eMetrics Marketing Optimization Summit
London UK, 30 Nov - 1 Dec, 2011
Speakers
Tom Betts
Head of Web Analytics
Financial Times
Tom Betts joined the Financial Times in 2009 and is Head of Web Analytics for FT.com. Analytics is a significant and fast growing part of the FT’s digital business, and Tom is responsible for the use of web data to drive our digital business. He leads a globally focussed analytics team with analysts based in the US, UK and Asia. Prior to joining the FT, Tom operated in a consultancy capacity both independently and for a UK-based customer data and analytics consultancy (Detica). He was responsible for customer analytics and leading large scale data mining projects across multinationals in telecoms and financial services as well as extensive work in government. Tom holds an MSc in Informatics from the University of Edinburgh, and a BSc in Artificial Intelligence from the University of Sussex.
Ivan Bager
Web Analytics Manager
Nordea
Ivan Bager is one of the most experienced Web Analysts in Scandinavia. He has worked to implement and capitalize on Web Analytics within multinational corporations for more than 12 years in international brands such as VELUX, Coloplast and Nordea. Focusing primarily on organizational integration and drive, data integration, dashboards, KPIs and data visualization; Ivan has been around the proverbial block quite a few times over the last decade and has his share of successes and failures to learn from. Ivan is a WAA certified Web Analyst and a highly appreciated presenter.
Vicky Brock
Co-Founder
Highland Business Research
As a member of the WAA Board of Directors and a WAA Certified Web Analyst, Vicky presents the essentials of gleaning insights from customer activity data. Her speciality is working with governments, universities and the tourism sector, but Vicky has enormous practical and tactical experience in online optimization and the unique ability to communicate it well. If you need to get a handle on just what it means to get the most out of all your online data sources, this is a must-see session.
Dave Chaffey
Director Marketing
Smart Insights
Dave is a specialist Internet marketing trainer and consultant. He is also a prolific author and blogger. As a digital marketing consultant, he specialises in helping companies optimise their E-communications including digital marketing strategy, search engine marketing, e-mail marketing, and web analytics. A veteran in best practices for Internet marketing, he has run training courses on Internet marketing since 1997 for training providers including the Chartered Institute of Marketing, Institute of Direct Marketing and E-consultancy. In-company training workshop clients include 3M, BP, Euroffice, HBOS, HSBC, Orange, Siebel and Tektronix. Dave has been recognised by the CIM as one of 50 marketing gurus worldwide who have "shaped the future of marketing" and by the Department of Trade and Industry as one of "the leading individuals who have provided input and influence on the development and growth of E-commerce and the Internet in the UK over the last 10 years".
Brian Clifton
Author & CEO
Advanced Web Metrics
Brian Clifton, (PhD), is an independent author, consultant and trainer who specialises in performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his latest book, the second edition of Advanced Web Metrics with Google Analytics is used by students and professionals world-wide. Brian has been involved in web design and SEO since as far back as 1997, when he built his first website and started defining best practise to advise clients. From 2005-8 he was Head of Web Analytics for Google EMEA, defining the adoption strategy and building a team of pan-European product specialists from scratch. A legacy of his work is the online learning centre for the Google Analytics Individual Qualification (GAIQ). Brian is the Founder, CEO and Senior Strategist for GA-Experts.com - a company specialising in performance optimisation using Google Analytics and related products.
Paula Despins
Vice President, Digital Analytics
American Express
Paula Despins leads Digital Analytics for American Express’ International Business and for digital servicing globally. Paula and her team of data scientists, statisticians and application development programmers provide customer digital behavior analytics and innovative digital targeting, testing and tracking & reporting solutions to the business. Paula is an econometrician by profession and joined Amex in 2002 from academia.
Bryan Eisenberg
Professional Speaker, Best Selling Author, Consultant
Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books "Call to Action", "Waiting For Your Cat to Bark?" and "Always Be Testing". Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, iPerceptions, UserTesting.com, ClickEquations, etc.). Bryan Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and and he was selected as one of the inaugural iMedia Top 25 Marketers.
Dave Evans
Group Manager
ICO - Information Commissioner's Office
Dave Evans joined the Information Commissioner's Office as a Compliance Manager of the health team in 2003 and also spent six months on secondment working as data protection officer for Eurojust, the EU's judicial cooperation body for matters such as fraud, terrorism and drug trafficking. While at Eurojust, he was a central part of the small team which successfully negotiated the passage of the rules of procedure on data protection through the European Council.
