Brooks is a serial entrepreneur and a true maverick. With no training, she co-founded a web development company while she was still in college at age 20. Within a year of starting the company, she landed AOL as a client and led the design of several high-profile projects, including the redesign of AOL’s main web registration process.
In late 2003, she leveraged her AOL experience and founded an independent conversion optimization firm called Brooks Bell. Her firm focuses exclusively on bringing the scientific disciplines of testing and optimization to the traditionally very subjective field of marketing. Using analytics and the quantitative principles of testing, Brooks Bell has improved conversion rates for brands such as Adobe, Wall Street Journal, AARP, Chase, and Time Warner Cable.
Today, Brooks Bell employs a team of 22 testing experts and is based in Raleigh, NC. Brooks has a BA in Psychology from Duke University.
In addition to her work with Brooks Bell, Brooks volunteers her time to support young entrepreneurs and women in business. She speaks regularly on the topics of entrepreneurship, analytics and marketing, serves as a judge and mentor for Duke University’s entrepreneurship programs, and is the 2011-2012 President of the Raleigh-Durham Chapter of EO (Entrepreneurs’ Organization). She is also the Founder and Chair of the annual Click Summit.
VP/Director, Digitas Strategy and Analysis Practice
Mr. Blaydon is a VP/Director in the Digitas Strategy and Analysis practice. His experience at Digitas includes strategy, measurement and analytics for both online and offline channels, as well as segmentation and competitive positioning efforts. Prior to Digitas, he was a manager involved with marketing, business development, and technology efforts at Business Intelligence Advisors (BIA), a venture funded consulting, research and training firm founded by senior members of the intelligence community. Mr. Blaydon began his career in strategy consulting in PriceWaterhouseCoopers’ Technology Strategy practice in Chicago and at ZEFER Corporation, a venture funded Internet consulting firm. Mr. Blaydon received an MBA from Dartmouth’s Amos Tuck School of Business Administration and a BA in History from Colorado State University.
Chris leads the implementation of a guest-centric data and CRM strategy for Hyatt. Chris began his analytic career at New Election Service where he organized vote tabulation and later served as the first Exit Poll Operations Manager for Voter News Service. He has also served as the VP of Strategy and Research for Fontainebleau Resorts and implemented the first Voice of the Customer program for Mandalay Resort Group.
Bill has worked actively in the analytics space at Stratigent for over 7 years and currently holds the position of CEO. He currently manages Business Development/Sales, Account Management, Marketing and Strategy. In prior years, Bill has been a consultant and led the Stratigent services team. He has extensive experience helping clients with a wide range of business requirements to optimize their marketing initiatives. Additionally, Bill is viewed as a leader in the space due to his technical background and ability to create and execute actionable strategies for his clients. He has a true passion for analytics and has spoken on best practices at numerous industry events including eMetrics, Ad:Tech, Content Week, Affiliate Summit, DMA B2B and ACCM, VisCon, Online Marketing Summit, WebTrends Marketing Optimization Tour and many more.
North American EMM Sales Executive - SaaS Specialist
James Burke has been in the digital and online space for more than 17 years, the majority of those years he has been working in enterprise software sales, for such companies as Visual Science, Omniture, Adobe and Unica, which was acquired by IBM. James started in the technology field when he co-founded a Web Development and New Media company in 1995, where he developed early ecommerce and multi-lingual web sites. Since that time he has held a variety of positions working with various web/internet organizations, helping his clients to solve problems and achieve their goals. He currently provides global sales support as a subject matter expert in the Enterprise Marketing Management (EMM) division of IBM’s Software Group.
Terry Cohen is the SVP - Strategy and Analysis - at Digitas. With over 20 years of experience in online advertising, interactive marketing, database marketing and technology, Terry has built online and offline marketing and technology solutions for leading Fortune 100 companies, across a variety of industries, including Financial Services, Telecommunications, Pharmaceuticals, Consumer Packaged Goods, Technology and Entertainment. Terry holds an BS in computer science and applied mathematics from State University of NY at Albany and an MBA in marketing from Babson College.
