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DAA Base Camp Workshops


Digital Analytics Association Base Camp:
Website measurement from the ground up

Overview | Course Details | Instructors


Introduction to Web Analytics 101

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. This workshop will give you the high level overview of web analytics needed to make your website more valuable to your company. In this introductory workshop you will learn about:

Applying Web Analytics 102

This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design; email marketing/visitor life cycle, social media marketing, conversion/lead optimization, and improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include:You will learn:

This new one-day program is dedicated to improving results of your search marketing through search analytics. Attendees include those folks who are knee deep in search marketing and would like to expand their knowledge of search analytics processes and tools. Key emphasis will be on paid and organic search analytics including:


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