You have CSS disabled, or are unable to view CSS with your browsing agent. If you have CSS disabled for accessibility reasons, please note there are three stylesheets available for this site: Fixed Width Layout, Stretchy Layout and No Layout. Thank you for visiting eMetrics.org and do let us know if there is a better way we can help you use our site.

eMetrics Marketing Optimization Summit: Toronto München San Francisco London Stockholm Washington DC

WAA Base Camp: Toronto, München, San Francisco, London, Boston, New York, Chicago, Los Angeles, Vancouver, Las Vegas, Washington DC, Atlanta, Seattle

eMetrics Marketing Optimization Summit
Optimizing Online Marketing Value

London, 20-21 May
2008 Schedule at a Glance

Complete Agenda | Schedule at a Glance | Speakers

Monday, 19^th May

9:00 - 4:00	WAA Base Camp Workshops
9:00 - 4:00	Introduction to Web Analytics Kingsway Room	Web Analytics for Site Optimization Lancaster Room

Tuesday, 20^th May

8:00 - 9:00	Registration and Breakfast
9:00 - 9:15	Welcome - Jim Sterne
9:15 - 10:00	Keynote A: To “Marketing Optimisation” and beyond! Neil Mason, Applied Insights Woburn Suite
10:00 - 10:30	Diamond Sponsor presentation – ForeSee Results Woburn Suite
10:30 - 11:00	Break/Exhibits open (until 8.00 PM)
11:00 - 11:50	Keynote B: Analytics meets targeting meets crm Julian Brewer, Barclays Bank Woburn Suite
11:50 - 12:00	Gold Sponsor presentation – Google Woburn Suite
12:00 - 12:50	Roundtable Discussion – Your Most Important KPI's Woburn Suite
1:00 - 2:15	Birds of a Feather Lunch/Exhibits open (until 8.00 PM) Wharncliffe Suite
2:15 - 3:00	Track A: Introduction to Optimisation Kensington & Chelsea	Track B: Analytics in Action Woburn Suite
2:15 - 3:00	Getting campaign measurement and optimization on the right track	Think globally, act locally – measuring the green revolution
3:00 - 3:30	Breaks/Exhibits open (until 8.00 PM)
3:30 - 4:10	Keynote C: Driving value through multi channel campaign optimisation and applied analytical insight Martin Aylward, EDF Energy Woburn Suite
4:10 - 4:30	Vendor Line up Woburn Suite
4:30 - 5:20	Site Optimisation	Master class in testing and experimentation
5:20 - 6:00	Retention Marketing Online	Case study – improving marketing ROI and lifetime value
6:00 - 7:00	Web Analytics Wednesday on Tuesday

[ Top ]

Wednesday, 21^st May

8:00 - 9:00	Registration and breakfast
9:00 - 9:45	Keynote D: eMetrics to Business Metrics Rufus Evison, Dunnhumby/Tesco Woburn Suite
9:45 - 10:15	Platinum Sponsor Presentation – Omniture Woburn Suite
10:15 - 10:45	How to build reporting that will make a difference to your organisation Woburn Suite
10:45 - 11:10	Break/Exhibits open (until 3.30 PM)
11:10 - 12:00	Track C: Outside the Web Analytics Box Woburn Suite	Track D: What’s Coming Next? Kensington & Chelsea
11:10 - 12:00	He say PPC. I say SEO. And never the twain shall meet.	Measuring Social Media Panel
12:10 - 1:00	Voice of the Customer Panel	Challenges in a Web Analytics Journey from a practitioner and consultant perspective
1:00 - 2:15	Birds of a Feather Lunch/Exhibits open (until 3.30 PM)
2:15 - 3:00	Non-transactional analytics	What's Next, In Real Life
3:00 - 3:30	Break/Exhibits open (until 3.30 PM)
3:30 - 4:30	Keynote E: Monetizing Social Media: a Case Study in Measuring the Value of Social Media Marketing Online – Ashley Friedlein, e-consultancy.com Woburn Suite
4:30 - 5:20	Industry Experts Panel Discussion - What did I Learn at the eMetrics Marketing Optimization Summit? Woburn Suite

[ Top ]

Thursday, 22^nd May

9:00 - 4:00	Predictive Analytics Workshop Southwark Room

[ Top ]