Lifetime Association Partner
The DAA is a not-for-profit, volunteer-powered association that helps members like Adobe, Expedia SAS and Yahoo! become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has almost 3,000 members including over 70 corporate members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at: www.digitalanalyticsassociation.org.
Diamond Sponsors
Hub’Scan is a revolutionary SaaS platform dedicated to digital analytics tagging and performance auditing.
When your e-Marketing strategy relies on tags, you cannot afford to collect incomplete or inaccurate data. Hub’Scan saves you time and money identifying webmarketing problems on your site (analytics, SEO, targeting) so that you can focus on optimizing your online business.
If your content changes fast and often, Hub’Scan can help you keep track of changes in your data collection by analyzing tags, content and user journeys. Monitor a purchase funnel by having Hub’Scan replay each step of the process automatically and check for tags.
Hub’Scan can also validate your tagging blueprint by comparing your intended implementation schema with the current state of your tagging.
Hub’Scan supports most analytics, marketing and tag management solutions, scanning at speeds of up to 3 million pages/hour for exhaustive scans.
For more information about http://www.hub-scan.com
ObservePoint is the pioneer and industry leader in Data Quality Assurance. Co-founded by the Omniture co-founder John Pestana, ObservePoint ensures the data collection across digital marketing channels is implemented correctly and actively performs tests to find reporting mistakes, duplicate tags, data leakage and page errors. Without any code to deploy, ObservePoint delivers alerts real-time, to help you make better decisions on your big data.
Gold Sponsors
Domo is a cloud-based business management platform that is transforming the way business is managed. The company was started in 2010 by Josh James, co-founder and longtime CEO of web-analytics powerhouse Omniture.
Domo gives users direct, real-time access to all the information they need to make fast, better decisions and improve business performance. It solves universal pain points felt by CEOs, managers and IT organizations for whom traditional business intelligence reporting is often too cumbersome, too complex and too slow. With $250 million in funding, Domo has assembled a highly proven management team and is backed by an all-star list of angels and investors plus the who’s who of SaaS and Internet technology. The company has signed more than 1,000 paying enterprise customers and is experiencing year-over-year growth that exceeds more than 100 percent.
Tealium is the leader in real-time unified marketing solutions, helping brands seamlessly integrate their siloed applications and data, and drive more profitable interactions across all digital touch points. Tealium’s open platform for tag management and data enrichment enables marketers to bring order to chaos and build better customer experiences. Founded in 2008, Tealium was recently named to the Inc. 500, which recognizes the fastest-growing private companies in America. The company’s award-winning solutions are used by hundreds of global enterprises, including Cathay Pacific Airways, Domino’s Pizza, HanesBrands, Kimberly-Clark Corp., Lamps Plus, Lincoln Financial Group, Party City, Univision and Vizio. For more information, visit www.tealium.com.
Silver Sponsor
SiteSpect is the only digital optimization platform that enables the world’s leading online businesses to optimize the entire user experience, increase conversions, and drive more revenue. SiteSpect offers advanced testing for serious analysts, enabling you to test every aspect of your site, target anyone, run more tests in less time, and deliver measurable wins for the entire organization. With SiteSpect’s patented, tag-free solution, you can test content, features, and functionality across websites, mobile sites, and apps, enabling you to find new optimization opportunities where other tools can’t. SiteSpect’s offerings include A/B testing, multivariate testing, behavioral targeting and personalization, mobile optimization, and site speed solutions. SiteSpect’s patented technology and professional services are used by companies such as Wal-Mart, Target, Urban Outfitters, Overstock.com, Bed Bath and Beyond, Intuit, SurveyMonkey, Trulia, and leading financial services companies. Sign up for a demo to see SiteSpect in action today at www.sitespect.com/learnmore or call 617-859-1900.
Bronze Sponsors
Chartio is a cloud business intelligence solution that couples a powerful analytical tool with an intuitive user interface.
Fast-growing companies, such as Optimizely, Prezi, and Rackspace use Chartio to help them identify meaningful metrics, develop actionable insights, and drive company-wide action. Chartio is designed to enable your entire team or enterprise to get answers fast – without the help of a data scientist.Chartio is simple to set up and gives you the flexibility to quickly add new sources of data such as Google Analytics, Salesforce and Segment, so you can dig deep into your data.
With Chartio, you can connect and start analyzing real-time data within minutes, allowing everyone in your company to make better business decisions.
The end result? Lower churn rates, increased sales, and higher ROI.
CoolaData goes beyond BI by packaging with it the entire cloud based analytic infrastructure. This includes access and integration of all event sources and a data warehouse thus creating the first cost-effective solution for midsize businesses or departmental enterprises to understand their customers behavior today and into the future.
