Press releases regarding current and future Emetrics Summits. en-us Copyright 2008 Emetrics.org http://www.emetrics.org/ Tue, 26 March 2008 02:24:00 -0500 <p><strong>WASHINGTON, DC - October 6, 2008 -</strong>Year after year, the marketing optimization industry and major corporations turn to the global eMetrics Marketing Optimization Summit series as a primary source for breaking news and innovation from the leaders in the field. Summit sponsors have selected the Washington, D.C. event, October 20-23, as the ideal place to launch new products and make major company announcements that will propel the industry forward.<p> <p><a href="http://www.emetrics.org/pressroom/emosdc08-sponsors-news-teaser-final-100608.doc">Read the whole release</a>.</p> http://www.emetrics.org/pressroom/emosdc08-sponsors-news-teaser-final-100608.doc http://www.emetrics.org/pressroom/emosdc08-sponsors-news-teaser-final-100608.doc Mon, 6 October 2008 00:00:00 -0500 Carla Vicens - blast! PR for eMetrics Marketing Optimization Summit <p><strong>WASHINGTON, DC - September 29, 2008 -</strong>Today the eMetrics Marketing Optimization Summit announced its keynote presenters for the fall 2008 event. Kim Johnston, VP of global sales and marketing operations for Symantec Corporation, Joe Megibow, VP of customer experience and online marketing for Hotels.com, James G. Robinson, director of web analytics for The New York Times, and Mike Marvel, manager of analytics and reporting for Home Depot, will provide marketing optimization best practices and real-life examples of what works. The eMetrics Marketing Optimization Summit will take place October 20-23, 2008, at the Hilton Alexandria Mark Center in Washington, D.C.<p> <p><a href="http://www.emetrics.org/pressroom/eMetrics-DC-Press-Release-20080929.doc">Read the whole release</a>.</p> http://www.emetrics.org/pressroom/eMetrics-DC-Press-Release-20080929.doc http://www.emetrics.org/pressroom/eMetrics-DC-Press-Release-20080929.doc Mon, 29 September 2008 00:00:00 -0500 Carla Vicens - blast! PR for eMetrics Marketing Optimization Summit <p><strong>WASHINGTON, DC - March 10, 2008 -</strong> The Web Analytics Association (WAA) is pleased to announce the eMetrics Marketing Optimization Summit as its official conference. Moving forward, WAA members will receive a 15 percent discount on conference registration.</p> <p>Preceding each Summit, the WAA holds regional community meetings and educational WAA Base Camp workshops, which introduce new practitioners to web analytics tactics and processes.</p> <p><a href="http://www.emetrics.org/pressroom/WAA~eMetrics_Official_Conference_20080310.doc">Read the whole release</a>.</p> http://www.emetrics.org/pressroom/WAA~eMetrics_Official_Conference_20080310.doc http://www.emetrics.org/pressroom/WAA~eMetrics_Official_Conference_20080310.doc Mon, 10 March 2008 00:00:00 -0500 kathleen@blastpr.com (Kathleen Formidoni) <p><strong>SAN FRANCISCO, CA--(Marketwire - February 20, 2008) -</strong> Today the eMetrics Marketing Optimization Summit announced its keynote presenters for the spring 2008 event. Tim Goudie, Group Manager of Interactive Marketing at Coca-Cola, will share his experiences in metrics and measurements. In addition, Tom Davenport, author of "Competing on Analytics," and Ian Ayres, author of "Super Crunchers," will present insights from their best-selling books during their keynote sessions. The eMetrics Marketing Optimization Summit will take place May 4-7, 2008, at the Palace Hotel in San Francisco.</p> <p>Goudie returns to the eMetrics Marketing Optimization Summit after overwhelming positive feedback and response stemming from his keynote presentation at the event in Washington, D.C. in 2006. A metrics and measurement expert for Coca-Cola through its Global Interactive Marketing Team, Goudie enthralled audiences with his candid, direct delivery on the ups and downs of measuring online marketing for the world's most well known brand. He will continue his account of big brand marketing optimization in his keynote presentation.