Fundamentals of Digital Analytics

June Li
June Li

Founder and Managing Director


The official Digital Analytics Association Essential Series workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Essential Series workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

Instructor: June Li, Founder and Managing Director, ClickInsight

Chicago Workshop Program

Monday, June 19, 2017 – Room: Salon A2
Fundamentals of Digital Analytics – full day
9:00am to 4:30pm – Includes lunch and two
15-minute breaks
Super Early Bird (until 3/10): $850
Early Bird (until 5/5): $950
Regular Price: $1,050
Onsite Price: $1,150

Register Now
Combo Price: Register for both and get
the second half price

Register for both the Fundamentals of Digital Analytics
and Applying Digital Analytics
Super Early Bird (until 3/10): $1,275
Early Bird (until 5/5): $1,425
Regular Price: $1,575
Onsite Price: $1,725
Promotions and Discounts: DAA Members save 10%

What Will You Learn?

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:

  • Web metrics terminology and technology
  • The most critical web metrics
  • Key Performance Indicators
  • How to derive business value from web analytics
  • The skills you need (or need to look for in others) to build a web analytics powerhouse
  • A process for creating a web analytics culture and making it stick in your organization
  • How to gain executive buy-in
  • Insight into optimizing your business with web analytics
  • Getting started with visitor data analysis


June Li, Founder and Managing Director, ClickInsight

June Li is the Founder and Managing Director of ClickInsight, an analytics consultancy focused on extracting value by analyzing & optimizing digital behaviour. ClickInsight is a Google Certified Partner in Google Analytics, a Google Analytics Premium Reseller, and also works with Adobe, Ensighten, Tealium & any other tool that will yield meaningful insights. A recognized independent expert in Digital Analytics and a Certified Web Analyst, June is an instructor at the University of Toronto, and has worked with the Digital Analytics Association for over 10 years, helping create their online Digital Analytics Course Program in collaboration with the University of British Columbia, and leading DAA Base Camp workshops.

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