CoolaData replaces a wide spectrum of analytics and BI tools while tracking, collecting, enriching, storing and analyzing billions of daily data events without the need for a data warehouse in your premises. In addition to that our sessionization is automatic, giving you the power to analyze behavior on a granular level.
UBC Continuing Studies offers the 100% online Award of Achievement in Digital Analytics program in collaboration with the Digital Analytics Association (DAA). This award-winning program is one of our most popular programs with over 1,200 graduates from 40 countries. Also in partnership with the University of California, Irvine Extension, UBC Continuing Studies jointly offers the Web Intelligence Certificate. For more information on these programs and our recently launched 100% online Certificate in Digital Strategy, visit our website.
University of California, Irvine Extension offers a Web Intelligence Certificate Program offered jointly with University of British Columbia (UBC) Continuing Studies, in partnership with the DAA. To receive the certificate, students complete four online courses required for the UBC/DAA Award of Achievement in Digital Analytics and five units of coursework from among the UC Irvine Extension electives. For more information on this as well as our certificates in Data Science and Predictive Analytics, please visit www.extension.uci.edu.
Sponsors
The Draw Shop is dedicated to creating whiteboard videos that increase sales marketing success. This eclectic crowd is addicted to seeing people laugh with enthusiasm when their ideas are understood. Using a precise formula, The Draw Shop powerfully creates videos that are impossible to misunderstand, while generating a reaction that leads the viewer to ACTION. They like to impress: they can’t help it.
Media Partners
CMSWire.com publishes daily news, analysis, interviews and best practices focused on Customer Experience Management, Digital Marketing, Social Business and Enterprise Information Management. Follow us on Twitter @cmswire or join our mailing list for access to exclusive reports, white papers and webinars.
EContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine keeps professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models. Focused on digital content and the business models that surround it, EContent magazine keeps C-level executives, content managers, and content marketers and strategists ahead of the curve, so that they can maximize their investment in digital content. EContent covers the people, products, and services that make content happen!
FierceBigData covers data management and analytics, data architecture, big data systems, and other key issues. More than 14,000 IT professionals and business executives read FierceBigData to keep up with the latest news on harnessing large amounts of data to make their organizations more efficient and enable better business decisions. FierceBigData is the only email news briefing that scours over 70 sources to bring you the most relevant news and analysis. Additionally, all subscribers get full access to our exclusive webinars, whitepaper library, and eBooks. Sign up for your free, twice-weekly email newsletter today!
FierceCMO is the leading source of marketing industry news with a special focus on lead generation, marketing software & technology, content marketing, and more. Join over 13,000 fellow marketing industry leaders who get FierceCMO via email. In addition to our comprehensive website and free email newsletter, you have the opportunity to attend our webinars, peruse our whitepaper library and benefit from our eBooks. Advance your career with FierceCMO!
Marketing Dive is the mobile friendly industry dashboard for digital marketers. We publish and curate the industry’s most important news, social commentary, stock updates, industry jobs, and research. Give us 60 seconds, and we’ll give you everything you need to know on mobile marketing, content marketing, social media, email marketing, video, payments, location based services, SEO/SEM, and more. Marketing Dive delivers the most important news, events, and industry intel so you can focus on your job.
The Marketing Technology Blog is a resource and discovery blog for businesses to find, research, and implement marketing solutions. The publication is led by Douglas Karr, an author and recognized expert in marketing technology. Their consultancy, DK New Media, works with marketing platforms internationally to increase market share and competitiveness, venture capital and investment companies to perform due diligence audits, and enterprise corporations for vendor sourcing and implementation. Focus areas include analytics, content, email, mobile, sales, search and social media marketing platforms. The blog is a central resource for infographics and whitepapers.
Promodo is a multichannel online marketing agency, providing search engine optimization, pay per click management, conversion rate optimization, user experience design and email marketing solutions. Promodo is an official Google AdWords & Google Analytics partner, certified partner of Yandex, multiple nominee and winner of PromotionWorld magazine awards. The agency has been operating worldwide and providing top SEM services for over 11 years.
Revenue+performance is published by mThink, LLC and delivers the most integrated and personally relevant information to today’s online marketers. Our editorial intelligence is focused on all aspects of the online marketing experience including: innovative marketing methods, effective online advertising techniques and emerging trends in technology. Each year we conduct the largest research survey in the performance marketing industry in order to identify the best affiliate and CPA networks which is published annually in the Blue Book Top 20 Networks rankings and is recognized as the most comprehensive network survey by the performance market industry.
