eMetrics Marketing Optimization Summit
Chicago 2012 - Sponsors
Lifetime Association Partner
Digital Analytics Association -
The DAA is a not-for-profit, volunteer-powered association that helps members like Adobe, Expedia SAS and Yahoo! become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has more than 2000 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at: www.digitalanalyticsassociation.org.
ForeSee - www.foresee.com
As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee’s superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit us at www.ForeSee.com for customer experience solutions and original research.
IBM - www.ibm.com
The IBM Enterprise Marketing Management (EMM) Suite is an end-to-end, integrated set of capabilities designed exclusively for the needs of marketing organizations. Integrating and streamlining all aspects of online and offline marketing, IBM’s EMM Suite empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. IBM’s proven and comprehensive offerings are giving over 2,500 organizations around the world the power and flexibility required to provide their customers and prospects with what they expect today – a consistent and relevant brand experience across all channels.
Visit ibm.com/software/marketing-solutions for more information.
opinionlab.com - www.opinionlab.com
OpinionLab is the global leader in Voice of Customer (VoC) feedback innovation, serving a prestigious client list that includes nearly half of Fortune 50 organizations such as Wal-Mart, Bank of America, Ford Motor Company, and many more. With real-time listening solutions for every brand touch point, this pioneering VoC platform invites consumers to share input in their own words, at anytime, from anywhere, helping organizations collect, understand, and leverage both structured and unstructured customer data. For over a decade, hundreds of the world’s leading brands have looked to the familiar [+] feedback symbol to better acquire, engage, and retain customers through an approach so streamlined it’s groundbreaking: listen always, listen everywhere. The result is actionable customer insightthat sparks foundational improvement to companies’ products, people, and brands.
HubSpot - www.hubspot.com
HubSpot all-in-one marketing software helps more than 6,800 companies in 46 countries attract more visitors to their websites, convert more of those visitors to leads and drive customer growth. Website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media marketing are among the 25+ integrated tools that make up this end-to-end marketing software. In the last year, HubSpot has been named the second fastest growing software company by the Inc. 500, one of the 20 most promising companies in America by Forbes, and the eighth fastest growing technology company in the world by the Deloitte Fast 500. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts. Find them at http://www.HubSpot.com. Find out if HubSpot software is right for your business by applying for a free inbound marketing assessment.
Cognizant - www.cognizant.com
Cognizant’s Enterprise Analytics Practice (EAP) combines business consulting, in-depth domain expertise, predictive analytics and technology services to help clients gain actionable and measurable insights and make smarter decisions that future-proof their businesses. The Practice offers comprehensive solutions and services in the areas of sales operations and management, product management and market research. EAP’s expertise spans sales force and marketing effectiveness, incentives management, forecasting, segmentation, multi-channel marketing and promotion, alignment, managed markets and digital analytics. With its highly experienced group of consultants, statisticians and industry specialists, EAP prepares companies for the future of analytics through its innovative “Plan, Build and Operate” model and a mature “Global Partnership” model. The result: solutions that are delivered in a flexible, responsive and cost effective manner.
TagMan - www.tagman.com
TagMan is the global leader in tag management, with the industry's most mature and proven platform for the enterprise. Since launching the first, independent tag management platform in 2007, TagMan has been helping over 120 customers solve tagging, site performance and attribution-related challenges. With over 180 vendor tags currently implemented, the award-winning TagMan platform provides customers complete agility in managing existing partners and working with new technologies without the burden of costly implementation projects and resources. Continuing to lead the market in innovation, TagMan is the only enterprise-level tag management platform with robust solutions for improving site performance/latency, optimizing data collection and addressing privacy at a global level. Visit us to learn more how customers like Ancestry.com, Virgin Atlantic, Subaru and others are seeing significant ROI from using TagMan.
University of British Columbia – www.cstudies.ubc.ca
The University of British Columbia (UBC) Continuing Studies provides flexible and innovative educational opportunities for individuals who wish to upgrade their skills for career reasons or explore topics out of general interest. With approximately 16,000 registrations annually, UBC Continuing Studies offers a wide range of online and on-campus programs to participants from local, national and international markets.
UBC Continuing Studies' Technology, Media and Professional Programs division offers award winning courses and programs delivered 100% online, in topics ranging from web analytics, social media, web intelligence, digital strategy, project management, program management and business analysis. Our offices and classrooms are conveniently located at UBC Robson Square, 800 Robson Street, in downtown Vancouver
University of California, Irvine Extension www.extension.uci.edu
University of California, Irvine Extension offers an online Web Intelligence Certificate Program offered jointly with University of British Columbia (UBC) Continuing Studies, in partnership with the Digital Analytics Association (DAA). The program provides award-winning education on web analytics and leading-edge courses on data warehousing and business intelligence. To receive the certificate, students must complete the four online courses required for the UBC Award of Achievement in Web Analytics and a minimum of five units of coursework from among the UC Irvine Extension electives. For more information on this as well as our new certificate in Predictive Analytics, please visit www.extension.uci.edu or fan the school at www.facebook.com/UCIExtension.
