Chicago, Thursday, June 19, 2014
Applying Web Analytics 102 – full day
The official Digital Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.
| Chicago Workshop Program: | Thursday, June 19, 2014 Applying Web Analytics 102 – full day 9:00am to 4:00pm – Includes lunch and two 15-minute breaks Regular Price: $1,050 Onsite Price: $1,150 Combo Price: Register for both and get the second half price Register for both the Intro to Web Analytics 101 and Web Analytics 102 Regular Price: $1,575 Onsite Price: $1,725 |
| Promotions and Discounts: | DAA Members save 20% |
What Will You Learn?
Applying Web Analytics 102 – full day
Jim Novo, Owner, The Drilling Down Project
This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include:
- How to enthuse others about web intelligence
- Distributing and communicating web analytics data
- How to improve your campaign performance & profitability
- How to incrementally tune your website to ensure peak performance
- A/B Split & Multivariate Testing
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