Speakers

CHICAGO, JUNE 24-27, 2012

Brooks Bell

CEO

Brooks Bell

Brooks is a serial entrepreneur and a true maverick. With no training, she co-founded a web development company while she was still in college at age 20. Within a year of starting the company, she landed AOL as a client and led the design of several high-profile projects, including the redesign of AOL’s main web registration process.

In late 2003, she leveraged her AOL experience and founded an independent conversion optimization firm called Brooks Bell. Her firm focuses exclusively on bringing the scientific disciplines of testing and optimization to the traditionally very subjective field of marketing. Using analytics and the quantitative principles of testing, Brooks Bell has improved conversion rates for brands such as Adobe, Wall Street Journal, AARP, Chase, and Time Warner Cable.

Today, Brooks Bell employs a team of 22 testing experts and is based in Raleigh, NC. Brooks has a BA in Psychology from Duke University.

In addition to her work with Brooks Bell, Brooks volunteers her time to support young entrepreneurs and women in business. She speaks regularly on the topics of entrepreneurship, analytics and marketing, serves as a judge and mentor for Duke University’s entrepreneurship programs, and is the 2011-2012 President of the Raleigh-Durham Chapter of EO (Entrepreneurs’ Organization). She is also the Founder and Chair of the annual Click Summit.

Strategy: Smarter and Faster: Optimizing the Optimization Process

Christopher Blaydon

Vice President/Director

Digitas

Bio is forthcoming.

Keynote: Removing Technical Roadblocks for Greater Marketing Experimentation

Chris Brogan

Vice President, Strategy and Analytics

Hyatt Hotels Corporation

Chris leads the implementation of a guest-centric data and CRM strategy for Hyatt. Chris began his analytic career at New Election Service where he organized vote tabulation and later served as the first Exit Poll Operations Manager for Voter News Service. He has also served as the VP of Strategy and Research for Fontainebleau Resorts and implemented the first Voice of the Customer program for Mandalay Resort Group.

Keynote: 325,432 People Recommend This Keynote

Terry Cohen

SVP - Strategy & Analysis

Digitas

Bio is forthcoming.

Moderator: Strategy

Joan Cole

Market Research Professional

Joan Cole is a market research professional with a decade of combined experience in customer-facing roles in the market research, technical support, and customer service industries. She has provided actionable insights from primary and secondary market research projects in her positions at Eastman Kodak, ShopRunner, and the University of Wisconsin, and she is currently developing her expertise in Digital Analytics through the Analysis Exchange. and the University of British Columbia Award of Achievement program in Web Analytics. Back into the market after a stint as Stay-At-Home Mom, Joan is looking for a role as a business team leader involved in strategic marketing.

Barbara Coll

CEO

Webmama.com Inc.

Barbara "WebMama" Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her current focus is in taking companies that have done all the basics and looking at 'what is next?' with search marketing. She founded WebMama.com in 1996 and has been highly successfully in helping start-up companies and brand-name clients achieve their goals of driving high quality visitors to their websites. She prides herself in understanding the ins and outs of B2B enterprise marketing and the unique challenges B2B companies face in implementing SEO and paid search optimization recommendations.

Barbara has been involved with product and program marketing in Silicon Valley for 24 years, including marketing positions with Sun Microsystems and other leading edge startups.

Barbara was a co-founder, first President, and the first Chair of the Search Engine Marketing Professionals Organization (SEMPO). Her passion about the industry leads her to be an entertaining speaker and an advisor to many Valley start-ups and venture capitalists. She was instrumental in promoting the value of search engine advertising to enterprise businesses and influential in the feature set and construct of the past and current evolutions of the search advertising products available today.

Tactics: Keys to Keyword Analytics

Juan Manuel Damia

CO-FOUNDER

INTELLIGNOS / SOCIALMETRIX

Juan Damia is Endeavor Entrepreneur and Emerging Entrepreneur of the Year 2010. With more than 14 years of experience in analytics, Juan is the current Coordinator of the Web Analytics Association in the Hispanic American Region and the Director of the Direct Marketing Association of Argentina.
Juan is also the Author of the Book “Meta Analytics”.

Strategy: Configuring the Analytical Mind

Paula Despins

Vice President, Digital Analytics

American Express

Paula Despins leads Digital Analytics for American Express’ International Business and for digital servicing globally. Paula and her team of data scientists, statisticians and application development programmers provide customer digital behavior analytics and innovative digital targeting, testing and tracking & reporting solutions to the business. Paula is an econometrician by profession and joined Amex in 2002 from academia.

