Speakers

Josh Aberant
Josh Aberant

VP Growth

SparkPost

Josh serves as VP, Growth at SparkPost. Before the RestEngine team joined Twitter, Josh was the co-founder and CEO of RestEngine where he led the launch of its industry leading social data outbound marketing automation platform. With over 12 years of marketing best practices and email deliverability experience, Josh has led the best practices & deliverability teams at leading outbound marketing technology platforms including Marketo, Lyris, EmailLabs and Topica. Additionally, with over 18 years of experience at tech startups, Josh has been involved in the success of many early stage startups including Collab.Net & Intershop. Josh holds a Bachelor’s in Physics from San Francisco State University and was awarded the Faculty Prize in Physics from Bishop’s University.


Vladimir Barash
Vladimir Barash

Senior Researcher

Graphika

Vladimir Barash is a Senior Researcher and Engineer at Graphika. He has received his Ph.D. from Cornell University, where he studied Information Science and wrote his thesis on the flow of rumors and virally marketed products through social networks. At Graphika, Vladimir's research focuses mainly on the intersection of social media and large-scale social phenomena, ranging from online political activism in Russia to the cross-cultural patterns of emoticon use in Twitter to leveraging social media for the prediction of emergency events.

In addition to his research duties, Vladimir has a decade's experience working with big data, from scientific computing (Matlab, scipy) to parallel processing technologies (Hadoop / Hive) to data storage and pipelining (Redis, mongodb, MYSQL) at the terabyte scale. At Graphika, Vladimir has co-designed and implemented systems that process tens of millions every six hours to deliver timely information on influencers and conversation leaders in online communities tailored to client interests. Vladimir is proficient in over a dozen programming languages and frameworks and has designed production-ready systems for every stage of big data analysis, from collection to client-facing presentation via web, spreadsheet or graphic visualization.

Vladimir has been active in the Social Media Research Foundation (SMRF) and the NodeXL project, helping build a network analysis package that brings relational data analysis at scale to the fingertips of any interested user, without requiring specialized knowledge or technical training beyond familiarity with Microsoft Excel. NodeXL has enabled users in academia, industry and the general public to analyze tens of thousands of social networks, from networks of politicians voting on bills to networks of motorcycle enthusiasts working together. As part of his work with SMRF and the NodeXL team, Vladimir has contributed a chapter on Twitter analysis to Analyzing Social Media Networks with NodeXL: Insights from a Connected World.

Vladimir's work has received awards at the International Conference for Weblogs in Social Media and Bits on Our Minds. He has presented his research at academic and industrial campuses all over North America and Europe, including: Xerox/PARC, Microsoft, Colgate University, Northeastern University, UMCP and Oxford University (Oxford Internet Institute). He currently resides in Somerville, MA.


Todd Belcher
Todd Belcher

Director of Customer Success

BlueConic

Following 2.5 years as Digital Analytics Manager at Putnam Investments, Todd Belcher joined BlueConic as Director of Customer Success in 2015. To this role, he brings over 10 years of digital analytics and online marketing experience. As an early Web freelancer, Todd fell in love with web analytics and went on to spend several years with web/digital analytics vendors and acquiring firms Sane Solutions/Unica/IBM. Todd was certified by the DAA as a Certified Web Analyst in 2010 and remains active with the Boston chapter.

Heather Blythe
Heather Blythe

Director, Analytics & Insights

Cox Media Group

Heather Blythe has been working in the digital space for almost a decade. Her past experience includes working at CareerBuilder.com, Weather.com (part of the The Weather Company), and a small digital media agency. For over four years, Heather has been part of Cox Media Group’s Digital Insights team focused on digital data management and strategy. Currently, Heather oversees the Analytics and Insights team at Cox Media Group. This team is responsible for data science, data visualization, platform analytics, and social analytics. Heather acts as a digital data evangelist within the organization. In her spare time, Heather enjoys spending time with her husband and three children, online gaming, and Netflix binges.