He is now Group Manager of the Business and Industry Group with responsibility for policy and liaison in areas such as telecommunications and the internet, marketing, anti-fraud initiatives and technology. The Information Commissioner's Office is an accredited provider of the Information Systems Examination Board (ISEB) course in data protection. Dave is Course Director with responsibility for accreditation, course management and administration.
Prior to working at the ICO, Dave worked in the public sector, helping hard-to-help groups such as ex-offenders find sustainable employment. He has also worked in Higher Education as a lecturer in American Literature.
Deno Fischer
Senior Executive
Accenture Interactive
Deno Fischer is a Senior Executive in the Accenture Interactive group based out of New York City. He specializes on guiding clients to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on scale. His client engagements cover strategies to achieve customer centricity, the application of data and analytics driven marketing strategies, organizational design, and segmentation, personalization and optimization – all with the view to drive superior growth and marketing returns for his clients. Deno also co-founded Xbridge, a software company servicing financial services clients in the UK which he exited in 2004 after reaching profitability, and was one of three principals at Memetrics until Accenture acquired the company in 2007. In addition, he was a management consultant with Bain & Company and holds an MBA with distinction from Harvard Business School (1999).
Paul Francis
Head of Commercial Systems
Domino's Pizza Group
Paul Francis has been delivering software management for over ten years where he has led IT development and implemented agile systems for companies such as Easyjet, Figleaves and now the Domino's Pizza Group, where he is the Head of Commercial Systems. Paul's specialities include Software Delivery, Agile and Lean thinking & Iterative-Incremental development practices with Microsoft.Net and he has delivered projects that include Web, iPad, iPhone, Android and Smart TV digital sales channels.
CRO Case Study: How and why Domino's Pizza adopted CRO techniques
Stéphane Hamel
Director, Strategic Services
Cardinal Path
Stéphane Hamel is a leading voice for online analytics: helping businesses optimize their online channel by extracting insight from data. He has over twenty years of experience defining optimal and realistic strategies and is a frequent speaker at the eMetrics Marketing Optimization Summit and other conferences in North America and Europe. Member of the International Institute of Business Analysis and on the board of directors and treasurer of the Web Analytics Association, he also plays an advisory role to a number of agencies and vendors. Stéphane has an MBA specializing in eBusiness from Laval University (Québec City) where he teaches a graduate class on web analytics. He is also lecturing the Award of Achievement in Web Analytics and Fundamentals of Business Analysis classes at the University of British Columbia. He was among the first to receive the CWA: WAA Certified Web Analyst title and was awarded the WAALTER Award: Web Analytics Association Leadership and Technical Excellence Recognition.
Steve Jackson
Founder & Chief Analytics Officer
Kwantic
Steve is a well known web analyst, author and speaker living in Helsinki, Finland. In July 2009 he founded his second successful start-up company Kwantic and now serves as Chief Analytics Officer for them. Kwantic is now a 21 man digital business optimization agency which deploys solutions that set new standards in business optimization through the use of predictive analytics and testing. In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009 and forwarded by Jim Sterne your gracious host at Stockholm this year. Steve has presented and keynoted digital business topics across Europe in cities such as London, Paris, Amsterdam, Munich, Frankfurt, Stockholm, Helsinki, Tallin, and Copenhagen. This is his 5th year of presenting at eMetrics summits.
Ross Jenkins
Vice President of Analytics
Rapp Collins Worldwide
Ross Jenkins has over 12 years of digital strategy consulting experience and is a recognized thought leader in the fields of integrated search, behavioral marketing, digital technology and advanced data analytics. He is Department Lead of Strategy and Enablement and Vice President of Digital Analytics for RAPP New York, one of the largest direct marketing and customer relationship agencies in the world. Ross has significant experience in working in the financial services industry, consumer packaged goods, lead generation, high tech, retail, and healthcare sectors, and his department manages some of the largest and most recognized brands in the country. Ross is an international speaker whose expertise is well documented among prominent media outlets such as Internet World, B2B Magazine, Sherpa Marketing, Computer World and EI Magazine. His experience includes managing the digital channel strategy for Comcast.com and developing end to end, lead cultivation tracks for many of the largest Telecommunications companies in the world.