Keynote: Delivering Relevant Multi-Channel Experiences to Drive Business Results. The Marketing Optimization Story at American Express

Elisabeth Fosslien

Associate Analyst

Arc Worldwide

Elisabeth Fosslien is an associate analyst with the Optimization Team at Arc Worldwide/Leo Burnett. Her role involves measuring and reporting on comparative banner ad performance and resulting website traffic. She graduated with a degree in Mathematical Economics in 2009 but has only recently begun to apply her quantitative skills to web-related data. Prior to joining AW/LB, she worked as an analyst in the financial and economic consulting industries. In her spare time, she embarks upon various forms of data visualization.

Keynote: Through the Looking Glass

Adam Greco

Senior Partner

Web Analytics Demystified

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Mr. Greco began his web analytics career managing the website for the Chicago Mercantile Exchange and then became one of the founders of the Omniture Consulting group. While at Omniture, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. After Omniture, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire web analytics function, turning it into a world-class program. During this time, Mr. Greco continued sharing his web analytics expertise though his popular "Omni Man" blog and co-founded the popular Beyond Web Analytics podcast.

Strategy: The Biggest Loser - Proven Fitness Techniques to get Your Analytics Strategy into Shape

Wendy Greco

Executive Director

Analysis Exchange

Wendy Greco joined the Analysis Exchange in January 2011 with an extensive background in consulting, account management, and education. A former Accenture technology consultant, she has worked with a variety of community nonprofits both at the board and committee level. At the Analysis Exchange she serves as the primary point of contact for the entire effort, coordinating nonprofit outreach and also helping to manage 2,000 web analytics professionals around the globe who are committed to making Analysis Exchange work.

Tactics: The Analytics Exchange - Building the Community

Stéphane Hamel

Author of the Online Analytics Maturity Model (OAMM), Director, Strategic Services,

Cardinal Path

Named one of the most influential industry contributors by the Digital Analytics Association. With over twenty years’ experience empowering organizations to analyze and optimize their online channels, Stéphane has cemented his position as a leading voice for online analytics and optimization.
Innovator, speaker and renowned consultant, Stéphane holds an MBA in eBusiness from Laval University (Québec City) where he teaches a graduate class on web analytics.
He is Director of Strategic Services at Cardinal Path, where his responsibilities include creating innovative company-wide solutions and digital measurement strategies to deliver maximum value and insight for Cardinal Path clients.

Strategy: Measuring Your Organization's Web Analytics Maturity
Workshop: Road Map to Online Analytics Success

Duran Inci

Co-Founder and COO

Optimum7

Duran is an Internet Marketing expert with over 10 years experience in e-business, including Search Engine Optimization, Paid Search, Ecommerce and Conversion Optimization. As COO of Optimum7, Duran has developed very sophisticated processes resulting in clearly leading edge execution of SEO, PPC and Ecommerce strategies. Combined with his strong leadership of the Optimum7 team, Duran has successfully generated many millions of dollars in revenue for his clients. His strong analytical skills consistently results in businesses meeting and exceeding online business objectives.

The exceptional breadth of Duran’s technical skills ensures that Optimum7’s clients have the best, most current tools available to maximize the impact of their online marketing campaigns using the latest technologies (XML, RSS, HTML5, CSS3, PHP, ASP, and SQL) to yield innovative business opportunities and just plain great results. A clear example is Duran’s work with countless custom cross-platform integrations to bring very successful businesses into the online arena and propel them into strong competitive positions with their industry’s movers and shakers.

When not leading Optimum7’s multidisciplinary teams in his Miami office, Duran enjoys playing competitive sports such as soccer, tennis, basketball and playing flamenco guitar.

Tactics: Optimizing Marketing Intelligence through Integration

Andrew Janis

Senior Marketing Consultant

Evantage

Andrew Janis is a Senior Marketing Consultant with Evantage Consulting. Andrew has a passion for helping companies use the data they collect to make better, more strategic decisions to improve their online presence. Andrew has more than ten years of experience in ecommerce management, digital marketing strategy, and marketing analytics.

Moderator: Tactics

Ross Jenkins

SVP, Analytics

Rapp Collins Los Angeles

Ross Jenkins has over 12 years of digital strategy consulting experience and is a recognized thought leader in the fields of integrated search, behavioral marketing, digital technology and advanced data analytics. He is Department Lead of Strategy and Enablement and Vice President of Digital Analytics for RAPP New York, one of the largest direct marketing and customer relationship agencies in the world. Ross has significant experience in working in the financial services industry, consumer packaged goods, lead generation, high tech, retail, and healthcare sectors, and his department manages some of the largest and most recognized brands in the country.

