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Digital Analytics Association Base Camp
Website Measurement from the Ground Up

Overview | Course Details | Instructors


Gary Angel, President, Semphonic

Gary Angel Gary is co-founder and President of Semphonic, one of the leading web analytics consultancies in the United States. Semphonic concentrates on web analytic verticals without a clear ecommerce transaction component and has built substantial practice specialties around lead assessment and integrated marketing communications, web analytics data integration, SEM Analytics, mobile measurement and measuring engagement.

Gary is a frequent speaker at analytics events, publishes frequently on DM Review, ADOTAS and a variety of print and online publications, and blogs at semphonic.blogs.com/semangel.

Anil Batra, Director of Analytics and Strategy, ZeroDash1

Anil Batra Anil has over 10 years of experience in Consulting, Business Intelligence, Web Analytics, Online Advertising and Behavioral Targeting. Anil helps companies use Web channel data to improve online business results. In past, Anil has worked at ZAAZ, a leading web analytics consulting firm, and Revenue Science (formerly digiMine), a Behavioral Targeting company. Anil has helped several fortune 500 customers effectively use web analytics and increase their ROI on the web. Anil has worked with customers such as Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, Realnetworks, Starbucks, and TheStreet.com.

Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington , Seattle.

Anil authors one of the top Blogs in Web Analytics and Behavioral Targeting.

Vicky Brock, Co-Founder, Highland Business Research

Vicky Brock Highland Business Research's Head of Web Analytics and Online Research. She is currently involved in analytics and online research in the Tourism and Public/Government sectors. Vicky has been Co-Chair of the WAA International Committee for the last 18 months, co-ordinates the WAA local activity in Scotland and was a contributor to the UBC Web Analytics Course. She is currently writing Web Analytics Course Modules for Scotland's UHI Millennium Institute. Vicky has worked in web-focused research and web analytics since 1999 and began her career in market research and direct marketing in 1993.

Angela Hill, Senior Analytics Manager at ZAAZ

Angela has worked in the web and software industries for over 10 years. In the last 3 years, she has directed web analytics implementation, monitoring, and ongoing reporting at multiple bay area interactive agencies such as Extractable, working with Fortune 500 clients including AMD, HP, and Charles Schwab. She is an expert in tracking and analyzing online Flash applications, including video and other Web 2.0 technologies. Angela holds a degree in Music Composition from the University of Montana.

Braden Hoeppner, Director of Web Sales, CoastalContacts.com

Braden is a passionate online marketer who has held roles in ecommerce, vertical media and telecommunications where he guided the implementation, optimization and usage of web analytics & usability to improve website sales performance. He has also provided consulting services for online strategy to public sector and non-profit organizations. He is also an online tutor for the UBC Web Analytics Award of Achievement program and has recently been named one of Canada's top 40 online marketers by Click! Weekly.

Alex Langshur, President and Cofounder, PublicInsite

Alex LangshurAlex manages PublicInsite, a web analytics / site optimization consulting firm dedicated to helping clients realize the full potential and value of their online channel. He has worked with and led web analytics and online performance measurement initiatives for clients in the public, private, non-profit and education sectors. Alex is the Treasurer of the Web Analytics Association and co-Chair of their Public Sector Committee. He has been a speaker at many conferences and teaches web analytics courses for WAA Base Camp and Web Manager University.

June Li, Founder and Managing Director, ClickInsight

June helps organizations overcome barriers to effective deployment and use of web analytics to optimize marketing. She is a contributing writer to OneDegree.ca, an associate instructor for the award-winning web analytics program at the University of British Columbia, as well as an instructor for a web analytics course at the University of Toronto. June is a very active member of the Digital Analytics Association.

Jim Novo, Owner, The Drilling Down Project

Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the 80s to TV shopping in the 90s and now to the Internet.

Jeff Quipp, founder and CEO, Search Engine People Inc

Jeff QuippJeff Quipp is the founder and CEO of Search Engine People Inc (SEP), one of Canada’s largest search marketing firms and recipient of the Profit 100 Award acknowledging SEP as one of the 100 Fastest Growing Companies in Canada in 2008. Jeff is an online marketing strategist, and has over eight years of search engine marketing experience starting with Sympatico-Lycos.

Jeff is a frequent speaker at internet marketing panels and conferences worldwide and is widely recognized as one of the pre-eminent authorities on search and social media marketing. He has an MBA and an undergraduate degree in economics.

Mark Ryan, Vice President of Client Services, and COO, Extractable

Mark Ryan Mark Ryan has an extensive background in web application development, Search Engine Marketing, and Web Analytics. As a founder of Extractable, Mark manages the Strategy, Creative, Engineering, and Project Management groups at Extractable. Mark enjoys working with Web Analytics and sits on various committees of the Web Analytics Association. Mark started his career in Internet development at Applied Materials where he served an integral role in the design and development of the companies first online Inventory and Support Management System. He also developed applications for premiere clients such as Intel, AMD, and Siemens. After Applied Materials, Mark served as Senior Applications Engineer for USWeb's Content Management group and worked on the design and implementation of the company's first web based content management application.

Caleb Whitmore, Founding Consultant, Analytics Pros

Caleb Whitmore Caleb is an entrepreneur with broad experience in web design, ecommerce application development, search engine optimization and marketing, and web site analytics. He is interested in online community development, localization of search and Internet usage, small business development, and corporate online marketing. He specializes in web analytics with specific experience with Google Analytics & Urchin software. Search engine optimization (natural search SEO) and Sponsored Search Marketing (PPC) campaign development, execution, tracking, and analysis.

Digital Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit

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