Wednesday, June 1
7:30 Registration & Continental Breakfast
8:30 Welcome, Jim Sterne, Target Marketing
8:45 Web Analytics - The Basics

Jim Sterne, Target Marketing
If you're a newcomer to this field, this is the session for you. If you are an oldtimer, this session will remind you of all those other things you could be measuring.

9:45 Web Analytics - the Analyst Perspective

Eric Peterson, Jupiter Research
Eric will provide the analyst's point of view regarding web measurement and analysis, covering vendor selection, analysis best practices and emerging threats, providing a mid-year update to JupiterResearch's predictions about analytics in 2005. From vendors to cookies to staffing and back, all in 30 minutes or less.With extra time for Q&A, of course.

10:30 Break
10:45 Looked At Clouds From Both Sides Now

Matthew Berk, Open List, Inc.
A Web analytics practitioner turned industry analyst and then back to practitioner, Matthew has implemented and helped select tools for large, brand name companies and start-ups alike. This double vision--analytics as it might be and analytics as it is--gives him an uncommonly incisive perspective.

11:30 Practical Demonstration

Offermatica, our Premier Sponsor for the day, provides some some tips and techniques for using a web analytics tool.

12:00 Lunch
11:00 Call To Action - Persuasion Architecture

Bryan & Jeff Eisenberg, Future Now Inc.
How do you define metrics in the site architecture phase? How do you clarify objectives for each page and map out scenarios for visitors to complete tasks? Persuasion Architecture. Map your sales process to your customer's buying process. Plan scenarios from where visitor enter to where they complete the intended scenario and whether they hit key value pages.

1:45 Attempting the perfect Trinity: Website Experience + Behavior + Outcomes

Avinash Kaushik, Intuit
At Intuit the Web Research & Analytics team has built an integrated platform that empowers the Business Units to measure all three elements of the web "Trinity". Avinash revels how this results in robust measurement of the customer experience that allows site owners to influence behavior to achieve win-win outcomes for Intuit and its customers.

2:30 Break
3:00 Top Ten Problems Discussion

What's on your list? This is a chance to discuss your specific situation and learn from your peers, face-to-face

4:00 Group Discussion Reports
4:30 Free Time
6:30 Welcome Reception

Champagne and hors d'oeuvres aide networking with fellow web analytics specialists. Bring plenty of business cards.

Thursday, June 2
7:30 Registration & Continental Breakfast
8:30 Getting Buy-In From the Top Down

Shane Atchison and Jason Burby, ZAAZ
Which metrics really matter to top executives? How do you justify your budget? What does a web financial model look like? How do you jump start the use of analytics by the business users? Shane & Jason outline organizational dynamics; individual goals, reviews, and compensation.

9:30  Report From The Front Line, Windows Marketplace

Johanna Gusner, MSN Marketplaces
What if you could start from scratch? Johanna will walk us through planning, deploying and using a web analytics tool in a new environment. Sounds easy? You wish. Does Johanna have insights? Massively useful ones. Form measuring what visitors want to motivating and training more MSN'ers to use web analytics. How to put web analytics to work.

10:15 Break
10:30 Report From The Front Line

Shari Cleary,
It's an Amazing Race and Shari will share how studying web analytics can be a cross between Crime Scene Investigation and Without A Trace while continuing to be a Survivor. Sadly, we can't give her a full 60 Minutes.

11:15  Sponsor Briefings

Each sponsor gets a precious few minutes to distinguish themselves. Sometimes entertaining - always informative.

12:15 Lunch (provided)
1:15 Group Discussion

Have a burning issue you want to discuss with your peers? This is the place. Suggest a topic when you register or simply send an email to .

2:00 Group Discussion Reports
2:30 Report From the Center of the Universe

Bassel Ojjeh, Yahoo!
Learn how companies like Yahoo! are redefining Business Intelligence in the Internet space. Yahoo has mined more than a Petabyte of Internet data to date to discover new ways to constantly improve and enhance user experience. Discover how Yahoo! builds and manages:
- One of the largest volumes of data on earth
- A platform for quantifying product improvements
- A personalization platform for personalizing user experience on the Yahoo! network
- A set of data mining applications that optimize user experience

3:30 Break
3:45 Vendor Variety Hour and Then Some

Our worthy sponsors identify themselves and then the floor is open for Q&A. Last year's session questions included, "Why should I switch to yours?" and "Where do you see this industry in five year's time?"

5:15 Free Time
7:00 Dinner (provided)
Friday, June 3
7:45 Continental Breakfast
8:45 Web Analytics Association Member Meeting

(All Welcome - Register Here)
Find out what the WAA has been up to at the first face-to-face meeting. Join in the discussion...

10:15 Break.
10:30 Six Sigma Everything

Jim Novo, The Drilling Down Project
What happens to companies when all of their operations and customer transactions become "exposed and visible" though the window of analytics? Jim says "he has seen this movie before", and relying on his past experiences in cable television, TV Shopping, and with the Internet, will preview what lies ahead as companies embrace the "culture" of analytics.

11:15 Operationalizing Emetrics

Sam Decker, Dell
You've got numbers. You've got goals. Getting the two together is not a walk in the park. How does Dell do it? Think six sigma.

12:00 Lunch (provided)
 1:15 Getting Beyond The Basics

Neil Mason, Foviance
You've got your system up and running and generating loads of lovely key metrics. But you’re thinking that that there must be more to it than that. Neil looks at how to get beyond the standard reports and understand what is really happening on your site by looking for and exploiting differences in visitor behavior.

2:00 Vendor Visits

Get up close and personal with the leading web analytics tools. Get a demo, compare notes, see how they stack up.

2:45 Break
3:00 No Reservations About Online Reservations

Jeannie Moran, Hilton Hotels
Hilton's web analytics organizational history, how they measure multiple channels and quantify the value of each electronic relationship.

3:45 Wrap
4:00 Close
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London, June 8-10, 2005
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