Chicago 2014 Speakers

Review Conference Agenda for full program details

Feras Alhlou

Feras Alhlou

President & Principal Consultant

E-Nor

Feras Alhlou is the Co-Founder and Principal Consultant of E-Nor serving some of the world’s most recognized brands, Fortune 500s and governmental agencies. Feras is a frequent national/international speaker at industry conferences including SES, SMX, Conversion Conference, mLearnCon, eMetrics and Google Analytics user conferences. Under his leadership, E-Nor achieved multiple Google qualifications including Google Analytics Certified Partner and Google Analytics Premium Authorized Reseller.

Feras is passionate about improving his client’s ROI and led his organization to implement and launch successful analytics and marketing optimization strategies for E-Nor’s diversified client base. Feras has traveled the globe educating businesses and marketing consultants on the subjects of web analytics and digital marketing optimization.

Feras is a Certified Web Analyst, a member the Digital Analytics Association (DAA) and serves on the DAA Examination sub-committee, and is the co-chair of the DAA San Francisco Bay Area Chapter. Feras is married and has three children, and enjoys volunteering, reading, skiing and martial arts.

Session: Large-Scale User-Centric Segmentation

Zack Barresse

Zack Barresse

Excel MVP, Senior Trainer

Excel and Access, LLC

Zack has been a Microsoft Excel MVP since 2006. He loves working with Excel and the entire Office suite. He’s been facilitating training groups of all size for more than 17 years. In addition, he’s worked directly for Microsoft to Excel 2013 templates, many of which you’ve likely seen if you use Excel 2013 regularly. He has worked with a ride range of customers developing targets solutions and training. In a previous life he was a firefighter, today, he uses his experience to put out spreadsheet fires.

Todd Belcher

Todd Belcher

Digital Analytics Manager

Putnam Investments

Todd Belcher manages digital analytics at Putnam Investments, where he brings over 10 years of digital analytics and online marketing experience. Starting with a degree in music, and necessarily moving on to web development, server administration,
entrepreneurship, and online marketing, Todd fell in love with web analytics and spent seven years with web/digital analytics vendor IBM/Unica. Todd was certified by the DAA as a Certified Web Analyst in 2010.

Session: Analytics Hygiene: Diseased Reports, Stinky Processes, Rotten Data

Rishi Bhandari

Rishi Bhandari

Senior Expert & Leader in MROI Practice

McKinsey & Company

Rishi is a leader in the Marketing ROI service line and works with sophisticated econometrics to help clients understand the impact of their marketing spend across digital and non-digital channels. As the global co-leader of the firm’s econometric/mix modeling efforts, he develops the advanced analytic capabilities to help companies understand accurately design and measure every aspect of a marketing program. Among Rishi’s recent client engagements are: a broad marketing transformation to build ROI capabilities for a major insurance/financial services company; a three-month marketing ROI transformation for an international canned-foods manufacturer; and advanced pricing analytics for a global communications company. Rishi is also a member of the Board of Trustees of the Marketing Science Institute (MSI). Rishi has published articles in The Financial Times, Forbes and Fast Company.

Keynote: Marketing ROI: The $200bn Opportunity

Ron Bodkin

Ron Bodkin

Founder & CEO

Think Big Analytics

Ron founded Think Big to help companies realize measurable value from Big Data. Think Big is the leading provider of independent consulting and integration services specifically focused on Big Data solutions. Our expertise spans all facets of data science and data engineering and helps our customers to drive maximum value from their Big Data initiative.

Previously, Ron was VP Engineering at Quantcast where he led the data science and engineer teams that pioneered the use of Hadoop and NoSQL for batch and real-time decision making. Prior to that, Ron was Founder of New Aspects, which provided enterprise consulting for Aspect-oriented programming. Ron was also Co-Founder and CTO of B2B applications provider C-Bridge, which he led to team of 900 people and a successful IPO. Ron graduated with honors from McGill University with a B.S. in Math and Computer Science. Ron also earned his Master’s Degree in Computer Science from MIT, leaving the PhD program after presenting the idea for C-bridge and placing in the finals of the 50k Entrepreneurship Award.

