools
Senior Systems Analyst Online Communication Strategies and Tools
American Institutes for Research
David specializes in measuring the impact of online outreach and engagement. He has years of experience creating and applying technology tools for government and nonprofit organizations with an emphasis on goal-oriented approaches with measurable results. He has been at American Institutes for Research for 23 years providing digital metrics, dashboards, analysis and web-based tools that help researchers and policy-makers share promising and best practices in education, workforce and health domains.
Session: Privacy Principles and Practices
Manager of Digital Analytics
Bio is forthcoming.
Session: ESPN’s Mobile Analytics Implementation Framework
Andrew helps companies use the data they collect to better understand their customers, and make decisions that better meet their customer’s needs. Andrew currently works in Consumer Insights at General Mills, where he helps brand teams leverage the power of connected data. Previously, he was a Senior Marketing Consultant with Evantage Consulting, where he helped Fortune 500 companies craft their digital marketing strategies. Andrew has more than 15 years of experience in ecommerce management, digital marketing strategy, and marketing analytics.
Session: Digital Analytics for Consumer Packaged Goods
Emer Kirrane is a Product Manager at Prezi, the zooming presentation software.
Previously at Yahoo, she has a strong background in data with experience in web, product and social analytics.
Emer volunteers at the Digital Analytics Association and Analysis Exchange and has a passion for educating her peers on the value of analytics as a business input.
Session: Full circle Product Analytics at Prezi
Web Analytics Demystified
Michele Kiss is a recognized digital analytics leader, with expertise ranging across web, mobile, marketing and social analytics. She is currently a Partner at Web Analytics Demystified, the leading global digital analytics consulting firm, responsible for their analysis and analyst mentoring practice.
Michele is the winner of the Digital Analytics Association “Rising Star” award (2011) and “Practitioner of the Year” award (2013.) She is a frequent blogger, writer, podcast contributor and speaker. You can read her thoughts at http://michele.webanalyticsdemystified.com or on Twitter as @michelejkiss.
Session: Wearable Tech, the ‘Quantified Self’ and REALLY Personal Data
Session: Ask Them Anything
General Manager, Analysis and Experimentation
Ronny Kohavi is the General Manager for Microsoft’s Analysis and Experimentation team at Microsoft’s Application and Services Group. He was previously Partner Architect in the Online Services Division at Microsoft (Bing). He joined Microsoft in 2005 and founded the Experimentation Platform team in 2006.
He was previously the director of data mining and personalization at Amazon.com, and the Vice President of Business Intelligence at Blue Martini Software, which went public in 2000, and later acquired by Red Prairie.
Prior to joining Blue Martini, Kohavi managed MineSet project, Silicon Graphics’ award-winning product for data mining and visualization. He joined Silicon Graphics after getting a Ph.D. in Machine Learning from Stanford University, where he led the MLC++ project, the Machine Learning library in C++ used in MineSet and at Blue Martini Software.
Kohavi received his BA from the Technion, Israel. He was the General Chair for KDD 2004, co-chair of KDD 99’s industrial track with Jim Gray, and co-chair of the KDD Cup 2000 with Carla Brodley.
He was an invited speaker at the National Academy of Engineering in 2000, a keynote speaker at PAKDD 2001, an invited speaker at KDD 2001’s industrial track, a keynote speaker at EC 10 (2010) and at Recsys 2012. His papers have over 23,000 citations and three of his papers are in the top 1,000 most-cited papers in Computer Science.
Keynote: Seven Rules of Thumb for Web Site Experimenters
VP, Consumer Analytics & Research
As a veteran of Denuo, Millward Brown, Starcom, and Publicis Groupe’s VivaKi, Christian has developed a unique and expansive perspective on how people interact with brands, each other and media. In his current role, Christian is VP, Consumer Analytics & Research at AOL. Christian works with senior leadership on corporate strategy, has created proprietary consulting tools that measures the degree and influence of conversations and recommendations among groups of consumers, managed multi-national research initiatives for blue chip technology clients and was named an ‘Agency Innovator’ by Internationalist as well as his work with Socialight named the ‘Most Innovative Research’ award by WOMMA.
