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Media Sponsors
News Distribution Partner 2010
eMetrics Marketing Optimization Summit
London UK, 30 Nov - 1 Dec, 2011
Agenda at a Glance
Wednesday, November 30 | Thursday, December 1
Wednesday, November 30 - Day One
| 8.30 9.30 |
Registration | |
|---|---|---|
| 9.30 10.15 |
Keynote: The Human Side of Marketing Analytics Jim Sterne, Founder, eMetrics Marketing Optimization Summit |
|
| 10.15 10.45 |
Diamond Sponsor Session: Delivering Relevant Multi-Channel Experiences to Drive Business Results. The Marketing Optimization Story at American Express Paula Despins, Vice President, Digital Analytics, American Express Deno Fischer, Senior Executive, Accenture Interactive |
|
| 10.45 11.15 |
Optimising Anonymous Users Tom Betts, Head of Web Analytics, Financial Times |
|
| 11.15 11.45 |
Coffee Break | |
| 11.45 12.30 |
Behaviour, Voice and Value: Leveraging Consumer Engagement Models Ross Jenkins, Vice President of Analytics, RAPP New York |
|
| 12.30 5.30 | Exhibit Hall Open | |
| 12.30 12.35 |
Gold Sponsor Session: Because customers are individuals Katharine Hulls, Celebrus Technologies Ltd |
|
| 12.35 1.45 |
Lunch | |
| 1.45 2.30 |
Keynote: Confessions of a Conversion Rate Optimiser Bryan Eisenberg, Professional Speaker, Best Selling Author, Consultant
|
|
| 2.30 3.15 |
A Customer Experience Measurement Framework Mark Twain Would Love Neil Mason, Consultancy Director, Foviance |
|
| 3.15 4.00 |
Coffee Break | |
| 4.00 4.45 |
Uncovering the True Value of Your Web Real Estate Marcus Missen, Head of Fundraising Strategy, NSPCC Heath Podvesker, SVP, Managing Director, MarketShare |
|
| 4.45 5.30 |
Applying Web Analytics to Business Optimisation Annette Leeke, Web Analytics Manager, LV= |
|
| 5.30 | Drinks & DDBW Awards | |
Thursday, December 1 - Day Two
| 8.00 9.00 |
Registration | |
|---|---|---|
| 9.00 5.30 | Exhibit Hall Open | |
| 9.00 9.45 |
Meaning Based Marketing - Testing You Wish You Could Do Too Craig Sullivan, Group eBusiness Customer Experience Manager, Belron |
|
| 9.45 10.30 |
Measuring Your Organisation's Web Analytics Maturity Stephane Hamel, Director, Strategic Services, Cardinal Path |
|
| 10.30 11.00 |
Coffee Break | |
| 11.00 11.45 |
Worst Case Scenario Steen Rasmussen, Senior Parter, IIH Nordic Ivan Bager, Web Analytics Manager, Nordea |
|
| 11.45 12.30 |
How to Use Data to Drive Social Media Acceptance within your Organisation and Win Budget Anna O'Brien, Director of Social Media, Greenlight |
|
| 12.30 1.30 |
Lunch | |
| 1.30 2.15 |
CRO Case Study: How and why Domino's Pizza adopted CRO techniques Paul Francis, Head of Commercial Systems, Domino's Pizza Group
|
|
| 2.15 2.20 |
Session Break | |
| 2.20 3.20 |
Driving Profitability in a Multichannel Ecosystem James Perkins, New Data & Technology Project Manager, Shop Direct Group |
|
| 3.20 3.45 |
Coffee Break | |
| 3.45 4.45 |
Privacy, Cookies and the Future of Web Business Vicky Brock, Highland Business Research Dr. Simon Miller, Head of Telecoms Regulation and E-Privacy, Department for Culture, Media and Sport Dave Evans, Group Manager, ICO - Information Commissioner's Office Brian Clifton, Author & CEO, Advanced Web Metrics |
|
| 4.45 5.30 |
Getting Practical, Tactical and a Bit Strategic Dave Chaffey, Director Marketing, Smart Insights Matthew Tod, CEO, Logan Tod Steve Jackson, Chief Analytics Officer, Kwantic |
|
| 5.30 | End of Summit | |