Danielle Brigida

Danielle Brigida

Senior Manager of Social Strategy and Integration

National Wildlife Federation

Danielle Brigida is a self-proclaimed wildlife geek and works as the Senior Manager of Social Strategy and Integration for the National Wildlife Federation. She actively engages a wide range of constituents using a mixture of online tools and social networking sites. An early adopter of social media with creative, engaging campaigns, Danielle has been recognized as: 10 Green Women We Love by Greenopia; one of the 75 Environmentalists to follow by Mashable; Top 50 green people to follow on Twitter by Greenopolis; A featured Changemaker by Change.org; A Measurement Maven of the Month by Katie Paine.

Danielle is a sought after speaker with more than 20 appearances over the past year. She’s spoken at conferences such as South by Southwest (SXSW), PR News Digital Media Summit, Blog World, Nonprofit Technology Conference, Netroots Nation, as well as several webinars. Additionally, Danielle has been interviewed about her social media experience by the New York Times, USA Today, The Nonprofit Times, Fast Company, Washington Post, Mashable, GreenTalk Radio, Fundraising Success Magazine, Beth’s Blog and several other popular blogs.

By tracking emerging trends and measuring impact, she consistently finds the most effective ways to drive traffic and engagement for NWF’s campaigns.

Danielle graduated from Christopher Newport University with a B.A. in Technical Writing with minors in Biology and Communications.

Session: Applied Social Media Analytics

Jim Cain

Jim Cain

Founder and President

Napkyn

As founder of Napkyn, the only managed services provider of web analysis services in North America, Jim Cain’s role involves the wearing of many (often heavy) hats: program manager, senior web analyst, sales, business development, barrista, etc.

Jim finds and develops talented business analysts who in turn provide ongoing web analysis to a growing portfolio of amazing online retailers, publishers, non-profits and lead generation businesses. He has never had this much fun at work.

Session: Five Big Analytics Project Lessons

Chauncy Cay Ford

Chauncy Cay Ford

Customer Experience Optimization, Digital Tools

Dell

Chauncy’s maintained a fixation on providing real solutions through technology and data; she found her way to Dell, in Austin, TX, to marry data with technology solutions for their global customers.

In her current role she helps drive customer satisfaction with Dell’s digital properties. Chauncy helps guide the data strategy for online optimization through tool implementation, process and governance modeling.

Dell’s Digital Tools team acts as the primary digital information steward across Marketing, Commerce and IT operations; enables heartbeat monitoring of our complete digital customer experience with accessible data for internal audiences to make informed decisions.

Chauncy enjoys making data poignant by unfolding the customers’ story. Her own story has moved her professionally around the globe and back home to Texas in Austin, with her husband, Austin, where they create culinary tales regularly to share with family, friends and a giant Scottish Deerhound named Buc(hanan).

Keynote: Grow a Pair – of Ears

Oz du Soleil

Oz du Soleil

Data Management Consultant & Excel Trainer

DataScopic

Oz is a consultant who’s worked with Excel and data for 15 years. He teaches public and private workshops and is passionate about sharing insights into what it takes to unleash the power of data.

Oz is also co-host of Excel TV, has taught at University of Illinois-Chicago and Northwestern University, and presented at IgniteChicago.

Elizabeth  Eckels

Elizabeth Eckels

Director of Data Analysis

Dynamit

Elizabeth Eckels, better known as “Smalls” has Analytics experience across multiple sectors and has focused on Lead Generation, Content, and eCommerce data. She is currently the Director of Data Analysis at Dynamit, establishing a business unit focused on Data Management & Analytics. She was formerly a senior level Analyst at Abercrombie & Fitch and was responsible for managing analytics projects, contributing to the growth and development of the team, and managing an analyst focused on Social & Mobile Apps.