Keynote: Rethinking Metrics to Align with the Path to Purchase
Manager, Digital Analytics
American Medical Association
Valerie Lambert was charged with the responsibility of establishing the digital analytics practice at the American Medical Association in April 2013. Even though this was her first role in the digital analytics space, she relied on her previous experience as a Market Researcher, her technical aptitude, and appetite for new challenges to successfully deploy a large-scale custom implementation. She has always been passionate about marketing analytics and quantifying consumer behaviors to inform business strategy. Now as the Digital Analytics Manager, her team works with clients across the organization to bring data to the decision-making table.
Valerie was a finalist for the Digital Analytics Association “Rising Star” award in 2014.
Session: A/B Testing from the Ground Up
Co-Founder & Senior Partner
Alex Langshur is a co-founder and Senior Partner of Cardinal Path, a web analytics, search optimization and marketing consulting firm. Cardinal Path is one of the largest pure-play digital performance measurement firms in North America, committed to helping clients leverage their web, mobile, social media, email and search initiatives to convert visits to value, and prospects into customers.
Alex is the past-President and a Director Emeritus of the Web Analytics Association (WAA), teaches web analytics and online marketing optimization courses for the University of British Columbia, the US Federal Governments’ Web Manager University and WAA Base Camp, and has been published in journals and magazines including Government IT Week, Government Executive, CNN Money and others.
Alex lives in Boston with his wife, two sons and golden retriever.
Workshop: Mastering the Digital Analytics Process
Session: Four Frameworks in Forty Minutes
Founder and Managing Director
June Li is eMetrics Toronto Conference Program Chair and Managing Director of ClickInsight, a consultancy focused on digital analytics and marketing optimization. ClickInsight is a Google Certified Partner in Google Analytics and Google Adwords, and also works with Adobe, WebTrends and other tools. A recognized independent expert in Digital Analytics and a Certified Web Analyst, June is an instructor for two courses at University of Toronto’s iSchool Institute also serves on the Web Analytics Advisory Board for McMaster University. For the University of British Columbia (UBC), she helped create their online Web Analytics Course Program, the first of its kind in the world.
Workshop: Fundamentals of Digital Analytics
Web Analytics Demystified
John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. Prior to joining Web Analytics Demysti!ed, John was a Senior Analyst at Forrester Research where he led the Analytics and Optimization practice. John is currently the President of the Digital Analytics Association and author of Social Media Metrics Secrets (Wiley, 2011).
Session: Establishing a Digital Analytics Center of Excellence
Director of Marketing Analytics
Robb MacDonald is the Director of Marketing Analytics for SAP Cloud CRM & Financials. He has an undergraduate degree in Media, Information and Technoculture from Western University in London, Canada and an MBA from the Schulich School of Business in Toronto, Canada specializing in Strategic Management.
Session: Launching a Data-driven B2B Content Marketing Strategy
Director Digital Testing/Optimization
Scott MacMillan leads the testing program at Fidelity Investments, with an aim of increasing visitor engagement and conversion. Previously, he has held various data driven marketing and product management roles in multiple industries. Scott earned a BS Marketing from Lehigh University, and is a graduate of Northeastern University’s High Tech MBA program. He is very active in the analytics community, serving as co-leader of the DAA Boston Chapter, Founder of the New England Digital Analytics Roundtable and serving on the Which Test Won Advisory Board. Scott lives north of Boston with his wife, two sons and dog.
Analytics Account Manager
When her dreams of becoming a monster truck driver, an international secret agent, and a NASA astronaut fell through, Rachelle settled on being a digital marketing professional. She currently works as an Account Manager at Digitaria specializing in analytics engagements, drawing on her experience as a former Sr. Analyst at Digitaria, and partnering with clients to maximize marketing investments by leveraging the best digital analytics solutions.
With a marketing degree, a short stint managing a small web design firm, and more than six years of agency experience, Rachelle has a diverse background that expands beyond your typical account manager. Rachelle has worked as a freelance graphic designer, an interactive producer, and a full-time analyst prior to working in account management. Her well-rounded perspective brings value to her clients, which have ranged from mom and pop shops with a shoestring budget, to international Fortune 500 clients.
Rachelle has been published on iMediaConnection and the Google Analytics Blog, and was recognized earlier this year as the first Analytics Idol in a competition at the Adobe Summit in Salt Lake City.