Joan Cole is a market research professional with a decade of combined experience in customer-facing roles in the market research, technical support, and customer service industries. She has provided actionable insights from primary and secondary market research projects in her positions at Eastman Kodak, ShopRunner, and the University of Wisconsin, and she is currently developing her expertise in Digital Analytics through the Analysis Exchange. and the University of British Columbia Award of Achievement program in Web Analytics. Back into the market after a stint as Stay-At-Home Mom, Joan is looking for a role as a business team leader involved in strategic marketing.
Barbara "WebMama" Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her current focus is in taking companies that have done all the basics and looking at 'what is next?' with search marketing. She founded WebMama.com in 1996 and has been highly successfully in helping start-up companies and brand-name clients achieve their goals of driving high quality visitors to their websites. She prides herself in understanding the ins and outs of B2B enterprise marketing and the unique challenges B2B companies face in implementing SEO and paid search optimization recommendations. Barbara has been involved with product and program marketing in Silicon Valley for 28 years, including marketing positions with Sun Microsystems and other leading edge startups. Barbara was a co-founder, first President, and the first Chair of the Search Engine Marketing Professionals Organization (SEMPO). Her passion about the industry leads her to be an entertaining speaker and an advisor to many Valley start-ups and venture capitalists. She was instrumental in promoting the value of search engine advertising to enterprise businesses and influential in the feature set and construct of the past and current evolutions of the search advertising products available today.
Juan Damia is Endeavor Entrepreneur and Emerging Entrepreneur of the Year 2010. With more than 14 years of experience in analytics, Juan is the current Coordinator of the Web Analytics Association in the Hispanic American Region and the Director of the Direct Marketing Association of Argentina.
Juan is also the Author of the Book “Meta Analytics”.
Paula Despins leads Digital Analytics for American Express’ International Business and for digital servicing globally. Paula and her team of data scientists, statisticians and application development programmers provide customer digital behavior analytics and innovative digital targeting, testing and tracking & reporting solutions to the business. Paula is an econometrician by profession and joined Amex in 2002 from academia.
With over a decade of global experience, in industries from investment banking to healthcare, Chauncy has maintained a focus on providing real technology solutions. In her current role she helps drive growth in Dell’s online division (eDell). As a key part of the Web Analytics | Global Online Analytics and Testing [GOAT] team, Chauncy helps to guide strategy for online analytics, testing implementation and tools while assisting in vendor management, and governance modeling. Her team acts as the primary interface between multiple Dell business units and IT to develop a prioritized road map of implementation projects to enhance the internal digital analytic ecosystem. Recently Chauncy received an eDell Silver Service Award for the successful global launch of Tealeaf at Dell.
Liz is a digital marketing consultant who previously worked as Executive Editor at Genius, the world’s biggest collection of song lyrics and crowdsourced musical knowledge. She illustrates the webcomic Out of the Office, which lovingly pokes fun at the tech industry, and is in the process of writing her first book. Liz's work has been featured in the Economist, the Freakonomics blog, and NPR.
As President and CEO of ForeSee, Larry is responsible for managing the company's strategy and growth. Since the company's founding in 2001, he has overseen significant growth in its client base, revenues and staff. Larry brings more than 20 years experience in senior management and in directing e-commerce and technology initiatives to ForeSee.
An expert on web customer satisfaction, Larry speaks extensively on the topic at private and public sector industry events and has been quoted in numerous publications and media, including CNN, the Wall Street Journal, the Washington Post, Investor's Business Weekly, Internet Retailer, Multichannel Merchant, DM News, Computerworld, Federal Computer Week and Government Executive, among many others. Larry is the author of a new book on customer satisfaction released in 2011, Managing Forward: How to Move from Measuring the Past to Managing the Future.
Previously, Larry held several senior executive positions at Compuware Corporation, leading a variety of e-commerce and professional services programs. Most recently, he served as Vice President of e-Business, where he was responsible for directing the national e-Business practice and for the design, development and implementation of e-Business strategies for numerous companies.