Elizabeth is the winner of the Digital Analytics Association “Rising Star” award (2013) and has been an active member in the local analytics community by mentoring students & junior analysts. Additionally, she is an evangelist of the Analysis Exchange to promote growth of both analysts and seasoned practitioners to support non-profit needs. Follow her on Twitter via @SmallsMeasures.

Session: Your Analytics Career: Hiring and Getting Hired

Tammy Everts

Tammy Everts

Performance Evangelist

Radware

Tammy Everts has worked in user experience and web performance since 1997. As Performance Evangelist at Radware, she explores the technical, business, and human factors aspects of web/application performance, and has translated this research into countless articles, blog posts, case studies, and reports. Previously, Tammy held roles as senior writer at Strangeloop Networks, director of user experience at Habanero Consulting, and senior web producer at the Canadian Broadcasting Corporation, Food Network, and Discovery Channel. She blogs about performance issues, research, and trends at http://webperformancetoday.com.

Session: Emotional Engagement and Brand Perception

Eric Fettman

Eric Fettman

Analytics Instructor and Coach

E-Nor

Eric Fettman is Analytics Instructor and Coach at E-Nor, a digital analytics and marketing optimization consulting firm serving some of the world’s most recognized brands and a leading authorized reseller of Google Analytics Premium.

Eric is the founder of googleanalyticstest.com, a community learning site on which more than 70,000 tests have been completed and that has become widely recognized as a leading resource for Google Analytics Individual Qualification preparation and practical Google Analytics skills training.

Eric also serves as Google Analytics resource editor at iPassExam and regularly provides actionable analytics insights at his blog, gatipoftheday.com. Eric’s Google Analytics Conversion Funnel Survival Guide and tutorial on Google Analytics Events with Google Tag Manager have also generated enthusiastic feedback.

Eric holds a B.A. with High Honors from Harvard University. As an educator and himself a lifelong learner, Eric empowers his students to strive, grow, and excel in all endeavors.

Workshop: Google Analytics Core Competencies and Expert Techniques for Business Impact

William  Flaiz

William Flaiz

President

Blue Big Wheel

William Flaiz has worked in digital advertising for the last 15 years at agencies like Razorfish, Influence Interactive, and Digitas Health. During this time he has created, built, or led the creative, technology, analytics, search, delivery management, and business intelligence teams on a global scale. William also has worked as the VP of Brands and Agencies for Colligent, a social media behavioral tracking platform. He believes strongly in user centered design and experience creation, and believes analytics and creative are meant to work together and not at odds with one another.

Session: Information Mapping

Jordan Goldmeier

Jordan Goldmeier

Excel MVP, Senior Developer

Excel and Access, LLC

Jordan Goldmeier is a senior developer for Excel and Access LLC and author of the up and coming book, Dashboards for Excel (Apress Publishing, Spring 2014). He is an internationally recognized expert in spreadsheet development and data visualizations, and has been awarded the Most Valuable Professional (MVP) designation by Microsoft for his contributions to and technical expertise within the Excel community. He is passionate about teaching others how to use and design spreadsheets to correctly present data and provide meaningful insight. You can read his blog on spreadsheet development and Visual Basic for Applications at www.OptionExplicitVBA.com.

Andrew Goodman

Andrew Goodman

Author, Winning Results With Google AdWords, and President

Page Zero Media

Andrew Goodman is author of Winning Results With Google AdWords (McGraw-Hill, 2005, 2008) and President of Page Zero Media, a dedicated digital agency founded in 2000. Page Zero has unleashed SEM campaign performance for known brands like Canon, Capital One, Postmedia, Direct Energy, Careerbuilder, Energizer, Bell Aliant, and Yahoo, as well as for fast-growing companies like ModeWalk, Wave Accounting, Nuts.com, and HomeStars. Andrew has served on the global SES conference Advisory Board for 6+ years.