Session: How to Mobilize & Energize Your Analytics Team
Former Group Head of Web Analytics
Barry Mann graduated University Of Strathclyde 1992 Electrical & Electronics Engineering. Until 2004 Barry worked in Broadcast TV Engineering and Cellular network planning for most of the major operators. Then something incredible happened. Barry accidentally invented the UK iPod accessory market, was first to bid on “iPod Accessories” and setup everythingipod which quickly grew to a multi million pound business. It was Ecommerce at the deep end, making up the syllabus and completing it as he went along. Barry became fascinated with allocating Digital Marketing Dollars (which were his own). Barry went on to freelance for a number of years, built 40-60 Magento carts and helped a wide range of clients in an eclectic range of verticals. Barry is one of the UK’s foremost Subject Matter Experts and well known to Motorbike around London helping ecommerce clients – Adobe.
Session: From 2.5 to 18 Web Analysts in 2 Years
Vice President of Product Marketing
Jay is a technology industry veteran with 25 years of experience in a variety of technical and management roles. He is a self-described “recovering techie” who has been an innovator throughout his career in software, network engineering and web applications. Prior to Tealium, Jay helped launch innovative startups such as InboundWriter, a leading-edge content marketing application, and InsideUp Inc., a groundbreaking cloud-based B2B lead generation platform. Prior to that he was the Vice President of Products and Chief Privacy Officer for WebSideStory Inc (now part of Adobe Systems), where he directed product development for the award-winning HitBox and HBX web analytics offerings. Before his involvement in the SaaS and digital marketing world, he managed North and South American operations for Earth Resource Mapping (now part of Intergraph), an image processing and remote sensing software company. During his more technical years, Jay was also one of the first network engineers involved in the completion of a high-speed Internet backbone connecting Northern and Southern California.
Sponsor Presentation: Sponsor Presentation: 5 Reasons Unified Marketing is No Longer a Myth
Director of Analytics
Chris is currently the director of analytics for MaassMedia, a boutique digital analytics firm based in Philadelphia and has been involved in the digital analytics space for the past 10 years. Chris was one of the co-chairs of the Philadelphia chapter of the Digital Analytics Association and has been a mentor in the Analysis Exchange program since 2011. Chris’s work on online engagement in the media space was recognized by the Neiman Journalism Lab at Harvard in an article in 2010. Chris has spoken at a multitude of conferences including the Newspaper Association of America’s conference, Semphonic’s XChange conference, various Digital Analytics Associations conferences and many Web Analytics Wednesday gatherings.
Session: ESPN’s Mobile Analytics Implementation Framework
Director of User Experience & Analytics
Steve Mulder is Director of User Experience & Analytics at NPR Digital Services, which supports NPR stations across the country in online audience growth and engagement. Through his expertise in digital strategy, design, usability, and business intelligence, he delivers products, services, and consulting that help stations become as powerful online as they are on air. He is also the author of The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web.
Session: How NPR Built an Analytics System for All of Public Radio
The Drilling Down Project
Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the ’80s to TV shopping in the ’90s, and now to the Internet.
Workshop: Applying Digital Analytics
Managing Partner and Founder
First San Francisco Partners
Having worked with the software and systems providers key to the formulation of master data management (MDM), Kelle O’Neal has played important roles in many of the ground-breaking initiatives that confirm the value of MDM and Data Governance to the enterprise. Recognizing an unmet need for clear guidance and advice on the intricacies of designing and implementing MDM solutions, she founded First San Francisco Partners in early 2007. Under her leadership, First San Francisco Partners immediately established a reputation as the first-call resource for companies looking to tap the value of MDM, Data Governance and Information Management. Kelle developed her ability to work through organizational complexity, build consensus and drive results in senior roles at companies such as Siperian, GoldenGate Software, Oracle and Siebel Systems. She has worked at the executive level in the U.S., Europe and Asia. Kelle’s strong background in customer relationship management, enterprise software and systems integration enables her to provide expert counsel to any organization seeking to execute an MDM project. Prior to FSFP, Kelle served as General Manager, EMEA for Siperian. She earned her B.A. from Duke University and holds an M.B.A. from the University of Chicago Booth School of Business.
Session: Instituting Data Governance
President and Co-Founder
Laura Patterson is a proven marketing practitioner, respected consultant and dynamic speaker. She is known for her practical, no-nonsense approach to proving and improving the value of B2B marketing. Inventive and engaging, Laura quickly gets to the heart of the matter to provide actionable recommendations and solutions.
Because her 20+ year career began in sales and now spans customer relationship management and marketing, her recommendations are always cross-functional friendly. An early pioneer on the science side of marketing, Laura is recognized as one of the leading authorities in marketing measurement and performance, marketing operations, and marketing data and analytics.
