WAA Base Camp Workshops

San Jose at emetrics Marketing Optimization Summit
May 2nd & 3rd, 2010

The official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment.

Workshop Program and Instructors:	I: Introduction to Web Analytics - May 3rd ½ day 1:00 to 4:30pm Instructor: Alex Langsur II: Web Analytics for Site Optimization - May 4th full day 9:00am to 4:30 pm Instructor: Jim Novo
Dates and Venue:	San Jose: May 3rd and 4th The Fairmont San Jose 170 South Market Street San Jose, California
Workshop Schedule:	The half-day workshop is 1:00 to 4:30pm with one 15-minute coffee break. The full day workshop is 9:00am to 4:30pm, with a one-hour lunch break and two 15-minute coffee breaks. Lunch is provided.

Workshop I: Introduction to Web Analytics

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. This workshop will give you the high level overview of web analytics you need to make your website more valuable to your company.

Workshop II: Web Analytics for Site Optimization

How do you make your website better? If this is your challenge, then this is the workshop you’ve been waiting for. You have some experience, but now it’s time to learn more about the business goals and Key Performance Indicators of site optimization, the available tools and the processes needed to make it all work.