Ross is an international speaker whose expertise is well documented among prominent media outlets such as Internet World, B2B Magazine, Sherpa Marketing, Computer World and EI Magazine. His experience includes managing the digital channel strategy for Comcast.com and developing end to end, lead cultivation tracks for many of the largest Telecommunications companies in the world.

Keynote: Using Behavioral Intent to Drive Consumer Experiences

June Li

Founder and Managing Director

ClickInsight

June helps organizations overcome barriers to effective deployment and use of web analytics to optimize marketing. She is a contributing writer to OneDegree.ca, an associate instructor for the award-winning web analytics program at the University of British Columbia, as well as an instructor for a web analytics course at the University of Toronto. June is a very active member of the Web Analytics Association.

John Lovett

Senior Partner

Web Analytics Demystified

John Lovett is a leading expert on Web analytics, multivariable testing, and optimization technologies. Throughout his analyst career John has produced insightful research including Forrester’s Web Analytics Wave and the US Web Analytics Forecast. John is an industry insider who maintains a finger on the pulse of the industry.

Strategy: Analytics Evolution - Are We There Yet?

Chauncy Maddox

eCommerce Management Consultant

Dell

With over a decade of global experience, in industries from investment banking to healthcare, Chauncy has maintained a focus on providing real technology solutions. In her current role she helps drive growth in Dell’s online division (eDell). As a key part of the Web Analytics | Global Online Analytics and Testing [GOAT] team, Chauncy helps to guide strategy for online analytics, testing implementation and tools while assisting in vendor management, and governance modeling. Her team acts as the primary interface between multiple Dell business units and IT to develop a prioritized road map of implementation projects to enhance the internal digital analytic ecosystem. Recently Chauncy received an eDell Silver Service Award for the successful global launch of Tealeaf at Dell.

Tactics: Data Delving at Dell, Personalization, Targeted Experience and the Voice of the Customer

Christina Mannarino

Associate Director, Strategy & Analytics

Performics

Christina Mannarino has been watching you (and your friends...and their friends) on Facebook, Twitter and LinkedIn since the moment you joined. As the associate director of strategy & analytics at Performics, the performance marketing agency owned by Publicis Groupe, Christina is incessantly nose-down and knee-deep in the latest social scenes and hot topics in the digital industry. She deciphers macro trends likely to impact client business and identifies innovative marketing opportunities to differentiate and propel clients in the right direction.

Prior to joining Performics in 2010, Christina learned her tricks of the trade and developed a passion for consumer insights at some of Chicago’s top shops including Digitas and Band Digital (formerly Whittmanhart). From automotive to washing machines, her client experience spans nearly every category. While she regularly creates and executes account, media and brand plans for her clients, Christina’s love of strategy keeps her coming back for more.

Christina got her degree from Ohio University and, in the years since, has become a master in tracking behavior, analyzing conversational activity and—given people’s fairly predictable track records—forecasting relevant next moves. In fact, she probably just outplayed you on Words with Friends. Follow Christina @MannyChiTown.

Strategy: Social Listening: Putting What You Can Measure to Work

Jim Novo

Owner

The Drilling Down Project

Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the 80s to TV shopping in the 90s and now to the Internet.

Sondra Russell

Web Metrics Analyst

NPR

After working as a web developer for ten years in San Francisco, London, Paris, and Norman, Oklahoma, Sondra got her MBA at University of Virginia's Darden School of Business. She enjoys all aspects of Web metrics analysis, from going "under the hood" to perfect collection methods, to writing customized dashboards using APIs, PHP ,and MySQL, to writing a weekly newsletter for NPR staff analyzing recent trends in traffic across all of NPR's platforms.

Strategy: Engagement in Public Media: PBS and NPR Case Studies

Mark Ruzomberka

Senior Manager of Analytics

Comcast SportsNet

Mark Ruzomberka is a Sr. Web Analyst based out of Philadelphia. Mark works for the Comcast Sports Group, which recently became part of the NBC Sports after the Comcast NBC Universal merger. Mark’s current focus is on Web Analytics Automation. With so many unique events to follow in multiple regions timeliness of data is key in the sports industry. Prior to his role at Comcast Sports Group Mark worked for many years at Traffic.com. While at Traffic.com he saw the company go through an IPO, and two mergers. First, to Chicago based NAVTEQ and ultimately to Finish based Nokia. Mark’s work incorporating rain and snow data into the Search Engine bidding process at Traffic.com eventually lead him to working full time for a boutique Search Engine Marketing agency. An avid sports fan, Mark is also purple belt in Brazilian jiu-jitsu and occasional MMA contributor at Comcast SportsNet.