Behaviour, Voice and Value: Leveraging Consumer Engagement Models
Annette Leeke
Web Analytics Manager
LV=
Annette Leeke manages the Web Analytics and Optimisation strategy for LV=. Digital channels are a significant part of LV='s business and Annette's team are responsible for driving profit and user experience through delivery of actionable web data and digital insight. The team work closely with both online and offline teams to pioneer strategic optimisation plans across the business, including multichannel data integration, customer insight and marketing effectiveness. Annette has been in web development and analytics for 14 years and holds a degree in Biophysics and MSc in Informatics.
Neil Mason
Director of Professional Services
Global Dawn
Neil has over 25 years of in-depth industry experience in marketing analytics and strategy, in both the online and the offline worlds. Neil is currently Director of Professional Services at Global Dawn, a software company offering a new type of platform for social business and engagement. Prior to his role at Global Dawn Neil was Consultancy Director at Foviance where he was responsible for all the consultancy teams delivering client engagements across Foviance's user experience, analytics, research and customer insight practices.Neil joined Foviance as part of an acquisition of Applied Insights where he was director and co-founder. Neil holds an MBA from Kingston Business School, a Diploma in Business and Economic Forecasting and has previously served on the Board of Directors of the Web Analytics Association, the global industry body for digital analytics professionals.
A Customer Experience Measurement Framework Mark Twain Would Love
Dr. Simon Miller
Head of Telecoms Regulation and E-Privacy
Department for Culture, Media and Sport
Dr Simon Miller is the Head of Telecoms regulation, e-Privacy and internet policy at the Department for Culture Media and Sport. He is responsible for the UK's implementation of the European Framework for Electronic Communications. Simon has worked in a number of high profile policy positions across Government, including: environment policy; regeneration and education. Before joining Government, Simon lectured in Modern History at the University of Nottingham. Simon studied at the Universities of Sheffield, Oxford and Munich.
Marcus Missen
Head of Fundraising Strategy
NSPCC
Marcus is Head of Fundraising Strategy at NSPCC, and has been at the NSPCC for 5 years. He has over 20 years of marketing and income generating experience, gained from both the charity and commercial sectors. With the world around us changing so quickly he has a strong belief that we all need to not only embrace that change but to help drive it.
Anna O'Brien
Director of Social Media
Greenlight
Anna OBrien is the Director of Social Media at Greenlight where she leads the integration and expansion of the agency’s social media offering and advises on the competency internally. Prior to moving to London, Anna served as the VP of Social Media for Citibank in North America and is credited with helping to create the initial roadmap and strategy for the brand's social media presence. She has 6 years of experience, both personally and professionally, researching and leveraging Social Media channels and is a frequent speaker at Social Media & digital measurement events. A data geek at heart, Anna recently completed her master’s degree at Columbia University in Quantitative Methods in The Social Sciences with an emphasis in new media measurement. She tweets at @annaobrien and blogs about the industry at www.randomactsofdata.com
How to Use Data to Drive Social Media Acceptance within your Organisation and Win Budget
James Perkins
New Data & Technology Project Manager
Shop Direct Group
James is New Data & Technology Project Manager within the Targeting function for Shop Direct Group, UK. The business operates a number of UK & European online and catalogue brands such as Littlewoods, Very, ISME, K&Co, Woolworths and plays across Apparel, Home & Furniture, Technology and Financial Services. The group is one of UK's largest Home Shopping retailers, with c.65% of sales generated online. James' responsibility is to identify and implement opportunities to deliver incremental profitable customer behaviour though innovative insight and targeting.
James has held various roles in Insight and Targeting since joining SDG in 1995 and has delivered key strategic initiatives for the business. These include embedding of 3rd party data sources into targeting methodology and integration of browsing data to the Teradata data warehouse.
He holds a BSc (Hons) in Environmental Science from University of Wales, Aberystwyth, and a Postgraduate qualification in Marketing.
Heath Podvesker
SVP, Managing Director
MarketShare
Heath Podvesker is Senior Vice President and Managing Director. He is responsible for managing our New York office and a number of our global and domestic clients. Heath brings over a 15 years of relevant experience creating and managing integrated, multi-channel marketing solutions. He is a proven leader with analytics and its integration with the marketing and advertising process.
