What Happens If You Don’t Come?
I know half my website investment is being wasted
I just don’t know which half
You cannot manage what you do not measure
Not everything that can be counted counts
Strategies without metrics are only wishes
Do not use statistics as a drunkard uses a lamp post –
for support rather than illumination
You cannot afford to miss the technologies and techniques that make up the art, science and business of optimizing your total online marketing value at one event delivering The Big Picture.