Amy Buckner Chowdhry
Amy Buckner Chowdhry

CEO & Co-Founder

AnswerLab

Amy Buckner Chowdhry founded AnswerLab a decade ago to help the world’s leading brands build better digital products. Under her watch, AnswerLab has grown to become the premier UX insights partner for companies like Google, FedEx, Amazon and Facebook. Amy’s perspectives on UX can be found at Inc.com, where she writes a column. She was recently named one of Fortune’s 10 Most Promising Women Entrepreneurs.

Alysia Caccuro
Alysia Caccuro

Senior Manager, Digital Analytics

MaassMedia, LLC

Alysia Caccuro, a Senior Manager with MaassMedia LLC, manages the digital analytics team for the Comcast Business account. With nearly 20 years of marketing analytics experience, she has focused on driving ROI for customer marketing programs of subscription based products and services. A long-term resident of Philadelphia, Alysia earned her Bachelor's Degree of Economics from the Wharton School of the University of Pennsylvania.

Barbara Coll
Barbara Coll

CEO

Webmama.com Inc.

Barbara "WebMama" Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her current focus is in taking companies that have done all the basics and looking at 'what is next?' with search marketing. She founded WebMama.com in 1996 and has been highly successfully in helping start-up companies and brand-name clients achieve their goals of driving high quality visitors to their websites. She prides herself in understanding the ins and outs of B2B enterprise marketing and the unique challenges B2B companies face in implementing SEO and paid search optimization recommendations. Barbara has been involved with product and program marketing in Silicon Valley for 28 years, including marketing positions with Sun Microsystems and other leading edge startups. Barbara was a co-founder, first President, and the first Chair of the Search Engine Marketing Professionals Organization (SEMPO). Her passion about the industry leads her to be an entertaining speaker and an advisor to many Valley start-ups and venture capitalists. She was instrumental in promoting the value of search engine advertising to enterprise businesses and influential in the feature set and construct of the past and current evolutions of the search advertising products available today.


Julien Coquet
Julien Coquet

VP of Product Management & Chief Evangelist

Hub’Scan Inc.

Julien is a digital analytics expert, consultant, author and evangelist who now develops Hub’Scan, a SaaS platform for digital analytics data quality and conversion optimisation.

He brings years of experience in analytics implementation to help make Hub’Scan the ultimate quality assurance solution, ensuring that Big Data does not end up being Bad Data.

Learn more about Hub’Scan at http://www.hub-scan.com


Jonathan Doan
Jonathan Doan

Chief Evangelist

A serial entrepreneur and business leader, Jonathan has twenty years of direct experience in Big Data, marketing automation and customer targeting. He previously led teams at Omniture, Visual Sciences, WebTrends, and G.E. Capital; and most recently was responsible for a succession of units at Limelight Networks. Most recently he led a team focused on the largest digital media customers in North America.
Jonathan was passionate about the formative stages of cross-channel analytics, customer analytics and audience segmentation, knowledge that will directly impact day-to-day efforts at Exelate.
Jonathan’s experience in applying Big Data as strategic weapon to create unique and compelling consumer experiences are best illustrated by the clients he has worked with including Continental, Microsoft, Dell, Capital One, Target, JP Morgan Chase, Apple, Marriott, and Best Buy.
Jonathan has an M.B.A. from Colorado State University and originally hails from Canada, which dictated the need to be an amateur hockey coach, fly-fish and own a commercial chainsaw.

Brent Dykes
Brent Dykes

Evangelist for Customer Analytics

Adobe

With more than 15 years of enterprise analytics and digital marketing experience, Brent Dykes has brought a wealth of knowledge and practical skills to some of the biggest brands in the world including Microsoft, Sony, Dell, Comcast, and Nike, among many others. As Adobe's Analytics Evangelist, Dykes is responsible for guiding and evangelizing the vision of Adobe's analytics solutions. Previously, Dykes spent eight years in Adobe consulting where he provided leadership, analysis, and measurement strategy to major brands and helped them to establish effective, enterprise-level analytics practices.