Before joining Compuware, Larry held various positions including Chief Technology Officer at Bank One (formerly First Chicago NBD and NBD Bank).
Larry is currently on the Board of Directors and the executive committee of the Ann Arbor IT Zone, and previously held leadership positions at ASC X12, a national EDI standards group, and various other industry groups.
Larry holds a B.S. in computer science from the University of Michigan and an M.B.A. from Wayne State University.
Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. As one of the founders of the Omniture Consulting group, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. In addition, Mr. Greco was the author of the popular “Inside SiteCatalyst” blog that taught SiteCatalyst customers how to apply SiteCatalyst at their organizations. After Omniture, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire web analytics function, turning it into a world-class program. During this time, Mr. Greco continued sharing his web analytics expertise though his popular "Omni Man" blog and co-founded the award-winning Beyond Web Analytics podcast. Mr. Greco released the first-ever published book on Adobe SiteCatalyst entitled: The Adobe SiteCatalyst Handbook: An Insider’s Guide.
Wendy Greco joined the Analysis Exchange in January 2011 with an extensive background in consulting, account management, and education. A former Accenture technology consultant, she has worked with a variety of community nonprofits both at the board and committee level. At the Analysis Exchange she serves as the primary point of contact for the entire effort, coordinating nonprofit outreach and also helping to manage 2,000 web analytics professionals around the globe who are committed to making Analysis Exchange work.
Stéphane Hamel is a seasoned consultant and distinguished thought leader in the field of digital analytics. Named Most Influential Industry Contributor of 2012 by the Digital Analytics Association, he has made significant contributions to the industry, including creating the Digital Analytics Maturity Model, the http://stephanehamel.net/ quality assurance tool as well as other tools and concepts. Stéphane has previously held board positions with the DAA. He thought hundreds of students enrolled in the UBC Award of Achievement in Digital Analytics and graduate-level marketing classes at Laval University. In addition, Stéphane co-manages the largest Google Analytics user community on Google Plus and serve on a number of advisory boards, including award-winning digital data analytics firm Cardinal Path and dashboard solution Klipfolio. He is frequently called upon to speak at conferences around the world and an often-quoted media contributor on the topic of digital intelligence and analysis. Stéphane holds an MBA in eBusiness and work from home in an historical heritage area called Île d’Orléans, near Québec-city, Canada.
Duran is an Internet Marketing expert with over 10 years experience in e-business, including Search Engine Optimization, Paid Search, Ecommerce and Conversion Optimization. As COO of Optimum7, Duran has developed very sophisticated processes resulting in clearly leading edge execution of SEO, PPC and Ecommerce strategies. Combined with his strong leadership of the Optimum7 team, Duran has successfully generated many millions of dollars in revenue for his clients. His strong analytical skills consistently results in businesses meeting and exceeding online business objectives.
The exceptional breadth of Duran’s technical skills ensures that Optimum7’s clients have the best, most current tools available to maximize the impact of their online marketing campaigns using the latest technologies (XML, RSS, HTML5, CSS3, PHP, ASP, and SQL) to yield innovative business opportunities and just plain great results. A clear example is Duran’s work with countless custom cross-platform integrations to bring very successful businesses into the online arena and propel them into strong competitive positions with their industry’s movers and shakers.
When not leading Optimum7’s multidisciplinary teams in his Miami office, Duran enjoys playing competitive sports such as soccer, tennis, basketball and playing flamenco guitar.
Andrew has a passion for helping companies use the data they collect to make better, more strategic decisions to improve their customer experience. Andrew has more than 15 years of experience in ecommerce management, digital marketing strategy, and marketing analytics. Andrew currently plies his trade as the Senior Manager of Digital Analytics at Ameriprise Financial. Prior to that, Andrew worked in Consumer Insights at General Mills, helping the organization make more effective use of their digital advertising dollars.
