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Agenda At A Glance:
eMetrics Marketing Optimization Summit

Chicago, June 24-27, 2012

Sunday, June 24 - Workshop

Monday, June 25th

8:00-8:55	Registration & Breakfast
9:00-9:40	Keynote Sterne Measures •Jim Sterne, eMetrics Marketing Optimization Summit
9:40-9:50	Vendor Elevator Pitches
9:50-10:10	Keynote Using Behavioral Intent to Drive Consumer Experiences •Ross Jenkins, RAPP Collins Los Angeles
10:10-10:30	Diamond Sponsor
10:40-11:10	Break/Exhibits open
Tracks	Strategy Room 714 A/BModerator: Terry Cohen	Tactics Room 715 AModerator: Jennifer Veesenmeyer
11:10-11:50	Measuring Your Organization's Web Analytics Maturity • Stéphane Hamel, Cardinal Path	Keys to Keyword Analytics • Barbara Coll, Webmama.com Inc. • Dana Todd, Performics
11:50-1:30	Lunch / DAA Industry Meeting
1:30-2:00	Keynote Delivering Relevant Multi-Channel Experiences to Drive Business Results. The Marketing Optimization Story at American Express •Paula Despins, American Express •Lisa Sheth, Accenture
2:00-2:45	Roundtable Discussion 5 top problems tweeted
2:45-3:15	Break/Exhibits
Tracks	Strategy Room 714 A/BModerator: Terry Cohen	Tactics Room 715 AModerator: Jennifer Veesenmeyer
3:15-3:55	Configuring the Analytical Mind •Juan Manuel Damia, SocialMetrix	Social KPIs & the New Age of Data-Driven Community Management •Marty Weintraub, President, aimClear
4:00-4:40	Engagement in Public Media: PBS and NPR Case Studies •Amy Sample, Public Broadcasting Service • Sondra Russell, NPR	Next-Level Facebook Case Study •Jennifer Veesenmeyer, Stratigent
4:45-5:10	Keynote Through the Looking Glass •Elisabeth Fosslien, Arc Worldwide
5:10-5:30	Keynote Removing Technical Roadblocks for Greater Marketing Experimentation •Christopher Blaydon, Digitas
5:30-7:30	Exhibit Hall Reception	WEB ANALYTICS WEDNESDAY Reception
8:30-10:30	LOBBY BAR PARTY with Jim Sterne LOCATION TBA Sponsored by:

Tuesday, June 26th

8:00-9:00	Registration & Breakfast
9:00-9:10	Welcome
9:10-9:50	Keynote 325,432 People Recommend This Keynote •Chris Brogan, Hyatt Corporation •Michael Wolfe, the Worth (BBDO)
9:50-10:00	Platinum Sponsor
10:00-10:05	Gold Sponsor
10:05-10:10	Gold Sponsor
Tracks	Strategy Room 714 A/BModerator: Scot Wheeler	Tactics Room 715 AModerator: Andrew Janis
10:15-11:00	The Biggest Loser-Proven Fitness Techniques to get Your Analytics Strategy into Shape •Adam Greco, Web Analytics Demystified	Data Delving at Dell, Personalization, Targeted Experience and the Voice of the Customer •Chauncy Maddox, Dell •Yuan Wright, Dell
11:00-11:30	Exhibit Hall/Break
11:30-12:15	Social Listening: Putting What You Can Measure to Work •Christina Mannarino, Performics	Optimizing Marketing Intelligence through Integration •Duran Inci, Optimum7
12:15-1:30	Exhibit Hall Lunch
1:30-2:00	Keynote Really Cool Tools (a.k.a. Why You’d Probably Like Working Here) •Chris Worland, Amazon
Tracks	Strategy Room 714 A/BModerator: Scot Wheeler	Tactics Room 715 AModerator: Andrew Janis
2:05-2:45	Smarter and Faster: Optimizing the Optimization Process •Brooks Bell, Brooks Bell	Digital Analytics Automation •Mark Ruzomberka, Comcast Sportsnet
2:45-3:15	Exhibit Hall/Break
3:15-4:00	Analytics Evolution - Are We There Yet? •John Lovett, Web Analytics Demystified	The Analytics Exchange-Building the Community •Wendy Greco, Analysis Exchange •Joan Cole •Amy Sample, Public Broadcasting Service •Matt Sussman, Roundarch
4:10-4:45	Keynote A Few Sterne Questions •Jim Sterne, eMetrics Marketing Optimization Summit

Wednesday, June 27 - Workshops