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Sterne Measures started out as an announcement list for the inaugural eMetrics Summit held in June, 2002.

With the world of web analytics becoming more and more interesting, and the list of interested parties growing more and more voluminous, it was time to take the topic to it's own newsletter.

Sterne Measures is dedicated to the proposition that all web sites are created equal, but we haven't figured out how to tell how well they are serving their companies.

I will discuss web analytics issues of the day, point to the latest articles on the subject and discuss measurement topics of the day. I will also notify subscribers of new additions to this web site so subscribe today.

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