Dykes is also an accomplished industry voice and author. His first book Web Analytics Action Hero (published in 2011) outlines how to become a successful analyst who drives action from digital data. He recently wrote a follow-on e-book, Web Analytics Kick Start Guide: A Primer on the Fundamentals of Digital Analytics in 2014. Dykes also has become an effective industry speaker sharing well-received information at events including Shop.org, Adtech, Pubcon and Adobe Summits in the US and Europe. He also interacts with media frequently and has been featured in Forbes, VentureBeat and other media outlets. Dykes also directs the Annual Adobe Digital Analytics Competition, which has exposed thousand of students to the power of enterprise-level analytics over the past 10 years.

Dykes previous digital marketing experience included including positions at WPP's Blast Radius, Lands' End, and Microsoft. Dykes earned an MBA from Brigham Young University, where he was a Hawes Scholar. He also earned his BBA (Marketing) degree from Simon Fraser University. In his personal time you can find him blogging on powerpointninja.com and analyticshero.com.


Lee Feinberg
Lee Feinberg

Founder and President

DecisionViz

Lee Feinberg is the Founder and President of DecisionViz, a management consultancy that helps companies build leadership in the processes, people, and culture around data visualization. He invented the Blue Ocean for Visualization™ Framework and the DRAW-ON™ Method and is a thought-leader on building decision-driven organizations. DecisionViz is a Tableau Software Alliance Partner and Alteryx Solutions Partner.Industry leaders frequently ask Lee to address domestic and international audiences, including Tableau Software Conferences, O'Reilly Strata, TDWI, and TechTarget. He is the author of the BeyeNETWORK column “HD Visualization: Driving BI and Analytics,” founder/ leader of the NJ and NY Tableau User Groups, and served on Tableau's Customer Advocacy Board. Lee also serves on the Board of Advisors, Stevens Institute of Technology, Business Intelligence and Analytics program. Prior to founding DecisionViz, Lee led Nokia's Decision Planning and Visualization practice. He received a B.S. and M.S. from Cornell University and has been awarded a US patent in telecommunications.

Jill Grozalsky
Jill Grozalsky

Strategy Director

Verndale

Jill Grozalsky is an award-winning digital marketer and expert in omni-channel marketing strategies, social media strategy, crisis communications and customer experience management (CXM) platforms. Currently a Strategy Director at Verndale, Jill develops strategic visions and roadmaps focused on helping enterprise clients achieve both near-term results and long-term growth from their digital assets. In addition, Jill oversees the development of digital maturity campaigns that help connect marketing efforts and empower her clients to gain transparency into their user base and deliver tailored, 1-to-1 conversations with users. Prior to joining Verndale, Jill led social media strategy and crisis communications for foreign government agencies and multi-national corporations at Qorvis. Widely recognized for her ability to apply deep analytics to personalized digital engagement, social media, and integrated marketing programs, she is a sought after speaker and writer.

Harika Guddanti
Harika Guddanti

Advanced Analytics Group

Bain & Company

Harika Guddanti is a key member of Advanced Analytics Group at Bain & Company. Prior to Bain & Company, Harika led the center of excellence for marketing analytics for Hispanic marketing at Cox Communications. She was responsible for creating holistic strategies in analytics for optimizing marketing ROI from customer acquisition and retention campaigns. She is a strong leader who has built world-class analytics teams and has 9+ years of experience in a wide range of analytics methods.In 2011, Harika founded a social media sentiment and engagement startup, 42 Data Crunchers LLC. Harika also has experience in Finance and Manufacturing industries from her previous roles as Senior Credit Risk Analyst at HSBC Credit Card Services and as Industrial Engineer at Polymicro Technologies.Harika holds a Master's Degree in Industrial Engineering, Certificate in Six Sigma Black Belt and Applied Statistics from Arizona State University and Bachelors in Mechanical Engineering from Jawaharlal Nehru Technological University.During free time, Harika enjoys going on long hikes with her husband, running, gardening and painting.