</p> <p><a href="http://www.marketwire.com/mw/release.do?id=823059&k=emetrics%20marketing%20optimization%20summit">Read the whole release</a>.</p> http://www.marketwire.com/mw/release.do?id=823059&k=emetrics%20marketing%20optimization%20summit http://www.marketwire.com/mw/release.do?id=823059&k=emetrics%20marketing%20optimization%20summit Wed, 20 February 2008 00:00:00 -0500 kathleen@blastpr.com (Kathleen Formidoni) <p><strong>TORONTO--(Marketwire - January 22, 2008) -</strong> The eMetrics Marketing Optimization Summit, a leading web marketing conference dedicated to optimizing online marketing value and web analytics, is expanding into the Canadian market this spring with its newest addition to the international conference series in Toronto, Ontario. Industry thought leaders from Canada, the US and Europe will gather to share best practices for marketing optimization March 31 through April 2, 2008.</p> <p>Since 2002, the eMetrics Marketing Optimization Summit has evolved along with the industry and expanded to meet the needs of the vastly growing audience it has attracted over the years. Once strictly a web analytics conference, the Summit connected peers and provided valuable solutions through collaboration to propel the industry forward. The event quickly became known for the actionable insights it delivered and its power to drive the evolution of the entire web analytics industry.</p> <p><a href="http://www.marketwire.com/mw/release.do?id=812709">Read the whole release</a>.</p> http://www.marketwire.com/mw/release.do?id=812709 http://www.marketwire.com/mw/release.do?id=812709 Tue, 22 January 2008 00:00:00 -0500 kathleen@blastpr.com (Kathleen Formidoni) <p><strong>WASHINGTON, DC--(August 17, 2007) -</strong> The eMetrics Marketing Optimization Summit is back in the capital city with an expanded agenda that focuses on optimizing all areas of online marketing. Today, the eMetrics Marketing Optimization Summit announced that representatives from Sony Entertainment and Dell will deliver keynote presentations at the upcoming event, October 14-17 in Washington, D.C.</p> <p>The keynote speakers at the event and major brand case studies from Sony Entertainment and Dell were selected to represent the evolution of the web analytics industry and the focus-shift to overall marketing optimization. On Monday, October 15 at 9:20 a.m., eMetrics Summit Founder Jim Sterne will kick off the first day with a look at how far the industry has come and how much competitive advantage can be found in analytic curiosity.</p> <p>On October 16 at 9:00 a.m., Rachel Scotto, executive director of market research and CRM for Sony Entertainment, will present a case study titled “Counting on Customers”. In the dynamic and constantly evolving entertainment market spanning movies, home entertainment, television, games and mobile sites, Rachel will review the tools Sony uses, data they leverage and the insights they harvest to increase market share and customer loyalty.</p> <p>On the final day of the eMetrics Marketing Optimization Summit, the 9:00 a.m. keynote “Do You See What I Hear?” will be presented by Lewis Simons, manager of global online research for Dell. Lewis will share tips for listening and interpreting feedback from online customers and extract the key information that will lead to improved customer experience.