Monday, June 20
Founder and Managing Director
June Li, Founder and Managing Director, ClickInsight
June Li of ClickInsight will deliver this one-day DAA Essential Series workshop for those who are new to web analytics, new to web management or just need to be sure that they see the forest for the trees. This is the best place to get grounded in the basics.
Founder and President
Lee Feinberg, Founder and President, DecisionViz
Lee Feinberg of DecisionViz will teach how to structure a visual story, how to apply the foundations of visual language, and how to work closely with your audience in this visualization workshop.
Thursday, June 23
The Drilling Down Project
Jim Novo, The Owner, Drilling Down Project
Jim Novo of The Drilling Down Project will pick up from where the first DAA Essential Series Workshop leaves off. Discover the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, and more.
Predictive Analytics World
Eric Siegel, Ph.D, Conference Founder, Predictive Analytics World
New to predictive analytics? Take this online, on-demand course by the founder of Predictive Analytics World to ramp up on the application areas, core technology evaluation methodology, and management best practices.