WAA Base Camp Workshops
San Jose at emetrics Marketing Optimization Summit
May 2nd & 3rd, 2010
The official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment.
|Workshop Program and Instructors:||
I: Introduction to Web Analytics - May 3rd
½ day 1:00 to 4:30pm
Instructor: Alex Langsur
II: Web Analytics for Site Optimization - May 4th
full day 9:00am to 4:30 pm
Instructor: Jim Novo
|Dates and Venue:||San Jose: May 3rd and 4th
The Fairmont San Jose
170 South Market Street
San Jose, California
|Workshop Schedule:||The half-day workshop is 1:00 to 4:30pm with one 15-minute coffee break. The full day workshop is 9:00am to 4:30pm, with a one-hour lunch break and two 15-minute coffee breaks. Lunch is provided.|
Workshop I: Introduction to Web Analytics
Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. This workshop will give you the high level overview of web analytics you need to make your website more valuable to your company.
Workshop II: Web Analytics for Site Optimization
How do you make your website better? If this is your challenge, then this is the workshop you’ve been waiting for. You have some experience, but now it’s time to learn more about the business goals and Key Performance Indicators of site optimization, the available tools and the processes needed to make it all work.
Web Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit