Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs.
This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization and testing. It will also allow you to develop a personal action plan that is tailored to your specific business.
All participants will receive an autographed copy of Tim Ash's Amazon e-commerce bestselling book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions.
Short lecture segments will alternate with practical hands-on work. Participants will complete structured exercises to apply each module to their situation. By the end of the session you will have a complete action plan that can be immediately implemented.
This workshop is designed for people who want to quickly turbo-charge their company's landing page performance. You should ideally already have an established online marketing program with significant web traffic.
Tim Ash is recognized expert in field of landing page optimization. He is the President and co-founder of SiteTuners and its parent company Epic Sky. SiteTuners improves the conversion rates of website landing pages through state-of-the-art scientific testing. Tim has worked with Red Envelope, Advanta, American Express, Sony Music, American Honda, COMP USA, Coach Bags, HomeGain, Harcourt Brace & Co., Universal Studios, Scan Alert (Hacker Safe), Eaton, RealAge, Guidant, TrizecHahn Centers, SAIC, Pyxis, and B.F. Goodrich Aerospace to develop successful Internet initiatives.
He has chaired Internet conferences, and spoken at numerous industry events including PC Expo, Search Engine Strategies, the Affiliate Summit, PPC Summit, eMetrics, EcomXpo, Casino Affiliate Convention, and Internet World.
Tim has written several articles on harnessing the power of the Internet for business and is a contributing columnist for industry publications. He is the author of the book Landing Page Optimization: The Definitive Guide to Testing & Tuning for Conversions (John Wiley Press 2007).
15% discount for Members of the Web Analytics Association to eMetrics Marketing Optimization Summit (enter the code: WAA)