Ross Jenkins has over 12 years of digital strategy consulting experience and is a recognized thought leader in the fields of integrated search, behavioral marketing, digital technology and advanced data analytics. He is SVP, Analytics for RAPP Los Angeles, one of the largest direct marketing and customer relationship agencies in the world. Ross has significant experience in working in the financial services industry, consumer packaged goods, lead generation, high tech, retail, and healthcare sectors, and his department manages some of the largest and most recognized brands in the country.
Ross is an international speaker whose expertise is well documented among prominent media outlets such as Internet World, B2B Magazine, Sherpa Marketing, Computer World and EI Magazine. His experience includes managing the digital channel strategy for Comcast.com and developing end to end, lead cultivation tracks for many of the largest Telecommunications companies in the world.
Jonathan has been in the web business since commercialization of the Internet. He has spent over 15 years helping a diverse list of brands understand their audience and leverage technology and data to build better product and customer experiences. He has worked with brands of all sizes including leading global players such as Bank of America, MasterCard, Dell, Procter & Gamble, CBS, The New York Times, Ford and Google. Data-driven to the core, he is a recognized authority in the spheres of web analytics, voice of customer, and social media.
A prolific and sought-after speaker and writer, his unique slant on branding and digital marketing has been featured in several industry publications including 1to1 Magazine, eMarketing & Commerce, ClickZ, DM News, and MediaPost.
June Li is the Founder and Managing Director of ClickInsight, an analytics consultancy focused on extracting value by analyzing & optimizing digital behaviour. ClickInsight is a Google Certified Partner in Google Analytics, a Google Analytics Premium Reseller, and also works with Adobe, Ensighten, Tealium & any other tool that will yield meaningful insights. A recognized independent expert in Digital Analytics and a Certified Web Analyst, June is an instructor at the University of Toronto, and has worked with the Digital Analytics Association for over 10 years, helping create their online Digital Analytics Course Program in collaboration with the University of British Columbia, and leading DAA Base Camp workshops.
John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. Prior to joining Web Analytics Demysti!ed, John was a Senior Analyst at Forrester Research where he led the Analytics and Optimization practice. John is currently the President of the Digital Analytics Association and author of Social Media Metrics Secrets (Wiley, 2011).
Christina Mannarino has been watching you (and your friends...and their friends) on Facebook, Twitter and LinkedIn since the moment you joined. As the associate director of strategy & analytics at Performics, the performance marketing agency owned by Publicis Groupe, Christina is incessantly nose-down and knee-deep in the latest social scenes and hot topics in the digital industry. She deciphers macro trends likely to impact client business and identifies innovative marketing opportunities to differentiate and propel clients in the right direction.
Prior to joining Performics in 2010, Christina learned her tricks of the trade and developed a passion for consumer insights at some of Chicago’s top shops including Digitas and Band Digital (formerly Whittmanhart). From automotive to washing machines, her client experience spans nearly every category. While she regularly creates and executes account, media and brand plans for her clients, Christina’s love of strategy keeps her coming back for more.
Christina got her degree from Ohio University and, in the years since, has become a master in tracking behavior, analyzing conversational activity and—given people’s fairly predictable track records—forecasting relevant next moves. In fact, she probably just outplayed you on Words with Friends. Follow Christina @MannyChiTown.
Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the 80s to TV shopping in the 90s and now to the Internet.
Web Metrics Analyst
After working as a web developer for ten years in San Francisco, London, Paris, and Norman, Oklahoma, Sondra got her MBA at University of Virginia's Darden School of Business. She enjoys all aspects of Web metrics analysis, from going "under the hood" to perfect collection methods, to writing customized dashboards using APIs, PHP ,and MySQL, to writing a weekly newsletter for NPR staff analyzing recent trends in traffic across all of NPR's platforms.
