Agenda at a Glance
London 2010
eMetrics Marketing Optimization Summit
Sessions, Workshops and Networking Events
Monday, May 17 | Tuesday, May 18
Monday, May 17 - Day One
| 8:00 - 9:00 | Registration, Coffee & Danish | |
|---|---|---|
| 9:00 - 9:15 | Welcome: Jim Sterne, Founder, eMetrics Marketing Optimization Summit Room: Empire |
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| 9:15 - 10:00 | Keynote 1: Social Media - Time to Rethink Your Marketing Metrics Jim Sterne, Founder, eMetrics Marketing Optimization Summit Room: Empire |
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| 10:00 - 10:30 | Sponsor Presentation: Foresee Results Managing Forward: Customer Experience Analytics that Predict Future Success Eric Head, Director, Business Development, ForeSee Results Room: Empire |
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| 10:30 - 11:00 | Break / Exhibits Room: The Grand Hall |
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| 11:00 - 12:00 | Keynote 2: Optimisation from the Publishers Perspective Ashley Friedlein, Econsultancy Room: Empire |
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| 12:00 - 12:50 | Roundtable Discussion Room: Empire |
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| 1:00 - 2:15 | Lunch sponsored by  Room: The Grand Hall |
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| Track A: Ecommerce Optimisation Room: Empire |
Track B: Advanced eMetrics Room: Cambridge |
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| 2:15 - 3:00 |
10 Take Home Analytics Tips for eCommerce Steve Jackson, Director Business Insights, Kwantic |
Tell Me Something I Don't Know: Data Discovery Neil Mason, Director of Analytical Consulting, Foviance |
| 3:00 - 3:30 | Break / Exhibits Room: The Grand Hall |
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| 3:30 - 4:15 | Keynote 3: What would happen if you gave the Analysts ownership of the website? Michael Gulmann, Sr Director, Global Site Conversion, Expedia Room: Empire |
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| 4:15 - 4:25 | Sponsor Presentation: Tealeaf Online Customer Experience: Why is the New What Geoff Galat, Vice President, World Wide Marketing - Tealeaf Room: Empire |
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| 4:30 - 5:15 |
Why Chasing Your Conversion Rate is Bad for Business and Campaign Attribution is Costing You Money! Matthew Tod, Logan Tod |
Getting More Business Value from Web Analytics Dave Chaffey, Director, Smart Insights |
| 5:20 - 6:00 |
Agencies and Measurement: a Sustainable Marriage? Aurélie Pols, Web Analytics Demystified Inc. |
Advanced Tagging Techniques, Tips and Traps Stéphane Hamel, Principal, immeria.net |
| 6:00 - 8:00 | eMetrics Reception Sponsored by  |
WAW Reception sponsored by  |
| 6:30 - 7:00 | Vendor Variety Room: Balmoral |
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| 7:15 - 7:45 | The Google Analytics Quiz Room: The Grand Hall |
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Tuesday, May 18 - Day Two
| 8:00 - 9:00 | Registration, Coffee & Danish | |
|---|---|---|
| 9:00 - 9:45 | Keynote 4: Social Media - Two Views Antony Mayfield, icrossing.co.uk Guy Stephens, Senior Consultant, Foviance Room: Empire |
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| 9:45 - 10:15 | Sponsor Presentation: Autonomy Optimost Boost Customer Engagement and Dramatically Improve Conversion Rates with Meaning Based Marketing Greg Kelton, VP EMEA, Autonomy Optimost Craig Sullivan, Group eBusiness Customer Experience Manager, Belron Room: Empire |
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| 10:15 - 10:45 | Break / Exhibits Room: The Grand Hall |
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| Track C: Advertising Optimisation Room: Empire |
Track D: Advanced eMetrics Room: Cambridge |
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| 10:45 - 11:40 |
Beyond Websites: Measuring Branded Applications and Engagement Platforms Jonathan Longden, Director of Analytics and Accountability, R/GA |
Analytical Techniques Created for the Offline World - Can They Yield Benefits Online? Dr. Barry Leventhal, Founder, BarryAnalytics |
| 11:45 - 12:40 |
QUANTIFYING THE IMPACT OF WORD-OF-MOUTH IN CUSTOMER ACQUISITION AND RETENTION - WAA RESEARCH REPORT Christopher Berry, VP Measurement Science, Syncapse |
No Shopping Cart? No Problem - Understanding Online Success When You Don't Sell Vicky Brock, Highland Business Research and WAA Director |
| 12:40 - 2:00 | Lunch / Exhibits Room: The Grand Hall |
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| 2:00 - 2:45 |
Metrics for SEO: How to Measure & Improve Everything in the Organic Traffic Bucket Rand Fishkin, CEO & Co-founder, SEOmoz |
Augmented Reality - It's Here and Now... How Valuable is it? Richard Leyland, Founder, WorkSnug Limited Chetan Damani, Founder and CEO, acrossair |
| 2:45 - 3:15 | Break / Exhibits Room: The Grand Hall |
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| 3:15 - 4:00 | Keynote 5: Social Media Sentiment Analysis - Too Soon? Paul Alexander, Chief Executive, Beyond Analysis Mark Rogers, CEO, Market Sentinel Geoff Watts, Founder, Stylesignal Room: Empire |
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| 4:00 - 5:00 |
Industry Experts Panel Discussion - What Did I Learn at the eMetrics Marketing Optimization Summit?
Room: Empire |
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