Stéphane Hamel
Stéphane Hamel

Digital Analytics Thought Leader

Consultant

Stéphane Hamel is a seasoned consultant, Faculty Chair, Digital Analytics for Simplilearn / MarketMotive and distinguished thought leader in the field of digital analytics. Recognized as Google Product Strategy/Expert (2016) and named Most Influential Industry Contributor by the Digital Analytics Association (2012), he has made significant contributions to the industry, including creating the Digital Analytics Maturity Model, the Web Analytics Solution Profiler (WASP) quality assurance tool as well as other tools and concepts throughout the years. Stéphane has previously held a leadership position with award winning Cardinal Path agency, board positions with the DAA and thought hundreds of students enrolled in the UBC Award of Achievement in Digital Analytics and graduate-level marketing classes at Laval University. In addition, Stéphane co-manages the largest Google Analytics user community on Google Plus and serve on a number of advisory boards for agencies, startups and vendors in the digital analytics industry. He is frequently called upon to speak at conferences around the world and an often-quotedmedia contributor on the topic of digital intelligence and analysis. Stéphane holds an MBA in eBusiness and work from home in a historical heritage area called Île d’Orléans, near Québec-city, Canada.


Chuck Hemann
Chuck Hemann

Global Digital Analytics Manager

Intel

Chuck Hemann is currently the Global Digital Analytics Manager for Intel

Over the last 11 years, Chuck has provided strategic counsel to clients on a variety of topics including digital analytics, measurement, online reputation, social media, investor relations and crisis communications. Before joining Intel, Chuck was Group Director, Analytics for W2O Group where he was responsible for leading teams in New York and London, in addition to key client relationships with P&G, Verizon and Intel.

Chuck started his career working for Dix & Eaton, a full-service communications firm based in Cleveland, Ohio, where he was responsible for supplying research and information for all of the firm's practice areas including media relations, marketing communications and investor relations. I also co-chaired the firm's digital communications practice.

Chuck is a former Fellow of the Society for New Communications Research, a global, nonprofit research and education foundation think tank focused on the latest developments in media and communications. He is also the co-author of Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World that was released in May 2013. http://amzn.to/UF4qKi

Chuck holds a Bachelor’s Degree in Political Science from Baldwin-Wallace College and a Master’s in Applied Politics from the University of Akron. He is a former board member of the National Investor Relations Institute, and is active within the Social Media Club and Social Media Breakfast series.


David Hill
David Hill

Director of Analytics

OMD USA

David Hill is a data minded marketer with a passion for using performance analytics to make programs better, people smarter, and businesses more successful. He currently manages the global Marketing Sciences team at OMD covering the Intel account. His team at OMD is focused on media effectiveness analysis, digital attribution, investment allocation modeling, and creative insight development. His past experience includes working at Hill Holliday, a full service agency out of Boston, and a NYC based digital start-up. Throughout his career he has gained experience in many different industries including Health Care, Travel, Retail, and Technology.David holds a Bachelor’s Degree in Finance from Morehouse College and an MBA from the Tuck School of Business at Dartmouth.

Andrew Janis
Andrew Janis

Sr. Manager, Digital Analytics

Ameriprise Financial

Andrew has a passion for helping companies use the data they collect to make better, more strategic decisions to improve their customer experience. Andrew has more than 15 years of experience in ecommerce management, digital marketing strategy, and marketing analytics. Andrew currently plies his trade as the Senior Manager of Digital Analytics at Ameriprise Financial. Prior to that, Andrew worked in Consumer Insights at General Mills, helping the organization make more effective use of their digital advertising dollars.

June Li
June Li

Founder and Managing Director

ClickInsight

June Li is the Founder and Managing Director of ClickInsight, an analytics consultancy focused on extracting value by analyzing & optimizing digital behaviour. ClickInsight is a Google Certified Partner in Google Analytics, a Google Analytics Premium Reseller, and also works with Adobe, Ensighten, Tealium & any other tool that will yield meaningful insights. A recognized independent expert in Digital Analytics and a Certified Web Analyst, June is an instructor at the University of Toronto, and has worked with the Digital Analytics Association for over 10 years, helping create their online Digital Analytics Course Program in collaboration with the University of British Columbia, and leading DAA Base Camp workshops.