Session: The Three Bears of Actionable Search Analytics

Tim Goudie

Tim Goudie

Director of Social Media Sustainability Marketing

The Coca-Cola Company

Tim Goudie graduated from the University of Cape Town and started work in the Frozen Prepared Foods division of Irvin & Johnson in Cape Town, South Africa. He then completed a stint with A.W. Aujan & Sons, the distributor of Cadburys Chocolate in Al Khobar, Saudi Arabia. After that he managed the skin care brands Neutrogena & RoC at Johnson & Johnson in Dubai (UAE) for the Gulf Region for a few years, before finally settling in North America at Pillsbury in Toronto. In 1999 Tim began working for The Coca-Cola Company in Toronto, where he was the Sprite Brand Manager also with responsibility for all youth brands. Around this time he also obtained an MBA from the U.K.’s Leicester University. Tim was then transferred to the head office of The Coca-Cola Company in Atlanta, Georgia to work in Sports Marketing first managing the NBA and then later managing the Asia Pacific Region for all Global Sports Properties. Tim is currently the Director of Social Media Sustainability Marketing.

Keynote: Coca-Cola Gets Social

Adam Greco

Adam Greco

Senior Partner

Web Analytics Demystified

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. As one of the founders of the Omniture Consulting group, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. In addition, Mr. Greco was the author of the popular “Inside SiteCatalyst” blog that taught SiteCatalyst customers how to apply SiteCatalyst at their organizations. After Omniture, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire web analytics function, turning it into a world-class program. During this time, Mr. Greco continued sharing his web analytics expertise though his popular “Omni Man” blog and co-founded the award-winning Beyond Web Analytics podcast. In October 2012, Mr. Greco will be releasing the first-ever published book on Adobe SiteCatalyst entitled The Adobe SiteCatalyst Handbook: An Insider’s Guide.

Session: Back From the Dead – Reviving Your Web Analytics Program

Anjan Haalder

Anjan Haalder

Director Marketing Strategy & Analysis

Sapient

Anjan Haalder serves as Director Marketing Strategy & Analysis at Sapient. He defines and guides thought leadership across a suite of Experience Research & Analytics offerings to improve the effectiveness of the planning, execution and optimization of clients’ online marketing programs.

Previously, he supervised the Digital Media performance analysis and optimization function at Carat, an Aegis Media group company.

Anjan is a seasoned digital marketing professional with an MBA in Marketing. He has lead digital and integrated advertising campaign measurement, analysis and optimization programs for clients in diverse industries such as retail, CPG, pharmaceuticals and automotive. His clients ranged from Home Depot, Pfizer, Macy’s, Honda, La-Z-Boy and Mandalay Bay.

Anjan is passionate about using the digital intelligence derived from analysis and optimization projects, to better target consumers and optimize their experience and hence the ROI from marketing efforts.

Prior to his MBA, Anjan managed custom and packaged software sales in India for over seven years.

Session: Attribution: Don’t Put it Off

Amanda Kahlow

Amanda Kahlow

CEO and Founder

6Sense

Amanda is a product-focused CEO who is passionate about bringing the power of predictive marketing and sales intelligence to B2B enterprise and mid-market companies. Amanda makes 6Sense customers’ needs a priority, applying her proven aptitude for relationship building and sales. Prior to 6Sense, Amanda spent 14 years as the CEO and founder of CI Insights, a big-data services company that used multichannel analytics to help enterprise companies generate as much as $300 million in net-new business.

The ultimate optimist, Amanda is focused on giving back to the community. An advisor to the organization, Girl Rising, Amanda is committed to their mission to educate girls in developing countries as a way to build thriving, prosperous, healthy communities and effect positive social change.

Follow Amanda on Twitter: @AmandaKahlow

Session: Cisco has ESP (Enterprise Sales Predictions)

Arnie Kuenn

Arnie Kuenn

President

Vertical Measures

Arnie Kuenn is the president of Vertical Measures and author of the award-winning content marketing book, Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. Specializing in search, social and content marketing services, Vertical Measures aims to help companies grow through increase web traffic, leads, and conversions.

Mr. Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. He served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA).