Mark Ruzomberka is a Sr. Web Analyst based out of Philadelphia. Mark works for the Comcast Sports Group, which recently became part of the NBC Sports after the Comcast NBC Universal merger. Mark’s current focus is on Web Analytics Automation. With so many unique events to follow in multiple regions timeliness of data is key in the sports industry. Prior to his role at Comcast Sports Group Mark worked for many years at Traffic.com. While at Traffic.com he saw the company go through an IPO, and two mergers. First, to Chicago based NAVTEQ and ultimately to Finish based Nokia. Mark’s work incorporating rain and snow data into the Search Engine bidding process at Traffic.com eventually lead him to working full time for a boutique Search Engine Marketing agency. An avid sports fan, Mark is also purple belt in Brazilian jiu-jitsu and occasional MMA contributor at Comcast SportsNet.
Amy Sample has been analyzing digital consumer behavior for more than 15 years. She specializes in bringing together web analytics, primary research data, and competitive analysis to identify new business opportunities. As Director of Web Analytics at PBS, she manages digital analytics and research initiatives for PBS.org, PBSKIDS.org, PBS mobile apps, and over 200 program sites. Prior to joining PBS in 2007, she was responsible for primary research and audience analysis at AOL. She is a frequent speaker at industry conferences, webinars, and public media national meetings. She is a member of the WAA’s Media Special Interest Group. Amy holds an MBA from Georgetown University.
Professor (Emeritus-in-Service), Integrated Marketing Communication
Northwestern University & President, Agora, Inc.
Don E. Schultz is presently Professor of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University. Don has consulted, lectured and held seminars on integrated marketing communication, marketing, advertising, sales promotion, and communication management at an international level.
Brian comes to us from Lulu.com, where he worked for three years as a business intelligence analyst.
Here at Brooks Bell, Brian is our analytics manager, so he’s always busy pulling data and analyzing it, confirming tracking information and creating data storage solutions.
When Brian isn’t crunching mad data, he enjoys hanging out with his family and playing the guitar.
Lisa K. Sheth
Director, Digital Optimization - Accenture Interactive
Lisa Sheth is a Director in Digital Optimization for Accenture Interactive (AI) with 8 years of marketing and consulting experience. She is responsible for managing AI’s largest Digital Client in planning and executing test & learn strategies across both digital and offline channels with Accenture’s proprietary Digital Optimization (ADO) software. The hypothesis, data driven approach Lisa uses to define optimization programs across different customer groups has led to an increase in conversions, relevance and the identification of new segment parameters. Lisa graduated with a degree in marketing, finance, and technology. In her spare time, Lisa enjoys traveling and living life in NYC and has a passion for testing!
Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written eight books on using the Internet for marketing, produces the eMetrics Summit - www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association - www.DigitalAnalyticsAssociation.org
Mathieu Sussman is a Web Analytics consultant at Roundarch Isobar with over ten years of Web Analytics experience. He has firsthand knowledge of the hurdles and roadblocks often experienced in developing an effective Analytics organization. Matt has leveraged his vast experience and skills to help clients improve how they use their on-line analytic capabilities. By formulating analytics strategies, architecting implementations and designing dashboards/reports, Matt helps clients focus on using data properly to inform tactical and strategic decisions.
Matt received his MBA in Strategy, Finance and Economics from the University of Chicago Graduate School of Business and his professional background includes senior leadership positions in IT, e-Commerce and Analytics. As a volunteer mentor for the Analytics Exchange he has guided students through the process of helping non-profit groups gain much needed knowledge of their on-line presence.
Dana Todd is considered one of the pioneers of the search marketing industry, but her expertise includes all forms of online marketing and interactive visibility. At Performics, Dana and her teams help drive awareness of the Performics brand, and participation among marketers and peers. With over 17 years experience in digital marketing, Dana is known for leadership, vision and creative problem solving (and radical hair color!)
In 1996, she helped build some of the first commercial websites and since then has driven value for hundreds of companies, helping them find actionable insights and success in interactive marketing.