John Lovett
John Lovett

Senior Partner

Analytics Demystified

John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. Prior to joining Web Analytics Demysti!ed, John was a Senior Analyst at Forrester Research where he led the Analytics and Optimization practice. John is currently the President of the Digital Analytics Association and author of Social Media Metrics Secrets (Wiley, 2011).

Scott Macmillan
Scott Macmillan

Director Digital Testing/Optimization

Fidelity Investments

Scott MacMillan leads the testing program at Fidelity Investments, with an aim of increasing visitor engagement and conversion. Previously, he has held various data driven marketing and product management roles in multiple industries. Scott earned a BS Marketing from Lehigh University, and is a graduate of Northeastern University’s High Tech MBA program. He is very active in the analytics community, serving as co-leader of the DAA Boston Chapter, Founder of the New England Digital Analytics Roundtable and serving on the Which Test Won Advisory Board. Scott lives north of Boston with his wife, two sons and dog.

Kaitlin Marvin
Kaitlin Marvin

Digital Analytics Architect

Progressive Insurance

During the last few years, Progressive Insurance has grown its digital presence and Kaitlin Marvin has been instrumental by leading the digital analytics space for various key areas within the company. Apart from being the Google Analytics account administrator and managing over 20 platforms, she plays a key role in daily data mining activities and problem management. Her skills with tools such as Tableau, R, Hadoop and BigQuery have enabled her to provide quick insights into changing market conditions, which have assisted business leaders in making informed decisions related to various offerings and user interfaces. Her realm of analytics knowledge extends beyond just web and mobile applications, server and client side, and she spends plenty of time teaching Google Analytics and learning new technologies.


Eric Matisoff
Eric Matisoff

Director of Analytics

Search Discovery

Eric is often described as a truly T-shaped analytics employee: with a broad understanding of the digital ecosystem and a very deep expertise in many different data-driven practices. Eric's unique history - starting in Computer Science, migrating to Visual Design and Business Intelligence, growing at a big digital agency, and honing his craft at Search Discovery's analytics-focused agency – gives him a rare perspective on analytics. That rare perspective includes hundreds of happy client projects involving Implementation, Analysis, Reporting, Insights, and Optimization.

Over the past year Eric has doubled-down on his activity in the analytics world – writing blog posts on tactical and strategic topics, sharing ideas and key articles via social networks, and even leading sessions at analytics-focused conferences! You've probably read his posts, made use of his tips and tricks, and hopefully enjoyed his sarcastic yet thought-provoking opinions on analytics and where our booming industry is heading.

For some of Eric's latest submissions to the analytics world, check out the following resources:
www.searchdiscovery.com/satellite/blog/ https://tv.adobe.com/watch/adobe-summit-2014/b2b-analytics-using-postconversion-activities-to-increase-your-profitability/ http://tv.adobe.com/watch/the-power-of-the-digital-self/adobe-partner-day-in-salt-lake-city-2012-breakout-session-2-of-4-the-next-analytics-wave/ twitter.com/ericmatisoff


Russell McAthy
Russell McAthy

CEO

CUBED Attribution

Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data led insight. Following positions in-house, agency and consultancy side he now leads a team as CEO in building a marketing attribution platform. CUBED Attribution is supporting a new view of digital data to enable brands to understand how consumers truly interact with their marketing activity both on and offline.

