Lifetime Association Partner
The DAA is a not-for-profit, volunteer-powered association that helps members like Adobe, Expedia SAS and Yahoo! become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has almost 3,000 members including over 70 corporate members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at: www.digitalanalyticsassociation.org.
Diamond Sponsor
ObservePoint is the pioneer and industry leader in Data Quality Assurance. Co-founded by the Omniture co-founder John Pestana, ObservePoint ensures the data collection across digital marketing channels is implemented correctly and actively performs tests to find reporting mistakes, duplicate tags, data leakage and page errors. Without any code to deploy, ObservePoint delivers alerts real-time, to help you make better decisions on your big data.
Gold Sponsor
Domo is a cloud-based business management platform that is transforming the way business is managed. The company was started in 2010 by Josh James, co-founder and longtime CEO of web-analytics powerhouse Omniture.
Domo gives users direct, real-time access to all the information they need to make fast, better decisions and improve business performance. It solves universal pain points felt by CEOs, managers and IT organizations for whom traditional business intelligence reporting is often too cumbersome, too complex and too slow. With $250 million in funding, Domo has assembled a highly proven management team and is backed by an all-star list of angels and investors plus the who’s who of SaaS and Internet technology. The company has signed more than 1,000 paying enterprise customers and is experiencing year-over-year growth that exceeds more than 100 percent.
Bronze Sponsors
DataScience delivers what business teams need from their data- actionable insights, not more dashboard reports. With DataScience, customers plug raw data into proprietary technologies and have actionable insights delivered by an on-demand team of data experts. The DataScience solution can be applied to any business team, from marketing to customer support, and can be leveraged across any industry, from e-commerce to CPG.
“The rate and efficiency in which DataScience can uncover and deliver insights from data is startling. They solved a request in 24 minutes which would have taken our team a week” – Jule Uhrman, CEO, OUYA Inc.
For more information, visit www.datascience.com.
Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance.
Marchex Call Analytics, the leading analytics platform for click-to-call, measures more than 250 million phone calls annually for brands and agencies worldwide. The platform includes channel-specific solutions, such as Marchex Call Analytics for Search, the only real-time solution that provides 100% attribution for every phone call from mobile search and Marchex Call Marketplace, an analytics-enabled mobile advertising network that delivers high-quality inbound phone calls.
UBC Continuing Studies offers the 100% online Award of Achievement in Digital Analytics program in collaboration with the Digital Analytics Association (DAA). This award-winning program is one of our most popular programs with over 1,200 graduates from 40 countries. Also in partnership with the University of California, Irvine Extension, UBC Continuing Studies jointly offers the Web Intelligence Certificate. For more information on these programs and our recently launched 100% online Certificate in Digital Strategy, visit our website.
University of California, Irvine Extension offers a Web Intelligence Certificate Program offered jointly with University of British Columbia (UBC) Continuing Studies, in partnership with the DAA. To receive the certificate, students complete four online courses required for the UBC/DAA Award of Achievement in Digital Analytics and five units of coursework from among the UC Irvine Extension electives. For more information on this as well as our certificates in Data Science and Predictive Analytics, please visit www.extension.uci.edu.
Sponsors
The Draw Shop is dedicated to creating whiteboard videos that increase sales marketing success. This eclectic crowd is addicted to seeing people laugh with enthusiasm when their ideas are understood. Using a precise formula, The Draw Shop powerfully creates videos that are impossible to misunderstand, while generating a reaction that leads the viewer to ACTION. They like to impress: they can’t help it.
Tealium is the leader in real-time unified marketing solutions, helping brands seamlessly integrate their siloed applications and data, and drive more profitable interactions across all digital touch points. Tealium’s open platform for tag management and data enrichment enables marketers to bring order to chaos and build better customer experiences. Founded in 2008, Tealium was recently named to the Inc. 500, which recognizes the fastest-growing private companies in America. The company’s award-winning solutions are used by hundreds of global enterprises, including Cathay Pacific Airways, Domino’s Pizza, HanesBrands, Kimberly-Clark Corp., Lamps Plus, Lincoln Financial Group, Party City, Univision and Vizio. For more information, visit www.tealium.com.
Media Partners
CMSWire.com publishes daily news, analysis, interviews and best practices focused on Customer Experience Management, Digital Marketing, Social Business and Enterprise Information Management. Follow us on Twitter @cmswire or join our mailing list for access to exclusive reports, white papers and webinars.
FierceBigData covers data management and analytics, data architecture, big data systems, and other key issues. More than 14,000 IT professionals and business executives read FierceBigData to keep up with the latest news on harnessing large amounts of data to make their organizations more efficient and enable better business decisions. FierceBigData is the only email news briefing that scours over 70 sources to bring you the most relevant news and analysis. Additionally, all subscribers get full access to our exclusive webinars, whitepaper library, and eBooks. Sign up for your free, twice-weekly email newsletter today!
FierceCMO is the leading source of marketing industry news with a special focus on lead generation, marketing software & technology, content marketing, and more. Join over 13,000 fellow marketing industry leaders who get FierceCMO via email. In addition to our comprehensive website and free email newsletter, you have the opportunity to attend our webinars, peruse our whitepaper library and benefit from our eBooks. Advance your career with FierceCMO!
Marketing Dive is the mobile friendly industry dashboard for digital marketers. We publish and curate the industry’s most important news, social commentary, stock updates, industry jobs, and research. Give us 60 seconds, and we’ll give you everything you need to know on mobile marketing, content marketing, social media, email marketing, video, payments, location based services, SEO/SEM, and more. Marketing Dive delivers the most important news, events, and industry intel so you can focus on your job.
The Marketing Technology Blog is a resource and discovery blog for businesses to find, research, and implement marketing solutions. The publication is led by Douglas Karr, an author and recognized expert in marketing technology. Their consultancy, DK New Media, works with marketing platforms internationally to increase market share and competitiveness, venture capital and investment companies to perform due diligence audits, and enterprise corporations for vendor sourcing and implementation. Focus areas include analytics, content, email, mobile, sales, search and social media marketing platforms. The blog is a central resource for infographics and whitepapers.
Revenue+performance is published by mThink, LLC and delivers the most integrated and personally relevant information to today’s online marketers. Our editorial intelligence is focused on all aspects of the online marketing experience including: innovative marketing methods, effective online advertising techniques and emerging trends in technology. Each year we conduct the largest research survey in the performance marketing industry in order to identify the best affiliate and CPA networks which is published annually in the Blue Book Top 20 Networks rankings and is recognized as the most comprehensive network survey by the performance market industry.