Arnie is a frequent speaker at conferences such as Content Marketing World, Inbound, PubCon, SMX, SES, American Marketing Association, Online Marketing Summit and the ASU Cronkite School of Journalism. Arnie is also an instructor for the Content Marketing Institute and the Online Marketing Institute.

Workshop: Content Marketing Boot Camp: Strategy & Implementation

June Li

June Li

Founder and Managing Director

ClickInsight

June Li is eMetrics Toronto Conference Program Chair and Managing Director of ClickInsight, a consultancy focused on digital analytics and marketing optimization. ClickInsight is a Google Certified Partner in Google Analytics and Google Adwords, and also works with Adobe, WebTrends and other tools. A recognized independent expert in Digital Analytics and a Certified Web Analyst, June is an instructor for two courses at University of Toronto’s iSchool Institute also serves on the Web Analytics Advisory Board for McMaster University. For the University of British Columbia (UBC), she helped create their online Web Analytics Course Program, the first of its kind in the world.

Workshop: DAA Base Camp Workshop 101

Christopher Long

Christopher Long

Senior Web Analytics Manager

Bigcommerce

Having worked as a Digital Marketing Analyst at Scottrade, a Interactive Operations Specialist at Build-A-Bear Workshop and most recently as a Senior Ecommerce Web Analyst at New Balance, Christopher is now the Senior Web Analytics Manager at Bigcommerce, an ecommerce platform with over 50,000 stores.

His job is to democratize ecommerce globally with a robust set of tools, features, and apps to help his clients stand out from the norm.

Keynote: Start Up Analytics – Fasten Your Seat Belt

Robb MacDonald

Robb MacDonald

Director of Marketing Analytics

SAP

Robb MacDonald is the Director of Marketing Analytics for SAP Cloud CRM & Financials. He has an undergraduate degree in Media, Information and Technoculture from Western University in London, Canada and an MBA from the Schulich School of Business in Toronto, Canada specializing in Strategic Management.

Session: Launching a Data-driven B2B Content Marketing Strategy

Gregory Ng

Gregory Ng

Chief Strategy Officer and CMO

Brooks Bell

An award-winning creative director, designer and optimization strategist, Gregory Ng has developed effective, integrated, results-driven marketing programs for Global Fortune 1000 clients with an expertise in the high tech and financial verticals for over 15 years. In 2005, Greg received the Prodigy award from the New England Direct Marketing Association (NEDMA) given to a professional under the age of 30 who has mastered the science and art of direct marketing. Since 2003, he has received over 40 awards for his direct marketing campaigns.
Gregory’s testing experience runs deep and includes working for clients like Dell, Bank of America, American Express, Comcast, Adobe, Brooks Brothers and AOL.

Gregory serves a dual role at Brooks Bell. As CSO he is responsible for the quality of experience in the agency’s strategic delivery. His role priorities include strategic test planning, client relationship building, team management and creative delivery.

As CMO, he leads business development and all marketing initiatives including content marketing, lead nurturing, value assessments, and new client onboarding.
He is a graduate of the Rhode Island School of Design.

Session: 5 Reasons to Say “No” to a Test Idea

Jim Novo

Jim Novo

Owner

The Drilling Down Project

Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the ’80s to TV shopping in the ’90s, and now to the Internet.

Workshop: DAA Base Camp Workshop 102

Peter O'Neill

Peter O’Neill

Founder & Lead Consultant

L3 Analytics

Peter has been working in the web analytics field for over five years, both client and agency side. His previous role before setting up L3 Analytics was as a Senior Customer Insight Consultant with Logan Tod, working with a range of retail, ecommerce and financial services clients. He writes extensively on the L3 Analytics blog and won the econsultancy JUMP challenge in 2010 with his post on Measuring Multichannel Marketing Campaigns.

Session: Business Action Orientated Analytics

Svein Olslund

Svein Olslund

Director of Revenue Management

Cisco Systems, Inc.