BrightTag - www.brighttag.com
BrightTag is building a new technical foundation for the next generation of online marketing. The company helps marketers and web analysts make online data instantly useful in any web or mobile application while solving fundamental privacy, data quality and site performance challenges. Traditional methods of connecting websites to marketing and analytics services rely on individual tags and pixels that create silos of data. The BrightTag ONE™ integration platform redefines the way data is collected and shared, enabling sites and services to connect directly in real time. BrightTag’s clients include many of the world’s top brands and hundreds of online service providers continue to integrate their technology with BrightTag ONE. Headquartered in Chicago, BrightTag is funded by Baird Venture Partners, EPIC Ventures, I2A Fund, New World Ventures and TomorrowVentures. BrightTag was named by VentureWire and an independent board of review at Dow Jones as one of the 50 most innovative technology companies of 2011 and a member of the FASTech50.
iDashboards - www.iDashboards.com/Cloud
iDashboards In Cloud is a user-friendly and cost-effective dashboard solution providing an alternative to complex and expensive business intelligence software. This solution provides users with enterprise class technology at an entry level price, allowing small and medium organizations to drive their business with the power previously reserved for only large corporations. iDashboards’ patented interactive intelligence allows users to make the most of their data, displaying the greatest amount of information possible on a single dashboard – without clicking around. Our smart visual intelligence, and unique presentation features, allow users to display their data in a way that is specifically unique to our solution. iDashboards redefines the dashboard experience with an exceptional end-user experience, stunning visual capabilities and captivating design functionality that is unparalleled by the competition. Contact a representative today and begin transforming your data overload into powerful insight with iDashboards.
IQ Work Force - www.iqworkforce.com
IQ Workforce is the leading staffing company for the digital, marketing and customer analytics communities. We provide contract and full-time resources across the spectrum of analytics, from the very technical to the very quantitative... and all combinations in between.
Numeric - www.numericjobs.com
Numeric is a national staffing firm founded in 1999 to provide executive recruitment and contract staffing services to the marketing sciences industry. Numeric specializes in digital and direct marketing analytics, search marketing, risk based marketing, and project management. Numeric is part of the Numeric Group, which includes Numeric Analytics, Numeric Link, and AdStrategist.
Quantivo - www.quantivo.com
Quantivo delivers the industry’s first cloud-optimized analytic experience that is frictionless, fast and flexible. Unlike traditional solutions, Quantivo empowers business users and analysts to quickly load, assess, integrate and analyze large data sets from disparate sources – within hours, not weeks. This is possible only because of Quantivo's proven proprietary pattern-store technology, advanced query engine, and elastic cloud architecture – tools that combine to propel Quantivo beyond every competing offering by dramatically simplifying data acquisition and enabling users todiscover associations in their data through an industry-first train-of-thought query interface. Quantivo’s analytics platform has been in commercial use by Fortune 500 companies since 2005, has been awarded five US patents, and is backed by top-tier venture capital firms.
The Society for New Communications Research
The Society for New Communications Research (SNCR) is a global nonprofit 501(c)(3) research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. SNCR is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the pragmatic implementation of new media and communications tools and methodologies. The Society's Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe-all collaborating together on research initiatives, educational offerings, and the establishment of standards and best practices. For more information, email .
beyond web analytics - www.beyondwebanalytics.com
CustomerThink - www.customerthink.com
Customer Think CustomerThink is a global online community of business leaders striving to create profitable customer-centric enterprises. Each month, the site reaches over 200,000 subscribers and visitors from 200 countries via email, RSS, LinkedIn and Twitter. CustomerThink currently serves over 80,000 visitors per month. Our main areas of coverage are Customer Relationship Management, Customer Experience Management and Social Business. This is the place to learn about every facet of customer-centric business management in articles, blogs, interviews, and news.
online-behavior - www.online-behavior.com
Top SEO's - www.topseos.com
The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best.
Visibility Magazine - www.visibilitymagazine.com
Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.
Observepoint - www.observepoint.com
ObservePoint is committed to providing web analysts with exceptional quality assurance tools to improve the quality of web analytics data and so companies can be confident in their data-driven decisions. With SiteAudit, the industry’s leading automated analytics tag auditing solution, web analysts can be assured their web analytics data is accurate.
With an obsessive drive to improve web analytics, ObservePoint has become the market leader in web analytics auditing, testing, and data quality certification. Web Analytics managers rely on SiteAudit to ensure that their websites are correctly tagged, and receive alerts whenever data is lost. ObservePoint also offers a free web analytics auditing plugin that identifies all analytics tags, and other page elements. With SiteAudit, ObservePoint is proud to be helping the world's largest brands trust their data.