A strategic marketer, data and metrics master, she has helped over a hundred companies in a variety of industries fulfill their marketing potential and achieve competitive advantage.
Session: Making Marketing Analytics More Relevant to the C-Suite
UX Research Manager
I am an expert in human cognition and quantitative and qualitative research methods. I have a robust knowledge of Human-Computer Interaction (HCI) theory and best practices. I have outstanding strategic, analytical, problem solving, planning, interpersonal, and
Specialties:I am experienced with rapid prototyping and evaluation of software products in all stages of the product development lifecycle, using a variety of techniques including ethnography/contextual inquiry, heuristic evaluations/expert reviews, formative and summative user tests, focus groups, questionnaires & surveys, card sorts, storyboards, cognitive walk-throughs, persona development, use scenarios, verbal (think aloud) protocols, and web analytics.
Session: From Subjective to Objective
Sr. Account Manager, SEO
Merkle | IMPAQT
Lauren Polinsky is currently an Account Manager with Merkle | IMPAQT, a division of Merkle, Inc, and has nearly 10 years of experience in online & offline marketing, project management, and social & mobile media optimization experience. Lauren brings these worlds of expertise together by working with dozens of enterprise companies to develop strategic recommendations for improving their organic search channel performance.
With a few conference presentations under her belt, Lauren is excited to be presenting on mobile optimization tactics at eMetrics Boston this year. She mixes marketing and optimization with training in her day-to-day roles to show colleagues and clients how to read their analytics to understand the naturally happening conversions in their channels.
Session: Maximizing the Mobile Experience
Pan-European Privacy & Digital Analytics Specialist; Co-Founder & Chief Visionary Officer
Mind Your Privacy
Aurélie Pols pioneered digital analytics in Europe by supporting vendor independence and focusing on the interaction of tools and data to support her clients’ strategies. This allowed her to co-found OX2 in Belgium, which was successfully sold to UK-based LBi in 2008. In 2012 she co-founded Mind Your Group in Spain to address similar issues revolving around digital analytics while also broadening the scope to include social media and privacy. Dedicated to Web analytics since 2001, she was on Avinash Kaushik’s 2007 list of top 10 blogs related to analytics. In 2009 she became Web Analytics Demystified’s initial principal consultant for US-based Web analytics guru Eric T. Peterson. Aurélie has also served as globalization chair for the Digital Analytics Association in order to foster collaboration outside the US, and today serves on the board of Stockholm’s eMetrics Marketing Optimization Summit and continues to be quoted in a variety of industry-related publications. After a decade of gathering technical knowledge about the use of Web analytics tools through a range of certifications, she focuses on delivering value to the bottom line. Her main focus, besides continuing to coach Web analysts and data officers, are data integrations and mashups; digital analytics teams with their HR setups; and privacy within the context of big-data.
Session: Privacy Principles and Practices
Sr. Analyst, Web Analytics
Leonardo (Leo) Ruiz spent over a decade in the telecom industry where he had the opportunity to serve across multiple functional areas spanning from Outbound Telemarketing Sales for Residential Long Distance to serving as Web Analytics Manager/Strategist for VerizonWireless.com.
Amongst his responsibilities, he was in charge of providing Analytical support to the recent ‘migration’ efforts to the new ecom platform across the entire site (wireless). He also assisted in the development of cross-channel or Omni attribution reporting models – Particularly online-to-offline
Most recently, Leo transitioned to a new role on the agency side serving as Sr. Analyst for Web Analytics at FCB-HudsonGlobal. On his new role, Leo has had the opportunity to provide analytical insights from branded and unbranded sites to a diverse list of clients in the pharmaceutical industry.
Leo has a strong technical background as he is well versed in various computer languages and counts with over 16 of experience working with data, reporting, and analytics tools in various industries.
Session: Applying good Analytics Practices Across Polar Opposite Industries
Jeff Sauer is a Digital Marketing Consultant, Speaker and Teacher based out of Minneapolis, USA. Jeff is an expert in WordPress, Google Analytics, Google AdWords and SEO and has spoken to groups of 500+ people on these topics over 25 times since 2012.
As Partner of Three Deep Marketing, a Google Analytics Certified Partner, Jeff has been instrumental in helping the firm grow to be listed on the Inc. 5000 list of fastest growing companies in America (2010 – 2013).