</p> <p>In addition to the keynotes, the conference agenda includes sessions from web analytics gurus on October 15 and 16 at 4:00 p.m. and 2:30 p.m. respectively. These leading authorities in marketing optimization will share their most recent insights and research on web analytics in a 2.0 world, practical tips for compelling reports, creating a data-driven boss, and more. The speakers include: Eric T. Peterson, CEO and principal consultant of Web Analytics Demystified; Jennifer Veesenmeyer, senior web analytics consultant of Stratigent; Jim Novo, customer analysis consultant of Drilling Down; Bryan Eisenberg, co-founder and chief persuasion officer of Future Now; and Avinash Kaushik, author and founder of Occam's Razor.</p> <p>Now in its sixth year, the international conference series has become the premiere event for analysts, marketers and business strategists to network, learn, grow their business and drive the evolution of the industry. For the complete conference agenda and list of speakers, or to register, visit: <a href="http://www.emetrics.org/2007/washingtondc">www.emetrics.org/2007/washingtondc</a></p> http://www.emetrics.org/2007/washingtondc http://www.emetrics.org/2007/washingtondc Fri, 17 August 2007 00:00:00 -0500 kathleen@blastpr.com (Kathleen Formidoni) <p><strong>Washington DC -- Marketwire - July 18, 2007 -</strong> eMetrics Marketing Optimization Summit, the premier event for online marketing and analytics professionals, will return to Washington D.C. October 14-17, 2007. The fall event promises a packed agenda and a broadened focus that goes deeper into and then beyond web analytics to address turning data into actionable information.</p> <p><a href="http://www.emetrics.org/pressroom/EmetricsSummit07-18-07Release.php">Read the whole release</a>.</p> http://www.emetrics.org/pressroom/EmetricsSummit07-18-07Release.php http://www.emetrics.org/pressroom/EmetricsSummit07-18-07Release.php Wed, 18 July 2007 00:00:00 -0500 kathleen@blastpr.com (Kathleen Formidoni) <p><strong>San Francisco, CA -- March 13, 2007 --</strong> Today, the eMetrics Summit announced the speakers and agenda for the "Big Picture" event in San Francisco, May 7-9, 2007. The West Coast event builds on the success of the 2006 eMetrics Summit series and offers online marketers of all levels an intensive learning experience, expert advice and strategies to optimize online marketing value.</p> <p><a href="http://www.emetrics.org/pressroom/EmetricsSummit3-13-07Release.php">Read the whole release</a>.</p> http://www.emetrics.org/pressroom/EmetricsSummit3-13-07Release.php http://www.emetrics.org/pressroom/EmetricsSummit3-13-07Release.php Tue, 13 March 2007 00:00:00 -0500 kathleen@blastpr.com (Kathleen Formidoni) <p><strong>London -- March 1, 2007 --</strong> eMetrics Summit London, today announced that Martin McNulty, Skype's Head of Global Online Marketing, will be a keynote speaker at London's eMetrics Summit 2007. His keynote speech will describe how he and his team segment and target in a multi-session and multi-lingual environment so that Skype can better understand and cater to its wide range of prospects.</p> <p><a href="http://www.emetrics.org/pressroom/EmetricsSummit3-01-07Release.php">Read the whole release</a>.</p> http://www.emetrics.org/pressroom/EmetricsSummit3-01-07Release.php http://www.emetrics.org/pressroom/EmetricsSummit3-01-07Release.php Thu, 1 March 2007 00:00:00 -0500 kathleen@blastpr.com (Kathleen Formidoni) <p><strong>San Francisco, CA -- December 18, 2006 --</strong> Today, the eMetrics Summit announced the date and call for papers for its west coast presentation of “The Big Picture.” Earlier this year, the eMetrics Summit in Washington D.C. attracted more than 450 marketing and web analytics professionals from the top brands across the country seeking to optimize their online processes and marketing goals. The San Francisco event, May 6-9, 2007, aims to build upon the lessons learned and provide a big-picture view of optimizing online marketing value and impacting overall marketing value and business objectives.