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Agenda At A Glance:
eMetrics Marketing Optimization Summit

Chicago, June 24-27, 2012

Sunday, June 24 - Workshop

Monday, June 25th

8:00-8:55	Registration & Breakfast • Room W196
9:00-9:40	Keynote • Room W194 Sterne Measures •Jim Sterne, eMetrics Marketing Optimization Summit
9:40-9:50	Vendor Elevator Pitches • Room W194
9:50-10:10	Keynote • Room W194 Using Behavioral Intent to Drive Consumer Experiences •Ross Jenkins, RAPP Los Angeles
10:10-10:30	Diamond Sponsor Presentation • Room W194 Managing Forward: Analytics For Today's Multi-Channel, Multi-Device Consumer • Larry Freed, ForeSee
10:30-11:10	Break/Exhibits open • Room W196
Tracks	Strategy • Room W194 Moderator: Terry Cohen	Tactics • Room W192C Moderator: Jennifer Veesenmeyer
11:10-11:50	Measuring Your Organization's Web Analytics Maturity • Stéphane Hamel, Cardinal Path	Keys to Keyword Analytics • Barbara Coll, Webmama.com Inc. • Dana Todd, Performics
11:50-1:30	Lunch • Room W196 / DAA Industry Meeting • Room W194
1:30-2:00	Keynote • Room W194 Delivering Relevant Multi-Channel Experiences to Drive Business Results. The Marketing Optimization Story at American Express •Paula Despins, American Express •Lisa Sheth, Accenture
2:00-2:45	Roundtable Discussion • Room W194 Roundtable Discussion 5 Top Problems in Marketing Analytics
2:45-3:15	Break/Exhibits • Room W196
Tracks	Strategy • Room W194 Moderator: Terry Cohen	Tactics • Room W192C Moderator: Jennifer Veesenmeyer
3:15-3:55	Configuring the Analytical Mind •Juan Manuel Damia, SocialMetrix	Social KPIs & the New Age of Data-Driven Community Management •Marty Weintraub, President, aimClear
4:00-4:40	Engagement in Public Media: PBS and NPR Case Studies •Amy Sample, Public Broadcasting Service • Sondra Russell, NPR	Next-Level Facebook Case Study •Bill Bruno, Stratigent
4:45-5:10	Keynote • Room W194 Through the Looking Glass •Elisabeth Fosslien, Arc Worldwide
5:10-5:30	Keynote • Room W194 Building Data Driven Programs •Christopher Blaydon, Digitas
5:30-7:30	Exhibit Hall Reception / WEB ANALYTICS WEDNESDAY Reception • Room W196

Tuesday, June 26th

8:00-9:00	Registration & Breakfast • Room W196
9:00-9:10	Welcome • Room W194
9:10-9:50	Keynote • Room W194 Speaking Truth to Power in Their Own Language • Dr. Don Schultz, Northwestern University and Agora, Inc.
9:50-10:00	Platinum Sponsor Presentation• Room W194 How Analytics Have Turbo Charged Business Results at wehkamp.nl • Erik van Houwelingen, wehkamp.nl • James Burke, IBM
10:00-10:05	Gold Sponsor Presentation • Room W194 That's What She Said! • Jonathan Levitt, opinionlab
10:10-10:40	Exhibit Hall/Break • Room W196
Tracks	Strategy • Room W194 Moderator: Scot Wheeler	Tactics • Room W192C Moderator: Andrew Janis
10:40-11:25	The Biggest Loser-Proven Fitness Techniques to get Your Analytics Strategy into Shape •Adam Greco, Web Analytics Demystified	Data Delving at Dell, Personalization, Targeted Experience and the Voice of the Customer •Chauncy Cay Ford, Dell •Yuan Wright, Dell
11:30-12:15	Social Listening: Putting What You Can Measure to Work •Christina Mannarino, Performics	Optimizing Marketing Intelligence through Integration •Duran Inci, Optimum7
12:15-1:30	Exhibit Hall Lunch • Room W196
1:30-2:00	Keynote • Room W194 Social Media ROI •Chris Brogan, Hyatt Corporation •Michael Wolfe, the Worth (BBDO)
Tracks	Strategy • Room W194 Moderator: Scot Wheeler	Tactics • Room W192C Moderator: Andrew Janis
2:05-2:45	Smarter and Faster: Optimizing the Optimization Process •Brooks Bell, Brooks Bell • Brian Shampnois, Brooks Bell	Digital Analytics Automation •Mark Ruzomberka, Comcast Sportsnet
2:45-3:15	Exhibit Hall/Break • Room W196
3:15-4:00	Analytics Evolution - Are We There Yet? •John Lovett, Web Analytics Demystified	The Analytics Exchange-Building the Community •Wendy Greco, Analysis Exchange •Joan Cole •Amy Sample, Public Broadcasting Service •Matt Sussman, Roundarch
4:10-4:45	Keynote • Room W194 A Few Sterne Questions •Jim Sterne, eMetrics Marketing Optimization Summit

Wednesday, June 27 - Workshops