Her career spans a variety of practices including information architecture, digital advertising, search marketing and technology, first leading San Diego interactive agencies Bien Logic and SiteLab; then co-founding SEMPO (Search Engine Marketing Professional Organization) and its training arm SEMPO Institute; and most recently, Todd launched Newsforce, a startup that redefined digital advertorial and sponsored content. She is a favorite speaker at industry conferences such as Internet Summit, Search Engine Strategies, ad:tech, OMS, SMX, OMMA and regularly provides insight to the financial press and industry.
Erik is a digital marketing expert with wehkamp.nl, one of Europe’s leading retailers and one of the most progressive and innovative users of IBM marketing solutions; the Marketing Intelligence team uses IBM Coremetrics, Unica and soon to be acquired Tealeaf. Erik manages onsite search, social analytics and the mobile innovation platform. In his current role, he is focused on creating and promoting Internet dashboards for specific groups within the wehkamp.nl organization. Erik holds a degree in Business Administration from Groningen University and a Master’s Degree in Marketing Management.
Jennifer has helped nearly 100 companies leverage digital analytics to better understand their customers and influence customer behavior. Leveraging a background in digital marketing, Jennifer has 7 years of experience as a digital analytics consultant. She has led projects in digital measurement strategy, site optimization, social media measurement, mobile measurement and multi-channel executive dashboards. Jennifer has developed a reputation in the industry for her ability to translate digital data into meaningful reports and actionable insights. She is a frequent speaker at digital marketing and analytics conferences. Not to mention one of our top rated speakers.
Co-Owner & Founder
aimClear Online Marketing Agency
Marty, author of, "Killer Facebook Ads" (Wiley/Sybex 2011), is CEO of aimClear®, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally. Client credits include MarthaStewart.com, Siemens, Second Life, Budget Direct, and other global brands.
Marty has written extensively for SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable, and others. aimClear Blog (aimclearblog.com) has been cited as among the Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs, PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading, and listed in the AdAge Power150.
A fixture on the international conference circuit, he speaks regularly at Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, SEMpdx, International Search Summit, All Facebook Summit, Socialize, OMMA, Search Insider Summit, Universities, and others. Marty founded and produces the aimClear® Full Day Facebook Marketing Intensive Workshop.
Marty has been described as “not your typical agency type.” A “social media maverick” and “more innovator than follower.” aimClear has become internationally recognized for its work in demographic research, especially as pertains to search, Facebook, and LInkedIn.
Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, and fine wine.
Vice President, Consumer Intelligence and Business Analytics
At Leapfrog Online, Scot oversees a team of analysts conducting cross-channel performance visualization, consumer intelligence, environmental trend analysis, testing and optimization, and predictive modeling for budget allocation, prospect propensity identification, and dynamic targeting. Scot is also an Adjunct Lecturer in Digital Analytics, and Marketing Research & Statistics at Northwestern University’s Medill School Integrated Marketing Communications Master’s Degree Program. A book based on Scot’s Digital Analytics course titled "Architecting Experience" will be published by World Scientific Press in September of 2015.
Michael Wolfe has 25+ years of experience in marketing analytics that has taken him across firms such as Kellogg’s, Fisher-Price, Kraft Foods, Coca-Cola and his own firm, Bottom-Line Analytics. Michael has a masters in Economics from the University of Iowa and Ph.D coursework at Indiana Univ. Presently, Michael helps lead the modeling practice called “The Worth”, a group specializing in marketing and media response modeling and part of the agency BBDO Inc. Some notable clients of “The Worth” include such firms as AT&T, L’Oreal, Hyatt Corporation, Starbucks, Federal Express and Daimler-Benz. Recently, Michael’s expertise in marketing –mix modeling has led him to develop innovative approaches for measuring the impact and ROI of social media on client brands.
Yuan Wright is currently the lead for the global targeting and personalization program at Dell.com Consumer, Small and Medium Business. She is leading a highly successful transformation of personalization at Dell.com. She is driving continuous innovation aiming to increase Dell’s ability to personalize customer online experience by integrating customer persona, segmentation and relevancy into the core site experience globally. Prior to this, Yuan had extensive experience in online analytics and testing, site optimization, competitive intelligence, corporate finance and investment banking.