WAA Base Camp Workshops April 26-27, 2011

Toronto, Canada
April 26: Introduction to Web Analytics 101
April 27: Applying Web Analytics 102
Room: DUFFERIN

The official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. WAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction to those considering the WAA/UBC Award of Achievement in Web Analytics online courses.

Instructor: Braden Hoeppner, Vice President, Web Sales, CoastalContacts

Braden Hoeppner is a passionate online marketer who has held roles in ecommerce, vertical media and telecommunications where he guided the implementation, optimization and usage of web analytics & usability to improve website sales performance. He has also provided consulting services for online strategy to public sector and non-profit organizations. He is also an online tutor for the UBC Web Analytics Award of Achievement program and has recently been named one of Canada's top 40 online marketers by Click! Weekly.

Toronto Workshop Programs:	April 26, 2011 Introduction to Web Analytics 101 9:00am to 4:00pm – Includes lunch and two 15-minute breaks Regular Price: $595, $695 onsite April 27, 2011 Applying Web Analytics 102 9:00am to 4:45pm – Includes lunch and two 15-min breaks Regular Price: $695 Combo Price: Register for both the Intro to Web Analytics 101 and Search Analytics 201 Regular Price: $1190
Venue:	Sheraton Centre Toronto Hotel 123 Queens Street West, Toronto, Ontario

What Will You Learn?

Introduction to Web Analytics 101 [details]

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:

Web metrics terminology and technology
The most critical web metrics
Key Performance Indicators
How to derive business value from web analytics
The skills you need (or need to look for in others) to build a web analytics powerhouse
A process for creating a web analytics culture and making it stick in your organization
How to gain executive buy-in
Insight into optimizing your business with web analytics
Getting started with visitor data analysis

Applying Web Analytics 102 [details]

This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include: