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Mar 18-21, 2013
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April 14-18, 2013
Chicago
June 10-13, 2013
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Sept 29-Oct 3, 2013
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Oct 14-15, 2013
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Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

Schedule at a Glance:
eMetrics Marketing Optimization Summit
Sessions, Meetings and Workshops

London UK, 17-19 May 2009

Agenda | Schedule at a Glance | Speakers

Monday 18th May • Summit Sessions Day 1

8.00 - 9.00 Registration & Breakfast - Grand Hall
9:00 - 9:15 Welcome: Jim Sterne, eMetrics
9:15 - 10:00 Keynote – Edinburgh Room – Neil Mason, Director of Analytical Consulting, Foviance
“I am not a number!”
10:00 - 10:30 ForeSee Results Sponsor Presentation: ForeSee Results
10:30 - 11:00 Break/Exhibits - Grand Hall
11:00 - 12:00 Keynote – Edinburgh Room – Jukka Kamarainen, Airmiles
Greg Moseley, RBS Insurance
Jonny Freeman, Honda UK
Marketing Performance Accountability: Making Marketing Make Dollars and Sense
12:00 - 12:50 Roundtable Discussion: Moving up the Maturity Model
1:00 - 2:15 Birds-of-a-Feather Lunch - Grand Hall
TRACKS Track A - Introduction to Optimisation – Edinburgh Room Track B - Analytics in Action - Drawing room
2:15 - 3:00 [A1]
Search Marketing Analytics
  • Dave Chaffey, Director Marketing, Marketing Insights Ltd.
[B1]
Practical Analytics Implementation Panel
  • Brian Clifton, Omega Digital Media
  • Miles Bennett, TargetStone
  • Annette Leeke, LV
3:00 - 3:30 Break/Exhibits - Grand Hall
3:30 - 4:25 Keynote – Edinburgh Room – Lucy Dos Santos, Online Business Manager, Consumer, EMEA, Dell
Content is King - the King is Accountable
4:30 - 5:15 [A2]
Conversion Optimisation
  • Matthew Tod, Logan Tod
[B2]
The Art of Analysis
  • Angela Hill, ZAAZ
5:20 - 6:00 [A3]
Understanding Visitor Behaviour when your Visitors are not Shoppers
  • Vicky Brock, Highland Business Research
[B3]
Multivariate Testing Best Practices
  • Dr Martin Armstrong, koodos
  • Craig Sullivan, Belron
6:00 - 7:00 WAW Reception - Grand Hall (Open)
7:00 - 8:00 Vendor Variety Hour – Edinburgh Room (Open)

Tuesday 19th May • Summit Sessions Day 2

8.00 - 9.00 Registration & Breakfast - Grand Hall
9:00 - 9:45 Keynote – Edinburgh Room – Georges-Edouard Dias, VP eBusiness, L’Oréal
Anthony Lesueur, Media Innovation & Measurement
Going Social at L’Oréal
9:45 - 10:15 Autonomy Optimost Autonomy Optimost - Sponsor Presentation
10:15 - 10:45 Break/Exhibits - Grand Hall
TRACKS Track C - Outside the Web Analytics Box – Edinburgh Room Track D - What’s Coming Next? - Drawing Room
10:45 - 11:40 [C1]
The Future of Search
  • Mike Grehan, Acronym Media
[D1]
Emergent Metrics: Social Media
  • Matthew Yeomans, RadarDDB UK
11:45 - 12:40 [C2]
Who Are Our Customers?
  • Bryan Tookey, Director of Operations, Ask UK
[D2]
Multinational Metrics Panel
  • Aurelie Pols, Web Analytics Demystified
  • Steve Jackson, Trainers house
  • Oliver Schiffers, Sapient
12:40 - 2:00 Birds of a Feather Lunch/Exhibits - Grand Hall
2:00 - 2:45 [C3]
Conversion Clinic: Making Your Landing Pages “Recession Proof”
  • Karl Blanks, Conversion Rate Experts
[D3]
Email Clinic: From Deliverability to Readability to Clickability
  • Chris Combemale, Emailvision
2:45 - 3:15 Break/Exhibits - Grand Hall
3:15 - 4:00 Keynote – Edinburgh Room – Howard King, Yell
Gleaning Meaning from Data
4:00 - 5:00 Industry Experts Panel Discussion – Edinburgh Room

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