</p> <p><a href="http://www.emetrics.org/pressroom/eMetrics%20Summit%20SF~Save%20the%20Date~FINAL~121506.doc">Read the whole release</a>.</p> http://www.emetrics.org/pressroom/eMetrics%20Summit%20SF~Save%20the%20Date~FINAL~121506.doc http://www.emetrics.org/pressroom/eMetrics%20Summit%20SF~Save%20the%20Date~FINAL~121506.doc Mon, 18 December 2006 00:00:00 -0500 kathleen@blastpr.com (Kathleen Formidoni) <p><strong>WASHINGTON, DC -- October 16, 2006 --</strong> At the eMetrics Summit: The Big Picture in Washington, D.C., October 16-18, attendees will pay their last respects to a long-time business partner and dear friend, the Web Page. Today’s more aggressive marketers and emerging Web 2.0 technologies are said to be contributing factors to the Web Page’s demise, but the official cause of death: Chronic Irrelevance. Bryan Eisenberg, best-selling author and Chief Persuasion Officer at Future Now, Inc., will give a formal eulogy at the eMetrics Summit on Tuesday, October 17, at 2:30 p.m.</p> <p><a href="http://www.emetrics.org/pressroom/eMetrics%20Summit~Web%20Page%20Eulogy~FINAL~101606.doc">Read the whole release</a>.</p> http://www.emetrics.org/pressroom/eMetrics%20Summit~Web%20Page%20Eulogy~FINAL~101606.doc http://www.emetrics.org/pressroom/eMetrics%20Summit~Web%20Page%20Eulogy~FINAL~101606.doc Mon, 16 October 2006 00:00:00 -0500 kathleen@blastpr.com (Kathleen Formidoni) <p><strong>Registration Still Open for Expanded Show Focused on Using Web Analytics to Meet Business Goals</strong></p> <p><strong>WASHINGTON, D.C. -- (MARKET WIRE) -- September 29, 2006</strong> -- The Emetrics Summit, taking place in Washington, D.C. October 16-18, is slated to be the biggest and best yet for the five-year-running conference series organized by industry luminary and president of the Web Analytics Association, Jim Sterne. Registration for the first east coast Emetrics Summit broke all previous year's records four weeks prior to the event, and the conference series is likely to see its third sold-out event in a row.</p> <p><a rel="external" href="http://www.marketwire.com/mw/release_html_b1?release_id=167756">Read the whole release</a>.</p> http://www.marketwire.com/mw/release_html_b1?release_id=167756 http://www.marketwire.com/mw/release_html_b1?release_id=167756 Tue, 10 Oct 2006 00:55:00 -0500 kathleen@blastpr.com (Kathleen Formidoni) <p><strong>SANTA BARBARA, CA (PRWEB) September 6, 2006</strong> -- On September 14, 2006, at 2:00 p.m. ET, JupiterWeb will host a webcast entitled, &#8220;Five Top Lessons Web Analysts Can Teach the CEO.&#8221; Jim Sterne, president of the Web Analytics Association and conference director of the Emetrics Summit, and Akin Arikan, director of segment management for Unica&reg; Corporation, will discuss the ways web analytics can influence the entire enterprise and deliver business-driving insight that web analysts can offer their CEOs.</p> <p><a rel="external" href="http://www.prweb.com/releases/FiveTopLessons/Webcast/prweb428938.htm">Read the whole release</a> or <a rel="external" href="http://prwebpodcast.com/pod/428938/428938.mp3">listen to the Podcast</a> [.mp3].</p> http://www.prweb.com/releases/FiveTopLessons/Webcast/prweb428938.htm http://www.prweb.com/releases/FiveTopLessons/Webcast/prweb428938.htm Fri, 29 Sep 2006 10:15:00 -0500 kathleen@blastpr.com (Kathleen Formidoni) <p><strong>Internet Marketing Executives from Coca-Cola and Xerox to Deliver Keynotes at Emetrics Summit, Washington D.C. October 2006</strong></p> <p>Washington, DC (PRWEB) August 16, 2006 -- The Emetrics Summit, the conference that brings together the technologies and techniques that make up the art, science and business of optimizing online marketing value, has announced that Xerox Corporation's VP of Corporate Internet Marketing Duane Schulz and the Coca-Cola Company's Group Manager of Internet Marketing Tim Goudie will deliver the keynote presentations at this year's event in Washington D.C. from October 16-18, 2006.