Household names such as Gerber, James Hardie, Travelers, Medtronic and Nestle have relied on Jeff’s advice to guide their online marketing programs. In 2012, Jeff was named CIO of the Year in Minneapolis and currently serves on the board of directors for the Minnesota Search Marketing Association and the Minnesota Interactive Marketing Association.
Session: Measuring Social Media Through Google Analytics
Manager, Digital Analytics
The Christian Science Monitor
Todd Schauman manages analytics insight distribution for the Christian Science Monitor, an independent international news organization that delivers thoughtful, global coverage. CSMonitor.com looks to inspire people to think about what they’ve read long after they’ve left the page. To share what they’ve learned with others. And to do something that makes a difference. Todd is responsible for analytics, the testing program, and the mobile strategy at the Monitor where he strives to enable the Monitor staff to utilize data to help with decision making. Prior to joining the Monitor, Todd was a Senior Analyst in web analytics at L.L.Bean in Freeport, Maine.
The Connective Good
Erica Seidel is the founder of The Connective Good, an executive recruiting practice that focuses on marketing technology and marketing services firms. She primarily places senior quantitative marketing talent – professionals who have a head for numbers and a heart for people. Previously, Erica managed businesses at Forrester Research that served CMOs and digital marketers of Fortune 500 companies. She has an MBA in Marketing from the Wharton School of the University of Pennsylvania and a BA in International Relations from Brown University.
Session: How Successful Marketing Analysts Master Career Transitions
Product Marketing Manager
Krista Seiden is a Product Marketing Manager at Google, leading web analytics, reporting, testing and optimization for the Enterprise Marketing Team. Krista joined Google from the Apollo Group where she worked as a product analyst responsible for analytics for their mobile apps and in-house social media network. Prior to Apollo, Krista worked as a web analytics manager at Adobe Systems for their Acrobat Services group.
Krista is involved with the San Francisco chapter of the Digital Analytics Association, recently helping to put on their inaugural symposium event. She also enjoys occasionally blogging and tweeting in her spare time. She holds a B.A. in Economics and Political Science from the University of California, Berkeley.
Session: Accelerating Your Testing Program Through Cultural Change
Manager of Data Visualization & Analysis
Ryan Sleeper is a leader in the data visualization space and one of just four Tableau Iron Viz Champions. In 2013, Ryan won Tableau’s third annual Iron Viz Championship by creating his winning viz, Do Old Movies Get Better With Age?, in just 20 minutes.
Ryan is Manager of Data Visualization & Analysis at Evolytics, one of the leading digital analytics consultancies in the United States. Evolytics focuses on digital measurement and marketing optimization for business evolution and brand growth. At Evolytics, Ryan provides thought leadership on data visualization best practices as well as digital measurement and analytics support for forward-thinking flagship brands such as Intuit, Dr Pepper Snapple Group, Hightail and others.
Ryan also is a frequent speaker at the Tableau Conference, leads the Kansas City Tableau User Group and is an avid sports fan and data junkie. He often shares unique sports data visualizations on his personal blog OSMGuy.com as well as innovative data visualizations on Evolytics’ blog at Evolytics.com.
Session: Data-Driven Storytelling: Tips from the Tableau Iron Viz Champion
Dr. Marc A. Smith
Chief Social Scientist
Connected Action Consulting Group
Marc Smith is a sociologist specializing in the social organization of online communities and computer mediated interaction. Smith leads the Connected Action consulting group and lives and works in Silicon Valley, California. Smith co-founded the Social Media Research Foundation (http://www.smrfoundation.org/), a non-profit devoted to open tools, data, and scholarship related to social media research.
Smith is the co-editor with Peter Kollock of Communities in Cyberspace (Routledge), a collection of essays exploring the ways identity; interaction and social order develop in online groups. Along with Derek Hansen and Ben Shneiderman, he is the co-author and editor of Analyzing Social Media Networks with NodeXL: Insights from a connected world, from Morgan-Kaufmann which is a guide to mapping connections created through computer-mediated interactions.
James Standen is the Founder of nModal solutions, the creator of Analytics Canvas, a powerful analytics tool that enables enterprises to create visual canvases that manage and automate sophisticated data flows and report generation.
While a key area of focus is the Google Analytics ecosystem, Analytics Canvas is used by individuals and companies all around the world with a broad range of data sets and applications.
