Sponsor Presentations

Meaning Based Marketing: The Next Generation in Online Optimization

Tuesday, May 19 - 9:45 - 10:15

Greg Kelton, Autonomy Optimost

The ability to effectively engage and convert customers as well as retain their attention over time is determined by the ability to listen to them, understand their true intent, and respond appropriately with an engaging experience that matches the goals of your business. In this session, you will learn how Autonomy Optimost, a cornerstone of Autonomy's Meaning Based Marketing paradigm, uniquely blends multivariable experimentation with deep online information analysis, content targeting, and automated clustering to discover new segments of customers and the content that moves them to take action, driving continuous gains in online business performance.