Chicago, Monday, June 16, 2014
Introduction to Web Analytics 101 – full day
The official Digital Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.
| Chicago Workshop Program: | Monday, June 16 (full day) Introduction to Web Analytics 101 – full day 9:00am to 4:00pm – Includes lunch and two 15-minute breaks Room: S103D Regular Price: $1,050 Onsite Price: $1,150 Combo Price: Register for both and get the second half price Register for both the Intro to Web Analytics 101 and Web Analytics 102 Regular Price: $1,575 Onsite Price: $1,725 |
| Promotions and Discounts: | DAA Members save 20% |
What Will You Learn?
Introduction to Web Analytics 101 – full day
Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:
- Web metrics terminology and technology
- The most critical web metrics
- Key Performance Indicators
- How to derive business value from web analytics
- The skills you need (or need to look for in others) to build a web analytics powerhouse
- A process for creating a web analytics culture and making it stick in your organization
- How to gain executive buy-in
- Insight into optimizing your business with web analytics
- Getting started with visitor data analysis
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