eMetrics Marketing Optimization Summit

London 2011: 30 November - 1 December

Speakers include

Tom Betts

Financial Times

Ross Jenkins

Rapp Collins Worldwide

Bryan Eisenberg

Consultant

Jim Sterne

eMetrics

Paul Francis

Domino's Pizza

Marcus Missen

NSPCC

James Perkins

Shop Direct Group

Craig Sullivan

Belron

Returning to London as part of Data Driven Business Week, eMetrics Marketing Optimization Summit offers the most comprehensive and forward thinking forum on best practices, tools and techniques to optimise successful marketing programmes. Known for attracting the highest level of experts and knowledge leaders in the industry, the Summit explores the art and science of measurement, optimisation and analytics.

Attendees will learn how to:

Increase marketing ROI through optimisation of campaigns, communications, content, and overall customer experience.
Establish a marketing metrics baseline
Correlate offline and online measurements
Connect customer satisfaction data with customer behavior data
Change a corporate culture to embrace marketing experimentation
Increase measurable value from your website, campaigns and communications
Understand how to make the most of social media through metrics
Improve the online customer experience
Increase customer satisfaction and loyalty

View Videos about eMetrics Summit by Speakers and Producers

Marketing managers, web analysts and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase the return on online investments. It's your turn to join the discussion.

Overall the conference was great.

Thanks to Jim Sterne, all the volunteers, speakers and attendees and sponsors for making it such a great event. If you have never attended an eMetrics Summit, make all attempts to attend the next one, I heard it is getting bigger and bigger every year.

This was definitely worth the time and effort.

Anil Batra, Chief Analytics Officer,
Ascentium