Content Marketing Boot Camp: Strategy & Implementation

Vertical MeasuresChicago, Monday, June 16, 2014
Room: S105A

“Content is King” is a phrase we’ve all heard again and again, yet it continues to reign as supreme indicator of content’s importance in today’s digital marketing world. Companies spent over $40 billon creating custom content in 2011, and nearly half of that was devoted to digital and web content (source: Custom Content Council). Changes in the industry like the release of Google’s Penguin algorithm have nudged businesses to focus on creating high-quality, frequent, and useful content to drive consistent search results to their site. It is important to everyone — owners, marketers, and revenue-drivers — to understand and perfect the content development process in order to stay afloat in today’s internet marketing world.

Workshop Overview:
Vertical Measures, a search, social and content marketing agency, leads a full-day workshop that explores content strategy, creation, promotion and distribution. Arnie Kuenn, founder and CEO of Vertical Measures, will be the leader of the workshop and is a well-known speaker and internet marketing thought leader. He is also the author of “Accelerate!,” a book created for any size business who is eager to jump into the intricacies of managing a successful content marketing strategy.

The curriculum covers:

o Developing a content strategy.
o Researching keyword & content topics
o Creating successful content
o Optimizing your content for search & social
o Promoting & distributing your content via various channels
o Link-building to your content
o Analyzing and measuring success

 

Attend and learn how to manage a successful content marketing program…from strategy to implementation, promotion, and more.

All attendees receive a workshop workbook and a free copy of Arnie Kuenn’s book: Accelerate! Move Your Business Forward Through the Convergence of Search, Social & Content Marketing.

Who should attend:

  • Marketing professionals looking to drive results and find new solutions to old problems
  • Business owners
  • Directors/VPs/Managers of Marketing, Content Marketing, Product Marketing, Marketing Communications
  • Marketing Consultants

Instructor: Arnie Kuenn, President, Vertical Measures

Reviews from Past Attendees…

“I got there early Tuesday morning for a pre-conference content marketing workshop that was worth every penny the entire summit charged for attendance. Arnie Kuenn, president of Vertical Measures, had a lot of knowledge to drop; and I was struggling to both take notes and forward ideas back to my boss as fast as I was thinking of them.”

“Just got schooled by Arnie Kuenn & Mike Huber re content marketing. Great session, took 6 pages of notes as takeaways.”

“If you ever have the opportunity to listen to Arnie Kuenn of Vertical Measures talk about content marketing, I highly suggest it!”

“So much good info and practical takeaways re: content, traffic, SEO. Thanks Arnie!”

“Arnie I wanted to let you know that our of 62 speakers you were rated the top speaker of our conference. Your professionalism and research into our industry certain paid off! Thank you.”

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