Prior to founding nModal, James has worked both in North America and internationally, in roles involving data warehousing, business intelligence and advanced real time process control, as well as a number of senior management and executive roles in information technology.
Vice President Data Science
Thoryn is the Vice President of Data Science at Tillster, the global leader in customer engagement programs and self-service ordering for the quick service restaurant and casual dining industries. Their digital platform gives large multi-unit chains control over their enormous datasets, permitting the optimization of the customer lifecycle, driving increases in average check and loyalty engagement across kiosk, mobile, web and call center. A published scientist, Thoryn began his career as a molecular biologist in the SF Bay Area biotech industry, focused in small molecule drug therapeutics. His intellectual curiosity led him to online analytics where he had his first Google Analytics account in 2002. He has built data products and platforms for some of the world’s largest brands, including the first optimization program at the Fox Network Group (Fox Broadcasting/Fox Sports/FX), Beachbody (P90X), and MySpace.
When Thoryn isn’t in the Tillster data science laboratory he enjoys his time doing triathlon, backcountry/heli snowboarding and composing music.
Session: Mining for Consumer Value in an App
Session: Ask Them Anything
Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing, produces the eMetrics Summit – www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association – www.DigitalAnalyticsAssociation.org.
Reception: Newcomers Orientation
Remark: Conference Chair Welcome & Opening Remarks
Remark: Conference Chair Welcome Remarks
Remark: Conference Chair Welcome
Manager, Digital Insights & Analytics
Lea Synefakis-Pica is responsible for stewarding the digital analytics practice for Prudential Retirement, where she brings over 10 years of digital marketing experience spanning finance, publishing, apparel and home furnishings categories. Starting her career as an internal marketer at a rich media company, she fell in love with web analytics while working at Scholastic and subsequently managed search marketing programs for brands including Victoria’s Secret, Bath & Body Works and Ralph Lauren. Today Lea manages the Prudential Retirement analytics program from the ground up, and is a staunch practitioner of leveraging thoughtfully presented data and insights to effect change within her organization. She frequently presents about better presenting to audiences throughout t her company as well as in the analytics industry.
Lea holds a B.S. in Management Information Systems from The College of New Jersey and an M.B.A. in Business Administration/E-Commerce from Norwich University. In her spare time she enjoys cooking and gardening with her husband and son while helping others learn about holistic wellness and the nourishing real food movement.
Session: How to Present Results to Get Results
Founder & CEO
Brian has spent the past 8 years developing, valuing, and investing in digital technologies. He is the Founder and CEO of Fund Wisdom, a Venture Capital Analytics firm, providing insights to the innovation landscape. He has also spent the last 2 years as a member of the Digital Analytics Association serving on the Research Committee.
VP, Digital Analytics
Jennifer has helped nearly 100 companies leverage digital analytics to better understand their customers and influence customer behavior. Leveraging a background in digital marketing, Jennifer has 7 years of experience as a digital analytics consultant. She has led projects in digital measurement strategy, site optimization, social media measurement, mobile measurement and multi-channel executive dashboards. Jennifer has developed a reputation in the industry for her ability to translate digital data into meaningful reports and actionable insights. She is a frequent speaker at digital marketing and analytics conferences. Not to mention one of our top rated speakers.
Session: How to Master the Art of Dashboard Design
Tyler Vigen is the creator of Spurious Correlations, both a viral web project (tylervigen.com) and a forthcoming book that visualizes correlations between ridiculous and unconnected variables. Through the project, Tyler promotes the distinction between correlation and causation.
Non-spuriously, Tyler holds a BA in Criminal Justice and an AAS in Intelligence Operations, is a student at Harvard Law School, and analyzes geospatial intelligence for the military. Prior to attending Harvard, he conducted internal investigations for Macy’s.
Keynote: Correlation: Causation’s Second Cousin
Web Analytics Manager
Bio is forthcoming!
Bio is forthcoming!
Partner & President
Evolytics c/o Dr Pepper Snapple Group
Carey Wilkins is a veteran digital marketer, bringing over 16 years of digital marketing and digital analytics experience to enterprise organizations in financial services, personal communications, retail, software development, entertainment, telecommunications, consumer packaged goods and non-profit industries.
Carey is a Partner and President of Evolytics, one of the leading digital analytics consultancies in the United States. Evolytics focuses on digital measurement and marketing optimization for business evolution and brand growth. Having spent the entirety of her career on the agency and consulting side of the business, Carey has become an expert consultant providing strategic guidance for building innovative, actionable and profitable digital measurement teams and programs as well as providing game-changing digital measurement techniques that drive business results.
