February is all about change. This month's issue focuses on simple tips that can help improve your organization's marketing efforts through best practices, tools and techniques, beginning with removing "Big Data" from your vocabulary. Bill Bruno's suggestion: "Keep your budget and focus on the right data." You don't want to fall behind especially with all the new technology out there.
With new technology on the rise, so are the "others". These visitors are no longer viewing your site on a laptop or desktop, but on gaming systems, tablets, smartphones, etc. and are growing rapidly in numbers. Read this article and find out how this will affect you and what you need to do to keep up with this rapidly growing group?
Craig Stacey suggests, "Hit reboot and begin leveraging 21st-century analytics to measure marketing's ROI. Read more of his and the rest of our February issue to implement amazing CHANGE!
Enjoy the Issue and as always we appreciate any feedback.