Svein Olslund is currently Director of Revenue Management, Global Demand Center at Cisco Systems. In this role his primary focus is on instrumenting Cisco’s marketing organization worldwide with business management capabilities that enables predictable contribution to revenue. He has 15+ years of experience in strategy, planning and operations for both marketing and sales and possesses a strong combination of operational, data analytics and strategic marketing skills. He is the recipient of both ITSMA’s Sales Effectiveness Award and Sirius Decisions’ ROI Award for Sales and Marketing Alignment.

Svein has a BA of Business Administration from the Norwegian School of Management and an MBA in Global Business, Trade and Marketing from Monterey Institute of International Studies.

Session: Cisco has ESP (Enterprise Sales Predictions)

Sujata Ramnarayan

Sujata Ramnarayan

Chief Marketing Scientist

SMStrat

Sujata Ramnarayan, Ph.D., a former Gartner Group Senior Analyst and a former Assistant Professor of Marketing, currently provides Research, Advisory, Speaking, and Training services as a Marketing Strategy/Research Consultant through her company SMStrat.

In addition to managing her work as a consultant, Ms. Ramnarayan serves on the board of Career Closet, a non-profit serving under-privileged women as an executive board member, on the board of the Silicon Valley American Marketing Association as its V.P.of Digital Marketing, and as the Manager of the Product Marketing Roundtable series for NorcalBMA (Business Marketing Association).

Ms. Ramnarayan’s most recent articles have been published at MarketingProfs.com and the Marketing Management Magazine. These articles have led to her writing the just authored book on Social Media Strategy titled Marketing in a World of Digital Sharing, which has received favorable advance reviews.

Ms.Ramnarayan has a B.S. in Math from the University of Delhi, an M.B.A. from Kansas State University, and a Ph.D. in Marketing from the University of Oregon.

In her spare time, Ms.Ramnarayan likes running and hiking. She is a regular runner at the yearly San Francisco Half Marathon.

Session: Applied Social Media Analytics

Maria Saltz

Maria Saltz

Senior Manager for Social Media Analytics

Adobe

Maria Saltz is a senior manager for social media analytics at Adobe. She has over 15 years of experience in managing digital analytics programs, including social measurement, web analytics, testing and optimization. Currently, Maria is leading efforts to scale social measurement across Adobe, establishing measurement framework, driving definition of KPIs and enabling data-driven decisions across the business. Maria holds a BBA in Information Systems and Quantitative Analysis from the University of Cincinnati and an MS in Engineering Economic Systems and Operations Research from Stanford University.

Keynote: Making Social Media Measurement Pay Off: A Journey

Erica Seidel

Erica Seidel

Executive Recruiter

The Connective Good

Erica Seidel is the founder of The Connective Good, an executive recruiting practice that focuses on marketing technology and marketing services firms. She primarily places senior quantitative marketing talent – professionals who have a head for numbers and a heart for people. Previously, Erica managed businesses at Forrester Research that served CMOs and digital marketers of Fortune 500 companies. She has an MBA in Marketing from the Wharton School of the University of Pennsylvania and a BA in International Relations from Brown University.

Session: Your Analytics Career: Hiring and Getting Hired

Jim Sterne

Jim Sterne

Founder

eMetrics Summit

Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing, produces the eMetrics Summit – www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association – www.DigitalAnalyticsAssociation.org.

Remark: Conference Chair Welcome & Opening Remarks
Remark: Conference Chair Welcome
Remark: Wrap-Up with Jim Sterne

Reception: Newcomer’s Orientation
Reception: Formal Roundtable Discussions

Adam  Tarkowski

Adam Tarkowski

Principal

Think Big Analytics

Adam is a Principal at Think Big Analytics whose focus is to help companies realize measurable value from Big Data. Think Big is the leading provider of independent consulting and integration services specifically focused on Big Data solutions. Think Big’s expertise spans all facets of data science and data engineering and helps its customers to drive maximum value from their Big Data initiative.

