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WAA Base Camp Workshops

Wednesday 19th May 9am to 5pm

Applying Web Analytics 102

This workshop takes attendees deeper into applying web analytics processes and provides insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include:

• How to enthuse others about web intelligence
• Distributing and communicating web analytics data
• How to improve your campaign performance &profitability
• How to incrementally tune your website to ensure peak performance
• A/B Split & Multivariate Testing

Instructor: Vicky Brock, Director WAA and Highland Business Research

Expo Hall Hours

17 May 8:00am - 8:00pm
18 May 8:00am - 4:30pm

Lifetime

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