Tactics: Digital Analytics Automation

Amy Sample

Director, Web Analytics

Public Broadcasting Service

Amy Sample has been analyzing digital consumer behavior for more than 15 years. She specializes in bringing together web analytics, primary research data, and competitive analysis to identify new business opportunities. As Director of Web Analytics at PBS, she manages digital analytics and research initiatives for PBS.org, PBSKIDS.org, PBS mobile apps, and over 200 program sites. Prior to joining PBS in 2007, she was responsible for primary research and audience analysis at AOL. She is a frequent speaker at industry conferences, webinars, and public media national meetings. She is a member of the WAA’s Media Special Interest Group. Amy holds an MBA from Georgetown University.

Strategy: Engagement in Public Media: PBS and NPR Case Studies

Lisa K. Sheth

Director, Digital Optimization - Accenture Interactive

Accenture

Lisa Sheth is a Director in Digital Optimization for Accenture Interactive (AI) with 8 years of marketing and consulting experience. She is responsible for managing AI’s largest Digital Client in planning and executing test & learn strategies across both digital and offline channels with Accenture’s proprietary Digital Optimization (ADO) software. The hypothesis, data driven approach Lisa uses to define optimization programs across different customer groups has led to an increase in conversions, relevance and the identification of new segment parameters. Lisa graduated with a degree in marketing, finance, and technology. In her spare time, Lisa enjoys traveling and living life in NYC and has a passion for testing!

Keynote: Delivering Relevant Multi-Channel Experiences to Drive Business Results. The Marketing Optimization Story at American Express

Jim Sterne

Founder

eMetrics Marketing Optimization Summit

@jimsterne

Jim is an international consultant on electronic marketing and customer interaction who focuses his twenty five years in sales and marketing on measuring the value of interactivity for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, "Web Metrics: Proven Methods for Measuring Web Site Success" and "Social Media Metrics: How to Measure and Optimize Your Marketing Investment." He is the founder of the eMetrics Marketing Optimization Summit, Founding President and current Chairman of the Digital Analytics Association.

Keynote: Sterne Measures
Keynote: A Few Sterne Questions

Matt Sussman

WEB ANALYTICS ARCHITECT, CONSULTANT

ROUNDARCH ISOBAR

Mathieu Sussman is a Web Analytics consultant at Roundarch Isobar with over ten years of Web Analytics experience. He has firsthand knowledge of the hurdles and roadblocks often experienced in developing an effective Analytics organization. Matt has leveraged his vast experience and skills to help clients improve how they use their on-line analytic capabilities. By formulating analytics strategies, architecting implementations and designing dashboards/reports, Matt helps clients focus on using data properly to inform tactical and strategic decisions.

Matt received his MBA in Strategy, Finance and Economics from the University of Chicago Graduate School of Business and his professional background includes senior leadership positions in IT, e-Commerce and Analytics. As a volunteer mentor for the Analytics Exchange he has guided students through the process of helping non-profit groups gain much needed knowledge of their on-line presence.

Dana Todd

VP Performance Innovation

Performics

Dana Todd is VP Performance Innovation at Performics and her team collaborates with Performics’ global network and partners to explore and evaluate opportunities throughout the performance marketing landscape. They combine proprietary solutions with platform partners to unlock incremental and big-win opportunities across emerging media and new technologies. Since 1996, Todd has driven value for hundreds of companies, helping them find actionable insights and success in interactive marketing. Her career spans a variety of practices including search marketing, development and digital advertising, first leading San Diego interactive agencies Bien Logic and SiteLab; then co-founding SEMPO (Search Engine Marketing Professional Organization) and its training arm SEMPO Institute; and most recently, Todd launched Newsforce, a startup that redefined digital advertorial and sponsored content. She is a favorite speaker at Search Engine Strategies, ad:tech, OMS, SMX, OMMA and regularly provides insight to the financial press and industry.

