Workshops

Pre-Conference Workshops
Sunday, September 27

Fundamentals Of Digital Analytics – Full Day Workshop – Room: Beacon
June Li, Founder and Managing Director, ClickInsight

June Li of ClickInsight will deliver this one-day DAA Essential Series workshop for those who are new to web analytics, new to web management or just need to be sure that they see the forest for the trees. This is the best place to get grounded in the basics.

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Visualization and Storytelling — The New Big Data Skill – Full Day Workshop – Room: Harborview 3
Lee Feinberg, Founder and President, DecisionViz

Lee Feinberg of DecisionViz will teach how to structure a visual story, how to apply the foundations of visual language, and how to work closely with your audience in this visualization workshop.

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Big Data: Proven Methods You Need to Extract Big Value – Full Day Workshop – Room: Harborview 2
Vladimir Barash, Senior Researcher, Graphika

“Big Data” is everywhere. The topic is impacting every industry and institution. Big excitement about big data comes from the intersection of dramatic increases in computing power and data storage with growing streams of data coming from almost every person and process on Earth. The pressing question is, how do we best make value of all this data – what should we do with it?

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Post-Conference Workshops
Wednesday, September 30

Applying Digital Analytics – Full Day Workshop – Room: Harborview 3
Jim Novo, The Owner, Drilling Down Project

Jim Novo of The Drilling Down Project will pick up from where the first DAA Essential Series Workshop leaves off. Discover the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, and more.

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What Data Can’t Tell You – Answering The Big “Why?” – Full Day Workshop – Room: Cityview 2
Mateusz Waligórski, University of Social Science and Humanities (SWPS), Warsaw

Mateusz Waligórski of University of Social Science and Humanities (SWPS), Warsaw will help you understand and choose qualitative competencies and tools that help you reach organizational goals such as using persona based segments and customer archetypes to humanize quantitative data with needs, motivation and desires for relevant segments.

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Post-Login Analytics Discussion – Half Day Workshop – Room: Back Bay
Jim Sterne, Founder, eMetrics

Jim Sterne of eMetrics will lead this half-day roundtable conversation about the variety of ways analytics can be put to use in a known-user setting. From suability to personalization and collaboration, this workshop explores how we can get the most out of analytics by learning from each other.

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On-Demand Workshop

Predictive Analytics Applied – An Online Introduction
Eric Siegel, Ph.D, Conference Founder, Predictive Analytics World

New to predictive analytics? Take this online, on-demand course by the founder of Predictive Analytics World to ramp up on the application areas, core technology evaluation methodology, and management best practices.