DAA Base Camp Workshop
Chicago, Wednesday, June 27th, 2012

Applying Web Analytics 102 - full day

The official Digital Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

Chicago Workshop Program:	June 27th , 2012 Applying Web Analytics 102 - full day 9:00am to 4:30pm – Includes lunch and two 15-minute breaks Regular Price: $900 Onsite Price: $1,000 (Take advantage of Early Bird price of $850 before January 20th) Combo Price: Register for both, get the second half price Register for both the Intro to Web Analytics 101 and Web Analytics 102 Regular Price: $1,350 ((Get Early Bird Discounts))
Promotions and Discounts:	DAA Members save 20%
Venue:	Hyatt Regency McCormick Place 2233 South Martin L. King Drive Chicago, Illinois

What Will You Learn?

Applying Web Analytics 102 - full day

Jim Novo, Owner, The Drilling Down Project

This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include:

How to enthuse others about web intelligence
Distributing and communicating web analytics data
How to improve your campaign performance & profitability
How to incrementally tune your website to ensure peak performance
A/B Split & Multivariate Testing

Take advantage of early bird prices.

Digital Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit

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Expo Hall Hours
Monday, June 25
8:00am - 7:30pm

Tuesday, June 26
8:00am - 4:30pm

Co-Located with eMetrics:

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