Tactics: Keys to Keyword Analytics

Jennifer Veesenmeyer

VP, Analytics

Stratigent

Jennifer is VP, Analytics at Stratigent, where she specializes in assisting enterprise-level organizations overcome the communication challenges of web analytics, such as gaining executive buy-in, building consensus and facilitating cultural change. She is highly regarded as an industry thought leader and is frequently asked to conduct educational presentations on the topic of meaningful reports. Not to mention one of the top rated speakers in seven years of eMetrics Summits.

Tactics: Next-Level Facebook Case Study
Workshop: Pimp Your Reports
Moderator: Tactics

Marty Weintraub

Co-Owner & Founder

aimClear Online Marketing Agency

Marty, author of, "Killer Facebook Ads" (Wiley/Sybex 2011), is CEO of aimClear®, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally. Client credits include MarthaStewart.com, Siemens, Second Life, Budget Direct, and other global brands.

Marty has written extensively for SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable, and others. aimClear Blog (aimclearblog.com) has been cited as among the Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs, PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading, and listed in the AdAge Power150.

A fixture on the international conference circuit, he speaks regularly at Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, SEMpdx, International Search Summit, All Facebook Summit, Socialize, OMMA, Search Insider Summit, Universities, and others. Marty founded and produces the aimClear® Full Day Facebook Marketing Intensive Workshop.

Marty has been described as “not your typical agency type.” A “social media maverick” and “more innovator than follower.” aimClear has become internationally recognized for its work in demographic research, especially as pertains to search, Facebook, and LInkedIn.

Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, and fine wine.

Tactics: Social KPIs & the New Age of Data-Driven Community Management

Scot Wheeler

Marketing Science Sr. Director

Critical Mass

Scot Wheeler is Marketing Science Sr. Director at Critical Mass in Chicago, where he helps companies develop measurable objectives from business and marketing goals. He advises clients in web and social media analytics strategy, directs marketing sciences technology planning and guides online optimization in data-driven marketing and management practices.

Scot is also a Founding Partner of Intelitecht Solutions, which provides resources for emerging Social Business and Semantic Web technologies and practices. He is a member of the Web Analytics Association where he is leading the effort to develop a set of foundational social media measurement standards. Scot is a frequent speaker and moderator on the topics of social media and digital analytics, data-driven strategy and digital experience delivery.

Scot received his MBA in strategy, finance and marketing from Northwestern University’s Kellogg School of Management. Scot’s professional background includes senior leadership in marketing analytics technology and consulting services and over 15 years of technology experience.

Moderator: Strategy

Michael Wolfe

Senior Director

the Worth (BBDO)

Michael Wolfe has 25+ years of experience in marketing analytics that has taken him across firms such as Kellogg’s, Fisher-Price, Kraft Foods, Coca-Cola and his own firm, Bottom-Line Analytics. Michael has a masters in Economics from the University of Iowa and Ph.D coursework at Indiana Univ. Presently, Michael helps lead the modeling practice called “The Worth”, a group specializing in marketing and media response modeling and part of the agency BBDO Inc. Some notable clients of “The Worth” include such firms as AT&T, L’Oreal, Hyatt Corporation, Starbucks, Federal Express and Daimler-Benz. Recently, Michael’s expertise in marketing –mix modeling has led him to develop innovative approaches for measuring the impact and ROI of social media on client brands.

Keynote: 325,432 People Recommend This Keynote

Chris Worland

Senior Technical Program Manager - E-Commerce

Amazon

Chris Worland is a technical professional who has worked at Deloitte & Touche and Microsoft. He’s helped build the largest e-commerce and BI systems on the Internet. He is currently Senior Technical Program Manager in Ordering at Amazon.com, where he works on the back-end services that create and update orders. Prior to Amazon, he drove the development of the e-commerce and BI data collection services on Microsoft.com. Chris holds a third-degree black belt in Excel Fu.

Keynote: Really Cool Tools (a.k.a. Why You’d Probably Like Working Here)

Yuan Wright

Senior Consultant

Dell

Yuan Wright is currently the lead for the global targeting and personalization program at Dell.com Consumer, Small and Medium Business. She is leading a highly successful transformation of personalization at Dell.com. She is driving continuous innovation aiming to increase Dell’s ability to personalize customer online experience by integrating customer persona, segmentation and relevancy into the core site experience globally. Prior to this, Yuan had extensive experience in online analytics and testing, site optimization, competitive intelligence, corporate finance and investment banking.

Tactics: Data Delving at Dell, Personalization, Targeted Experience and the Voice of the Customer