</p> <p><a rel="external" href="http://www.prweb.com/releases/emetricssummit/keynotes/prweb424949.htm">Read the whole release</a> or <a rel="external" href="http://prwebpodcast.com/pod/424949/424949.mp3">listen to the Podcast</a> [.mp3].</p> http://www.prweb.com/releases/emetricssummit/keynotes/prweb424949.htm http://www.prweb.com/releases/emetricssummit/keynotes/prweb424949.htm Mon, 4 Sep 2006 00:01:00 GMT kathleen@blastpr.com (Kathleen Formidoni) <h3>August 23, 2006<br /> <a rel="external" href="http://www.imediaconnection.com/">iMedia Connection</a><br /> <a rel="external" href="http://www.imediaconnection.com/content/10888.asp">Why You Need Web Analytics</a><br /> By Jim Sterne</h3> <p>Emetrics Summit organizer, Jim Sterne, describes new metrics strategies that can help meet customers' shifting preferences.</p> http://www.imediaconnection.com/content/10888.asp http://www.imediaconnection.com/content/10888.asp Mon, 4 Sep 2006 00:01:00 GMT kathleen@blastpr.com (Kathleen Formidoni) <h3>August 22, 2006<br /> <a rel="external" href="http://www.iperceptions.com/">iPerceptions</a><br /> <a rel="external" href="http://blog.iperceptions.com/archives/2006/08/emetrics_here_we_come.html">Emetrics Summit Here We Come</a><br /> By Howard Firestone</h3> <p>iPerceptions, Silver Sponsor of the Emetrics Summit, announces involvement in the D.C. event.</p> http://blog.iperceptions.com/archives/2006/08/emetrics_here_we_come.html http://blog.iperceptions.com/archives/2006/08/emetrics_here_we_come.html Mon, 4 Sep 2006 00:01:00 GMT kathleen@blastpr.com (Kathleen Formidoni) <h3>August 14, 2006<br /> <a rel="external" href="http://www.dmnews.com/">DM News Special Report: Web Analytics</a><br /> <a rel="external" href="http://www.dmnews.com/cms/dm-news/database-marketing/37985.html">The Top Five Pain Points For Web Analysts Today</a><br /> By Jim Sterne</h3> <p>Jim Sterne takes an in-depth look at the key issues facing web analytics companies today.</p> http://www.dmnews.com/cms/dm-news/database-marketing/37985.html http://www.dmnews.com/cms/dm-news/database-marketing/37985.html Mon, 4 Sep 2006 00:01:00 GMT kathleen@blastpr.com (Kathleen Formidoni) <h3>August 3, 2006<br /> <a rel="external" href="http://www.kaushik.net/avinash/">Occam's Razor</a><br /> <a rel="external" href="http://www.kaushik.net/avinash/2006/08/three-spires-of-great-leadership.html">Three spire's of great leadership</a><br /> By Avinash Kaushik</h3> <p>Avinash Kaushik reveals the theme of his presentation for the Emetrics Summit and describes the three important elements for great leadership.</p> http://www.kaushik.net/avinash/2006/08/three-spires-of-great-leadership.html http://www.kaushik.net/avinash/2006/08/three-spires-of-great-leadership.html Mon, 4 Sep 2006 00:01:00 GMT kathleen@blastpr.com (Kathleen Formidoni) <p><strong>Conference Broadens Focus to Optimization Giving Marketing Decision Makers Actionable Insight into Online Marketing Business Value</strong></p> <p>SANTA BARBARA, CA and WASHINGTON D.C.-June 12, 2006-The Emetrics Summit, the leading web analytics conference, announced an east coast show with the theme &#8220;The Big Picture: Optimizing Online Marketing Value.&#8221; Held in Washington D.C. on October 16-18, 2006, this Emetrics Summit extends its focus to include optimization of online marketing and customer engagement, bringing best practices out of the test lab to deliver results in the boardroom.</p> <p><a href="http://www.emetrics.org/pressroom/Emetrics%20Summit~DC%20Announcement~FINAL~061206.doc">Download the press release (Word, 64k)</a></p> http://www.emetrics.org/pressroom/ http://www.emetrics.org/pressroom/ Wed, 2 Aug 2006 00:01:00 GMT kathleen@blastpr.com (Kathleen Formidoni)