Before joining MarketShare, Heath was VP of Client Services at [x+1], a firm focused on optimization sales conversions and online marketing strategies. There, he was responsible for managing multiple client relationships from strategy through development.
Heath was formerly Vice President, Planning Director at Wunderman, developing global relationship management strategies for accounts, including Microsoft.
Earlier, Heath was Director, Strategy and Operations of TBWA/TEQUILA, a full service marketing services agency. Here, he worked extensively with Nextel to build acquisition strategy for vertical markets, as well as consulted on data and results reporting. He also worked with Pfizer, Embassy Suites, Alcon and Bayer on a number of strategic marketing, database and interactive solutions.
Prior, he was a Senior Consultant and team leader within the Technology Practice at Deloitte Consulting. Heath brought his interactive and database marketing knowledge to many projects including large-scale CRM implementations, portal strategy projects, digital asset and content management strategy and implementation projects.
A frequent industry speaker, Heath recently spoke at iMedia’s Brand Summit and was a panel speaker at Google’s Future: Direct conference. He has a BA in English from Drew University.
Steen Rasmussen
Senior Partner and Scandinavian Online Optimisation Specialist
Steen Rasmussen is one of Denmark’s most experienced online business profiles and presenters within website optimisation. He is the national representative of Web Analytics Association and has 10 years of practical experience with online optimisation of websites and web analytics - references range from strong Nordic brands such as Vestas and Ericsson to international profiles like Oracle and Johnson & Johnson.
Steve Simpson
EVP, EMEA
MarketShare
Steve Simpson is EVP, EMEA, Global Accounts and Strategic Growth at MarketShare. He is responsible for EMEA operations, client strategy and partnerships with agencies and publishers.
Before joining MarketShare Steve was Global CEO of WPP's GroupM Business Science. Primarily focussing on media effectiveness and optimization, Steve led a 250 strong team working with 35 of the top 50 Global advertisers. Steve led data, analytics and technology for the company and drove fact-based decision making for over $20bn in client marketing investment. Prior roles involved stints at agencies and consulting companies in his 20 year career to date.
Steve graduated from the University of Liverpool in the UK. His B.A. was awarded with honors in econometrics and mathematical economics. Steve is a regular speaker with industry bodies globally, including the ARF, i-COM, WFA and IPA.
Jim Sterne
Founder
eMetrics Marketing Optimization Summit
Jim is an international consultant on electronic marketing and customer interaction who focuses his twenty five years in sales and marketing on measuring the value of interactivity for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, "Web Metrics: Proven Methods for Measuring Web Site Success" and "Social Media Metrics: How to Measure and Optimize Your Marketing Investment." He is the founder of the eMetrics Marketing Optimization Summit, Founding President and current Chairman of the Web Analytics Association.
Craig Sullivan
Group Customer Experience Manager
Belron
Craig is Group Customer Experience Manager for Belron®, responsible for optimising visitor behaviour and improving the online customer experience across 35 websites in 19 languages. He has over 11 years of experience blending usability, online marketing, customer insight, analytics and multi-variate testing. Craig has spoken at various events and conferences in the past and is consistently rated as a top speaker by delegates because of his knowledge, engaging presentation style and willingness to share useful practical tips. He tweets when he isn't knee deep in work - @OptimiseorDie and is currently working on a holistic site optimisation guide.
Matthew Tod
CEO
Matthew Tod is CEO of Logan Tod & Co, Europe’s leading online performance optimisation consultancy, delivering guaranteed revenue and gross profit improvement for the ecommerce operations of leading retail, consumer, finance, media and travel brands At the core of the Logan Tod & Co methodology is detailed investigation of online and offline data, to really understand customers' multichannel behaviour. Clients include ASOS, BBC, Boots, Debenhams, Focus DIY, Harrods, John Lewis, Matalan, Pearson, Premier Inn, RBS, Sky, Sony and Waitrose. Before launching Logan Tod & Co in 2002, Matthew was Chief Executive at full service marketing agency Publicis NetWorks, London, a subsidiary of Publicis. Matthew holds a B.Sc. (Hons) in Biotechnology from Kings College London University and an MBA from Warwick University.
Wednesday 30 November
12:30pm to 5:30pm
Thursday 1 December
9:00am to 5:30pm
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