Previously, Adam was a Senior Manager at Accenture where he led Data and Infrastructure teams in Accenture’s Research & Development group, the Technology Labs. In that role, Adam focused on on determining the commercial viability of emerging technologies and delivering first-of-its-kind capabilities to clients. Some of those differentiated capabilities included the first large-scale multi-touch outdoor screen in the US, the first management and governance tool for multiple cloud providers, and the first mobile biometric enrollment application for U.S. border control. Adam graduated from Northwestern University with a B.S. in Engineering in Computer Science and Economics.

Session: Increasing Customer Engagement and Loyalty Using Clickstream Data

Suzi Tripp

Suzi Tripp

Senior Client Manager

Brooks Bell

Suzi Paugh Tripp is a senior client manager at Brooks Bell, the premier firm focused exclusively on enterprise-level testing, targeting and optimization services. In this role, she leads testing strategy for clients such as AOL, Toys R Us, and Comcast Xfinity. Since joining Brooks Bell, Suzi has helped deepen the company’s strategic methodology, applying it across industries to develop winning tests for clients. In this presentation, she will share her expertise managing collaboration across multidisciplinary teams, providing useful advice for leading strategic brainstorming sessions.

Scott Wilder

Scott Wilder

Chief Learner

Reaching SMBs LLC

Scott K. Wilder helps connect people and brands through online communities across the globe. He does so with passion and sophistication, and is a true expert in this digital space. Currently, Scott currently heads up Marketo, Inc’s Ecosystem Engagement (Community, User Groups, Social, etc.). He most recently, provided strategic guidance to Google’s Partners (Agencies) Program and Google Business Groups (a federated group of Google Business leaders around the world). He also runs Reaching SMBs, LLCs, which develops SMB Go-To-Market strategies for Fortune 100 companies.

Scott cultivated his skills and talent through holding senior positions for many leading brands – Intuit, eToys, Borders.com, Apple Computer, American Express and Silicon Graphics. Many of Scott’s roles involved working on online communities including eWorld at Apple, Borders Cafe at Borders.com and KBToys Community at KBToys.com.

He received graduate degrees from The Johns Hopkins University, New York University and Georgetown University.

Scott also co-authored the book Millennial Leaders, published in 2007, making it one of the first books to discuss Generation Y.

Session: Applied Social Media Analytics

Gayle Willscher

Gayle Willscher

Partner Manager

Google Analytics Premium

Gayle is a Partner Manager for Google Analytics Premium in North America, where she focuses on building a successful Google Analytics Premium Reseller program.

Prior to Google, Gayle worked in consulting, leading teams in strategic analysis.

Gayle holds a BS from Emory University and an MBA from The University of Chicago Booth School of Business.

Session: Large-Scale User-Centric Segmentation

Tim Wilson

Tim Wilson

Partner

Web Analytics Demystified

Tim has worked with the many dimensions of marketing and customer data for over a decade. From running the business intelligence department for a $500 million high-tech business-to-business company, to driving initiatives to clean up customer data at a major insurance and financial services company, to working at a leading digital agency to help consumer brands ranging from Hewlett-Packard to Purina to act on their digital and social data, Tim is a marketer-friendly data geek.

While his heart remains in Austin, Tim has been based in Columbus, Ohio, since 2007, where he started and continues to run monthly Web Analytics Wednesdays, and where he blogs about measurement and analytics at tim.webanalyticsdemystified.com. He holds a B.S. in Architecture from Massachusetts Institute of Technology and an M.B.A. from The University of Texas at Austin.

Session: Web Optimization Process Management

Chris  Wintermeyer

Chris Wintermeyer

Chief Advocate

Domo

With over two decades experience in technology and business process management, Chris has helped hundreds of companies globally develop and deploy solutions that improve visibility and increase profitability throughout all levels of the organization. He specializes in business intelligence, analytics, and data visualization, helping executives make sense of their data to drive better business outcomes. Chris is now leveraging his extensive business and technical background as Chief Advocate at Domo.

Sponsor Presentation: Gold Sponsor Presentation – Domo: Transform the Way You Manage Business