Carey is an active member of the Digital Analytics Association. She graduated from the University of Kansas with a Bachelor of Science degree in Journalism/Advertising and received her MBA from the University of Missouri.
Session: Four Frameworks in Forty Minutes
Session: Digital Analytics for Consumer Packaged Goods
Web Analytics Demystified
Tim has worked with the many dimensions of marketing and customer data for over a decade. From running the business intelligence department for a $500 million high-tech business-to-business company, to driving initiatives to clean up customer data at a major insurance and financial services company, to working at a leading digital agency to help consumer brands ranging from Hewlett-Packard to Purina to act on their digital and social data, Tim is a marketer-friendly data geek.
While his heart remains in Austin, Tim has been based in Columbus, Ohio, since 2007, where he started and continues to run monthly Web Analytics Wednesdays, and where he blogs about measurement and analytics at tim.webanalyticsdemystified.com. He holds a B.S. in Architecture from Massachusetts Institute of Technology and an M.B.A. from The University of Texas at Austin.
Keynote: Optimizing Your Process for Being Data-Driven
With over two decades experience in technology and business process management, Chris has helped hundreds of companies globally develop and deploy solutions that improve visibility and increase profitability throughout all levels of the organization. He specializes in business intelligence, analytics, and data visualization, helping executives make sense of their data to drive better business outcomes. Chris is now leveraging his extensive business and technical background as Chief Advocate at Domo.
Sponsor Presentation: Gold Sponsor Presentations: Domo: Transform the Way You Manage Business
Dr. Michael Wu is the Chief Scientist at Lithium, where he currently applies data-driven methodologies to investigate and understand the social web. Michael has developed many predictive social analytics with actionable insights. His R&D work has won him the recognition as a 2010 Influential Leader by CRM Magazine. His insights are made accessible through “The Science of Social,” and “The Science of Social 2”—two easy-reading e-books for business audience. Prior to industry, Michael received his Ph.D. from UC Berkeley’s Biophysics program, where he also received his triple major undergraduate degree in Applied Math, Physics, and Molecular & Cell Biology.
Session: Understanding Sentiment Analytics
VP, Business Development; SVP Business Operations
Boston Red Sox; Fenway Sports Management
Tim Zue initially joined the Boston Red Sox in 2003 as a Business Analyst to help provide the financial and analytical support behind a variety of business decisions including but not limited to: ticket pricing, the impact of Fenway Park renovations, the viability of non-baseball events, and many other new business ventures. He was instrumental in the recent decision to introduce both variable and dynamic pricing at Fenway and led the research, design, and implementation of the Red Sox Rewards Loyalty program which has been offered to all Season Ticket Holders in 2014. He has also helped conduct the financial due diligence related to the acquisitions of Roush Fenway Racing, Liverpool Football Club, and LeBron James’ marketing rights.
In addition, Zue serves as a Senior Vice President of Fenway Sports Management (FSM) overseeing the business operations department which includes startup ventures and subsidiaries as well as corporate consulting clients. Under his direction, the Fanfoto concept expanded from three teams to more than thirty and Red Sox Destinations, the FSM subsidiary that serves as the Official Travel Provider of the Boston Red Sox, has taken more than 15,000 fans on more than 150 different road trips to various ballparks throughout the country. FSM now manages similar fan road trip programs for the Chicago Cubs, Texas Rangers, Washington Nationals, and Cleveland Indians. Tim’s responsibilities also include oversight of the Red Sox Fantasy Camp, Youth Baseball Summer Camps program, and the Salem Red Sox, the Advanced A affiliate of the Boston Red Sox that was acquired by FSM in 2007.
Tim received a Bachelor’s Degree in Mechanical Engineering from MIT in 1999, where he won a robotics design contest and competed in an international robotics design competition in Tokyo, Japan. Prior to joining the Red Sox and FSM, Tim worked for Bain & Company as an Associate Consultant in Boston and taught 8th grade math in the Boston Public School system while running the school website, an after-school tutoring program, and an after-school basketball program for boys and girls.
Tim grew up in Winchester, Massachusetts and currently lives in Lexington with his wife Nicole, their daughter Adelyn, and their English bulldog Henry.
Keynote: Boston Red Sox – One Year Later