eMetrics Marketing Optimization Summit
Washington D.C., October 20 - 23, 2008
Increase the Effectiveness of Every Marketing Dollar
at the Hilton Alexandria Mark Center
5000 Seminary Rd. Alexandria, VA 22311
 |
Jim Sterne, Target Marketing
Online Marketing Intelligence - Optimizing the Enterprise |
 |
James Robinson, New York Times
Web Intelligence as a Value Driver Across Media |
More Keynote Speakers to come
- Benefit from the experience of enterprise front-runners
- Gain understanding from your intellectual peers
- See the future from industry visionaries
- Discover the art and science of continuous improvement
- Become more relevant and valuable to your organization
eMetrics Marketing Optimization Summit
- Advertising Analysis
- Behavioral Targeting
- Business Implementation
- Campaign Optimization
- Competitive Analysis
- Customer Experience
- Integrated Marketing
- Multi-Channel Marketing Metrics
- Pay Per Click Performance
- Public Sector Metrics
- Search Optimization Analytics
- Social Media Measurement
- Statistical Analysis
- Web 2.0 Optimization
- Website Optimization
- And a lot more
Session Tracks
- Acquisition
- Appraising Online Advertising
- Assessing Search Marketing
- Measuring Mobile Marketing
- Conversion
- Monetizing Online Behavior
- Mechanizing Merchandizing
- Making Marketing a Continuous Experiment
- Retention
- Measuring the Success of Government Websites
- Optimizing Lead Generation Programs
- Building Customer Loyalty
- Social Media Metrics
- Hearing and Acting on the Voice of the Customer
- Making the Most of Social Media
- Practicing PR in a Web 2.0 World
- The Data Driven Organization
- Managing a Data Driven Organization
- Optimizing Online and Offline Marketing
- Merging a Myriad of Marketing Metrics
|
Discover the Secrets and Best Practices to:
- Optimize Marketing Value
- Optimize Awareness
- Optimize Acquisition
- Optimize Persuasion
- Optimize Retention
- Optimize Loyalty
- Optimize Satisfaction
- Optimize your value to your company
Workshops
- Foundations of Online Intelligence
(Web Analytics Association)
- Introduction to Web Analytics
- Campaign Optimization
- Website Optimization
- Buying and Selling
Online Advertising
- Online advertising landscape and insights from the world’s premier trainer
- Getting the Most Out of Search Marketing
- Measuring organic and pay-per-click results
- Identifying the Major Trends of Marketing Optimization
- Forward looking presentations, forward thinking group discussions
- Predicting Customer Behavior with Mathematics
- Predictive analytics made useful, practical and valuable
-
Parties
- Web Analytics Association Reception
- Omniture Reception
Catch up on the Latest Tools and Services
- See the tools in action
- Hear the case studies
- Get a feel for the vendor point of view
|
Previous Events
- London, May 19-21, 2008
- San Francisco, May 4-9, 2008
- Munich, April 8-9, 2008
- Toronto, March 31- April 2nd, 2008
- Stockholm, October 29-30, 2007
- Washington DC, October 15-17, 2007