Anupam Mishra
Anupam Mishra

Senior Director, Digital Analytics and Optimization

CVSHealth

Anupam leads digital analytics and site optimization for CVS Health. In his current role, he is responsible for digital analytics for all the digital assets of CVS Health across all channels. Previously, Anupam led the digital technology strategy for Vistaprint.com. Anupam also worked for McKinsey & Co for over six years where he consulted with healthcare and operations companies in the area of analytics, digital infrastructure and technology strategy. He worked with a number of health insurance providers to help operate in health insurance exchanges. Anupam received a Master of Technology from the Indian Institute of Technology, Mumbai, India and an MBA from the University of Chicago, Booth School of Business. Anupam also serves on the customer advisory board of Monetate, a digital personalization company

Steve Mulder
Steve Mulder

Senior Director of Audience Insights

NPR

Steve Mulder is Senior Director of Audience Insights at NPR, where he spearheads digital analytics and insights across the organization, ensuring that NPR and stations have a comprehensive understanding of the public radio audience across all digital platforms. As part of Digital Services, he launched an Analytics Service for stations that provides tailor-made measurement, reporting, and insights for the public radio system.In his previous life, Steve worked with organizations such as Nokia, Fidelity, Samsung, 3M, and TripAdvisor on their digital strategy, user experience, and design. He is a regular speaker at web conferences and the author of The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web.

Jim Novo
Jim Novo

Owner

The Drilling Down Project

Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the 80s to TV shopping in the 90s and now to the Internet.


Laura Patterson
Laura Patterson

President

VisionEdge Marketing

Laura is a proven marketing practitioner, respected consultant and dynamic speaker. Her expertise is helping marketing organization’s transform into high performing centers of excellence. A marketing operations champion and pioneer on the science side of marketing, she is recognized as one of the leading authorities in marketing measurement and performance, marketing operations, and marketing data and analytics. Laura has authored three books: Measure What Matters: Reconnecting Marketing to Business Goals and Marketing Metrics in Action. and Gone Fishin': A Guide to Hooking, Keeping, & Growing Profitable Customers. Her marketing leadership roles at Motorola, State Farm, DME Systems, Shushenoff Consulting, and ETI include: Marketing Operations Manager, Customer Loyalty & Experience Architect, Product Marketing Manager, and Customer Relationship Director.


Rob Seolas
Rob Seolas

Co-Founder, CEO

ObservePoint

Rob Seolas is a Digital Marketing Veteran, having spent his entire career in the space. He formed one of the first ad programs while still in college. He co-founded iLeadMedia in 2002, which was at the forefront of online lead generation and loyalty programs. After rapid growth it was acquired by Think Parternership in 2006. Rob has been a part of several other successful digital companies over the past 15 years.


Melissa Shusterman
Melissa Shusterman

Senior Director, B2B Ecommerce Demand Generation

Comcast

As Senior Director of B2B eCommerce Demand Generation, Melissa is responsible for driving sales growth business.comcast.com, the fasted growing channel of the fastest growing division of Comcast Corporation, one of the worlds leading media, entertainment and communications companies.Previosly, Melissa held a position as a Vice President – Analytics for MaassMedia, working full time on the Comcast Business Services account for the last 3 years. Prior to joining Maass, She has also managed analytics testing and customer experience for Cadient Group, Advanta Bankcorp, MCI and Verizon. A former staffer for Senator Russ Feingold, Melissa is a graduate of Bryn Mawr College and holds an MBA in marketing and statistics from the University of Maryland.

Dr. Eric Siegel
Dr. Eric Siegel

Conference Founder

Predictive Analytics World

Eric Siegel, Ph.D., founder of the Predictive Analytics World conference series and executive editor of The Predictive Analytics Times, makes the how and why of predictive analytics understandable and captivating. He is the author of the award-winning Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, a former Columbia University professor who used to sing to his students, and a renowned speaker, educator, and leader in the field. Eric has appeared on Al Jazeera America, Bloomberg TV and Radio, Business News Network (Canada), Fox News, Israel National Radio, NPR Marketplace, Radio National (Australia), and TheStreet. He and his book have been featured in Businessweek, CBS MoneyWatch, The Financial Times, Forbes, Forrester, Fortune, The Huffington Post, The New York Review of Books, Newsweek, The Seattle Post-Intelligencer, The Wall Street Journal, The Washington Post, and WSJ MarketWatch.


Matthew Simpson
Matthew Simpson

Marketing Science Manager

Critical Mass

As an entrepreneurial leader in multiple companies, Matthew has adapted many times over his career to lead direct and digital marketing teams for over twelve years now. In addition to leading teams that have been focused on marketing, he has also been involved at times with: CRM implementation and database marketing; marketing automation; enterprise analytics and data science and many other items that come up when leading teams of smart motivated marketers.As the former Head of Analytics at the New York Daily News, Matthew was assigned with bringing their digital analytics systems up-to-date and improving revenue and audience engagement numbers in a short amount of time. Matthew partnered with Eric from Search Discovery to implement a Tag Management and Testing platform on the NY Daily News site that allowed them to improve their engagement metrics by 30%. Following this success at the Daily News, Matthew decided to take the knowledge he learned from this project and put it to use working at Critical Mass as a Marketing Science Manager.

Jim Sterne
Jim Sterne

Founder

eMetrics Summit

Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written eight books on using the Internet for marketing, produces the eMetrics Summit - www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association - www.DigitalAnalyticsAssociation.org


Mateusz Waligórski
Mateusz Waligórski

Postgraduate Teacher of User Experience Design

University of Social Science and Humanities (SWPS), Warsaw

Matthew's role as an UX analyst in one of the biggest omnichannel retailers in CEE allows him to be in touch with every level of electronic goods sales, from down-to-earth end user research, through working on analytics strategy and insights, up to managing UX. Bringing data into user experience (and the other way around) is his passion, and he does precisely that by teaching at post-graduate User Experience Design studies in Warsaw and being an active member of polish Digital Analytics community. In his spare time Matthew loves watching stand-up comedies and playing co-op board & online games.

Tim Wilson
Tim Wilson

Senior Partner

Analytics Demystified

Tim has worked with the many dimensions of marketing and customer data for over a decade. From running the business intelligence department for a $500 million high-tech business-to-business company, to driving initiatives to clean up customer data at a major insurance and financial services company, to working at a leading digital agency to help consumer brands ranging from Hewlett-Packard to Purina to act on their digital and social data, to consulting with multiple Top 50 Internet Retailer brands on the application of digital analytics to their business, Tim is a marketer-friendly data geek.While his heart remains in Austin, Tim has been based in Columbus, Ohio, since 2007, where he started and continues to run monthly Web Analytics Wednesdays, and where he blogs about measurement and analytics at analyticsdemystified.com. He holds a B.S. in Architecture from the Massachusetts Institute of Technology and an M.B.A. from The University of Texas at Austin.

Beverly Wright
Beverly Wright

Managing Director, Business Analytics Center

Scheller College of Business

Dr. Beverly Wright brings over twenty years of research, analytics, and insights experience from corporate, consulting and academia to her role at Scheller College of Business. Beverly has worked with both nonprofits and for profit businesses, solving critical business issues through the use of modeling and advanced analytics. In her consultative roles, Beverly has worked with clients to advance the application of analytics and encourage data-driven decisions through analytics and insights.

Beverly earned a PhD in Marketing (emphasis on Research), a Master of Science degree in Analytical Methods, and a Bachelor of Business Administration degree in Decision Sciences from Georgia State University. She has also received a Professional Research Certification from the Marketing Research Association and is actively pursuing CAP certification (Certified Analytics Professional) from INFORMS.

Beverly regularly presents at professional and academic conferences, as well as publishes articles in various business journals.


Jennifer Yacenda
Jennifer Yacenda

Director, Channel Intelligence and Digital Analytics

Starwood Hotels & Resorts Worldwide, Inc.

As Director of Channel Intelligence and Digital Analytics at Starwood Hotels & Resorts Worldwide, Jennifer manages and leads a team of analysts supporting the needs across the organization including web, social, mobile and app. Jennifer works directly with stakeholders to develop measurement and data strategies, create reports and dashboards, and generate customer insights to drive better business decisions. She’s currently focused on introducing data management and governance principles to improve ability to deliver actionable information from the massive amounts of data collected every day. Bringing almost a decade of experience to the table, Jennifer has worked in a range of positions within Starwood Hotels & Resorts including web analysis, segmentation strategy and online merchandising adding to her knowledge of data across the hospitality industry.


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